So, you want to be a shitlord?

The other day, someone sent me an e-mail in which they asked, “How long have you been a shitlord?” I had to laugh as I have not heard the term for a while. Just in case, I looked it up to make sure it had not morphed into something other than what I remembered. I’m assuming my correspondent was being complimentary. The term has gone through an own-the-insult transition where fringe weirdos use it to mock social justice warriors.

I’ve never really considered myself a provocateur, but I have no qualms about unloading on someone on-line. I got started on the interwebs in the days of Hayes modems and dial-up bulletin boards. In the olden thymes, the internet was much nastier and aggressive. Strategic use of personal attacks was a common way to unhorse someone in a debate. It’s why the Hitler card was so popular. No one likes being compared to Hitler. As a result, I can post some horrible things on occasion in comment sections.

Of course, terms like shitlord are following the same road as alt-right. The Overton Window has swung so far to the left that the space to the right is something close to a majority. Public debate is so narrowly confined that vast stores of human knowledge, as well as most of observable reality, have been deemed heretical. What some are calling alt-right is what we used to call normal. Noticing stuff now makes you a shit-poster.

For the sake of argument, let’s pretend the alt-right is a thing that has definable contours and limits, with a set of unifying concepts holding all the parts inside. As a proud member of the alt-right, you want to be a shitlord. Offending people has some value, but in order to win converts, you have be something more than offensive. That’s the thing to keep in mind. Simply being a dick just makes you a dick. What freaks out the squares is someone that is both offensive and convincing.

The big thing the fringe-right has going for it is humor. Red pill types are smart and take pleasure in making sport of the people running the media. The fringe-right is probably making progress mostly because some of the prominent agitators on-line are hilarious. Watching a guy like John Rivers troll progs on twitter is about as much fun as you can have on twitter. Conservative Pundit has turned mocking Buckley Conservatives into an art form. Donald Trump is on the road to the White House because his zingers make people laugh.

Another bit of advice is to never complain and never explain. Vox Day, for example, is correct that “white genocide” is a non-starter. Fair or not, the narrative of white supremacy is etched into the DNA of modern Americans. Complaining about how the dusky folk are being mean to the honkies is always going to sound like whining and nobody respects a whiner. Mass movements win converts when they are cocky and confident and no one sounds cocky when they are pissing and moaning about the unfairness of it all.

The other half of this is never explain. There are more than a few crazy people hanging around the fringe. That’s always the way. The defenders of the status quo will seek out these people and try to make them the face of the movement in order to discredit you. The #nevertrump loons love this gag. The other day, one of them tried hard to get me to agree that some Trump voters are anti-Semites. I called the guy a bigot for claiming all Jews stick together. I was not going to waste time explaining Ricky Vaughn to anyone.

That’s the other thing. Always be on attack. In a culture war, there are two modes, offense and defense. That’s why the Left is always pushing into increasingly bizarre causes. They have to be on offense. Otherwise, they have to go on defense. If you take the red pill and decide to go shitlord, attack, attack, attack. David Horowitz is a veteran at this and he just dropped an anvil on Bill Kristol’s head. He is doing to Kristol what Kristol did to Buchanan. That’s how you go on offense.

Horowitz is a good guy to read as he spent a lot of time in radical politics so he knows how to play hardball. What he understands and what comes through in his column, is there can be no enemies to your Right. The Left perfected this strategy. They never spent a second defending or explaining the extremists on their Left. Instead they focused attention on their enemy, forcing him to complain and explain. The radicals these days are on the Right and the same tactics apply. No enemies to the Right.

This post has already been linked to 20074 times!

Leave a Reply

38 Comments on "So, you want to be a shitlord?"

Notify of
avatar
Sort by:   newest | oldest | most voted
Doug
Guest

Alynski’s rules for radicals are like tracers, they work both ways. He was right about ridicule being a powerful weapon. Been a lot of fantastic agitprop from the right of late, some is brilliant work.
Cultural marxists are really their own worst enemy, they make enemies out of the worst people you don’t want to make enemies out of too. They also run out of people to Kulak like they run out of other peoples money also.

Maxi Dean
Guest
Doug
Guest
Maxi Dean
Guest

Jesus! You forgot the trigger warning! /sarc

Doug
Guest
Maxi Dean
Guest

Whatever shreds of dignity Beck may have still possessed, he just used them as kindling to set aflame what little credibility he had remaining. Sad.

Gerard Van der Leun
Member

Ah yes… Hayes Modems and BBS stuff. Loved that sound it made. Like “jacking in” in Neuromancer. Much too quiet these days. The the BBS listings in the back of, what, Computerworld? Big thick mag printed on newsprint. That and The Source and Compuserve at a mere $12 per hour. Fidonet! Good times.

BillH
Guest

IIRC Computer Shopper carried a list of BBS. I don’t recall Computerworld – it may have been out there and I never came across it.

Buckaroo Banzai
Guest

Computerworld– good magazine, but Computer Shopper was the one printed on newsprint and the size of a telephone book.

Gerard Van der Leun
Member

Yup/ That was the one I was thinking of. Thanks.

Member

I am so old, that when I first started on the InterWebs, it started with an A.
Had my own BBS through GTE, could host 168 folk concurrently.

James Edward
Guest

The bbs “& Temple of the Screaming Electron” changed my head all around about the world.

Dutch
Guest

One advantage on our side is that you don’t have to deal with the cognitive dissonance thing, as you take it to the other side. Things are what they are, which can be invigorating.

Bill Danger
Guest

I tough you’re smarter than this Z, Horowitz is just trying to save the Neocon movement from its rightful obliteration, if the Neocons are smarter they could just work with Trump instead of going bananas and sabotaging the Republican Party like they’re doing now.

There is nothing special about Horowitz “former radical” background, this is the standard life story of pretty much Jewish Neocons who are still Trotskyists in their way of thinking.

Gerard Van der Leun
Member

If you don’t think there’s anything special about Howorwitz’s “radical background” you don’t know much about it, Ramparts, Scanlon’s, the FSM, the VDC, SNCC, SLATE, the Black Panthers and their multiple murders, Free Huey, the drug scene in Berkeley/Oakland late 60s early 70s, Bettina Aptheker, People’s Park, Pacifica Raido, American communism or much of anything. As an associate and eyewitness I can assure you that your are just talking out of your ass.

Zorost
Guest

I wonder why neocohens are going crazy over Trump too. The logical course of action would be to buddy up to him, sabotage his term, then say “I told you so!” and get back to running stooges. Unless there is something that is happening or needs to happen in the next few years.

CaptDMO
Guest

“What freaks out the squares is someone that is both offensive and convincing.”
Hmmmm…I say, it’s the danger of being convincing, or even simply engaging, that makes one offensive
to the Dunning Kruger folk.

James LePore
Guest

I agree, the left never criticizes its extreme voices, whereas the right has tried so hard for so long to curry favor with the left that it’s melded with it.

Buckaroo Banzai
Guest

“The big thing the fringe-right has going for it is humor.”
Some of the best comedy today is being produced on the Alt-right. Anybody who listens to The Daily Shoah knows that Morrakiu is funnier than just about anything you will find in the mainstream media today. His “Merchant Minute” segments are red-pill comedy gold, and his song parodies are sublime.
https://www.youtube.com/channel/UCS0hly6LqkPlwL3zTgl5F3Q

Anon
Guest
Well, Ben Shapiro has talked about how the left is always on the attack and that one has to hit back twice as hard. That was his method when he faced Piers Morgan. There’s no point, he said, trying to have an intellectual discussion with someone who sticks to insults. If the right lets the left say it’s mean and immoral without striking back, then the right will get clobbered. The way I see it, the issue of transformative mass-Muslim immigration offers the perfect platform for pointing out the leftists are taking an immoral position, preening their feathers at no… Read more »
james wilson
Guest

Ben Shapiro is nothing but a neocon operative burrowed into the heart of the right wing, the type of individuals Jefferson called sappers and miners. They throw the dogs enough bones to make them grateful.

Jim O\'Neil
Guest

Great! Having spent most of my working career in utilities, most of that in water and waste water (Glossing over the years I spent in coal fired power plants personally causing global warming.) I can crybully the Zman for if not cultural, at least for vocational appropriation: You sir, are not a shitlord, I was a REAL shitlord! 😉

& speaking as a professional ̶s̶h̶i̶t̶l̶o̶a̶d̶ shitlord, I’m quite impressed by the shitstorm building up around the Horowitz/Kristol thingy, especially the antisemitism charges aimed at Horiwitz.

Anon
Guest

Well, he used what is essentially the ‘uncle Tom’ argument. No different from racist blacks calling black conservatives ‘uncle Tom’ or from London’s new mayor’s calling truly moderate Muslims (who abhor Islamism) ‘Uncle Toms’.

Joan of Argghh!
Guest

I learned early, and earned early, many a righteous badge in the heat of conflict long before there was anything “social” about media. I love the fray and miss the flame wars of old. *sigh* Nowadays it’s hard to find someone who’ll debate honestly and give an opponent their due –or the back of their verbal hand. It was not made for SJWs who needed fainting couches. You learned fast or you got out of the way.

Member

Fark, Reddit, Chans, and so many other sites allowed us to explore our Universe.
Also the Fart Jokes, and ASCII pron.
Dang, I follow at least 3 JOA’s, one of them may be you.

Robert Winkler Burke
Guest

Just defund the Global Progressive (Commie, actually) Agenda in K-12, university, law and journalism schools; replacing the suicidal pedagogy with Western Enlightenment. That’s all.

https://www.youtube.com/watch?v=yrkN5Pqh5ok

Fourth of July 2016 Speech (Proposed) Lincoln-like, if you will… Lyceum, the pattern.

kkollwitz
Guest

William Kunstler: “I would never criticize the actions of any Socialist government.”

Notsothoreau
Guest

Dang, you got an Instalanche! You thought you had a lot of traffic before 🙂

trackback

[…] through the stats, I see that the most popular post ever was this one. The most common keyword search that leads people here is “Cloud People.” The funny thing about […]

trackback

[…] the most popular post remains this one, which says a lot about the number of alt-right and alt-right sympathizers. The next most popular […]

trackback

[…] is the page My Theory of Everything. In fact, I still get comments on those posts. Number two is this one. I have no answer for why, but it still gets passed around quite a bit. Another top-10 favorite […]

Todd C
Guest

I am a newcomer to The Z Blog, but have encouraged people to begin reading it. Found this article from the June 2017 Diary. Never heard of shitlord before. Looked it up and this article was sixth in the google search list. Also, tried to follow John Rivers on Twitter (never heard of him before today) but his account has been suspended by Twitter. Go figure. The leftist thought police and ardent defenders of free speech strike again.