I can’t say I’ve spent more than a few minutes watching Piers Morgan. Whenever I’ve seen his show it was on-line after someone sent me a link to a clip of the ridiculous wanker making an ass of himself. The last time I’ve seen CNN was at the airport and that’s the only time I see it. The Interwebs brings news that they have finally pulled the plug on the Piers Morgan.
There have been times when the CNN host Piers Morgan didn’t seem to like America very much — and American audiences have been more than willing to return the favor. Three years after taking over for Larry King, Mr. Morgan has seen the ratings for “Piers Morgan Live” hit some new lows, drawing a fraction of viewers compared with competitors at Fox News and MSNBC.
It’s been an unhappy collision between a British television personality who refuses to assimilate — the only football he cares about is round and his lectures on guns were rife with contempt — and a CNN audience that is intrinsically provincial. After all, the people who tune into a cable news network are, by their nature, deeply interested in America.
CNN’s president, Jeffrey Zucker, has other problems, but none bigger than Mr. Morgan and his plum 9 p.m. time slot. Mr. Morgan said last week that he and Mr. Zucker had been talking about the show’s failure to connect and had decided to pull the plug, probably in March.
Crossing an ocean for a replacement for Larry King, who had ratings problems of his own near the end, was probably not a great idea to begin with. For a cable news station like CNN, major stories are like oxygen. When something important or scary happens in America, many of us have an immediate reflex to turn on CNN. When I find Mr. Morgan telling me what it all means, I have a similar reflex to dismiss what he is saying. It is difficult for him to speak credibly on significant American events because, after all, he just got here.
I received a return call from Mr. Morgan and was prepared for an endless argument over my assumptions. Not so. His show, he conceded, was not performing as he had hoped and was nearing its end.
“It’s been a painful period and lately we have taken a bath in the ratings,” he said, adding that although there had been times when the show connected in terms of audience, slow news days were problematic.
The implication and apparent sadness on the Left is that Americans are just too provincial for an urban sophisticate like Piers. Never mind that he was no such thing. It was all an act. He is a proletarian striver with a middling education and even less of an IQ. In the UK he worked for tabloids. Here he acted like a boorish twit, sneering at people and making outrageous claims. For some reason, it is news to the people at CNN that viewers don’t like to be talked down to by a nitwit. Like everything else about these people, they can never tell the difference between form and function.
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Not sure if I have mentioned on here but look on the YouTubes for recent clips of Brett Lee hurting Morgan with a speeding cricket ball. Much more than just seeing him wince in pain while being humiliated, it was nice to see one of the tough talking pundits actually put his balls on the line. Well, the results were delicious and he may well think twice before trashing professional athletes on air again – if anyone ever again offers him the opportunity.
We Brits were hoping you would keep Mr Morgan for a good while longer. But if the USA doesn’t want him I expect he will return to the UK where he will freely pontificate on things he has opinions on but knows nothing about.
Perhaps the worst news we could have, short of disease and war.