Selling Normie

One of the truths about politics that many would prefer to ignore is that politics is not about facts and reason. The game is about persuasion. If you live under a monarch, then the game is to create popular support in order to persuade the king that some policy is good for his people. If the ruler is a despot, then he needs to be convinced his best interest lie in a particular policy. In theory, at least, democracy is about persuading fifty percent plus one in favor of some course of action.

In order to persuade someone, you need to understand his needs and motivations in order to frame your appeal to him in a way that he can understand. Good salesmen always start by understanding what their prospect needs and why he thinks he may need whatever it is he may buy. He is far more likely to buy the widget that makes the boss happy than the widget that works a tiny bit better than the rest. He needs the widget and is motivated to make his boss happy.

A similar approach must be done with the sorts of people dissidents seek to persuade in the political arena. The so-called normie has become the universal white guy everyone says they want to bring to this side of the great divide. As President Barak Obama once said, he is the typical white person. This is the guy who votes Republican and listens to Rush Limbaugh when he is driving around during the day. His dream is to be left to live his life as he sees fit with whom he sees fit.

Normie would naturally come this way, but he has been convinced of a number of things that operate like a leash keeping him in lefty’s yard. For example, normie is sure that markets matter a great deal. When he sees all of the corporate oligarchs promoting black violence, he mutters to himself, “Get woke, go broke.” He truly thinks the marketplace will punish these companies. He thinks the sportsball leagues will suffer for kneeling to their black players. The fans will punish them for it.

The mistake made by dissidents when discussing the magic market issue is in thinking they need to be anti-market. The thing is, normie needs to believe the market will magically solve these problems because he is not motivated to act on his anger and frustration over what he is seeing. The choice he sees is to abandon the convenience of buying from Amazon or forgoing the joy of watching sports. If he is going to walk away from consumerism, there has to be something in it for him.

There is something similar at work with race. Normie has been told his whole life that if he just tries hard enough, black people will stop thinking he is a racist. It’s not that explicit, but that is the point of race messaging from the ruling class. They want white people in a constant struggle session over race, where they examine everything they do with an eye on reaching the magic state of being not racist. Since no such place exists, the struggle can never end, hence the endless riots.

It is why explicitly racist language is a dead end for normie. He sees that and is confirmed in his desire to not be a racist. Those taboo-breakers with their salty language and snarky comments are mostly singing to the choir. There’s a place for it and a need for it, but when it comes time to pitch normie on race realism, such language and symbolism is a deal killer. You become the salesman who walks into a Christian business using four-letter language and wreaking of alcohol.

Normie also likes feeling a bit self-righteous and sanctimonious. This is true of all people to some degree. All of us want to be good people in the universal sense, but we also want the people around us to acknowledge it. As John Derbyshire explained back in the Neolithic, social thought is a foundation of man. When it comes to politics, the easiest way for normie to feel good is to triangulate. He rejects the far-left, but also rejects those bad people and haters to his right.

You see this in business. Often a buyer will justify his decision as being the value proposition, which means not the best, but not the cheapest. It is a form of self-flattery that the good salesman can exploit. He recognizes that the buyer needs to feel like he is a reasonable guy not taken by fads and thoughtful in his analysis. Normie takes a similar approach when it comes to thorny cultural issues in politics. He naturally seeks some middle ground that he can then pretend is the high ground.

This is, in part, why normie remains smitten with immigration. It has always been framed for him as a choice between open borders and xenophobia. Normie really needs to believe that those immigrants want to be like him. To reject them out of hand is to reject himself. Again, it is a form of self-flattery. Think about how so-called conservatives sell normie on immigration. They talk about immigrants starting businesses and being natural conservatives who love Jesus and family

On the other hand, normie makes noises about the need for immigration being legal and measured, because it makes him seem reasonable. He rejects the chaos of open borders, because he is an orderly sort of guy. He wants a tough border, but as long as there is a legal process, he is fine with immigration. The current immigration levels have become his value position. He’s not taking the cheap route of open borders, but he is not going for the expensive option of a moratorium.

Then there is the weird fatalism of normie. He looks around at the madness of the day and thinks, “They have gone too far. The snap-back is coming.” This is similar to his belief in the magic of the marketplace. Normie just assumes the excesses he sees around him will cause the silent majority, of which he is a member in good standing, to move like a school of fish in a different direction. Millions of private decisions motivated by left-wing excess will put things back in order.

This is why talk of whites becoming a minority is so effective on normie. It’s not so much that he fears being at the mercy of non-whites. He fears he will lose the validation of being in that silent majority and that the silent majority will no longer be that magical force that rights all wrongs. In other words, so much of the normie mindset that keeps him tethered to conventional politics, depends on him believing he is part of a perpetual majority of good white people like himself.

It’s why the scenes of whites washing the feet of blacks and kneeling before them is so powerful, when combined with demographic reality. When normie understand he will be a minority and it means washing the feet, he suddenly becomes a highly motivated buyer for a new political ideology. The good salesman is always prepared for the motivated buyer. He does not bore him with a long sales pitch. He just presses on those pain points until he gets the sale.

Every salesman will tell you that there are good times and bad times. The good salesman weathers the bad times and maximizes the good times. Right now, it has never been a better time to sell dissident ideas to the normie in the market for something better. Not all are motivated buyers, for sure. Some people never let go of the past. You can’t save everyone, but there are a lot of white people looking around right now thinking, “There has to be something better than this.”


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172 thoughts on “Selling Normie

  1. I can see the day coming when all white people will be expected to publicly wash the feet of a black person on Martin Luther King Day. Soap optional.

    • I saw it said somewhere that Jesus washed the feet of his apostles, NOT the Pharisees and NOT the Romans.
       
      i thought that was a great line.

      • When MLK Foot Wash Day becomes de rigueur, liberal Christians will be there to provide free paper towels and coffee.

        • No. Liberals will be there to sell special towels and event-specific coffee for the occasion. It’ll be Kwanzaa For Whitey.

        • They are not Christians. They are AWRs who’ve hijacked Christianity as a vehicle for their ideology. Belief in Jesus as the path to salvation doesn’t come into the bargain.

          • This whole disgrace has completely taken over my church. It’s not a church anymore. It’s a racial political action committee now.

      • I wish someone would grab that anti-Pope by his scrawny neck and point that fact out. I lay this on whole thing on him and his washing Saracen feet stunt. I say this as a Roman Catholic. Of course, that would take Cardinals and influential Bishops to do so, and they obediently went along with the entire shutting the churches down for covid. You know, cause Jesus wasn’t a rock the boat type. Isn’t “Go along, get along” in the gospels somewhere?

        • Actually He allowed a prostitute to wash his feet. And kept the company of the unclean and deviant but not in the way the demented Lefties like to portray, as if he was just cool with what they did and hip to different “lifestyles”. Jesus always forgave but with the admonition and command to “Go, and sin no more”. Quite a different reality.   If the anti-Pope washed the feet of M.E. and African migrants seeking admission to the faith, eschewing their former religions, and repenting their sins… he would have at least been doctrinally and theologically correct.   Instead… Read more »

          • Actually He allowed a prostitute to wash his feet. 
             
            Right, my mistake.
             
            Still, Christians are a bunch of wet hens, morally, and get a virtue-buzz when they wash the feet of criminals. And the more reprehensible the criminal, the more virtue they experience, because the bigger the sinner, the more joy in heaven over you forgiving him his transgressions against you.
             
            Forgiving the virtuous is child’s play, only a good Christian can forgive their brother’s murderer.

      • It was a symbol that He, their Lord and Master, cleansed them of their daily sins. Jesus was not begging his disciples for forgiveness.

  2. The amount of friends who I thought were sane but have gone totally woke over George Floyd is astonishing. Instagram is full of friends posting BLM posters, praising their kids for protesting, begging for patience as they listen better, etc. People who I thought were normies are actually too far gone. Are normies becoming extinct?

    • What do these people do for a living? Do they deal with the public? The reason I ask is that the new BLM rhetoric is “Silence is violence.” People are getting called out for simply not saying anything. So, these people might only be supporting BLM out of fear, to stay on the good side of the mobs, so they won’t lose their jobs, or customers, or whatever.   I personally don’t care about this now. But if I had to worry about kids and mortgage payments and still had my old newspaper job, maybe I’d also be paying lip… Read more »

      • They are public declarations that 2+2=5 !
         
        The Roman Senators offended by Caesar’s ostentatious fashion crime of wearing only purple, all had a go at stabbing him .
         
        Maybe that’s the point – to elicit complicity and implicate oneself in the lie?
         
        I too am not in a position where I’d have to willingly go against my conscience.  
         
         

      • It is better to be a phony right up until some joggers bust your skull open for being white, or rape your daughter for being in the wrong place at the wrong time. I like the salesman/market comparison our esteemed blog host uses. I am a former marketing guy myself, and I see things slightly different. The market has changed. Our enemies are now making fatal mistakes, one after another. Normie now has no choice… When shitlibs disband police departments to appease the blacks… And run dementia patients as presidential candidates… and Normie personally has to deal with the growingly… Read more »

        • Glenfilthie,   I see where you are going with the rejection of self-moderation but I don’t think the tide has washed in yet. It’s easy to become comfortable in the harsher language of subjects we know to be true (and even be pleasantly surprised when we discover a normie receptive to our ideas) but dont think for a second that normie won’t enthusiastically serve you up right now in a last gasp effort to fit in with the new social norms.   Yes, there is a hunger growing among Ours for truth and no small amount of disgust for the… Read more »

      • That’s a cope. Even if it were true, it just makes them cowards. They aren’t going to “call out” some rando on twitter or instagram.

    • Normies follow the pack. Safer that way. The problem is, the longer you follow, the more you internalize. Their brains are literally rewiring themselves. Wife shared a verse from 2 peter the other day to help me feel a bit better.   And delivered just Lot, vexed with the filthy conversation of the wicked: (For that righteous man dwelling among them, in seeing and hearing, vexed his righteous soul from day to day with their unlawful deeds;) The Lord knoweth how to deliver the godly out of temptations, and to reserve the unjust unto the day of judgment to be punished:… Read more »

      • Glad to see a verse from the KJV here. The new translations read by millions are pozzed and are a large part of the problems we face today.

  3. My close family has really seen the light after these recent chimpouts. Scenes of blacks burning down cities, taking down historical monuments, wanting to defund the police & whites being blamed for everything has made them terrified but angry at the same time. I think now is the ripe moment for normies to buy into a new political ideology, as you put it. It’s now or never, if whites can’t wake up during this tumultuous time, then it’ll never happen I’m afraid.

      • This is disgusting. Erasing American history like this. What’s the names they’re gonna put now? Fort George Floyd? Fort Jemima?
         
        What a joke.

        • When (when, not if) they take dynamite to Mount Rushmore, what four faces will go up if they re-sculpt it? Okay, MLK is one. Harriet Tubman? Obama? George Floyd?

          • Plans are probably already underway. They’re just waiting for another “incident” as an excuse.

          • They won’t wait. They will create the incident when they think the time is right.

          • They’re not capable of building a monument like that. Like the Indians that have been trying to build the Crazy Horse Monument for the past 90 years, they just don’t have what it takes to pull that off.

          • All of the white sculptors are dead. They cannot build anything themselves, only co-opting is possible.

          • Africans reshaped the sphinx’s lion head & replaced it with a black man’s face, they’ll do same thing to Mount Rushmore
             
            500 years from now blacks’ll say USA was created by them
             

          • 500 years from now blacks’ll say USA was created by them
             
            They say that now.

          • BUT WAIT: you make an assumption about the engineering skills (not to mention the artistry) required to create said “new” sculpture on Rushmore after the “old ones” are gone.
            Who’s gonna do all that work? Kareem, Pajeet, and Juan?

          • Does the Stone Mountain monument in Georgia still exist? I’m pretty sure it was at least defaced.

        • Tearing down statues of white heroes and scrubbing their names from the public sphere is a metaphor for the dismantling of civilization. And it is happening right before our eyes.

      • They are methodically and inexorably showing us just what they intend to do. Any and all remnants of bad whytes will be removed — first white supremacy, then removal of statues, banning of symbols, and renaming (schools and) military bases.
         
        A great proportion of the soldiers — enlisted and junior officers come from the old South. I wonder how they’ll react?
         
        Impure thoughts aired are now proscribed. How long until they justify full life reviews to determine prohibited thoughts and private action? It is coming.
         
         

        • Don’t be too optimistic about the current crop of military folks. From the first day the enter the service, and continuing daily throughout their careers, they are hammered with the poz. Just recently, I had to sign a Page 13 (generic letter of acknowledgement) that I would not be involved in any way with any WS groups. They intentionally left the definitions vague, but people have been disciplined for joining different white/European/Southern identity orgs.   Remember, the US military has always been the proving ground for every left-wing movement. It’s a captive audience that is very used to doing whatever… Read more »

          • Trust me … I gave them over 33 years: E1-O6; command through Brigade. I was part (and target) of all those things.

        • You’ll know it’s lost when they seriously begin to “erase” the founding Fathers. Most all of whom are directly or indirectly cursed with the sins of racism and slavery.   It never ends. It began with allowing the creation/elevation of their pseudo hero’s to the pantheon of national recognition—MLB, Chavez, Parks. Whites were generous in that regard—“let them have their own paid holiday”—they said.   But appeasement never ends and only brought more demands as resentment grew. Reconciliation only announced our weakness. The South was ripe for deconstruction and humiliation when White numbers declined below 50%—just needed the spark to… Read more »

        • A great proportion of the soldiers — enlisted and junior officers come from the old South. I wonder how they’ll react? And these young men (and wiminz) have been bathed in the diversity Kool-Aid since conception, the same as any coastal kid from NY, MA, CA etc. The officers got mega-doses of it through their respective commissioning sources, especially the ROTC kids. Once they arrive at their duty stations, they are subjected to constant diversity and inclusion conditioning and practically forced to swear a greater allegiance to those “principles” than the ones of the very country they vowed to defend.… Read more »

        • If one looks hard enough, one can find evidence of CrimeThink in just about any white who died before 1980, which means the totality of Western civilization is ripe for eradication.

          • What was once the norm, and acceptable: first they criticized, then attacked, then made immoral, and finally unthinkable. At the end, it all will be illegal, if that even matters anymore at that point. But yes, once things like honor, truth and believing in the goodness and supremacy of our then-culture, the reality of two sexes, that marriage was between a biological male and female, these were things of which most were guilty. And though all of this, they hated us and our beliefs, and they lied, and schemed, and burrowed beneath and within us. Now we are without recourse.

  4. Normie and a lot of dissidents think the ship will right itself in the November election. Supposedly that is when the silents will have their voice heard. I mean, just look at Biden. Trump will destroy him in the debates.
    The coronvirus lockdowns were just a trial run to see what normie would put up with. For God’s sake they are still wearing masks! Now most really do think this present theater is about black lives and justice. Need I quote a title from Derbyshire’s book here?

    • It is very dispiriting how many people never even questioned the lock downs. Yes, that’s happening now to a small degree but look at what it took for that even to happen. Derb unplayed things.

      • I was in the odd position of never really being challenged on the lockdown. All my business is “essential” and none of the Rural Kings, feed stores and big hardware stores near me even required masks. Some of the ones in the city did, but I managed to avoid frequenting them when doing my business.   The only time I had to wear a mask was when taking my daughter to the urgent care for a dislocated kneecap. They had me over a barrel then. The most offensive thing was that there was a metal detector at the entrance to… Read more »

    • My city is totally locked down. I see people alone in cars with masks. People on the streets with masks with holes cut for them to breath through. Walking down the sidewalk people get out of my way and walk on the street. It’s really weird.
       
      The thing is I still live in the heart of darkness and my eyes are filled with ugliness daily but the horror-show only gets worse .
       
      Egad ! 
       
       

      • My shock is that such things as mask wearing and other “preventatives” are not even justified under scientific study. I read whenever bored or motivated enough the direct, published studies that are supposed to drive such economy shattering recommendations by our “experts”. And I find that in any number of cases, their recommendations are at odds with current data and analysis.   For example:   https://www.nejm.org/doi/full/10.1056/NEJMp2006372   NEJM, May 21 study on mask use by public. I’ll save you the read. Mask use in close, constant contact settings—like hospitals, nursing homes—good. Mask use by folks in outside settings, brief encounters… Read more »

      • I find this so strange.   Go to Toronto, the second worst hit city in Canada by COVID, and it seems like nobody gives a fuck. Few people wearing masks, people out in groups, etc. People from all swaths of life just don’t care, from rich to poor. Maybe some superficial “efforts” (elbow bump instead of handshake).   If we had to see one benefit of non-white immigration, I suppose this is it. Arabs, blacks, Indians, and the various 3rd worlders living in the GTA are not keen on “social distancing”. Karen can’t really shame you because there are so… Read more »

    • Seatbelts , Motorcycle Helmets and No Smoking in public places, were the nanny state’s trial runs. The ‘lockdown’ and current social engineering programs are on another level altogether.

    • All this is temporary, David. Race reality IS going to reassert itself, good and hard. Many on both sides of the divide hate Trump… But there he is. People laugh at derision at the mass media and our leftist rulers. A lot of leftists are horrified at the notion of disbanded police departments. When the police departments fall, and the chimp-outs come daily to respectable and affluent neighborhoods, when the beautiful people start getting their noses rubbed in leftist militancy… Normie is gonna fuggin snap. He’s halfway there already. Historically… This is what happens. Black supremacy is going to be… Read more »

      • I have found that people on the normie left are easier to convince than people on the normie right. Normie right are true believers in blank slate, stock markets, “we all came from somewhere”. Look at the cowboy hat black man from Wisconsin standing up for cops on TV!   I sense that normie leftists recognize the truth but are ashamed and afraid to express it. Their rejection of the truth can come out as anger, denial, or fear.   I predict that when the hammer drops the normie leftists will fight more viciously to defend their neighborhoods, schools, and… Read more »

    • In a way da left is right, whites are racists, they do have a natural disgust of black folk & blacks are indeed incapable of reaching white/asian living standards.
      This is problematic for someone who holds equality as the most important factor in his moral system, this means he can’t ever achieve salvation so he feels justified in attempting demographic suicide
       

  5. Some things sell themselves. The propaganda organs try to hide the violent attacks on whites. We need to circulate the available vids as widely as possible and ask “imagine when your children are a minority.” I do think there will be a backlash, but the question is whether it will be overwhelmed by those who prefer to be subjugated. This is one area where the DR can determine the outcome in short order.

  6. The tact I try to use is that you need to love yourself before you can love anyone else, no one is going to respect a loser who hates himself and tries to gloat about being a loser. Not sure if it works or not though. I extend it with my analogy about how the airline safety video tells you to put your oxygen mask on first: you won’t be able to help anyone if you don’t bother to save yourself first. I then take it to the next step and ask them if they’d then put the mask on… Read more »

    • First off: tack, not tact. Sorry, pet peeve.   You are right on about loving yourself; and it goes farther into the concept of respect. In terms of the airline question, I would put on my mask and then the mask of anyone dear to me if they were incapable. If a stranger were having trouble, I might help them only so much as it would not endanger me in any way.   As to the article. I don’t want to be a good person, except to my wife and kids. Everyone else can FOAD; especially if they are involved… Read more »

  7.   I myself can’t watch the scenes of White people genuflecting and washing the feet of negroes – when I think of that photo of the Bishop of Rome doing just that, I am filled with disgust !    How is it possible that this is not a spectacular own goal ?    Maybe the target audience isn’t the normal White person but the negro and non-Whites? Maybe it’s for a global audience ? Maybe these are astroturfed media events created to provide social proof like Bernays’ ” Lucky Strike” cigarette ad campaign ?   I’m told that that is the main… Read more »

    • You see all those genuflecting idiots and have to ask a lot of certain dissidents if they still want an ethno-state.
      Genuflecting is only something done in a catholic church. Easy to remember.

      • So just because some on our side are traitors we shouldn’t want our own country for our people…We will definitely have to be vigilant in keeping the good whites in line or kicking them out if they go insane…

      • Coming from the perspective of someone who was actively involved in a certain movement during the 2016-17 timeframe, the whole “Ethnostate” thing really blinded us to the very serious issue of Gentile GoodWhites.

    • Note the discrepancy in reciprocating of foot washing. If one wants to signal fellowship and reconciliation, then such an act is done by both parties. But when it symbolizes subservience, only one party washes. That is how I explain it to others.

  8. This is it. Now is the best time we’ve ever had to Sell Normie. With the riots, the lootings, the burnings, the kneeling, the washing of feet, the BLM in giant letters on the street in DC, with the open pathetic cuck behavior of elite whites, the worshiping of a career criminal, if we can’t convert Normie to our side we’re bad salesmen and the West is doomed.
     

  9. “One of the truths about politics that many would prefer to ignore is that politics is not about facts and reason. The game is about persuasion.”   Too many WN want to believe that facts and reason persuade, but they cannot persuade people of modest IQ who can’t/won’t make the effort to understand, and, as you note, whose psychological comfort zone is wildly threatened by (what they see as because Jewvision has told them so) deviating from the safety of the herd.   Messaging has to be simple , which is why those who ‘meme’ well are so effective in… Read more »

  10. “…walks into a Christian business using four-letter language and wreaking of alcohol.”
     
    ‘Reeking’ not ‘wreaking.’

  11. Z-man’s suggestion is better than anything I can come up with. But I’m not sure it’s going to work; a lot of normies are just too far gone to be reached by normal methods of persuasion. Perhaps when the police are defunded and the rioters get to the “nice” section of town they’ll realize they slept too long.   [O]ut of the dream house stumbling One night into a stranging air and the flung Rags of children and thunder of stone niagras tumbling, You’ll know you slept too long. Newsreel by Cecil Day Lewis   Or, Experience is a dear… Read more »

      • Good call! I have not read him before but highly relevant. Somebody recommended lovecraft’s The Cult of Cthulhu yesterday and I read that also. I like it when the comment section suggests reading material

        • If you liked Call of Cthulhu; I’d recommend “The Shadow over Innsmouth” and “At the Mountains of Madness” next. Both highly relevant to ‘our thing’ and great, creepy stories.
           
          All of it is available free at hplovecraft.com

          • I am going to read both. I am pretty selective about the fiction I read because I hate being emotionally manipulated but I do enjoy being creeped out!

    • You can only redpill normie if normie has a strong enough emotional connection to you. Good friends, family, that’s it; otherwise, they’ll dismiss your opinion or forget it entirely.   My wife was dismissive of this whole thing, even though there were screaming blacks two blocks down from our house on Sunday. Not breaking anything; they were just screaming. She told me that they were doing no harm. I told her to imagine herself being pulled into a frothing crowd of feral blacks and beaten until she miscarried.   The blood ran away from her face. She didn’t bring it… Read more »

  12. Z-Man’s comment about “never been a better time to sell dissident ideas to the normie” would be so true if facts governed thinking. I certainly hope he is right. But living in a deep blue area of the country has made me acutely aware of the social pressures to follow the new state religion. Right now the dissident right lacks a megaphone and institutional presence (at least around here). It seems that the current main priority would be to simply keep the flame alive and wait for the left to further overreach. As for persuading “normie”, perhaps citing polls such as that showing that 72%… Read more »

    • I’m surprised at the results of the Monmouth poll. Last night on Tucker’s show, he pointed out that defunding the police is their plan to re-make the police force with cops sharing their idealogy. Another institution they will take over and one with guns.

      • Tucker has been right on about this since the riots started. I don’t believe any polls these days, even Fox has Biden ahead. They were so skewed in 2016, that I have to think it’s part of the psy OP.

  13. People seeing themselves as the reasonable middle is pervasive, largely because being in the middle means they think they are safe from backlash from both the extreme left and extreme right. For example, the normie overwhelmingly supporting BLM, but also overwhelmingly supported using federal troops to quash the riots. One way to break the conditioning is to show that even the most milquetoast normie take will lead the mob to destroy you. The Drew Brees incident jarred my old man. I asked him, flat out, why he watches and cheers people who hate him every fall. Planning to do the… Read more »

    • The Drew Brees prostration to Negrolatry is the final straw for me.
       
      Yes, in the words of Joe Walsh, “my, but [I] learn so slow.”
       
      But, better late than never.

      • My office mate told me yesterday that he’s washed his hands of football following the Brees groveling. He’s actually one guy who means it. It pissed him off to no end when he wandered through the break room yesterday and a couple normies were sitting there watching sportsball talk shows on the TV, being fed a torrent if anti-white sentiments by the hosts.

        • Yeah, I know lots of Boomers who “actually meant it” when they quit due to Kaepernick, too.
           
          “Well, yeah I’m watching again but only one game per week”
           
          “Well, yeah, but my QB doesn’t kneel for the flag”
           
          “Well, yeah, but they don’t show them kneeling anymore. MAGA – let’s play ball!”
           
          Let’s hope this time is different. I’m sure every day a certain number of people are waking up and putting on the steely armour of determination that we have here. But it’s such a tiny minority, still.

          • Here, in the heart of Patriot Nation, there were many who echoed the same.
             
            “I’m through with the NFL, except for the Patriots.”
             
            “The only games I watch now are Patriots games.”
             
            A variation, “except for the Pats, and a game with playoff implications for the Pats, no NFL for me.”
             
            “I’m done with the NFL except Belichick and Brady.”
             
            “I’m not a hypocrite cuz Brady had a MAGA hat.”
             
            The other day I told my wife that we are through, she responded by asking, “what took you so long?”

        • One way we can identify “prospects” for Our Thing is stuff like this. More and more people are disgusted and horrified at the directions being taken by many aspects of the pop culture. If your friend is willing to swear off football he may be ready for other ideas.   Which issue to lead him too? Well, all our ideas are connected to some degree just like those of the enemy so it may not matter which specific thing you pick. Just base it on what you know about him. If he likes guns, as do many normie whites, invite… Read more »

  14. The other possibility is that Normie’s real pain is the terror of racism. Of all things in this world, they want to be absolved of racism more than anything else. More than they want their children to flourish, more than they want functioning cities, more than anything at all.
    If that’s the case, then it’s the rioters who have made the sale: Normie really wants to be humiliated and they’ve found a way for him to get what he wants.

    • > Of all things in this world, they want to be absolved of racism more than anything else.
       
      Too bad for them in this new religion there is no forgiveness.

        • They think just one more self-flagellation and they will reach heaven. They complete the ritual and a black man tells him, no, you must do more, you must degrade yourself more. Such is the pattern they will follow, their own personal hell, for eternity.
          Even Dante would find that a little extreme.

  15. seems like normie deserves whatever bad things come his way then. adding this guy to your movement/group is like adding oatmeal to concrete — you ain’t making the concrete stronger by doing so.

  16. Look, IMO to seek to come up with ideas to “convince” this “Normie” is to BE Normie. To buy into the idea that what ails the culture can be fixed at the ballot box. Again, one man’s opinion here, you might as well buy into the any other leftist premise along the way. There are plenty on the march now to choose from. Once their nation fell, partisans had to figure out ways to survive once they chose to take to the forests. They made the choice NOT to collaborate. Not to be hauled off to a labor camp. Now… Read more »

    • Excellent points. The real question is WHEN to head off to the forest. We haven’t gotten there yet, but we need to understand that the time is coming. Never compromise. Take no prisoners.

    • I’m with Owl on this. Z is begging the question that “Wake Up Normie” (“Sell To”) should be a strategy at all. Given limited time and personal resources, I believe those of us behind enemy lines should be vacating, not worrying about those that are asleep or panicking. Sell the house before the bubble pops, liquidate your junk, get mobile and retreat to areas where the potential to find community and protection is greater. My company will eventually show up on the Silence Is Violence radar. When it happens, I’ll maintain silence, not show fealty, and be gone. The work… Read more »

      • Moss, I agree with your points, and you put it better than I did in terms of specific, concrete suggestions. I live within commuting distance of a blue capitol that was sacked recently and is undergoing continued turmoil. Already, the housing prices here have INCREASED since the riots, when I was expecting them to go down. While my wife is not a Normie, as a decent woman she has normal concerns. Yet, she has agreed to the plan of sell and get out while the getting is good. That makes her the only “Normie” I need to convince. However, SHE… Read more »

        • Excellent news. Operating as a couple is a huge advantage. It’s also freeing, as head of the house, to get a different perspective and trust the input.
          I failed to listen to wise voices in our space months ago and I’m playing catch up. Massive lifestyle shifts now in order to move toward stability are absolutely temporary pain. Remember that. Take action while you can, operating under the radar. Soon enough the Eye of Sauron will reach everyone!

      • Z is begging the question that “Wake Up Normie” (“Sell To”) should be a strategy at all… those of us behind enemy lines should be vacating, not worrying about those that are asleep or panicking… get mobile and retreat to areas where the potential to find community and protection is greater.
        
        I understand getting out if you’re “behind enemy lines” but we’re running out of places to go. Maybe we can’t wake up Normie everywhere, but we need to wake up Normie somewhere.

  17. Loved the analogy of the salesman walking into the Christian business dropping f bombs and wreaking of alcohol – you can just imagine the look of horror on the owner’s face. Same thing with n bombs, and they got to back to Africa. In all seriousness, this crap has been going on a long time, got much worse under obomba but has gone exponential during Trump’s years – it really is just breathtaking how bad things have gotten recently. One would hope that lots more people than obvious see this shit for what it is, but with the speech edicts… Read more »

  18. All well and good, and I wish you success in your goal of persuading others that societal insanity is not a good thing. But what if you’re too late or the pool of robust men is declining faster than the growth rate of parasites? What then? What kind of world are you saving us for? How much dead-weight can you carry on your back before you keel over? What if the parasites win? What is your Plan B?

    • “Dr. Blacklove – How I Quit Worrying And Learned To Love The Negro.” The White Race is riding the self-hate bomb all the way to the target.
       
      On your feet or on your knees, White Boy.
       
      America is finished. Look to your own.
       

    • TomA, just a reminder that there are still 200 million (out of 330 million) white people in America. That’s significant.

    • Planning to fail always succeeds. That really is the motto of conservatism. They start from the assumption that they will lose and then begin negotiating with themselves on how they can compromise with the Left.

      Either we rally our people or we perish from the earth.

      • Rally, in the physical sense, is the goal. The salesman’s toolkit is limited to talk / messaging / narrative / body language.
        I hope to influence family and friends based on what they see me doing. Evangelizing is easier when they start the conversation.

        • That’s why building a community (as much as that might seem a pipe dream at the moment) is so huge. Witnessing with their own eyes a group of normal whites enjoying themselves and feeling good about their people without looking like a bunch of Nazis would change a lot of minds very quickly.   Imagine Joe (or even Jane) Normie looking at one gathering where they must be around people that they don’t really feel comfortable with and where they have to acknowledge their sins. Then, they see another group where they can let their guard down, feel comfortable and… Read more »

          • A smile in the face of your enemy is powerful. Smiling at our people that feel like they’ve lost hope is life-changing.
            Not to put to big a point on emotion, our people need hope. Normie is desperate to feel better about the future. Educating (with facts) comes after they see (with their eyes) what could be. To your point, Citizen, it’s time to work toward building a neighborhood, then village, then town, then city on the hill…

          • Moss, this is an important point. Normie is lost and in turmoil. Offer him a place to rest his emotional head, and he is ours. We don’t win this through politics, and voting is pointless now. We win it through community and shared faith. They offer Normie a physical and emotional refuge, and that’s what he wants and needs right now. Some will flatly refuse the offer, and others will be receptive but unable to divorce themselves from the politics of the situation, the politics that is placed front and center by the usual suspects, and which we must walk… Read more »

          • Yes, there are alot of confused, alienated, and atomized white people out there. They look depressed and terrified, but also clueless. They don’t have the intelligence to succeed financially, nor do they have good family connections etc.
             
            I make sure to give them a big smile, talk to them, ask them how it’s going, etc. I have no idea how to proceed with anything big but we can all do little things. Treat them like your brothers. If we all do this good things might happen.

      • History teaches that when you go to war, your chances of success go way up when you first train your troops to be better combatants. if you believe the war will be won with words, then by all means, train a cadre of salesmen. If you believe the war will more visceral and existential, then train accordingly. Look to the internet for videos of people trying to persuade rioters & looters to back down. See how well that worked.

        • We’re not going to war. We’re dissidents trying to undermine the current regime and create a community of our own for when we can come out of the woodwork.

      • White folk should start creating no go zones, sharia style. Start policing themselves, anyone who tries to breach it gets assaulted by the entire community.

    • So what’s your Plan B? Rollover and die.
       
      We’re just trying to move forward. Recruit where you can. Build relationships IRL. Will that lead to anything? I don’t know, but “enjoying the decline” seems a cowardly way to go. Also, we have the blueprint for success. Small but dedicated and organized groups can accomplish a great deal. Granted, the other side knows this as well and will do whatever it can to stop us, but I suspect that over time, they’ll have other problems to deal with as POC take the reigns of power.

      • One of the biggest factors on our side is the truth about racial disparities. Once the normie reaches that, there’s no going back.

        • On the contrary. Leftie race pandering is basically noblesse oblige, with Leftie as the noble. The more oblige he displays, the more noble he feels.
           
          The key is to deflate the notion that being a racist is morally suspect.

      • I have no quarrel with proselytizing and recruiting. Go for it. I hope you succeed. And I’m not enjoying the decline. Rather, I’m suggesting that burying your head in the sand is not a sound survival strategy either. My take is that normal people are not going to be receptive to persuasion until their back is against the wall.

      • I can’t stand the “enjoy the decline” people.   There are so many single white women in their 30s, looking for a decent husband. Many white men are giant man children who either never put down the work to have a career, or want to pump and dump. Most are “enjoying the decline” on a subconscious level. They are afraid of putting in the hard work to improve their and their childrens’ future. Game is good and stuff but it should be used as a tool to find and hold a good relationship or marriage.   You had this point… Read more »

        • You mean the “White women in their 30s” who spent their teens and 20s riding the cock carousel and now expect stable men to accept their sloppy 102nds?

          • NAWALT, unironically.
             
            Plus, better to have white children with a “reformed” CC rider than to have none. Demographics are destiny.

      • Improve your robustness. Become a better man, in the evolutionary sense. More fit, more capable, wiser. Shed the fat, add muscle. If you weren’t born will native high intelligence, learn to be extra aware and shrewd. If you can’t fend for yourself, start acquiring those skills now. Learn to shoot and hunt. You have absolute control over everything I’ve just mentioned above, and no excuse to distract yourself with skilled jaw-jaw.

        • Nah that’s just more atomization and individuality.
           
          Pretty sure everyone here can shoot, has decent street smarts, and could survive in the woods if he had to.
           
          1,000 white men with muscle are 1,000 attractive white men. 1,000 white men working on their collective muscle is an army.

  19. FWIW I was normie until I went broke for a while after ‘08. Eating plain rice, taking a job as a janitor, and selling possessions to make rent put things in perspective. I believe prosperity, or at least its appearance, is the biggest barrier to appealing to normie.

    For instance, when someone says ‘white’, normie hears ‘inequality’. On some level he knows that white means white and that he’s disliked simply for being white, but he can afford to delude himself. He has the luxury of being naive.

  20. Most normies are not much interested in details. They live in the moment. Any interest in the past is almost always for entertainment purposes or a justification for the present. Z is absolutely correct: any appeal that isn’t immediate and at the gut level is wasted breath.   “We’re going to become a minority, a hated minority even if we stop all immigration. What’s your plan? Let the market decide? Allow the Constitution to magically undo what has been done to us during the past 70 years? Our forefathers resorted to much stronger actions with a lot less at stake…but we’re… Read more »

    • Every conversation should include whitey becoming a minority. A despised minority. If I have time I like to briefly describe the ’65 Immigration Act, saying that’s where it all started. I’ve yet to find a Normie who’s aware of that. They tend to think becoming more multiracial is natural and they way America is supposed to be.

  21. He rejects the chaos of open borders, because he is an orderly sort of guy. He wants a tough border, but as long as there is a legal process, he is fine with immigration.
     
    We were bombarded with stuff like this watching the cartoons as kids! Can you blame normie for this?
    https://www.youtube.com/watch?v=5ZQl6XBo64M
    This is pretty weak sauce compared to what the kids are getting today.
    If you want to see a glimpse of tommorow’s society, watch some sesame street and cartoons.

  22. These riots and the sucking up to the rioters has been demoralizing as hell. Watching all of this just makes me think “we’re doomed”
    The videos of cops kneeling and taking the knee and joining the protests is the strangest thing I’ve ever seen. While one group of cops was cucking in the worst possible way, another groups of cops was literally slashing tires in the Kmart parking lot.

    • The sight of the cops and national guard kneeling just makes me shudder. I’d rather die than take a knee.

  23. My reading of the state of normie in Britain is rather different than those about US normies in the comments above.
     
    I have been quite active on social media during this spasm and I can report that more than few eyes have been opened. Several previously card-carrying civnats and normiecons of my acquaintance are starting to look pink around the gills. I am seeing a level of awareness on my timelines that I did not see even a month ago. Very encouraging and, yes, I am doing my bit to nudge them along. No pushback at all.

    • Well, keep a light on for us over here (and maybe a visa handy). You guys still have a chance demographically. That’s done over here. We can’t save what was once our country. That horse is out of the barn even if that’s hard to see right now.   Honestly though, any of the European countries could do what the Dems did here, except in reverse. They brought in non-whites to tip the scales. If whites woke up in England and took control of the government, they could import whites from S.A., USA, Canada, NZ and Australia, offering them a… Read more »

      • If the UK had a government committed to BRITISH people, I would immediately leave this shithole Ontario and go back to my ancestral homeland.
         
        As it stands now, though, the UK is on the same path as us but with further to fall. It is probably more depressing to live through a place going from 85% white to 50%, than from 50% to 30% (Toronto).
         
        It’s all by design. Everywhere has to be the same to keep us from leaving.

  24. To bring over Normie we need to be reasonable radicals. Good people and Good citizens but radical as hell and willing to throw out tidbits of truth to them when the opportunity presents itself.

  25. “It’s not so much that he fears being at the mercy of non-whites.” – Jackpot. That’s the problem right there. And this is why, I think exiled right wing Californians peppered throughout mostly the west are years ahead of the rest of the country. Californians who know what to fear and why. Whites are now a sub-minority in the state. The malfunctioning school systems are La-Raza brainwashing operations and have been for years. So when Tarantino does that hyper-sentimental, boring nostalgia trip about Hollywood and The Valley, in-between his blaxploitation movies, it was actually an obituary of a formerly white… Read more »

  26. Good essay. You cannot sell something a person doesn’t want. But you can make them believe you have their best interests at heart when they are ready to buy. Then you’ll be their first choice. This is why it’s important to emphasize that racial separation is about love, not hate. Normies don’t like hate, but they’ve been taught that ‘love’ is the answer to everything. Also, the idea that we’re not talking about war, but a ‘racial divorce’ (as Greg Johnson puts it). This way of describing what WN stands for is more relatable.

  27. All due respect, Z, I strongly disagree here. The whole concept of “reaching out to normies” is a giant waste of time and is comparable to the alt-right’s obsession with the unicorn black MAGAtards. Andrew Anglin actually wrote a great article on this a few days ago. In a nutshell, we’re not gonna convince any more “normies” of our ideas and positions. Those who wanted to choose a side have already chosen it. Battle lines have been drawn. The information on immigration, Zionism, neocon ideology etc. is widely and freely available online. If “normies” actually gave a shit, they would… Read more »

    • The whole concept of “reaching out to normies” is a giant waste of time
       
      Then where did all the people on this talkboard come from?
       
      Back in the noughties, white nationalism was David Duke and Jared Taylor, today we are legion and Big Propaganda has resorted to a scorched earth strategy, burning their own business models down in terror of us.

      • Without sounding like a snob, we ended up here because we are predisposed to critical thinking and not afraid of PC bullshit. Yes, so far we are only discussing issues anonymously, but it’s a start. The “normies” are either too scared, too dumb, or too apathetic to be relevant.

  28. Look how popular sites such as Unz and Dlive are, as well as various right-wing radio shows, videos, blogs and websites. The situation is not as hopeless as it may seem. There are a lot of people who agree in regard to race and immigration. The far-left makes the most noise, but to invoke Nixon and Trump, there is a silent majority.

    • But for how long?
       
      We will soon become a silent minority and being a minority requires very different tactics to being a majority.

    • I hope you are correct about “right-wing radio shows,” which seem counterproductive because of how strongly they affirm the “racism is bad” and “your belief is only valid if it helps blacks or you can find a black person who supports it” narratives.
       
      “Lowest black unemployment ever!” or “Candice Owens supports my beliefs!” are sad examples.

  29. My own personal piece of advice: dont be afraid to plant the seed and wait and dont be frustrated. We are in this for the long haul. I consider myself fairly aware of what is going on, but it took me years and i had to hear things multiple times before i could accept them, and i went down several dead ends that wasted months of time and on and on. People will need time, in fact its probably a red flag if they instantly go from normie to believing it all imo.   The number one personality trait youre… Read more »

    • That’s arguable. Nancy Pelosi was a Karen before people knew what Karens were, and there are a lot of them out there.

  30. I had a bit of an epiphany about this last night because I of the existential dread I was feeling about where we are headed. Once I realized what the ‘play’ is I felt much better. This was also partially fueled by being blackpilled and defeatist on yesterday’s replies.   I ain’t that guy. I’ve already faced consequences on this very topic most of you can’t (and shouldn’t) imagine. So how to prevent more of you from joining me? Then it hit me and it is something from the Game era and from Heartiste (PBUH). You are dealing with a… Read more »

    • Apex:
      For my own clarity’s sake: I think I get your example. But let me ask again in a different way, using a different example:
      such as: the issue of reparations. As a strategy: agree & amplify.
      So: I’d agree with the sh*tlib about the topic, and engage them, ask questions about how much, who, how long, etc.
      I was a bit unclear on the “Karen” and “you” scripted example above.

      • It is as simple as taking whatever virtue signal they are spewing and dialing it up to Clown World Mega proportions. For normies, you want to follow up with questions like, I thought you supported this cause? Of course people need to be imprisoned or killed. This will cause enough cogdis in a normie that you gently ‘steer’ them back off the cliff. For shitlibs, you want to do the opposite and go full throttle. You must -always- keep them off their feet. This is the ‘neg’ from Game Theory applied to woke bullshit. You mean you only PARTLY support… Read more »

    • JFC, sorry for the grammar / spelling mistakes in that. This is why I like having an edit button attached to an account. 🙂   p.s. For the above strategy, the idea for normies is to ‘shock the system’ so they see in their confused minds the end game which likely will be tithes, danegeld, imprisonment, etc. for the insufficiently woke. There is a -lot- of historical precedent for this. For the wokesters the idea is to simply get them to destroy each other in case it wasn’t clear why you are using the same strategy on both groups. I… Read more »

    • Apex, I’ve been using that technique for a few years now, and I can vouch for it being effective. I tend to do the “slow push” leading to 11 rather going directly to 11, i.e. I make normie turn the dial with me.   Normie: We need to bring communities together and fight against racism and social injustice.   Me: Absolutely, but talking isn’t enough. People have been talking about these things for years. We need to actually do something. (Start slowly pushing Normie toward changes in his life.)   Normie: Of course, of course. I just contributed to the… Read more »

    • Haha, I made a similar comment maybe a week ago. Too lazy to go find it. Wahmen and soys are a collective hysterical woman, and White Men are men.
       
      We’re being faced with a giant shit test and we’re badly failing. Feminism is a shit test too. White men failed that one.
       
      These are existential. I pass every time, mostly because I don’t give a fuck about feminism or white privilege, and wahmen / soys are just annoying flies buzzing around. 99% of white men fail though.
       

  31. This right here. THIS. This very topic is one of the great learnings / challenges of my life. I am not a “soft sale” type of person. More like: “hit them over the head with a brick, and ask why they don’t see what’s obvious.” The “soft sale” on bringing others to this side of the divide is one of the greatest challenges ever. (Especially with women. Sheesh. Women. [shakes head in frustration].) And yes, I am one. But a rare one, indeed. Range Front Fault, Whitney, and myself. (And I think 3g4me.) It’s an education in patience, to be… Read more »

  32. I like this. The single most important argument, and fact (sometimes they do collide but not often) is that whites will become minority. Normie thinks he can afford to be ‘nice guy’ (as leftie defines it) b/c he still subconsciously ignores that his kind will be minority in his granddaughter’s generation. But removing that psychological shield of (false) safety, ie denial, can trigger a strong reaction. Some can’t handle it. Like Z said, you can’t save ’em all.

  33. A picture is worth a thousand words. I’ve proposed before that a simple, effective technique might be simply googling up images of “American life 1950s.” You’ll get lots of Magic Negroes and Civil Rights Agitation, of course, but you’ll get a lot of Norman Rockwell-esque real life, too. Then simply ask what, exactly, is wrong with this picture? Especially effective, I imagine, when paired with scenes from modern life. What was so bad about that, such that we had to end it in order to get this? Back then, Americans didn’t watch sportsball; they played sandlot baseball with all their… Read more »

  34. “…reaching the magic state of being not racist. Since no such place exists..”

    That’s just it. All of their manufactured crises are unreal, unattainable, and unresolvable.

    A false form of grace, since billions have found better lives through the gift of grace. The observable evidence is that grace works.

    Is this falsity an exploitable weakness, then?

    Our job is to defeat evil, after all.

    Not run away, not wait for rescue, but to confront and defeat it.

    Evil works by twisting our instinct towards its own end- thus, the Good is the stronger power, the deeper design.

    • That’s just it. All of their manufactured crises are unreal, unattainable, and unresolvable.   Just so. The reason “you’re a racist” works so well, is because everybody is a racist so the accusation always hits a spot. We’re not progressing as long as “racist” is a slur, rather than a simple statement about unalterable human nature. Every time you insist that you are not a racist, you are affirming that being racist is a bad thing, helping to forge the weapon Globohomo wields so ruthlessly at our people. Always counter an accusation of racism with a polite, mildly curious “what’s… Read more »

      • Felix Krull, the “r” word has to be defanged and the only way to do that is to respond to accusations with, “Yes. So what?” When enough people respond thusly, the word is dead.

        • I always say “Damn right I am! And you are too, everyone is!” and throw the hot potato right back in their laps.

          Make them justify themselves- a little struggle session of their own.

          I think they subconsciously seek confession.

      • Felix, you’re right!

         

        Like other natural features, as if we’re bad for being completely normal human beings.

        They are looking

  35. Slightly Off-Topic, but not really. If anyone is intellectually curious about societal & cultural shifts, revulooshun, and especially how this is all being re-played today, just as it was back in France in the mid-to-late 1700’s here’s an interesting talk that Ann Barnhardt (blogger, these days) gave about the French Rev., and importantly, the things leading up to it. This video was made in 2012, but is very, very relevant today.   It’s about proto-Marxist progression and subsequent genocide is playing out today.   (“Proto” Marxist b/c Marx the man wasn’t yet born when the French Rev. took place.)  … Read more »

  36. Zman’s suggestions are good strategy but also, in my view, a litmus test.
    If any normie is still unmoved at the prospect of their children being loathed and detested minorities, then you know immediately that he or she is unsalvageable. Do not waste another microsecond on them.
     
    Do we really want any allies that are so contemptuous of and callous towards their own posterity? We’re better off without them. Leave them to go and wash Sh’niqua’s feet.

  37. My gosh, this is masterful.

    I’m going to keep it open, and actually practice, as if I were a salesman for white people.

    I’ve been selling ‘dissidents’- and who wants to be the weirdo?

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