News brings word that the SJW’s have bagged their biggest trophy to date. Bill O’Reilly is the most popular cable news talker in the business and he was just fired for making the girls cry. It is all part of what is looking like a well orchestrated effort to break Fox News on the wheel of political correctness. The screeching harpies knocked out Roger Ailes and now they have taken out the top star, all via the same method – powerskirts claiming to have been done wrong by the knuckle-dragging misogynists running the network.
The claim will be that the advertisers demanded Fox fire O’Reilly, but that is complete nonsense. Cable channels, like Fox News, exist on subscription revenues, not advertising dollars. FNC gets $1.50 from every cable home each month. That’s roughly $1.8 billion a year whether people watch or not. Their ad revenue is less than a third of that number. In the case of ESPN, for example, ad revenue is around one billion, and they have an audience about ten times the size of a cable news operation, even Fox News.
An advertiser boycott could certainly harm the bottom line for Fox, but there is another reality to the cable business. Those companies demanding their ads be pulled from the O’Reilly show would still be running ads on other Fox programs. The reason they choose to run ads on Fox News is they believe there are people watching Fox News who will also buy crap they see advertised. Bill O’Reilly could be strangling kittens on his show. If he gets a valuable audience to watch, advertisers will want to get their name on his show.
The reality is Fox could weather the storm and ride out this thing if they wanted to do it, but they probably have another agenda. It’s tempting to assume that Fox is stuffed to the rafters with right-wing ideologues, but that’s not the case. Fox is just as Prog infested as every other media company.This could very well be part of an effort to make the channel more Prog friendly. It could also be the dream-child of someone in management, to remake the network to appeal to younger, gayer viewers.
Logic says that languishing networks like CNN would jump at the chance to land a huge fish like O’Reilly. Put the Big Mic on CNN in his old time slot and CNN would soon pass Fox in the ratings. In fact, they could put some other popular names around him and dominate the cable news wars. People like tabloid news shows and guys like O’Reilly are good at being just outrageous enough to get your attention, but not so crazy as to make you feel bad for liking tabloid news.
That’s not going to happen, of course. CNN has the same economics as Fox News. They can fully engage in whatever politics they choose, because they get paid even if no one bothers watching. They are tax farmers, relying on an oligopoly to enforce their right to skim a buck a month from your cable bill. It’s why cable bills are over $100 per month and it is also why cord cutting is the new thing. If people could pick the channels they buy through their cable subscription, all of the cable news guys would go away.
As an aside, it is one of the ironies of socialism. The economic philosophy that claims to favor equality of outcomes always turns into a vehicle for self-dealing by the advocates of socialism. American media is universally liberal, and financed by the socialism of cable television. Colleges and universities are madhouses of Progressive jackassery, financed by the socialized student debt system. American health care is looking like a cynical bust-out because of socialist economics championed by the Left.
As a further aside, the companies pulling their ads from O’Reilly were not doing it for economic reasons. The ratings were through the roof and few Americans care about who is playing grab ass with whom at the TV station. These companies were pulling their ads in order to curry favor with the Cult. In many cases, their management teams are infested with Progs and powerskirts too. It’s like a virus for which there is no known cure. It controls the host and will bring about its demise in order to promote the cause.
Anyway, a good lesson to recall in all of this is the story of Time Magazine. Henry Luce founded the magazine, as well as Life, Sports Illustrated and other famous publications. He was also involved in radio, newsreels and eventually television. His company was the first multimedia corporation. In his heyday, he was considered the most influential private citizen in the country. The reason for that is his publications reached almost every American. He was an arbiter of the news.
Luce was also rabidly anti-communist and regularly used his media outlets to do battle with the Progs of his day. He opposed most of what FDR tried to do in office. It was Luce who came to the rescue of Whittaker Chambers, when the the Progs had him at the top of their enemies list. Chambers worked for Luce, not only earning a paycheck, but writing for his publications. Luce helped Bill Buckley get started, thus helping the post-war conservative movement come to life. Henry Luce’s media empire was anti-Left.
It was not, however, explicitly right-wing. After Luce died, his media company was slowly infiltrated by lunatics. By the 60’s it was unrecognizable. By the 70’s it was fully refashioned into a weapon of the Left. Even though its over the top Progressive bias slowly killed its circulation, the people running it did not care. What mattered was promoting the one true faith, even if it destroyed the institution from which it was broadcast. Time Magazine is gone now and the Luce company exists in name only.
That’s the fate of Fox News. Rupert Murdoch was never a man of the Right. He was just a guy who loved tabloid news and was a genius at making money on modern media properties. His kids are Kool-Aid drinking Prog loonies, who will piss away the family fortune trying to buy status within the Cult of Modern Liberalism. As a result, Fox News will slowly be converted into a megaphone for the one true faith. We’ll sooner see a trans gender-fluid lesbian of color in prime time than another Bill O’Reilly type.