When I was a young man, I was taught to think about growth businesses or growth industries in terms of the military. The guys who start the business, or pioneer a new industry, are analogous to the elite units sent in to establish a beachhead or breech the perimeter. These guys are goal oriented and never bogged down with a lot of rules. In fact, they tend to hate the rules as they see rules as artificial obstacles to their task. In business, the pioneers often start out trying to subvert the rules.
A new industry, like a new conquest, may start out as a series of attacks along the frontier, but eventually it must establish itself as a self-sustaining camp with the perimiter of the established order. The computer business went from experimental ideas in the lab to simple products that could be used in fields like finance or banking. Read this book and you’ll see how the first nerds established their beachhead on Wall Street. The risk takers sought out the rick takers for their risky new ideas.
Beachhead is the right way to think of it. The special forces find a place for a landing and the shock troops are called in to attack that point and establish a foothold. The D-Day landings in Normandy were not about sacking the beach. It was to secure an entry point for the American and British forces that would follow. Whether it is an industry or a business, that first wave into the new thing are risk takers. They are not the sort of guys who fret over the rules too much, and they are always guys. Guys like risk.
In war fighting, that toehold allows the waves of regulars to flow in and begin to take ground. The English speaking nations landed 150,000 men on the beaches of Normandy, but millions soon followed them through the breach into Europe. That’s the way it works for a growth industry. The first firms establish themselves and then a wave of imitators and opportunists follow them to expand the industry. In a business, the viability of the firm and its growth means hiring anyone, who shows up and can do a job.
Eventually, the land is conquered and the industry or business is established. That’s when the middle-managers, administrators and police arrive to make rules and enforce them. A good rule in war is you know the advance has stalled when the general staff arrives. In business, the filling out of the HR department means the growth phase has come to an end. Now it is all about securing what has been won and securing against future attacks from competitors or the conquered enemy. It’s why Microsoft is no longer hip.
In this maturity period, the rough guys and shock troops that established the beachhead and poured into thing during the growth phase, are pushed out. They no longer fit as the goal in this phase is the formalization of rules. That means creative thinking and risk taking are not only out of place, they are considered dangerous. It’s why the founders tend to get bought out or move onto emeritus type positions.The guys who came in as a young risk takers either move onto new ventures or mature into risk adverse managers.
In the modern age of predatory global economics, this final phase is also a death rattle of a company. Building and maintaining something no longer has value. In fact, it is viewed as foolish. Instead, the goal is to not only eat the fruit of the tree, but chop it up and burn it at the final party. Therefore, the mature phase of a company or industry is a spasmodic, social justice warrior phase, in which a firm sets about committing suicide. The smart money is gone. The risk takers are gone. What’s left is to set the whole thing ablaze.
You see that with Fox News, which now has another sex scandal. This time it is claimed that some old guy is sending dick pics to the women on staff. Given that one of the “victims” is the well known SJW and sociopath, Michelle Fields, it’s most likely a hoax. Even so, only a firm committed to its own death would hire a nutjob like Fields. She is a cancer, a carbuncle on the face of humanity. A company with a future would instinctively avoid her, as an unnecessary distraction.
Fox News had a good thing going and if they wanted to keep building, they would have quietly bought off some of these broads and cracked down on the fraternization. They also would have culled the problem women from the ranks. Instead, they have donned the sack cloth poured ashes on their head. In the context of Fox, this has meant running off their riskier talent and replacing it with safe, boring and morally correct nothings. When they find a reason to run off Tucker Carlson, the network will spiral into the abyss.
Something similar is going on at Google now, with the revelation of this hilariously tame memo about diversity. It is somewhat charming how the writer thinks he still works at the dynamic company of yesteryear. It is hilarious how he thinks the vinegar drinking lunatics in charge of chasing off the whites will listen to reason. As Vox Day would put it, and is now documenting, Google is fully converged. Their staff meetings are a scene from the day room in One Flew Over the Cuckoo’s Nest. They even have a big Indian!
All of this is entertaining, unless, you are the one being attacked by the blue haired, tackle -faced rage loonies. You can be sure that the author of that Google memo will be broken on the wheel by the the company Torquemada. Just as the DNC named that bike rack after the intern they had assassinated, the Google heretic will have his head on a pike outside the main entrance to Google. Everyday at lunch, employees will be forced to shriek his name in an orgy of hatred. Maybe they will name Room 101 after him.
While it is entertaining, these orgies of destruction are killing Western civilization. The culture of the West is not a single thing, but a series of waves from Greece to the present. As each wave crashed, the next wave built upon what was accomplished by the previous wave. The current waves breaking on the rocks of reality are leaving nothing but rubble, as Progressive culture furiously erases our past. To call it a suicide cult is to give it too much credit. It is cultural nihilism that will usher in a new dark age.
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