I was paging through Twitter and saw this posted by Gavin McInnes. The story itself is not the point of this post. It is an example of how race is covered in America. If a white guy executed two black guys, the major news companies would devote all of their coverage to it for a year. That’s because it fits into the mythology that animates the liberal narrative. But, that’s a topic for another day.
I was thinking about writing something about it when sound mysteriously started coming through my speakers. For some reason I was using Chrome rather than Mozilla, the former not having the array of pop-up blockers, script blockers and flash blockers installed. I hunted around and found the offending video and stopped it. If you have clicked on the above link, you will be doing the same thing in a few seconds.
The story was actually blocked until you took a survey. The page is plastered with ads, in addition to the video crap in the middle. Just doing a little estimating, I’m going to say that the page is 60% advertisement. The story takes up maybe 10% of the page. The rest is promotions for the site and other features on the site. They are perilously close to the point where the story is so hard to find in the clutter that we’ll need an app to help find it.
This is happening all over and not just on the Internet. Websites have no way to make money other than ads and even then the money is small. They have no choice but to pack their pages with ads. The weaselly tactics some use is not wise, but maybe they are desperate. Breitbart is a useless site, as far as I’m concerned, because it is so cluttered with ads and embedded audio. I really hate the embedded audio.
I was talking to a friend the other day after one of the football games about how a 60 minute game is now a five hour event. A football game is a three hour commercial with a football game woven into it. The promotion of it and other games before and after the game is just more marketing, disguised as content. Even replays have sponsors now so that we end up with “this replay brought to you by Viagra shows…” I’m all for the NFL making money, but do they really need to sell so many ads?
I read the other day that the NBA will start placing ads on the uniforms. It will not be long before technology allows them to have rotating ads on the uniforms. The courts will soon be plastered with ads. The NHL is using video technology to digitally place ads on the ice for TV viewers. During World Cup, they had ads crawling on the screen because there are no breaks in the game to run ads. That means the rules of the game will be changed so they can run ads during games. “This water break brought to you by…”
Getting back to the web page ads, there’s a limit. I don’t go to Brietbart because I hate the ads. Even if they don’t care about old hate-thinkers like me, there is a limit to the number of ads they can post on their site. Similarly, there’s a limit how much crap they try to sell us on our phones and TV’s. What happens when the limit is reached? The whole economic system of the west is based on never ending growth and that includes advertising.
What happens when there’s no more room to grow?