When I was a kid, I stumbled upon a book called Future Shock, by someone named Alvin Toffler. I remember the book for a few reasons. One is it was based on the idea that the pace of change was accelerating and that humans were ill-equipped to handle the onrush of the future. The other memorable part of the book was the claim that society was moving from an industrial age to a super-industrial age. The book was written in 1970 and I read it in the early 80’s, when it was obvious there would be no super-industrial age.
The book is close to 500 pages and it could have been boiled down to 50 pages. In fact, it could probably be condensed into a blog post. The main point of the book was that societal change was accelerating. That point was made just about every way possible and then filled out with predictions that turned out to be all wrong. That was something else I learned from the book. Futurists are extremely long winded. That said, he sold millions of copies and became something of a rock star, so he knew what he was doing.
In fairness to Toffler, by 1980 he had figured out that his super-industrial society idea was a flop, so he came out with an updated vision of the future called The Third Wave. This book predicted that the developed countries would move from industrial to technological societies. He coined the term Information Age. In fairness, he was not wrong about most everything like he was in the previous book. For example, he predicted the end of the nation state and the growth of the global entity that transcended the nation state.
That said, he was still wrong about most stuff. For example, he predicted that technology would result in greater democracy with populations exerting greater control of society and instituting more local control. Pretty much the exact opposite has been the result of the technological revolution. I think we can also say that the idea of a managerial class rising out of the technological revolution was something that many conservatives were onto long before Alvin Toffler predicted it. Burnham wrote The Managerial Revolution in 1941.
Anyway, that all came to mind when I saw this posted on Breitbart. George Gilder is a futurist, an economist and an advocate of intelligent design. He is co-founder of the Discovery Institute. It’s probably accurate to describe him as a techno-utopian, one of those guys who sits around thinking about the singularity. He has a book out predicting the end of Google and the rise of a block chain technology as the salvation of humanity from technocracy. The Breitbart piece is an effort to sell books to conservatives.
Gilder is also a rabid philo-Semite. He wrote a book called The Israel Test, in which he credits everything good in the world to Israel. That won him endless praise from neocons and Buckley Conservatives. He has argued that antisemitism is the hatred of capitalism and excellence. The only reason to mention this is that like all futurists, Gilder is a bit of grifter. The futurism game is not any different from reading tarot cards or doing astrological charts. The idea is to tell the mark what they want to hear. Flattery always sells.
That’s futurism’s main attraction. It allows the futurist, as well as his audience, to avoid dealing with present reality or learning much about past reality. They cherry pick from the past to create a narrative that results in the future of their making. When times are bad, the futurist peddles a future that is devoid of the bad things of today. When times are good, well, all the great stuff of today is going to be awesome in the future. There’s never been a futurist that predicts doom. Those guys are called prophets and we remember them.
In the 1970’s when American manufacturing was in trouble, Alvin Toffler wrote about a future of super-industry, where everyone had a super job. In the 80’s when things were looking up, the future was going to be even more super. The futurist is primarily concerned with future earnings and no one is buying a book or paying for a speech about how crappy things are going to be in the future. That’s why Gilder is out with a book claiming techno-feudalism is going to be replaced by a new utopian algorithm that makes everything super.
Now, what about his central claim about Google? That it’s model for skimming off the economy is doomed to failure? The fact that he seems to not have the slightest idea how Google makes money or how it is arranged as a business is not encouraging. Comparing Google’s business model to Marxism is just marketing. It is boob bait for the bubbas that read people like Michelle Malkin. The book is probably littered with the usual abracadabra words and phrases that titillate the audience of Conservative Inc.
The fact is, Google’s business model was a complete accident. Like most tech companies, it was supposed to be a pump and dump. Page and Brin wanted to sell their search engine once it gained popularity. When they could not find a buyer, they figured out how to turn it into a roadside bandit, charging tolls via ad dollars. They correctly saw that the search engine was a bottleneck and the bottleneck is always the best place to skim from the users. Google simply taxes people on their way from one service to another.
Can this model last forever? Nothing lasts forever, but as a state protected monopolist, they will exist until the state decides otherwise. Given that Google has more than enough money to buy every elected official in Washington, no one in politics is in a hurry to break up Google. Throw in the fact that like the state security agencies, Google can spy on all of the elected officials and their aides, Google and the rest of the oligarchs will remain in power until the revolution. But, that’s not a promising future, so futurists ignore it.