Category Archives: Weird Stuff

The Death Of Hollywood

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Show Announcement: Last night was the third episode of the award winning livestream that you can watch on Rumble and YouTube.

The Academy Awards show was this week and outside of the bugmen on YouTube, there was not much interest in the program. They claim it drew 19.69 million viewers, but they also claim that it is a five-year high, even though the number they claimed last year was slightly higher. Like everything else about the entertainment business, television ratings are mostly fake. There was a time when this award show was a big deal, but now it is mostly fodder for critics and comedians.

There are a lot of reasons why people have stopped caring about the awards shows, but one big reason is the product is dreadful. The nominees for best picture were a who’s who of films no one watched. The winner for best picture was a film called Anora, which appears to be a low-budget Slavic version of Pretty Woman. One of the runners up was a film called The Brutalist, which is about hideous architecture. It was also a low-budget, low-interest film that went straight to home video.

According to the bugmen who follow this stuff, the winner was supposed to be a film called Emilia Pérez, but the people who decide these things changed their minds at the last minute because the transvestite star had once held unapproved opinions about blacks and Muslims or whatever. Apparently, there is a hierarchy of degeneracy that the carnies are required to respect. It is Hollywood, so who knows if any of it is true, but it gets to why these awards show are floundering.

The Oscars used to be a popular topic because people were curious about how their opinions of the films stacked up with the insiders. Women liked watching the stars parade on stage and do their act in a social atmosphere. That only works when people watch the films and recognize the so-called stars. A Spanish man dressed as a woman, who is totally unfamiliar to Americans, lumbering on stage to get an award is not going to be a big draw for an American audience.

The fact is, Hollywood no longer serves the American audience. You see it in the box office for this year. The top grossing film is comic book movie that is popular with non-English speakers because it is mostly special effects and stupid dialogue. Half its gross is from overseas and you can be sure that a big chunk of the domestic box office is from people who are on the lookout for Tom Homan. Remove the nonwhite box office and Hollywood does out of business.

Of course, the dependence on foreign sales and non-English-speaking domestic customers is driven by the general decline in quality. Who is the biggest male lead in Hollywood these days? If you do not know, you are not alone, but it is probably a homosexual or a nonwhite. The same is true for female stars. The days of Hollywood stars being glamourous and recognizable are gone. Instead, it is a freakshow of random carnies picked from the diversity lottery.

Starting about ten years ago, Hollywood began to see a steady decline in revenues in North America, for both movies and television. Every year the gross declines, with some years seeing double digit declines. The remedy is to make an increasingly offensive product, which drives down the numbers further. Even easy things like remakes of classics turn into fiascos. The live-action Snow White has been repeatedly delayed because the diversity loons turned it into a punchline.

The funny thing about the collapse of Hollywood is that it is a good proxy for what we have seen in society as a whole. Unlike the government, colleges or the media, Hollywood needs to move product and that means they have to provide a product that the audience wants to buy. It is the ultimate test of the social fads pushed by the radicals over the last ten years. The fact that it was a disaster in the market should have been a clue to what was coming.

Things are about to get worse for the entrainment rackets. AI will soon make writers obsolete as software will generate scripts. Given that we know there are a finite number of plots and character types, and there is data on how these combinations appeal to audiences, it is easy to see what happens. Software will generate scripts that have the highest probability of success that year. That means all the experts on what is trending will be working at Home Depot.

Of course, the content itself will soon be generated by robots. You can now generate believable audio conversations using hints and suggestions. Businesses are already doing this for training and development. Video is coming online next. This not only will replace the actors, but it will lower the barrier to entry of filmmaking. Soon, teenagers will be making feature films that they find interesting. Just as digital audio killed music sales, AI will kill the Hollywood production studio.

To fill this out a bit, imagine you want to watch a film and you want something like the old spy thrillers of the past. You talk to your television about what you have in mind and it creates a feature film using your suggestions. Maybe it first suggests content made by others who had the same idea. Or maybe it recreates a James Bond film using period correct actors, but with changes based on your inputs. This is something that will soon be possible with AI.

What all this points to is that the woke lunacy that has raged for the last decade may have been the last effort at ideological control of the culture. The slow and steady erosion of the control mechanisms coincided with the woke rage. Perhaps the blue haired rage head was a reaction to the steady disaggregation of the culture that has been brought on by the technological revolution. She was not the vanguard, but a desperate rearguard action that has failed.

If you like my work and wish to donate, you can buy me a beer. You can sign up for a SubscribeStar or a Substack subscription and get some extra content. You can donate via PayPal. My crypto addresses are here for those who prefer that option. You can send gold bars through the postal service to: Z Media LLC P.O. Box 1047 Berkeley Springs, WV 25411-3047. Thank you for your support!

The End Of Ideology

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One of the great insights from Eric Hoffer was that ideologies do not require a positive agenda, but they must always have something they oppose. That is the point of his famous line, “Mass movements can rise and spread without belief in a God, but never without belief in a devil.” This makes perfect sense when you realize that being in favor of something means being opposed to its opposite. Often, the first part of the equation rises from the last part of it.

This may explain why we have been ravaged by movements that are focused solely on a devil, often one disconnected from reality. The last several decades in the West have been about creating a new version of Old Scratch, then finding people to either blame for the existence of Old Scratch or accuse of being his allies. The public square has been filled with people who describe their thing with the prefix “anti”, without bothering to explain the point of their efforts.

The anti-fascists are the best example. They have created a fantasy world for themselves where they are the last line of defense against an enemy that exists only in their imaginations. Most are suffering from some form of mental illness, and many are simply losers with nowhere to go. Others could be living useful lives, but they are drawn to this bizarre cause because they need a purpose. They need to believe in something, but they will settle for opposing something.

The same is true for the antiracists. There has been no meaningful opposition to black inclusion for generations. In fact, much of the American culture has been altered to accommodate even the worst elements of black culture, in an effort to make blacks feel a part of American society. Despite that, a billion-dollar industry sprang up committed to stamping out something that does not exist. The cause of civil rights, having reached its goal, was left with the Devil it could not relinquish.

What we may have experienced over the last thirty or so years is the last gasp of the age of ideology. All these ways to hunt down Old Scratch have their roots in American Progressivism, which was the last ideology standing after the Cold War. It turns out that the end of history was a warning to those who had organized their lives around the egalitarian and universalist beliefs that evolved in the United States. As a result, we have experienced a frenzy of effort to provide a reason for it to exist.

It is easy to forget that ideology is an anomaly in human history. Human societies were initially organized around practical concerns like safety. Religion and culture were useful adhesives to bind the people together, but the main purpose of human organization was always rooted in the practical. There was always a divide between the public and private, because the former was about maintaining society as a whole while the latter was about living your life as an individual.

Ideology is the attempt to fuse the public and private so that private actions are controlled to serve the public good, which itself is aimed at abstract moral claims, rather than the practical maintenance of society. Christianity focused on the individual and made the necessary accommodations with the necessities of secular rule. Folk religions went the other way, providing the broad framework of the people, but leaving the individual to sort out his private gods.

In a way, it is fitting that Progressivism is the last ideology. It was always at its best in opposition to something. It is fitting for a warrior people. Whether it was individual vices like alcohol, drugs and sex, or social concerns like inequality, racism and poverty, Progressivism had a way to wage war on them. In the great ideological battles of the last century, Progressivism was useful in rallying the war-minded American to the banner opposing fascism and communism.

With no more ideologies to oppose, Progressivism was left to find new devils around which to rally the faithful. The trouble was these new versions of Old Scratch were either imaginary or so decrepit they could not put up much of a fight. Having exhausted itself fighting these windmills, everyone is ready to move on to more practical concerns, like the economy, leaving the dead-enders and lunatics to pleasure each other in the fever swamps of the internet.

This may be why the early efforts at dismantling the Blob and the administrative state have been met with a tepid response. That apparatus was the tool to organize the people around a great cause. In a post ideological age, where there is no need or desire to rally a diverse and complicated society around simplistic causes, the managerial state is an expensive white elephant. It may be that managerialism can only work within the ideological state.

The end of ideology may also revive religion. Those blue-haired spinsters screaming themselves purple on the street corner can go back to terrorizing schoolboys about their penmanship and playing with their food. Christianity was very good at finding a use for these maladapted mutants. These people will need a place to go that will provide them with the purpose they seek. Perhaps we get a revival of the small-bore proselytizing in favor of tradition and stability that used to be the norm.

That aside, what we may be experiencing is the end of the long pursuit of a universal morality promised by the dawn of reason. The result of the long journey is the understanding that there is no universal morality and no universal truth, other than the truth of the human condition. The purpose of human organization is not to transcend the human condition, but to improve our material existence, so that we can enjoy the time each of us is allotted to the fullest we desire.

If you like my work and wish to donate, you can buy me a beer. You can sign up for a SubscribeStar or a Substack subscription and get some extra content. You can donate via PayPal. My crypto addresses are here for those who prefer that option. You can send gold bars through the postal service to: Z Media LLC P.O. Box 1047 Berkeley Springs, WV 25411-3047. Thank you for your support!

Artificial Eternity

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One of the clarifying things about Trump’s second term is that we are seeing the reality of politics on display. He made deals for support and right away he is making good on those deals. One of those deals was with Silicon Valley with regards to Artificial Intelligence, which they think is the next revolution. Trump is pledging billions for something like a Manhattan Project to make AI real. Here is Sam Altman explaining why this is the greatest thing ever.

Lost in most of the AI debate is something Altman said in that clip, “Immortality is not too far ahead.” That is an interesting selling point, as it assumes that everyone wants to live forever, but it is not the first time this has come up with the tech bros. Once Silicon Valley was awash in billions, they started investing some of it in life extension technology with the hope of conquering death. Ray Kurzweil has made a nice living selling life-extension ideas to the tech bros.

It is fair to say that conquering death has been an obsession with Silicon Valley since the great boom of the 1990’s started. Perhaps there is some natural link between extending human ability through technology and extending life with it. On the one hand, solving the complex mathematical puzzles that put the stock of human knowledge at your fingertips leads to hubris. On the other hand, that same hubris can easily lead to a view of life as nothing more than complex math puzzles.

Much of what lies behind the synopticon that Silicon Valley has rolled out over the last decades is the assumption that life is not terribly complicated because humans are relatively simple in their actions. Facebook and Google easily roll up our lives into easy-to-use data sets, so marketers can nudge us into buying their products. The fact that this strategy does not work is ignored. They have come to believe that the vast network of machines is controlling human behavior.

That aside, conquering death is not new to this age. Christianity is all about conquering death and living forever in bliss. That is the main point of Christianity, at least from the marketing point of view. If you live an ethical life, when you die and your life is put in the scales, you will gain access to heaven, which is everlasting life. John 3:16 tells us, “For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life”

The Christians were not the first to think this way. In fact, it was most likely borrowed from Zoroastrianism, which held that heaven was one option for your soul once it left your body and crossed Bridge of Judgment. Of course, the concept of reincarnation has been with us since forever probably. The soul reentering the material world in the body of another human or as another species is a form of conquering death. The soul is eternal, so you never truly die.

In folk religions without a complex system of ethics tied to their deity, conquering death was still an important topic. The ancient heroes fought to be remembered after they had fallen in battle. Valhalla, which was reworked by early Christians into a warrior heaven, was originally just a resting place for warriors, until they poured out to fight alongside Odin against the jötnar during Ragnarök. Conquering death was to live so you could take part in the final scene of existence.

Simply being remembered was a form of conquering death. Greek mythology is a great example of this. To be remembered was the point of life. The great heroes of the long-forgotten past are proof that a man can outlive his people. Troy, for example, was long gone by the time of Homer, but the men of Troy and those who defeated them, lived on long after Troy was forgotten. Our modern cemeteries still reflect this ancient urge to be remembered and thus conquer death.

in the modern age, men who aspire to greatness are not satisfied with having their memory carved on a rock. They will not blink their last blink with the knowledge that they will live forever at the foot of God. Both require a connection to a people who will maintain the rock or pray for your soul. Instead, they hope the machines with which they spend so much of their lives will save them from rotting away in a field or being incinerated in a crematorium.

Despite their brilliance, they not only think little about their obsession with immortality, but they never wonder if it is what they want. To this point, people have understood that living even a very long time comes with punishments. Our fiction is full of examples of men who lived too long. Even in good health, their psyche suffers from having lived beyond the natural limit. We have always had a sense that who we are is tied to the brevity of our time on this world.

Artificial Intelligence may help mitigate diseases like cancer, but at this stage it is mostly used for creating clever memes. The walls that contain AI right now, the limits of human knowledge, will probably prove impenetrable. It will never be able to go beyond what we know but merely be faster at accessing and applying it. That will have its uses but will fall far short of the robot future. Until we unriddle what makes human consciousness possible, AI will remain a fantasy.

Nature, of nature’s God, has a sense of humor, so the most likely result of AI is better ways to kill one another. We already see that with the war in Ukraine where AI powered drones hunt for men and equipment. This is another thing the present quest for eternal life shares with the past quests. The end result will inevitably require death, as without death, life is not possible. Living is not merely the absence of death but the struggle against death. Artificial Intelligence cannot do that for us.

If you like my work and wish to donate, you can buy me a beer. You can sign up for a SubscribeStar or a Substack subscription and get some extra content. You can donate via PayPal. My crypto addresses are here for those who prefer that option. You can send gold bars through the postal service to: Z Media LLC P.O. Box 1047 Berkeley Springs, WV 25411-3047. Thank you for your support!

The Data Dump

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Lost in all the excitement of inauguration day, and there was much to find exciting, was something Trump said in response to a question. He said he plans to release everything about JFK, RFK and MLK that is currently classified. He tried to release the JFK material in his first term, but was talked out of it for some reason, but now he seems committed to it and has now added the others.  His attorney general nominee pledged to release all the Epstein material.

Given how day one unfolded, it is safe to take Trump at his word. He seems to be sensitive this time to the fact that he got a reputation in his first term for big talk but little action, so on day one he delivered some controversial items. The pardoning of the J6 people without a lengthy review was a welcome surprise. The executive order on birthright citizenship was a stunner. If he is following through on these items, it seems reasonable to think he will follow through on the other items.

The question at the heart of all of these long-held secrets is why this information has been hidden from the public. The easiest one to answer is the Epstein material, which is going to include the names of his friends. Given the activity on that island, powerful people do not want their name attached to Epstein. It is possible that the FBI has been using this knowledge to blackmail people. The corruption in the FBI is so deep, you cannot rule it out.

Given Trump’s new friends in the economic elite, he probably feels safe to dump this out into the public domain. By now, whatever evidence held by the government regarding Epstein’s untimely death or his connections to Israeli intelligence has been destroyed, so there is not much harm in putting it out to the public. At this point, even if they admit that Epstein was controlled by Mossad, the only people who would be surprised by this revelation would be those who live in Washington.

The other stuff is a bit more interesting. What information is the government hiding about Martin Luther King or his killing? About twenty years ago, a bill was proposed to require all remaining MLK documents to be released by 2027. The MLK Records Act has never passed, but Trump could just order it. Supposedly, the government has documents about the assassination. No one questions who did it, but maybe James Earl Ray had friends in the FBI at the time.

The most likely reason for keeping MLK documents hidden away for over half a century is that they are embarrassing to the government. One of the interesting bits of cognitive disconnect is that on the one hand the intelligence services think they are the great manipulators, controlling things from the shadows. On the other hand, they are sure that the public has total trust in them, so they do not want this material released as it would destroy public trust in the agencies.

In the case of MLK, everyone knows that the FBI was bugging his phones and rooms, spying on him and his associates, and trying to create trouble in his organization, as they did and continue to do to any organized opposition. There is a good chance that there is a lot of information that is not flattering to MLK that has been hidden away for political reasons. Again, none of this would shock the public, but the people in Washington think King is a national hero.

Now, the Kennedy stuff is another matter. At this point, the only good reason to block the release of the remaining Kennedy material is that it implicates the CIA or the Mossad in the assassinations. Many of the conspiracy theories revolve around the fact that the intelligence community did not trust the Kennedys. Both Kennedy brothers were Israel skeptics who were at odds with the nascent Israel lobby. Give the direction of Israel policy after JFK left office, this is plausible.

Lyndon Johnson was a super-Zionist. His closest advisers on Israel and the Middle East were Mathilde Krim and her husband Arthur Krim. The two of them lived with the Johnsons off and on throughout his presidency. Mathilde was a convert who in her youth joined Irgun, a Zionist paramilitary organization fighting the British. Swapping out John Kennedy for the compliant Lyndon Johnson would have made a lot of sense to the Israelis at the time, so it is plausible.

The argument again this is that Trump makes all the noises of being as rabid a Zionist as Lyndon Johnson, so if that is the nature of this long-hidden material, it seems unlikely that he would release it. That would not make his Zionist supporters happy. This is what suggests the information is damning to the CIA or the FBI. Given how the CIA and FBI treated Trump during his first term, getting some payback this time around fits in with the theme of this term.

There is also the fact that Trump’s new best friend, Robert F. Kennedy Jr. is sure the CIA was involved in these killings. Ted Kennedy was a powerful senator for a long time and despite his problems, he no doubt had access to people who had access to the information hidden away by the government. The CIA angle has been the default assumption in Washington, as well. This is the best argument for why this information has been hidden away for so long.

In the end, assuming this data is finally released, it will all point to something that we have known for a long time. That is the managerial state that first took root in the post-war intelligence agencies, has been the real power in Washington. Most of what is presented to the American people has been a lie to one degree or another, because the people in charge think they know best. “Our democracy” has meant “their democracy” for much longer than the expression has existed.

If you like my work and wish to donate, you can buy me a beer. You can sign up for a SubscribeStar or a Substack subscription and get some extra content. You can donate via PayPal. My crypto addresses are here for those who prefer that option. You can send gold bars through the postal service to: Z Media LLC P.O. Box 1047 Berkeley Springs, WV 25411-3047. Thank you for your support!

The Drug Resistant Troll

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Mark Twain said, “There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations.” This is generally true, but occasionally something new comes along. The printing press is the best example. In fact, it was a revolutionary novelty. Much of what ails the modern world in some way traces its roots to the printing press.

The internet is another great novelty. Sure, the internet is, as Twain said, a lot of old ideas in a new combination. Sending letters to people over the internet is just a modern version of sending letters through the mail. Social media is a crowded public place where people strain to understand one another. Quantity has a quality of its own, however, and in the case of the internet, hooking billions together has created something that is different from its antecedents.

One example of this is the digital grifter. These are people who have many of the qualities we associate with conmen, but they also have qualities unique to the digital age and therefore could not exist before it. The analog grifters did not seek unrestricted attention, because they feared getting exposed. The digital grifter lives on attention and has no fear of being caught. In some cases, being labeled a grifter is viewed as an asset to the overall grift.

The difference between the digital grifter and the old fashioned grifter who may ply his trade online is that the money aspect of the grift is secondary. The old fashioned grift is all about separating the mark from his money. The digital grifter is not directly trying to scam people out of money. Instead, he wants a crowd that will operate as social proof for others who may buy something from him or sign up for a service like his YouTube channel, which is heavily monetized.

A good example of this is James Lindsay, the buffoonish “anti-woke” crusader who spends his days offending as many people as possible. He started out as a garden variety anti-Christian bigot, but that market was overserved, so he moved on to opposing “woke” nonsense in the academy. This got him a bunch of attention, so he expanded his anti-woke campaign to cover everyone. The Framers are now woke and Karl Marx was a woke crypto-Christian.

By making himself a public nuisance, he gets lots of attention, which brings him money through subscriptions, monetization and invites to events where other public nuisances do their act to the suckers. What he has done is make himself into a version of Mike Cernovich, a pioneer in using Twitter to troll himself into a career. Instead of pretending to be a lifestyle expert, Lindsay pretends to be a student of left-wing ideology and the champion of the fools who believe him.

The professional troll is a genuinely new thing made possible by the novelty of the internet, which makes it possible for a man and his phone to irritate millions of people with the push of a few buttons. While the public nuisance is not new, his elevation to a public figure is a novelty. In the analog age, Nick Fuentes was selling used cars and James Lindsay was that guy in accounting who talked about model trains. In this age they are getting rich as annoying weirdos.

This is leading to another novelty. The digital platforms that made these people possible are now transforming to encourage them. The Twitter monetization scheme is based on the number of people who engage with your post. The monetized users get paid for getting your attention and the best way to get attention is to be controversial, so it is not hard to see where this is heading. It is why Musk reinstated Fuentes. He may not get monetized, but his opponents do get paid to make noise.

Mark Zuckerberg just announced that he is cancelling his army of Indian content moderators and going to a group-sourced system like Twitter. The reason for this is moderation is bad for the professional troll. Community notes, however, is great for the professional troll, as it brings them even more attention. In effect, the group-sourced moderation encourages the sorts of behavior that moderation was intended to suppress, thus generating more of it.

It is why the “For You” tab on Twitter is worthless. It is filled with accounts that are designed to maximize attention. Many of them are bots that post and repost the same material to game the engagement system. There is a tragedy of the commons going on with Twitter. This is when many people enjoy unfettered access to a finite, valuable resource, like your attention. They will tend to overuse it. For Twitter, it means people retreating to a narrow group they follow.

It remains to be seen if the social aspects of the internet can exist as a massive version of daytime television. There is a novelty to it and each version of the troll brings some new way of being a troll. There is a limit to everything, however, and we are already seeing a recycling of the trolls. James Lindsay ripped off Vox Day, who was on the anti-woke stuff when Lindsay was busy insulting Christians. The “groypers” are just a dumber version of the “stormies” created by Andrew Anglin.

Maybe this phase runs its course, like Hollywood reboots. After a few more turns of the wheel, people develop the mental armor to ignore the genre entirely. Starved of what it needs most, attention, the troll then withers and dies. On the other hand, maybe they kill off the big social media platforms as people retreat to private spaces. We are already seeing signs of this with the kooks stomping off to Bluesky. The great disaggregation of the internet will make the professional troll impossible.

Of course, the digital grifter and its crude variant, the professional troll, are novelties of this age, so it means their demise, if there is one, will be a novelty as well. New problems often require new solutions. Given that these people are unemployable in the normal sense, they will no doubt be like a drug-resistant virus, mutating with each eradication effort. Like those afflicted by herpes, the internet may never rid itself of the infection known as the professional troll.

If you like my work and wish to donate, you can buy me a beer. You can sign up for a SubscribeStar or a Substack subscription and get some extra content. You can donate via PayPal. My crypto addresses are here for those who prefer that option. You can send gold bars through the postal service to: Z Media LLC P.O. Box 1047 Berkeley Springs, WV 25411-3047. Thank you for your support!

2025 Predictions

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One of the challenges with making predictions the last few years was that every year seemed to be wilder than the last. It was tempting to hope that crazy things you want to see happen would happen. This year, it feels like we are headed to a more normal time, but that probably means we see some important things begin to happen, now that the crazies are going into hibernation. This could turn out to be a less dramatic year than 2024, but a much more substantial one.

Every year there is an important topic that is bubbling under the surface, either in the ruling class or amongst the rabble, that suddenly breaks through. In 2024, we moved from “securing the border” to “mass deportation now” as the growing sentiment against immigration of all types finally broke through. The 2025 issue will be the collapsing birth rates around the world. It is a thing that gets discussed in certain circles, but 2025 will be the year it goes mainstream.

We will have to suffer from the usual slop from the commentariat, who will try to make money applying the old slogans to this issue. The public nuisances we call influencers will pollute the waters too. But by the end of the year, the educated debate will settle on the four D’s of human destiny. Diet, Development, Divinity and Deracination will be the focus for what is causing the fertility collapse. The most important issue in the world will suddenly become import…

A long ignored issue related to the immigration debate and related to the birth rate debate, is the collapse of middle-class wages relative to the labor productivity gains of the last thirty years. A thing everyone has sensed for a long time is finally getting hard numbers attached to it. The truth is the fruit of the microprocessor revolution went primarily to the economic elites. Meanwhile, the middle-class has seen themselves turned into wage slaves…

One immediate upshot in the changing nature of the online right will be the long overdue marginalization of the influencer. These pests who jump into every issue hoping to score attention, while pretending to lead the debate will finally run out of road with the audience. They will not go away completely as there is always a supply of suckers for them to grift, but in 2025 the label “influencer” will become synonymous with the word “grifter” for the online right…

Once Trump ascends the throne, he will pardon all but a handful of the January 6 victims, leaving the edge cases for review. The overwhelming majority of the victims should have been handed a fine, but some did engage in criminal acts that are serious enough to warrant a review before pardoning. These victims may get commutations as a compromise solution. There will be no retribution from Team Trump. He will avoid going down this road for political reasons…

In February, the Republican Party will try to focus Trump on passing another tax scheme like they did in his first term. This will be part of a scheme to run the clock until the midterms, which they plan to throw to the Democrats. Having learned his lesson, Trump will squash this idea before it gets going. Look for Trump to be much tougher with his own party this time around. The fact is the biggest obstacle to reform is the GOP and the conservative industrial complex…

In the run up to the German elections, the government will begin arresting AfD members on the grounds they are coordinating with Russia. The Musk endorsement will prove to be the thing that breaks the glass for many Germans, and we will see polling that suggests the AfD could be following the path of Le Pen as a populist alternative to the corrupt ruling coalition. In defense of democracy, the German ruling coalition will seek to take the public out of the process…

The unrest in Syria will begin to spill over into other countries. Jordan will be the first crisis as the government has been unpopular for a long time but has also been weakening for a long time. They have the same problem as the Assad government, just without American sanctions. Similarly, the Egyptian government will begin to crack in the face of new activity by the Muslim Brotherhood and the spill over from the Israeli war on the people of Gaza.

This will not be the only problem in the Muslim world. The Israelis will shift from Iran as the great enemy to Turkey, as the Turks seek to establish themselves as the new Ottoman empire and regional hegemon. The Turks are using the Syrian crisis to address their Kurdish problem and build a new Arab coalition that is aligned with them over the Iranians. The Israelis will seek to use rising tensions between the Turks and Washington to warrant a militaristic line against Ankara…

Despite his promise to end the war in Ukraine within 24-hours, Trump will find that there is no deal to be made in Ukraine. Zelensky and his European backers will never agree to a deal and the Russians are in no mood to help Trump, so the result will be a slow burn of Ukraine until it collapses this summer. Trump will conclude that it is a loser and simply stop supporting Zelensky. Often, the best solution to a problem is to accept that there is no solution to the problem…

Trump will begin talks with China that will evolve into a grand bargain to not just include Taiwan, but the long-term economic relationship between the Western hemisphere and the Chinese. Trump’s bluster about the Panama Canal is aimed at expanding the discussion beyond Taiwan. Adding China’s growing influence in South America gives Trump options, but also gives the Chinese a shot at a long-term solution to their problems as well…

I will have three surprises for 2025…

In sports, the world will suddenly realize that soccer is boring and stop watching these interminable events. The New York Mets will win the World Series, and the Detroit Lions will win the Super Bowl. This will lead many to dub 2025 the year of the loser in honor of the fanbases of these two teams. In 2025 it will finally be acknowledged that we have moved past peak sports. Interest has been declining, but new ways to monetize every nook and cranny has masked it, but the mask drops in 2025…

If you like my work and wish to donate, you can buy me a beer. You can sign up for a SubscribeStar or a Substack subscription and get some extra content. You can donate via PayPal. My crypto addresses are here for those who prefer that option. You can send gold bars through the postal service to: Z Media LLC P.O. Box 1047 Berkeley Springs, WV 25411-3047. Thank you for your support!

 

The Antidote

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A central feature of the democratic society is mendacity. The more democratic the culture, the less honest the participants. The reason for that is simple. The goal in a democratic system, whether it is a marketplace for goods and service or a political system for setting public policy, is to win the crowd. You do not necessarily have to win a majority, but you need enough to lie about having a majority. To do that you must say anything to bring the mob to your side.

This is the reason we know or care about Socrates. Ancient Athens was a democratic society, where rhetoric was the prized skill. The reason for that is status was rewarded to those who could win over their fellow citizens through argument. Inevitably the truth stopped mattering very much, as people tend to believe a good story, especially one that flatters them, over objective reality. Socrates skillfully argued in favor of the truth over rhetoric, so the Athenians voted to kill him.

Lying is a funny thing as everyone lies about something, usually in a moment of weakness or in an effort to be prudent. As a result, normal people think of lying as a thing you do reluctantly. You lie about not having broken something at work, even though in the long run honestly would be your better option. You tell the friend that his new car is great, even though you think it is ridiculous for a middle-aged man to be driving around in a Miata. It hurts to say it, but friendship requires it.

While everyone lies, most people are honest. They think the truth matters, even if the truth is unwelcome. You want the doctor to tell you the truth about your health, not because it will have an impact on your health, but because it is your health, and you have a right to know the truth about it. This sense of entitlement with regards to the truth stems from the fact that all humans possess the tools to conceive of what with think is reality and therefore we are entitled to reality.

It is why most people struggle to accept that there are people who are not honest, so they do not struggle with the lie. In fact, they take pleasure in tricking people, even when the truth would serve their interest. Unlike the honest person, the Democratic Man sees truth telling as a weakness. He speaks the truth only when forced into it and seems to see it as a weakness. For him, the truth is bait to lure in the honest to trick them into something they would otherwise resist.

An example of this is in The Atlantic, a publication that has become the symbol of democratic mendacity. In less democratic times, it was a journal for the intellectual class of the WASP ruling elite. Now it is a vulgar tabloid used to insert falsehoods into the media ecosystem. This post from David Frum is a perfect example. Everything about it is a lie from the very first sentence. From there is a clever monument to the art of lying to trick the intended audience.

“For more than four decades before Donald Trump assumed the presidency, the FBI director was a position above politics” is what someone once described as a lie so colossal that people assume there must be some truth to it because they cannot believe that anyone would lie so infamously. Bill Clinton fired the FBI Director, Bill Sessions, as soon as he came to power. He replaced the capable Sessions with the thoroughly incompetent Janet Reno.

The fact is every position in Washington is political. You cannot be in politics without being political, which means taking a side. David Frum surely knows this, but he likes lying and he has an agenda. One of the funny things about this type is they often start with a kernel of truth around which they wrap their lies. In this case, the kernel of truth is that the FBI helped the media drive off Nixon. The schemers are hoping a similar thing happens (again) once Trump takes office.

This is just one recent example. You can scan the regime media sites and find hundreds of examples on a daily basis. We live in a time when the only reasons to consume mass media are entertainment and to learn what is not true. People like David Frum make being funny on social media much easier. If you see an assertion of fact in the Wall Street Journal, then you know what is not true about that particular subject and can eliminate it from the set of possible truths.

The question, from a sociological and analytical perspective, is whether the system produces the mendacious or whether it simply elevates them. Since Grog sold Trog a bad wheel, lying has been a part of human society. Along with it we have evolved various ways to guard against it, both individually and collectively. Among European people, social rules evolved to sort people between the trusted and the untrustworthy, creating moral societies rather than tribal ones.

Therefore, if liars have always been an issue for human society, it means the proliferation of liars is a product of the current rules. We are becoming a low trust society either because we are conditioning each generation to prize mendacity over the truth or the system rewards the mendacious over the honest, thus flooding the public square with shameless liars. The lack of shame is a critical piece, as moral societies rely on shame to govern behavior.

The counter to this is someone like Tutus Oates. He was an English priest who fabricated a conspiracy to kill Charles II. This was the “Popish Plot” that made him quite famous and wealthy for a time. This was just one of his many lies and schemes that often had no obvious benefit to him. Like Hillary Clinton, he loved lying. Eventually, people caught onto his tricks, but again like Hillary Clinton, he used more tricks to escape the hangman’s noose and continue with his mendacity.

This perfect example of the modern pundit lived in the 17th century when democracy was limited to arguments among nobles after too many drinks. This was the restoration, a time when popular government had a very bad odor. Of course, one could argue that the flickers of democracy under Cromwell fertilized the ground where the seeds of mendacity had lied dormant. Still, in a decidedly undemocratic society a trickster like Oates was able to thrive for a little while.

None of this may seem to matter, but Western people evolved over thousands of generations to exist in high trust societies. Unlike the tribal people of sub-Saharan Africa who organize around the tribe or the people in the Middle East who organize around the clan, Europeans organize around a set of moral codes. The proliferation of liars who have undermined social trust are making Western societies unlivable. The next step is they become ungovernable.

What that means for the reform minded is that for reform to work, Western societies must become hostile to people like David Frum. Either they sink in status to the point where they are nothing more than a warning to others or they find life in a high trust society too terrifying, so they self-deport. In other words, the goal of reform must be elevating candor to the highest quality, as the necessary antidote to the mendacity that has come to dominate the modern West.

If you like my work and wish to donate, you can buy me a beer. You can sign up for a SubscribeStar or a Substack subscription and get some extra content. You can donate via PayPal. My crypto addresses are here for those who prefer that option. You can send gold bars through the postal service to: Z Media LLC P.O. Box 1047 Berkeley Springs, WV 25411-3047. Thank you for your support!

Promotions: Good Svffer is an online retailer partnering with several prolific content creators on the Dissident Right, both designing and producing a variety of merchandise including shirts, posters, and books. If you are looking for a way to let the world know you are one of us without letting the world know you are one one is us, then you should but a shirt with the Lagos Trading Company logo.

Minter & Richter Designs makes high-quality, hand-made by one guy in Boston, titanium wedding rings for men and women and they are now offering readers a fifteen percent discount on purchases if you use this link. If you are headed to Boston, they are also offering my readers 20% off their 5-star rated Airbnb.  Just email them directly to book at sa***@mi*********************.com.

Happy Thanksgiving

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Thanksgiving is arguably the greatest American creation, despite being the one thing we have not tried to export. Around the world there are American outposts selling degeneracy of various sorts, along with the supposed ideals of the American empire, but you will never get a sales pitch on Thanksgiving. It speaks to the nature of the current ruling elite that gratitude is not something they think about when trying to change the minds of people abroad.

Regardless, the long holiday that is upon us is special. It is a long weekend of doing little more than giving thanks for the simple things. We do not give thanks to our overlords for anything. We do not give thanks for our stuff. We do not even give thanks for the great fortune of being an American. It is simpler than that. It is a time to look around and appreciate the little things that make life worth living. It is a time to remember the true purpose of life.

What makes the holiday better than most is that it is at least a four-day weekend and is slowly becoming a weeklong affair. Within living memory most people had to work Friday if they wanted to get paid for Thursday, but that is long gone. Most employers give their people Thursday and Friday off, except retailers, of course. Many offices now close early on Wednesday. All week offices are light on staff as people use their personal time to extend the holiday.

If we had any sense as a people, we would make the whole week a national holiday, maybe even shutter retail for a few days. Friday is the start of the Christmas shopping season, so giving the retail people a few days off in advance would be the decent thing to do, but our greed heads will never go for it. Big box retailers now force their staff in on Thursday night to get ready for Black Friday. After the revolution, the people doing this will be sent to a camp, a bad camp.

The funny thing about Thanksgiving is it does not celebrate any of the things that have come to define America. There is no soulless gift giving. Christmas has been turned into an orgy of material self-indulgence. It is reasonable to say that what goes on in this country around Christmas is grotesque. Our other holidays are civic affairs designed to celebrate the government or warmongering. Usually, they are on a Monday, so we get a long weekend, but they have no meaning.

Thanksgiving is unique in that it is about you as a person taking time to think about the good things in your life. The big traditional meal with friends and family focuses the mind on those human relationships. Even in these easy times, life is hard, so taking time to count your blessings is a gift you give yourself. Being grateful is one of those odd things that just makes you feel good. Having a long holiday to eat traditional foods and be grateful is an amazing thing we have created.

It is the gratitude part of it that gets to the heart of the current crisis. All around us are people doing nothing but showing their ingratitude. America is filling up with ingrates who do nothing but complain. One can possibly understand the ingratitude of black people, but the endless complaining from new arrivals is maddening. Even worse is seeing useless weirdos freeriding on society while complaining that the rest of us are not thanking them for being parasites.

Joe Sobran put it best. “The white man presents an image of superiority even when he isn’t conscious of it. And, superiority excites envy.” That is the heart of the matter and probably why we invented Thanksgiving. It is our nature to build and create, which is why we are naturally grateful for what we have. A people who built a great civilization out of nothing have a lot to be thankful for, so having a long holiday to take our time and be grateful makes a lot of sense.

Even now, with all that is going on, we have plenty of reasons to take the next few days to count our blessings. The Good Lord in his wisdom has provided us with enemies who possess none of the qualities we respect. They may have inherited power, but they lack the ability to wield it responsibly. Like men on death row, our betters walk around with an expiry date on them. It is a long struggle, but we know that in the end we will prevail and for that we must be thankful.

Of course, we also have the community of dissidents that is slowly forming up to provide fellowship and support as we struggle though this age. Those of you who were at AmRen last time certainly know what I mean. You come back from such things humbled and grateful, because you have been reminded of how fortunate you are to be alive in this time. To be blessed with a life of struggle, to have a reason to be better each day, is the greatest gift of all.

I want to thank everyone who comes to this site to read what I have written or listen to the Friday shows. Special thanks to the many people who fill up the comments every day with commentary that is often better than my posts. This is one of the best comment sections on the internet. It is something people often say to me. Posting will be light the next few days, but the comment section will be open as always. Happy Thanksgiving to everyone and thank you for all that you do.

If you like my work and wish to donate, you can buy me a beer. You can sign up for a SubscribeStar or a Substack subscription and get some extra content. You can donate via PayPal. My crypto addresses are here for those who prefer that option. You can send gold bars through the postal service to: Z Media LLC P.O. Box 1047 Berkeley Springs, WV 25411-3047. Thank you for your support!

Promotions: Good Svffer is an online retailer partnering with several prolific content creators on the Dissident Right, both designing and producing a variety of merchandise including shirts, posters, and books. If you are looking for a way to let the world know you are one of us without letting the world know you are one one is us, then you should but a shirt with the Lagos Trading Company logo.

Minter & Richter Designs makes high-quality, hand-made by one guy in Boston, titanium wedding rings for men and women and they are now offering readers a fifteen percent discount on purchases if you use this link. If you are headed to Boston, they are also offering my readers 20% off their 5-star rated Airbnb.  Just email them directly to book at sa***@mi*********************.com.

Death By Technology

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Feeling a bit lazy, I decided to see what the world of sports entertainment was offering on a Tuesday before Thanksgiving. In a better age, the answer would have been nothing unless you lived in a city with an NBA or NHL team. They would play their games before the weekend and then take off for the holiday. In this age, the people who run the sports leagues think Christmas is the perfect time to make their mostly black employees perform for them and the rest of us.

A few minutes looking at the sports sites and it was clear it was going to be college basketball or nothing at all, always a good option. It has been so long since I have consumed college basketball, it was a bit confusing. The game that jumped out at me was Midway University versus Bellarmine. Midway is not located on a Pacific island, as the name would suggest. It is in Kentucky and originally called the Kentucky Female Orphan School. Now they play men’s basketball.

One of the things you quickly notice when scanning the college basketball schedule is that we have far too many colleges. Not to pick on the good folks at the Kentucky Female Orphan School, but what is the point? When it was actually a female orphan school, it made some sense. Taking care of female orphans is a good thing, but now it is a university handing out worthless credentials. We could easily shutter half of our colleges, and no one would notice.

That aside, the other thing that caught my eye is the array or weird platforms on which these games are now broadcast. The shift away from traditional television to the internet has led to a proliferation of sites. There was a tournament broadcast on something called FloSports, which sounds like a name created by the con men who run the sports nutrition rackets. It turns out that they specialize in low interest niche sports and the small-timers in major sports.

They charge $30 per month for their service, which seems like a big number for the content they are offering. Perhaps if you love F1 racing and you live in the United States, that is a bargain. They are sponsoring college basketball tournaments on the assumption that the fans of the teams involved will spend the money to watch a few games of their favorite team. It is a clever racket, but it also a form of kidnapping in that they are holding the content hostage.

This is something happening with all sports. The NFL is now posting games on Amazon Prime, thus forcing fans to subscribe to it for games, in addition to whatever they use for other television content. There is a network called Peacock that now has select college football games. If you are a fan of Notre Dame, you now must subscribe to the Peacock thing to see their games. It will not be long before much of the sports content is behind an array of paywalls.

This is a sign of decline. As these pay-per-view schemes proliferate, the ways around them proliferate just as fast. Getting the content from FloSports, for example, is simple if you know where to look. There are lots of overseas operators who are indifferent to the financial dreams of our entertainment schemers. With a VPN you can watch just about any sporting event on earth without paying a dime. In fact, you can get any content you like this way, even new release movies.

What you see forming up is what happened to the music rackets. By the 1980’s, the music industry was dependent on two bottlenecks. One was album sales where you paid for ten songs, even though you wanted just one song. The other was commercial radio where you could listen to that one song, but also hours of ads and live reads from drug-addled disc jockeys. The music rackets charged the crap out of the radio stations for use of their content.

Then the mp3 arrived and that was the end of the music rackets. Suddenly you could get that one song without buying an album. Not only that, but the song was also free, and you could easily make copies for your friends. The music industry fought this, but eventually they lost the fight. Now recorded music is just a marketing expense to promote live shows and sell other product. Bands now make more money selling t-shirts and caps than they make from recorded music.

This is what is happening to sports. People are willing to watch a game made twice as long by the insertion of advertising. They will pay a small fee to watch games with the same ads, but if they have choices. They will pay a higher fee for ad free content and lots of choices. They will not pay high fees for what amounts to a three-hour ad campaign with some sports content sprinkled into it. They will find other ways to see the games or simply stop watching.

The lesson of the mp3 is that you cannot beat technology. The music companies sued people for sharing music, but it had no impact on the process. The sports leagues can try the same thing with the pirate sites, but it will fail too. It is simply too easy to access these sites. What is even funnier about this is most of the pirate sites block the ads during the games. The leagues cannot even say to their advertisers that their ads are getting viewed by the pirate users.

There is a cost to this. Pop music has reached a nadir because the only way to make money is to generate Potemkin stars like Taylor Swift. The reason you never hear anyone talk about the content of a Taylor Swift song is because even her fans do not care about the content. It is simply a thing to be swept up in until she gets too fat to make it work and a new star is generated. The same is true for the butt wigglers who target the black music audience.

This may be why movies and television are terrible now. On the one hand, they need to make going to the theater appealing, which means massive computer-generated worlds that dazzle on the big screen. On the other hand, it means dealing with the reality that content best watched at home is easily pirated. That leaves little motivation to pay for quality writing and directing. Instead, the money goes to attention grabbing nonsense like race-swapping and girl bosses.

That paints a bleak picture for sports entertainment. A model built on the assumption that television revenues will continue to grow at double digit rates is not going to do well when the revenue stops growing entirely. Throw in the fact that owning a team is mostly about tax dodging and rent seeking and you see the problem. Like music in the 1980’s, the sports entertainment world is a massive bubble. Similarly, technology is the pin that will pop that bubble.

If you like my work and wish to donate, you can buy me a beer. You can sign up for a SubscribeStar or a Substack subscription and get some extra content. You can donate via PayPal. My crypto addresses are here for those who prefer that option. You can send gold bars through the postal service to: Z Media LLC P.O. Box 1047 Berkeley Springs, WV 25411-3047. Thank you for your support!

Promotions: Good Svffer is an online retailer partnering with several prolific content creators on the Dissident Right, both designing and producing a variety of merchandise including shirts, posters, and books. If you are looking for a way to let the world know you are one of us without letting the world know you are one one is us, then you should but a shirt with the Lagos Trading Company logo.

Minter & Richter Designs makes high-quality, hand-made by one guy in Boston, titanium wedding rings for men and women and they are now offering readers a fifteen percent discount on purchases if you use this link. If you are headed to Boston, they are also offering my readers 20% off their 5-star rated Airbnb.  Just email them directly to book at sa***@mi*********************.com.

Of Two Minds

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Everyone in every time has thought that his time was crazier and less predictable than the times that came before him. Much of this is due to recency bias, but another cause is the sense that things were better in the past. This sense that the past was better is a part of the human makeup. There is not only a nostalgia for the our own past, but for the past we never experienced. That is because the past seems more certain than our present age and the near future.

People who lived through the Great Depression and the Second World War looked back at those days with fondness. These were people enjoying 1950’s America reminiscing about one of the worst times in American history. Many even lost family members in the war, but those war years felt like the best of times. Our minds seem to have evolved in such a way that we cannot remember pain. That means what we can recall about our past is only the good feelings we experienced.

It also depends upon who you are at the time as well. If you were a black person in the 1950’s then it was a wild time to be alive. The civil right revolution was getting going and the role blacks were given was to riot in the streets. The typical white guy living in California was just enjoying his time. On the other hand, the war years were a good time to be black in America as the war economy needed labor. Millions of black people found lucrative work in northern cities.

That is something to keep in mind while watching present events. It certainly seems like it is a crazy time to be alive. The whole Trump thing is wild, just from the perspective of American politics. People also seem nuttier. This was evident during the Covid panic when millions of otherwise normal looking people revealed themselves to be bitter paranoid cranks. Now the anti-Trump loons are going into hiding, by which they mean the latest alternative to Twitter.

It is not just the usual suspects losing their minds over the election. The British tabloid The Guardian has announced on Twitter, oddly enough, that it is stomping off in a huff, presumably to set up shop on the alternative to Twitter. They claim it is because of the “far-right conspiracy theories and racism.” That means a publication that traffics in conspiracy theories about the imaginary far-right and racism is abandoning the one place they are sure such things exist.

Even putting aside the natural bias described at the start, this is crazy behavior that did not exist just ten years ago. The crazy times ten years ago were both sides meeting in the streets to point fingers and maybe scuffle a bit. More important, the people we call the left had institutional support, so they controlled the battlefield. This fact has been true for as long as anyone has been alive, so seeing them abandon the battlefield and go into hiding qualifies this as a crazy time to be alive.

Of course, the reason this is happening is the big election victory of Donald Trump and the temporary ascendency of his party. It was not just a big win for Trump on Tuesday, but also a big win for the movement that made him possible. The reason that movement exists is the growing insanity of the people we call the left. In other words, we probably do live in a crazy age, even when people have the ability to step back and look at it from a distance. This really is a crazy age.

The thing about this crazy age is that not much is happening. The exciting times a century ago revolved around the Great War. The mobilization of America for war in Europe was unprecedented. The war itself was unprecedented, and its aftermath was also unprecedented. Enormously important things were happening. In this present age, everything happens on the internet and slightly affects events outside the digital space, but only in superficial ways.

Put another way, we live in a crazy time because this new virtual reality we created called the internet has sucked into it many of our least stable people, empowering them to unleash their craziness in this virtual realm. Imagine a version of the past twenty years in which the crazy people were denied access to the internet. Imagine if all the foreign policy debates since the Cold War had been conducted online by people like John Mearsheimer rather than crazies from the Kagan cult.

What makes this a crazy time is we are living in a unique period and what makes it unique is this virtual realm we call the internet. Everyone is forced to one degree or another to live with two minds. There is the mind that exists in the virtual realm and then there is the mind that exists in the physical realm. Note that you rarely discuss with people in the physical realm your life in the virtual realm. These are two distinct worlds that require two distinct minds.

On the other hand, the growth of this new virtual world has had the effect of collapsing the two minds for some people. The crazies online are made crazy, in part, by the invasion of the private space by the public space. Prior to the internet, these people could only do politics by participating in it publicly. Most just avoided politics and remained privately nuts, but free of public politics. Plugged into the internet, the public rushes into the private and the private becomes public.

This may explain the phenomenon of the seemingly stable person heading off into crazy land as they get increasingly online. People like James Lindsay or Keith Olbermann are good examples of people who started out a bit odd, but not so odd that you questioned their sanity. They steadily evolved into crazy people online. When there was separation between their public and private mind, we did not see the madness, because it existed outside of public view.

In the fullness of time, people may look at this time and think it was the calm waters before the terrible rapids. Maybe they look at this is as a gentle adjustment period between the Cold War and whatever comes next. it is also possible that it is the crazy time when people had to adjust to the two-mind problem. The growth of the virtual realm created a need for an entirely novel mode of thought, the mind you activate when inside the internet, along with a way of isolating it from the other mind.

It may be that we arrive at a new way of judging people. At the top of the hierarchy are those who master both minds, deftly balancing them to be high status in both the material world and the virtual world. At the bottom are the people who allow the virtual realm to take over their mind entirely, making it seem that they are as crazy in real life as they seem online. In the middle are the vast majority who struggle to balance their internet mind with their material mind.

If you like my work and wish to donate, you can buy me a beer. You can sign up for a SubscribeStar or a Substack subscription and get some extra content. You can donate via PayPal. My crypto addresses are here for those who prefer that option. You can send gold bars through the postal service to: Z Media LLC P.O. Box 1047 Berkeley Springs, WV 25411-3047. Thank you for your support!

Promotions: Good Svffer is an online retailer partnering with several prolific content creators on the Dissident Right, both designing and producing a variety of merchandise including shirts, posters, and books. If you are looking for a way to let the world know you are one of us without letting the world know you are one one is us, then you should but a shirt with the Lagos Trading Company logo.

Minter & Richter Designs makes high-quality, hand-made by one guy in Boston, titanium wedding rings for men and women and they are now offering readers a fifteen percent discount on purchases if you use this link. If you are headed to Boston, they are also offering my readers 20% off their 5-star rated Airbnb.  Just email them directly to book at sa***@mi*********************.com.