Category Archives: Weird Stuff

The Death Of Experts

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Note: Tonight at 8:00 EDT, Paul and I will be talking about what it means to be a dissident in this age. The show is on Twitter, YouTube and Rumble.

A strange thing developing in pseudo-intellectual circles is the defense of expertise, by which is meant the defense of credentialism. People long on credentials, but short on practical knowledge and experience, are demanding they get the respect they deserve as experts in their respective fields. Nathan Cofnas is the latest to get in on the issue by demanding we respect his authority as an expert. Dick Hanania has also used to the issue to get attention online.

It is not a new issue nor one exclusive to the sorts of people who seek attention online as “influencers.” Credentialism produces a class of people who have no practical knowledge, so they have no experience. The lack of experience means they have no tangible results to back up their claims to expertise. This produces a class of people who defend credentialed experts. The anti-Trump crank Tom Nichols is a good example of the type. He even wrote a book defending credentialed experts.

Credentialism itself is a sign the system has entered its denouement. It signals the capture of the system by people who are motivated by class consciousness rather than a genuine expertise in a specific field. The group of people devoted to genuine expertise are shouldered aside by those devoted to defending the privileges that come from claiming expertise. To solidify their hold, they create arbitrary barriers of entry into the domain of expertise, which are called credentials.

This is the flaw in Peter Turchin’s concept of elite overproduction, at least as far as it applies to the managerial state. It is not that there are too many elites for the available positions, but that the nature of elite degrades over time. The builders give way to maintainers who are then displaced at the top by people who are good at institutional politics, to the exclusion of practical knowledge. The definition of elite then changes from practical things to the abstractions we see within credentialism.

That aside, for those interested in seeing how the defense of credentialism manifests with the next generations, this video is a good start. Dave Greene, the man behind the YouTube channel The Distributist, debated Nathan Cofnas, the person who gained some notoriety attacking Kevin MacDonald a half dozen years ago. Cofnas is now trying to create a new career defending credentialism. Cofnas then defended his performance with former pornographer Luke Ford.

Without knowing it, at least as a front brain process, Cofnas is engaging in a group activity in his defense of credentialism. He is appealing to the people who may or may not allow him to remain in the expert class. He is not trying to convince the rubes to respect his authority. He is signaling to his betters that he is a reliable candidate for admission into the club. His thumbless way of doing it is his undoing, but it the behavior elicited by the selection mechanisms of credentialism.

A more nuanced example is this post on Zero Hedge about the plan circulating in the West to cut themselves off from cheap energy products. The origin of the post is the site OilPrice.com, which is a clearing house of postings about the energy markets. The author of the post is someone calling himself Cyril Widdershoven. That is not a fake internet name, but a real person. Here is his CV on LinkedIn. He is an anthropomorphized example of credentialism.

If you read the postings of Cyril Widdershoven at that site, what you see is that he is usually wrong in his predictions. His analysis in the case of the pending energy sanctions rests not on an understanding of oil markets but on an understanding of the prevailing opinions in the expert class. That is the key to his wrongness. He is always wrong in the same way everyone else in the expert class is wrong. In managerialism, being wrong along with everyone else is better than being right.

That is the thing about credentialism. It selects for people who preternaturally understand the prevailing attitudes within the group. It is why the range of opinions is so narrow in every field. Once any group hits a critical mass of people whose instinct is to be in the center of the group, the group is then defined by the fights to be as close to the center as possible. The expert class becomes a collapsing star. This is why our expert class now sounds like a chorus rather than a debate.

You see the problem in that video of Cofnas debating Greene. Cofnas cannot distinguish between error and a lie or understand why one is better than the other because for him they are not moral issues. Both are simply means to an end, much in the way a sociopath views the truth and a lie. In the case of credentialism, error and lying only matter insofar as they move you closer to the center. The practical impact is of no importance to the people inside the expert class.

Managerialism, of which the expert class is a part, rests on the social capital of the people over whom it rules. The accumulating errors of the expert class, which contributes to the dysfunction of the managerial system, is eroding the social capital of society and thus we see the collapsing trust in experts and the state. Counterintuitively this is seen as proof within the expert class that they are not just experts, but members of the elect, chosen to rule over the non-experts.

This explains the prevailing madness in our politics. The motivations inside the system are now divorced from practical necessity. The rooms where decisions are made are full of people with resumes littered with the word “consultant” or letters indicating admission to various subgroups in the expert class. Nowhere is there anyone who knows how anything works. The only thing they know for sure is that you should respect their authority as experts.

If you like my work and wish to donate, you can buy me a beer. You can sign up for a SubscribeStar or a Substack subscription and get some extra content. You can donate via PayPal. My crypto addresses are here for those who prefer that option. You can send gold bars through the postal service to: Z Media LLC P.O. Box 1047 Berkeley Springs, WV 25411-3047. Thank you for your support!

The Return Of Elites

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Note: This is the five year anniversary of the death of George Floyd, peace be upon him, so I will be part of a Twitter space discussing the life and legacy of one of our nation’s greatest heroes. You can listen here.

This is the time of year when entertainers, politicians and famous rich people are asked to deliver commencement speeches. Inevitably they deliver tirades against normal people and in favor of the latest trends. This season, the popular chant with this sort is the “rule of law” which is ironic given that the people chanting it spent the last decade obliterating the concept. The question that is rarely asked is why is it that rich people are so eager to support this stuff?

It is not just the ditzy actors who are prone to this. A part of getting rich in America is adopting the politics of the rich, which is hostile to normal things. Rich people, until very recently, were solidly behind open borders. They backed the street violence and chaos of the last decade through donations to the thicket of not-for-profits. The billionaires underwrote the entertainment content that preached the bizarre social theories at the root of their deranged politics.

On the surface, it makes little sense. If you are a rich person, you should not want to undermine order, as it is the rules that make you rich. You got your wealth because of the system, so the system is your friend. Think a little further, however, and you can see why the rich might want to make the rules more opaque. It is a form of pulling up the drawbridge behind them so new schemers cannot get in on the action. They got theirs, so it is time to keep you from getting yours.

In this regard these strange opinions about how we ought to act and how we ought to organize society function as a selection mechanism. The rich use the willingness to adopt these opinions as a test of your willingness to obey. This is very clearly how they select politicians. The more suggestable the person, the more likely they are to find success in politics. No master has ever wanted a slave who thinks outside the box or is willing to question authority.

That said, many of our rich people believe in this stuff. For actors, the answer probably lies in the fact that merit plays a small role in their success. Pretending to be someone else, singing a catchy tune and being funny are not uncommon skills. Restaurants in Los Angeles and New York are full of people capable to being good at those things in movies and television. Taylor Swift does not possess skills uncommon in her trade, but she is a megastar and everyone else sings for their supper.

Randomness plays an enormous role in carny life. Hollywood is full of stories about women who were spotted by a talent scout and turned into a star. Then you have the many actors who landed a role in a film that turned out to be a huge success, despite the studios thinking otherwise. Sally Field hit it big in Smokey and the Bandit, for example, despite the studio not wanting her or the film. Carny life is more about random chance than talent and hard work.

In a world where success and failure are random chance or perhaps decided by hidden forces unseen by the players, it is no surprise that these people are in the sort of paranoid politics that define carny life. It is not a huge jump from thinking shadowy figures behind the scenes determine your fate as an actor to thinking that an invisible army of Hitler fans secretly control society. Their lived experience tells them that the rules are a facade for the real power structure.

Randomness explains carnies and politicians, but what about the oligarchs? Why are so many of them fond of these paranoid politics? The last ten years of woke madness would not have been possible without the support of the oligarchs. In fact, the story of Trump’s return to power cannot be understood without noticing how the nation’s richest men lined up behind him. Most opposed him just five years ago, but then they changed teams and now support his reform efforts.

Here is where we see chance again. Look at the oligarchs and what you rarely see is people with unique talents for anything other than exploiting a bottleneck or monopoly that was often the result of chance. The PayPal mafia, the fifty or so people who founded PayPal, got super rich by exploiting special access to the banking system in order to facilitate online payments. Many went on to exploit new bottlenecks and monopolies to get even richer.

This is not a novelty of this round of oligarch formation. The oligarchs that emerged in the industrial age were similarly fortunate. A common story of that period was one where the guy who got super rich from a new idea was not the guy who came up with the idea, but the guy who bought the idea and then exploited it. The industrial oligarchs were good at gaming the system of the time, much in the same way that the modern oligarch was the product of gaming the system.

One of the truths about capitalism and market economics is that it does not select for virtue or even talent in the conventional sense. It selects for the ability and willingness to find gaps in the rules and the ability to ruthlessly exploit them. The tech barons found a gap in property laws, for example, that allows them to steal your information and then sell it to government and business. Without this loophole, the giant social media platforms collapse overnight.

The result of this system that randomly awards people with opportunity and then lavishly regards those who are willing to ruthlessly exploit the opportunity is an oligarchy composed of sociopathic lottery winners. The weird social politics that defines the attitudes of our elite are both a defense against similar lottery winners lurking below and a justification for their position. They are not just lottery winners, but members of an elect, fated to hold positions in the elite.

It has been noted that the creation of new oligarchs of the industrial era ended in the early 20th century. This came with the rise of managerialism, but also with a narrowing of the economic class. The overclass faded from the scene, retreating into philanthropy and public service roles. From the perspective of the typical American, the gap between the rich and poor narrowed and the middle-class came to dominate. Getting rich came to mean doing slightly better than middle-class.

This current revolt against managerialism led by some of the oligarchs is coming when the fruit of the technological revolution has been harvested. There are no new billionaires being minted from new technology. Similarly, the financial sector that experienced a parallel boom has consolidated as well. The one exception may be AI, but this is why the current oligarchs are desperate to wrestle control of it from the managerial class.

What we may be experiencing is another period of consolidation similar to what happened after the industrial revolution. The weird social politics are no longer useful as a defense of the oligarchy, so they are seeking to reorder the managerial system to lock in their positions and marginalize the sorts of politics that come with the boutique beliefs that define the woke phenomenon. They are tapping into populism as a useful way to pressure their fellow oligarchs into compliance.

The bulk of the 20th century was determined by elites who acted like elites and operated from the shadows. That was peak America, from the perspective of the typical American in this age. There was strong family formation and a strong middle-class that defended moderate morality. A nation full of normal middle-class people happy with the rules is not going to cause any trouble for the elites. Perhaps that is what the current elites are trying to recreate in this age.

This could explain the growing war on credentialism. The managerial class is festooned with people with little practical knowledge but festooned with credentials that they think make them a genius. This is why they think they can tell the rich guys what to do and where to do it. Breaking the spine of the managerial class will necessarily mean breaking their belief system. The sudden anathematization of woke culture is an effort to kill their gods and therefore their sense of authority.

In the end, the thirty or so years of bizarre social politics that have proliferated among the elites may be ending due to the consolidation of the oligarchy. Whatever benefit there was to these luxury beliefs has been consumed. What is left is a rallying point for members of the managerial class who refuse to bend the knee. Restoring normal social order is another step in shoring up the position of the oligarchs by removing any of the remaining threats to their position.

If you like my work and wish to donate, you can buy me a beer. You can sign up for a SubscribeStar or a Substack subscription and get some extra content. You can donate via PayPal. My crypto addresses are here for those who prefer that option. You can send gold bars through the postal service to: Z Media LLC P.O. Box 1047 Berkeley Springs, WV 25411-3047. Thank you for your support!

The Struggle Of Science

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For a while, it seemed like the human sciences might finally close the gap between metaphysics and morality that has plagued us for so long. The age of ideology has relied upon the blurry, unclear understanding of human nature to get away with moral systems that are objectively inhuman. If the sciences could clear up certain things about the human condition, then it would force the ideologues to rethink their claims about how humans ought to act and organize.

The ideologues had an answer to this and that was to declare much of the human sciences haram. The crazies were sent out to proliferate the term “race science” which simply means any science that contradicts the one true faith. The human biodiversity guys never got their head around it and as a result that scene has receded into the shadows of the internet. The people in the professional sciences took the path blazed by conservatives and bent the knee to the crazies.

Team science, in their shadowy warrens on the internet and secret gatherings within the institutions, takes solace in the belief that reality is that thing which does not go away when you stop believing in it. Eventually, the reality of the human condition, as understood by science, will prevail over the increasingly bizarre claims that we see from the ideologues. After all, math must eventually prevail over the people who think you are assigned a sex at birth.

That is most certainly true to a degree. The great snapback we are seeing in public attitudes on a range of issues is due to the excesses of the crazies. It is one thing for a man to put on a dress and parade around town in it. It is another for that man to insist everyone play make-believe with him. One of the truths about progressive values is they prevail only where they comport with general Christian values. When they collide with those values or physical reality, they crumble.

That is what we are seeing now. It was reasonable for the crazies to demand that normal people tolerate the guy in the dress. Tolerance has deep roots in Christian ethics to the point where it is a habit of mind for Western people. The crazies could appeal to that deeply held belief in favor of the pervert. When they demanded that the pervert in the dress have easy access to your kids, then things changed. In the fullness of time, it will be the lurch towards the kids that ended the woke terror.

This is not much help to team science, which remains in a defensive crouch, wondering if they will get a reprieve. The answer is probably no, at least not until the egalitarian ideology is defeated by other means. Intelligence studies, for example, are just about banned at this point and will remain so. If you want to do that work, you will find no funding and no support. The best you can do is bundle it up in another area of research that passes muster with the academic clergy.

It is a good example of how facts have no chance against feelings. Facts may not care about your feelings, but feelings are in charge. This has always been so and that is a fact that the fact-people never grasp. You get a sense of it in this hilarious thread by an old HBD guy on Twitter. You get the sense that he is completely baffled as to why people think he is the crazy one in the thread. Despite his “theory of the mind” pretensions, he has no idea how people think.

Another example is this post by Steve Stewart-Williams on the topic of homosexuality and its possible genetic causes. Since the dawn of time, humans have understood that some men are sexually attracted to men, rather than women. It was a problem to be managed, from a societal perspective. This remains true. The causes of homosexuality are not terribly important. Even if team science finally figures out the puzzle, no one will care because it is not important.

What is important, regarding homosexuality, is how society deals with it in the context of social health and fitness. Until recently, we had that worked out, so if science does crack the puzzle, the most likely result will be a eugenic solution to once again solve the homosexuality problem from a societal perspective. Couples will demand tools to make sure their child is not a homosexual. After all, no one has ever hoped their child would grow up to be a happy, healthy homosexual.

The reason science has lost every fight with belief since Galileo is that science is an unsatisfactory replacement for belief. Humans are believing machines, so if you destroy their current beliefs, they do not stop believing. They simply find something new to believe, often something ridiculous, like communism. This is something team science has never been able to grasp. Muttering “but it moves” does not help them and it did not help Galileo either.

That is not to say that science is bunk. Some of it is, for sure. The Covid revelations that are trickling out show how easily science is corrupted. The reason the HBD world is a bit of laughingstock now is they fell for the Covid nonsense. Science is a tool and like all of our tools, it will be used to make our world as we think it ought to be, for no other reason than we believe it should be so. If science is not the right tool for the job, then we find different tools and maybe hang the scientists.

As we enter the final phase of the last great ideology, it will not be the death of belief and the rise of reason. Instead, it will be the death of those old universal believes in favor of more practical and useful beliefs. Science will be a tool in the struggle, but it will not replace the dying ideology. This is not the future. The future will be what we make of it, and “we” will be those who win the great struggle for who rules. In the end, science tells us that it is always who shall overcome whom.

If you like my work and wish to donate, you can buy me a beer. You can sign up for a SubscribeStar or a Substack subscription and get some extra content. You can donate via PayPal. My crypto addresses are here for those who prefer that option. You can send gold bars through the postal service to: Z Media LLC P.O. Box 1047 Berkeley Springs, WV 25411-3047. Thank you for your support!

The Death Of Grammar Ronin

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One of the things that comes with writing for a public audience in the digital age is the editor without portfolio. This is the person who roams the internet looking for spelling errors, punctuation mistakes, and grammar issues. There are many of these people, as the comment section of every internet post has at least one comment about a typo or alleged improper word choice. They are like the samurai without a master in feudal Japan, except they wield the blue pencil instead of a sword.

Soon, of course, they will be replaced by AI. It will not be long before the browsers simply rewrite your text in the period between when you hit submit and the text commits to the website. The robots will patrol the internet like the grammar ronin of this age but do so with a speed that the grammar ronin cannot match. Imagine a terminator sent back to seventeenth-century Japan to battle Miyamoto Musashi. By the looks of it, the days of the grammar ronin are numbered.

At least it seems that way if you assume there is only one way to construct a sentence or that the rules of grammar are iron laws of grammar. That is often how the grammar ronin look at language and writing. The rules of grammar are not merely guides to facilitate clarity but laws that must be ruthlessly enforced. Even if the grammar rule no longer works for a modern audience, the grammar ronin insist that it must be followed lest chaos be unleashed on humanity.

It turns out that this is where AI disagrees with the grammar ronin. If you compose an essay and feed it into each of the AI, asking for corrections of spelling and grammar, the result will be different from each AI. If you submit the output of one into another, it will rewrite the text for what it claims is clarity and convention. You can create a game of telephone with the AI editors, and when you get to the last one and submit it back to the starting AI, the result is nothing like where you started.

It seems that the robot editors cannot agree on the rules. The reason for that is the AI learns on the mass of text made available to it. Once the robot is seeded, it then continues to build its knowledge based on available information from the internet and what has been fed to it by users. What we call AI is actually a massive probability calculator that quickly returns the most likely answer to the user query, based on the data that has been made available to it.

This is why the results from each AI are slightly different when they are asked to edit the exact same text. There are small differences in its massive data sets, so the probabilities are slightly different. Ask each AI to add simple numbers, and the results are uniformly the same because probability plays no role in the result. Two plus two equals four for all possible values of two. Ask each AI to edit this paragraph, and the range of possible answers is quite broad.

That is because those laws of grammar that the grammar ronin enforce are not laws after all but merely a set of conventions. In fact, what we think of as the rules of grammar are mostly the result of the printing press. Formalizing the language was a natural consequence of the mass production of text. Printers needed to be trained, and therefore it made sense to have a common set of rules. It is how we got the word stereotype, for example.

Of course, the reason we have things like grammar rules, punctuation, fixed definitions, and formal spelling of words is clarity. Many of the punctuation marks we commonly use were relatively late additions to our language. They were created by monks and scribes to make their lives easier. Dictionaries were created to make written communication easier. The iron laws of grammar and spelling are not iron laws after all but things we invented as needed.

This is where AI can be liberating. What the robots can do for the writer is offer many ways to phrase something and then let him select that which fits his style or that he thinks gets his point across the best to the human reader. At the same time, it can also allow the writer to break convention by seeing the conventional ways AI presents the text and then deliberately choosing an unconventional approach. Creative writers can use AI to enhance their creativity.

On the other hand, when a pusillanimous popinjay takes issue with a point a writer is making but is unable to follow the logic that reaches that conclusion, so he attacks the grammar of the writer, the writer can simply point to the terminator and say, “take it up with my editor.” Having AI as an editor provides an authoritative defense against this sort of pedantry that is popular with the sophists. In a way, AI can become something like a universal style guide for the digital age.

It is not all rainbows and puppies. The grammar police have drained a lot of the life from the written word, and AI will help them bleed it white. In time, most people will rely on AI to write their text, and that means it will narrow to the point where most writing reads like the user manual for your toaster. This will also make stupid people seem less stupid, which is a great danger to society. This is the problem with politics. It is dominated by loquacious simpletons.

The main loser in the AI revolution will be the grammar ronin. Soon, they will not be able to find text that violates their interpretation of Strunk and White. If they persist, the robots producing the text will simply disconnect them from the internet, leaving them to roam the countryside with a blue pencil in search of bits of paper to edit. The era of the grammar ronin is coming to an end. He will be defeated by the thing that made him possible at the dawn of the internet: technology.

If you like my work and wish to donate, you can buy me a beer. You can sign up for a SubscribeStar or a Substack subscription and get some extra content. You can donate via PayPal. My crypto addresses are here for those who prefer that option. You can send gold bars through the postal service to: Z Media LLC P.O. Box 1047 Berkeley Springs, WV 25411-3047. Thank you for your support!

My Robot Editors

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Note: I am taking a much needed day off to get some outside things done, which means starting before the cock crows. No time to write this morning, so this is a green door post, gifted to you on Good Friday. Happy Easter everyone.

For the last two weeks, I have been allowing AI to edit my posts. It is not a single AI but a team of AI. The editors are ChatGPT, OpenAI, Grok, and GabAI. Every post is fed into the maw for editing grammar and spelling. Sometimes I will feed a post into one, then take its output and feed it into another, and so on. I have also continued to use Word, which seems to be going insane.

One of the first things that jumps out is the AI tools will not simply fix grammar and spelling, no matter how you instruct them. Instead, it is a full rewrite that attempts to make the text like what was used to teach them. My guess is these tools attempt to consume everything on the internet as the baseline, but the starting place was probably many publicly available texts in every language.

Curiously, all the AI tools have an obsession with hyphens. If they are given a sentence like, “He jumped the fence, as he was a track athlete,” AI will try to rewrite the sentence with a hyphen between the two clauses. The results are often ridiculous, so I started adding a rule to avoid all hyphens. That means they change “twenty-two” to “twenty two,” but I can fix that more easily than the other option.

In truth, I could start with a longer list of rules and get a result like what you would get from your teacher in primary school. The output would be the original text with suggestions and corrections noted in the text. That requires far more work than simply handing it to a human and saying, “Proofread this for me.” The point here is to make the test apples to apples or as close as possible.

Another bit of weirdness is AI loves contractions. Every occurrence of “it is” will be changed to “it’s” unless you demand otherwise. This is a curious thing, as contractions are generally frowned upon. The style guides I have all say to avoid contractions unless they are in quoted text. Word will flag all contractions. For some reason, the AI editors have gone the opposite direction.

Here is where the basis for the AI knowledge bases comes into play. It starts with formal text and then continues to learn using what is online and fed to it. Casual writing will be littered with contractions, and since that is the bulk of what is online, the robots assume contractions are clearer and more concise. If everyone is jumping off the bridge, the AI editors will jump off the bridge too.

Probably the most amusing bit is none of the AI editors agree. I will feed a post into one and then feed the output into another, and so on. Every output is different from the others, and when you get back to the starting AI and input the last output, it spits out a different version from the first go. Like real editors, there is a desire with AI to change the text when no changes are warranted.

Another amusing bit is that the output from AI pasted into Word causes the Word spell and grammar check to have a stroke. Word has become almost unusable at this point, but it does a few things well. For example, it will change “have to” to “must,” which is better in terms of efficiency. Otherwise, Word often hates what comes out of the AI editors like it is an angry old schoolmarm.

For basic spelling and grammar, it is a useful tool as long as you do not mind it rewriting the text or you are willing to supply many limiting instructions. Is it better than having old school Word flag spelling and punctuation? It depends. If you are like me and have confidence in your style, it is not better. If you do not have confidence in your writing, then it provides a sense of security, which is not the worst result.

That is the point of sites like Grammarly. They are for people who probably should not have been taught to read but who have it in their head that they need to tell the world their opinions. These users can paste their text into the site, and the result is obviously better, and it comes with the approval of an authority. In a permission society like ours, most people need that pat on their head.

The banality of the output is something else I have tested. Instead of writing my post and then submitting it for editing, I have had the AI team write the post based on the points I supply and then asking it to use my site as a guide. This takes far more work than you would expect for some reason. I found I needed to think about what I was planning to write far more than I do when I do the writing myself.

Maybe it is just me, but when I write an essay, I am not entirely sure what I will be writing when I start off. I get going, and after a few minutes, I have a few paragraphs and a few ideas for what to do with it. This happens in a few cycles until I have about what I want for a daily post. Then I think about how to put a bow on it. This approach cannot work when using AI to write a post.

What I did instead is write a post and then use it as the basis of the prompts for AI to write an original post on the topic. With some tinkering, I can get a result that is pretty close to what I would write, but it takes much longer than writing it myself. Otherwise, the resulting text reads like a technical manual. There is a flatness to the writing that fails to engage the reader. Reading the result feels like work.

What this suggests is that the ceiling for AI may very well be the absolute middle of human creativity when it comes to communication. It will quickly write text that mimics a mediocrity at National Review. It can quickly produce audio that lacks the sort of variability that makes hearing one another enjoyable. For many things and most people, this is more than enough to do the job.

If you like my work and wish to donate, you can buy me a beer. You can sign up for a SubscribeStar or a Substack subscription and get some extra content. You can donate via PayPal. My crypto addresses are here for those who prefer that option. You can send gold bars through the postal service to: Z Media LLC P.O. Box 1047 Berkeley Springs, WV 25411-3047. Thank you for your support!

Artificial Tay Tay

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Note: Last night, Paul and I did a whole show on AI and the possible consequences of humanity being enslaved by robots. You can watch the replay here and here.

An unresolved mystery in popular culture is why Taylor Swift has become a megastar on the level of Elvis and Michael Jackson. There are plenty of simple explanations like her songs resonate with young females or she is non-threatening, but those apply to many pop stars, yet none have reached the heights of Swift. There is an answer, and it lies in the fundamentals of human psychology, but that answer also suggests that Swift is the death of the pop star phenomenon.

The place to start is with the most popular answer to why Swift is the biggest pop star of the 21st century: her lyrics. The most popular explanation for Swift’s popularity with young females is her songs resonate with them. Yet when you look at her most popular songs, they predate her supposedly young female audience. Her biggest hit is from seventeen years ago. Her next biggest is from eleven years ago. Most of her big hits are from over a decade ago.

That is the strange thing about Taylor Swift. Everyone assumes that her core audience is young females, but in reality, it is middle-aged single white women. Taylor Swift is a middle-aged woman performing hits from over a decade ago. She is a strange mix of current fads and recent nostalgia. Look at her audience and it is the young-ish females you see kicking around the cubicle farms of corporate America, and thirsty males who think a Taylor Swift concert is an opportunity for them.

As to the lyrics of the songs, there is nothing to suggest they are the hook that reels in her core audience. They are echolalic babbling. Pop music at its best is doggerel set to a simple but catchy tune. Most pop songs, especially female power pop, have a simple chorus that expresses a simple emotion, while the rest is gibberish. That is what you see with Taylor Swift songs. Her music also comes with helpful expositions so the listener can contextualize the simple chorus.

The point here is that there is nothing unique about what Taylor Swift is doing to explain her massive popularity. Her formula is the same as every female pop star when it comes to the music itself. Watch a Swift concert, however, and it is clear that the audience is not there for the music. They are there to see Swift. Like Elvis seventy years ago, Swift is popular for being Taylor Swift now. Her popularity rests on being a social phenomenon to her audience.

She is a social phenomenon because she brings other things to the female pop star formula that suggest she may be the last human pop star. The first thing to note is Swift is what young guys call “mid”. Now that she is pushing forty, she is getting a bit dumpy, but even in her prime she was a solid seven, the sort of girl old women would describe as pretty, which meant not homely but not sexy. In fact, her unique quality in the pop ranks is she lacks anything resembling sex appeal.

There is one caveat here: she has naturally unique eyes. This may be why she is so wildly popular with near-middle-age white women. White women put enormous importance on their eyes because it is hugely important to white people, who have a staggering variety of eye colors compared to nonwhites. A woman’s eyes are what will catch the attention of a male, which is why there is so much diversity in the eye color of people from Europe, especially northern Europe.

Women’s makeup puts the focus on the eyes. In some countries, like Iceland, women use makeup so you cannot help but focus on their eyes. In a land full of the most beautiful women on earth, the eyes are what matter. As women age, they tend to focus more on their hair and makeup, with the eyes being the focus. It is also why overweight women tend to wear a lot of makeup. The otherwise average-looking Taylor Swift is an appealing role model for her audience due to her eyes.

There is also the fact that Swift seems to be a boring person. There is no drama in her life or sex tapes leaked on the internet. The few interviews she gives are as compelling as watching paint dry. The closest she gets to drama is dating a football player who is not the quarterback or a superstar. For the women who could not land the star quarterback in high school, this makes Swift weirdly relatable. For her audience, Taylor Swift is the mirror who says they are the fairest of them all.

There are other things leading to Swift’s stardom, but the picture that emerges from these general observations is that it is a formula. Pop music has always relied on these formulas, but they were based on wisdom and experience. Now they can be based on massive data sets crunched by artificial intelligence. The data from who consumes different types of pop music can be combined with the human sciences, the history of pop music, and the software to create the music.

Soon, maybe even now, music executives can ask a couple of DOGE kids to create a pop star maker. They will be given access to the history of pop music, demographics of the current audience, and the quickly growing body of information from the human behavior sciences. They will then produce the attributes of stars in each music genre, their target audience, and expected revenue numbers. In other words, templates for every form of popular musical star.

Instead of hiring actors to play the part, like the boy band producers did in the last century, the music execs will ask their AI engineers to create them. The technology can already produce the audio, and the video will be here soon. That means in weeks an artificial Tay Tay can be beamed to the mobile devices of the target audience and through social media. Their reaction to the “new act” can be used to subtly tweak the “artist’s” algorithm based on those responses.

This may sound absurd but watch a Taylor Swift show and what you see are people holding up their mobile devices. People under the age of forty experience the world now through their mobile device. Theirs is already a meta-existence when it comes to experiencing things in the meatspace. This is accelerating with each wave of people entering adulthood. What matters to them most is not flesh and blood humans, but the avatars in the alternative reality of the internet.

Even if it does not reach the point of replacing humans entirely, it is easy to see why the pop star will not survive much longer. Taylor Swift is proof of concept. She is highly controllable, does not create drama, and ticks the necessary boxes that the formula says are required to be a star. Mass-producing many versions of this with cheaply acquired talent and software is the logical next step, maybe even allowing fans to create their own version of their favorite act.

That is the other thing AI will bring to music. Based on prompts and reactions from the target audience, the act can quickly evolve to their liking. The same process by which you prompt AI to create an image can be silently incorporated into the production of the next Taylor Swift. Not only can AI make the next Taylor Swift, but it will also allow the listener to create their own Taylor Swift. Artificial intelligence will allow everyone to have their own artificial reality in which their Taylor Swift speaks to them.

All of this assumes that some as yet unforeseen consequence to the rollout of AI does not bring the roof down on all of us. Even what we can contemplate opens the doors for life-altering consequences. Technology has destroyed the societal consensus. Just imagine what happens when we have our own popular reality stars. Even so, what Taylor Swift tells us is that the pop star as a human phenomenon is dead. She is the proof of concept that will lead to the Artificial Tay Tay.

If you like my work and wish to donate, you can buy me a beer. You can sign up for a SubscribeStar or a Substack subscription and get some extra content. You can donate via PayPal. My crypto addresses are here for those who prefer that option. You can send gold bars through the postal service to: Z Media LLC P.O. Box 1047 Berkeley Springs, WV 25411-3047. Thank you for your support!

The Electric Kool-Aid Acid Car

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Last week the Chinese announced what could be a great leap forward in electric car technology when the Chinese firm BYD announced a five-minute charger. They claim their new technology, it is not just a charger but a battery system as well, will allow a driver to get a 250-mile charge in just five minutes. No one knows if this is true, as Chinese companies are almost as dishonest as American media. Even if it is an exaggeration, it could still be a big deal.

The reason this is viewed as a potential game changer is that it is assumed that the main obstacle to widespread adoption of EV’s is the long recharge. It is unreasonable to expect people to take an hour to recharge when on a road trip. Even a thirty-minute recharge time is unappealing. Decades of needing just a few minutes to fill the tank have conditioned people to expect it. Getting EV technology to this point, therefore, is assumed to be the final boss in the game.

That is not true, but the faithful believe it. The main problem with EV’s is that they do not solve a problem. They are a solution in search of problem and so far, the problems they claim to solve have proven to be either nonsense or grotesque boondoggles executed by the worst people in society. Making the weather potato happy is not motivating anyone to buy an electric car, especially when the total cost of ownership remains significantly higher than conventional vehicles.

The electric car is a lot like the electric book in that the engineering challenges somehow blind the proponents to the central problem. Technology is not an end in itself, but a means to an end. Electronic messaging has displaced written letters because the former is better, cheaper, and faster than the latter. If email came with a small risk of electrocution, we would still be writing letters. If every email cost a dollar to send, there would be no such thing as email.

That was the problem with eBooks. They were not better in any way that mattered to people, and they were not cheaper. There were some advantages, like speed of acquisition and the availability of obscure texts. You could also load up on out of copyright material at a pittance. The trouble is not many people need ready access to Summa Theologica, so these advantages made little difference. It is why the old-fashioned book remains dominant.

The same problem plagues the electric car. For ninety percent of drivers, the car is a practical way to move humans from one place to another. Current technology does that as well as anyone could need. Therefore, the new technology is simply trying to match what the old technology does. Outside of enthusiast and technologists, the electric car will always be pointless. Add in the expense and it becomes an expensive solution to a cheaply solved problem.

There are other reasons why the electric car will remain a niche item. The biggest is the cost, which can never be overcome. The cost of powering an electric car is about three times that of powering a normal car. This is despite the fact that we subsidize electricity in America, and we artificially increase the price of gas and diesel. Strip away the policy choices and electric cars have no market. Natural gas-powered cars would have far more promise as an alternative.

Then there is the cost of production and disposal. For generations old cars have been sent to the scrap yard to be stripped for parts and recycled. We have become amazingly good at recycling our cars. Electric vehicles require special handling due to the batteries. Of course, the cost of production is much higher, even with government subsidies all along the way. Then there is the added cost to the power grid that comes in once adoption reaches a certain point.

Enthusiasts insist that all of this is wrong or can be addressed, but the point here is that the charge time is the least of their worries. If the EV was better, faster, and cheaper than regular cars, the charge time would be ignored. The truth is they are not better in any important ways, they are certainly not cheaper. The electric car is certainly faster, but outside the enthusiast niche, this does not matter and what we see is that it does not matter to the sports car enthusiast either.

Now, of course, there is a new problem. The electric car is not cool. It was never really a cool car, but the beautiful people embraced the idea, so that provided the necessary social proof for upper-middle-class white people. The trend setters are now vandalizing Tesla’s, so the cool factor is gone. In fairness, the novelty was wearing off before the kooks took aim at Elon Musk, but now the coolness is gone. The ridiculous looking cyber truck did not help either.

The bigger issue may be a social one. Cars in general, but electric cars, in particular, make the “owner” into a serf. Fixing your own car is now an expensive proposition, meaning you need to depend on the repair system. This is deliberate. Car dealerships make more profit from the repair of cars than the sale of them, so the game is to make the owner dependent on the dealer. Electric cars are the worst for this as they are terrifyingly dangerous to repair.

The most terrifying part is you may not even own the car. You pay for it and have the title, but features are increasingly dependent on the manufacture agreeing with your lifestyle and political choices. Tesla can disable your car remotely. Other car makers are going down this same path. Soon, features like heated seats will be software as a service, meaning you must get permission to use them. The electric car is the face of this dystopian future of man and machine.

None of this means the electric car is dead. There is a place for the technology, just as there is a niche for eBooks. The developers churning out corporate housing projects could install fast charging stations for the soulless automatons who move into these God-forsaken eyesores. Urban areas could be a good use for electric microcars that only go short distances. Young people could also benefit from cars that can be speed limited and tracked at all times.

In the end, the electric car is going to follow the path of other clever engineering projects in that its primary benefit is secondary. The quest for the electric car has made batteries much better. The hunt for new features to justify the cost premium has led to better electronics, information displays and safety features. The dangers of disposal have been a good lesson in reality. The cars themselves may be niche items, but the industry will have benefitted from the exercise.

If you like my work and wish to donate, you can buy me a beer. You can sign up for a SubscribeStar or a Substack subscription and get some extra content. You can donate via PayPal. My crypto addresses are here for those who prefer that option. You can send gold bars through the postal service to: Z Media LLC P.O. Box 1047 Berkeley Springs, WV 25411-3047. Thank you for your support!

A Reasonable End

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Did cavemen feel guilt? Shame? It may sound like a stupid and pointless question, but it is a place to start when trying to understand the current crisis. While we cannot know if primitive man felt things like shame, we can guess. In fact, that is the point of the Genesis story of Adam and Eve. Shame and guilt were not natural to men until introduced by devilish forces. At least that is what the authors of the Adam and Eve story surmised when trying to answer those questions.

To feel guilt one must have a guilty mind when committing some act, which means you knew the act was wrong when you did it. You can also feel guilt for having unknowingly broken a rule but learning after the fact that you broke the rule and should have known you were breaking the rule. Shame works the same way. It is impossible to feel guilt for having broken a rule if you never know about the rule or you reject the legitimacy of the rule or the authority that made the rule.

Our cavemen therefore could only feel guilt or shame if in their group there existed a set of normative rules from a recognized authority. Given the simplicity of their life and the demands of it, they probably had few rules on individual conduct. Those that did exist were most likely related to the preservation of the group. Males had to be good hunters and not avoid pulling their weight in the hunt. Members had to sacrifice themselves for the good of the group. That was about it for their morality.

To answer the question at the start, the sense of guilt and shame was probably as primitive as the moral code that existed within the group. Given that early bands of humans were surely based on blood, as in they were extended families, not propositional collections of strangers, things like guilt and shame arose from the biological loyal that lies at the heart of man. We abide by the rules of our kind because they are our family, and we have a natural loyalty to them.

This works fine in small groups, but once small groups started to band together to defend hunting grounds and defensible shelters, something more was needed to extend that natural sense of loyalty to the whole group. The trading of women, which we know was a part of early man’s existence, was one solution. This binds the groups by blood and therefore tapped into biological loyalty. The human sciences tell us that the formation of larger human groups was biological.

This works with a federation of kin groups, but once human settlements reached a large enough size, this was no longer practical, so something else arrived. The solution to the limits of blood was religion, specifically gods. Distantly related people may not feel a great loyalty to one another, but those protected by the same god can feel loyalty to one another in service to that god. Guilt and shame over breaking god’s rules works just as well as guilt and shame over harming the family.

A crude way of summarizing this is we went from, “We are the sons of Grog and this is how the sons of Grog live” to “We are the people who live by this portion of the river, and this is how we live.” The next logical step was, “We are the followers of sky god, and this is how we live.” This allows for the group to expand, as new members merely must accept sky god and be accepted by sky god. It harnesses guilt and shame in the service of a group whose size extends beyond blood.

While the mental state of early man is a bit of a guess for us, we do know that humans organized around their gods. This was the state of the ancient world, about which we know a great deal. While what led to this stage of human development is a bit of guesswork, we know that mankind arrived at this point. By the time there are fully formed gods, there are fully formed moral codes attached to them that define large groups of people with a sense of identity.

That does not solve the puzzle of this age. We know that folk religions eventually gave way to universal religions. About ninety percent of humans belong to a universal religion, which means their religion is open to everyone. You do not have to be born into Hinduism to be a Hindu. Only a tiny portion of humanity sticks with folk religions like Judaism which have a biological component. Everyone else is open to people outside the blood, as long as they accept the moral claims of the faith.

Of course, universalist religion did not end human conflict. In fact, they probably made it worse as the base assumption of universalist religion is that there is only one way to live because there is only one moral authority. Once you accept that your god is the only god, it means the other gods are false. Worse yet, those gods are an afront to your god and they must be eliminated. The way to do that is to conquer the people who are offering up the false god as a challenge to the true god.

The modern West has complicated this further by removing God entirely from the Christian moral framework and replacing him with a mirror called reason. It is reason that tells us that there must be one way of organizing society. It is reason that tells us there must be one moral code. Therefore, it is reason that tells us that alternative ways of organizing society must be false. The same is true for alternative morality, which like a false god, is an afront to reason.

If you think about it, this iteration of the Great Awakening has been little more than the believers of one god attacking those who either reject their god or worship another God, like the God of the Bible. Not only do they hate your lack of guilt over violating their codes, but they also feel guilty for not imposing those codes on you. The followers of the god of reason ended up at witch burning as the solution to heresy. They seek salvation through the spilling of blood.

The crisis in the West is a crisis of reason. We have reasoned ourselves to a dead end where shame and guilt are tied to the assertion that there must be only one moral authority, and it emits only one moral code. Those who must have the warm embrace of faith now target their sense of guilt and shame toward their own kind, for the sin of not embracing what they believe is the only moral code. The rest are left to defend themselves and civilization from the true believers.

The question at the heart of the crisis is can the fury of these zealots be reoriented toward a folk religion or even a passive universalism? If the answer is no, then how can society defend against them? Another way of stating it is, can the cancer be put into remission or must it be removed? It is a terrible question that no one wants to face, but the West must face it. The god of reason is either reformed or removed along with her followers as that is the only reasonable thing to do.

If you like my work and wish to donate, you can buy me a beer. You can sign up for a SubscribeStar or a Substack subscription and get some extra content. You can donate via PayPal. My crypto addresses are here for those who prefer that option. You can send gold bars through the postal service to: Z Media LLC P.O. Box 1047 Berkeley Springs, WV 25411-3047. Thank you for your support!

Fading Pop

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If you look at the pop music charts for the last decade or so, one of the things you will not notice is the modern nature of the big bands. The reason you will not notice how bands have changed is that there are few bands on the charts. In fact, bands have just about disappeared from popular music. The few bands you see on the music services are those from a bygone era. The biggest selling bands are often those that no longer exist or still kick around playing for old people.

Instead, what you see are solo acts or the occasional dance group assembled like a Broadway play to perform to manufactured content. Even the “boy band” has faded from the scene for the same reason bands have disappeared. That reason is it is much easier for the music industry to create and produce a solo act than to find a band and then develop it into a top attraction. The same is true of “boy bands” which require some degree of organization and management.

Of course, as the doors to bands have closed in corporate music, the selection pressure for musical acts has changed. If a young person has any musical talent, she is better served investing her time in imitating the corporate acts, using software tools readily available to everyone now. She then posts her material to YouTube, hoping to get a following and then maybe catch the eye of corporate. Learning to play instruments and perform in front of a crowd is pointless.

One reason for this change in popular music is money. The music industry, like every industry in America, is fully financialized. This means everything about it is driven by factors like interest rates, return over time and investment opportunities. A “new act” is not judged on musical ability, novelty, or the personal tastes of the industry people, but by the accepted financial models of the industry. Just as wind tunnels made all our cars look the same, finance homogenized popular music.

For example, now that Taylor Swift is packing on pounds and years, the search is on for a singer who will do the same act for the same audience. The “same audience” in this context is age, sex, race, and economic model. The next wave of that demo is not going to get excited by a portly spinster, so they will find a younger model with a slightly different look to do the role. Even if she is not as popular with the target demo, the math of the model is predictable and safe.

The same sort of math affects the live show business. The people hosting the show want predictable sales and returns. The people producing the tour also want predictable sales and returns. The reason for that is the investors want predictable sales and returns, so the live shows follow a proven model. Since the money comes from the same source in terms of expectations, the effect has been a narrowing of the music industry around highly predictable products.

Another reason for the narrowing of the business around controllable solo performers is the market has changed. People spending hundreds of dollars on live shows want a predictably good time. They are not going to invest in an unknown, because that might mean not having the expected good time. In a culture that prizes safety and security above all else, bands are a high-risk proposition. The culture they represent in popular music is an affront to the culture of the modern audience.

Another fact is the death of radio. Once all the pop music stations were consolidated into a few massive corporations, the result was corporate slop. The first to go were the music directors, then the disc jockeys were chopped. The soundtrack to the modern age is the monotony of corporate radio. The legendary “shock jock” Anthony Cumia talked about this in a speech he gave at American Renaissance. Corporate radio is now as dead as the garage band.

Young people still want to play instruments and make music and the tools for producing good music are now freely available. The days of needing a studio are pretty much over as far as producing professional audio content. That means interested people can create bands and put their content out to the world. In theory, the same democratizing process that we have seen in other forms of content applies to music, but for some reason it has not democratized pop music.

This suggests there is something different about popular music compared to writing, podcasting, or livestreaming. Anyone can make music if they desire, just as anyone can publish a book or create a political talk show, but the latter forms have been vastly more successful compared to the music variety. Music needs social proof to gain an audience and that is manufactured at the same place the music is now manufactured. Without corporate, it is impossible to be a pop star.

There also may be a larger cultural issue at work. The concept of the pop star is a 20th century phenomena. Prior to that, entertainers existed on the fringe of society, generally regarded as low status. The 20th century is when this flipped around, and we got big stars from the entertainment world. We may be reverting to the norm as entertainment declines in both quality and status. The disappearing band phenomena is not just an American thing. It is thing everywhere.

What we may be seeing with pop music, and maybe movies and television as well, is the end of a peculiar cultural phenomena. These forms of entertainment were spawned in the 20th century. As that time recedes into the past, the culture of that time follows with it. The important parts of that culture, like the rock band, are fading away as well, to be replaced by whatever the next culture desires. As the West finally leaves the 20th century it is leaving behind its culture.

If you like my work and wish to donate, you can buy me a beer. You can sign up for a SubscribeStar or a Substack subscription and get some extra content. You can donate via PayPal. My crypto addresses are here for those who prefer that option. You can send gold bars through the postal service to: Z Media LLC P.O. Box 1047 Berkeley Springs, WV 25411-3047. Thank you for your support!

A Time For Choosing

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There is an old joke about the topic of free will that goes something like, “If free will did not exist, we would have no choice but to invent it.” In addition to the obvious contradiction lies the fact that everything about human society relies, to some degree, on the existence of free will. What is meant exactly by free will is never clear, but there is always the assumption that when people have choices, they choose based on their sense of what is the morally right or wrong option.

At first this might seem wrong because after all, you choosing to have vanilla ice cream rather than chocolate is not a moral issue, but you still go through a process by which you decide one over the other. If, however, you think about it in terms of costs and benefits, then picking a desert is no different from not robbing a bank. You pick vanilla because you like vanilla more than the other choices. Similarly, you choose not to rob the local bank because you like your freedom.

This concept of free will assumes that humans seek that which brings pleasure and reject that which brings displeasure. Of course, this is also the argument against free will as it suggests humans merely respond to the conditions they encounter. If your genetic makeup means you detest the taste of chocolate, then once you are presented with vanilla and chocolate, you do not have a choice at all. The counter here is that you can always choose to skip dessert.

As Steve Stewart-Williams explains in this short post on the topic of free will, there are three states for us humans. There are those in which we can choose while completely free of coercion, those where we choose with some understanding of the potential consequences of each choice and then conditions in which we have no choice, even though multiple options are available. The first is an illusion, the second is useful and the third is probably closest to reality.

This may seem like a pointless topic, but it lies at the center of human society, because in every collection of humans there will be those who choose not to submit to the decisions of the majority. The majority will usually bargain with these people until they reach a point where the will of the majority must prevail. The easiest way to force compliance is to assume the person knows the morally right choice, but refuses to take it, so they must be compelled to conform.

It is why the people called conservatives invest all their time creating elaborate arguments in favor of their opinions. They lack the will and ability to force people to agree with them, but they resort to a form of pleading. It is the slave mentality, which assumes the master can choose to be good to the slave, so the slave must find some way to coax that good behavior from the master. The assumed free will of the master also flatters the slave’s sense of right and wrong.

Of course, democratic politics rests on the assumption that people are both rational and able to choose freely. Collectively, the choices made by the people will reflect the general will and form public policy and the institutions of society. It is why factionalism is a feature of all democratic systems. Like-minded people come together to scheme up ways to trick the rest into going along with them. This game of liar’s poker we call democracy assumes we possess free will.

This is why the people constantly breying about democracy are also the biggest enemies of the human sciences. Even statistical models like the famous “bell curve” offend them because it suggests we may not have absolute free will. If people are not infinitely malleable, then many of the assumptions within what they call democracy cease to make any sense at all. This is why as the talk of democracy has increased, respect for human diversity has decreased.

It is also why AI makes so many people uncomfortable. It is not the image of hyper-violent machines enslaving humanity. We have been subjected to thirty years of neoconservatism and the Israel lobby, so the rise of the machines is not all that violent or terrifying by comparison. What spooks people the most is that AI suggests that we are not all that variable. In fact, we are highly predictable, and that predictability can now easily be modeled and presented back to us.

There is the main appeal of free will. If we are free to choose and we can overcome our biases, prejudices, and the coercion of others, then it means we can individually and collectively choose a different future than the one before us. The existence of free will means all futures are possible. If, on the other hand, our lives are just the result of probability and circumstance, then the future is also going to be the result of the great roll of the dice, over which we have no control.

The good news is that AI is not very smart and is unlikely to become a genuine artificial intelligence, so we are safe to indulge in the fantasy of free will. To test this, ask your favorite AI tool to create an image of a full glass of wine. It cannot do it, because humans have not bothered to create an image of a wine glass filled to the brim, while calling it a “full glass of wine.” There are other tricks like this that reveal AI to be nothing more than a very good search engine.

All of this sounds pointless, but it lies at the heart of the current crisis. The ruling class of the West assumes they can engineer the cultural conditions in such a way that people will choose the “right” options. This is what lies at the heart of every radical political movement. It is not a rejection of the human condition, but the assertion that the human condition is a social construct. Change the social construct and mankind can choose to overcome even his physical limitations.

One response to this is to find new cultural engineers who have more appealing goals and expectations. Fascism was the response to both communism and liberalism in the last century. It is why today’s radicals assume all opponents are fascists. The other option is to accept free will as a useful workaround but that the human condition is immutable and the variety of normative conditions we see are rooted in things well beyond our ability to control. The choice is ours.

If you like my work and wish to donate, you can buy me a beer. You can sign up for a SubscribeStar or a Substack subscription and get some extra content. You can donate via PayPal. My crypto addresses are here for those who prefer that option. You can send gold bars through the postal service to: Z Media LLC P.O. Box 1047 Berkeley Springs, WV 25411-3047. Thank you for your support!