One of the things that got the “new right” buzzing in the closing months of the election was the sudden pullback by corporations on the DEI front. A bunch of large companies announced they were terminating these programs. This led to the online wing of the “new right” to confidently say “we are winning!” It was part of a wave of pro-Trump confidence that kicked in during the final six weeks of the election. After the election, the same forces sense they can clear the field of DEI.
That is the subtext to this post by Christopher Rufo, who has made a lucrative career out of opposing the DEI machine. It is a letter to the Trump transition team urging them to reverse the various executive orders creating the DEI bureaucracy within the federal bureaucracy and replacing it with a “colorblind” evaluation system. By acting quickly, Rufo thinks, the new administration can deal a death blow to the DEI movement, while momentum is on their side.
Rufo is smart to point out that public sentiment has shifted strongly against DEI, so Trump would not be battling with a hornet’s nest if he does this. Rufo frames his approach as low hanging fruit that would make Trump’s voters happy without spending too much political capital. On the other hand, the closest thing to eternal life is a government program, regardless of origin. Every president has dreamed of killing at least one government program. None have succeeded.
To his credit, Rufo seems to get this reality. Merely rescinding these executive orders would change nothing, as these race operations are now enshrined in the budgets of the main government agencies. More important, the workforce inside these agencies are committed to defending them because of the iron law of bureaucracy. The people actually running these agencies are solely committed to defending every paperclip that exists inside their agency.
There is something else missing and that is any thought as to why private corporations have made a big deal out of killing these programs. The main reason is they have proven to be bad public relations. It is not the existence that is bad public relations, but the over-the-top embrace of these race programs. Execs were sold on these being a great way to built favor with the diverse public. It turned out that they had no impact on sale, despite claims to the contrary.
In other words, the marketing campaign in favor of these programs became a pointless hassle for the companies doing it. Anyone who has spent time in a corporation understands that management is always ready to eliminate a pointless hassle, especially one that has no revenue stream. Like the company that puts up a sign that reads, “Under New Management”, these companies are hoping to turn a bad marketing scheme into a second chance with their customers.
The programs themselves, however, have not changed much as all. Again, anyone familiar with corporate life knows that “diversity” has been a part of the system for decades, long before Mr. Rufo noticed them. The DEI department will simply be renamed and folded back into human resources. The reason for that is these are a necessary defense against lawsuits. Diversity programs are a defense against lawfare, which is as permanent as a government program.
No matter what the public might think about any of this, the lawfare will continue, which means diversity pogroms will continue. The reason the lawfare will continue is, in part, to keep the diversity rackets going. There has always been a lot of coordination between the diversity pogroms and the lawfare. The main reason, however, is the law requires the diversity lawfare to continue. The civil rights revolution created a legal framework to impose what cannot happen naturally.
The point of the Brown case was not simply to overturn the Court’s 1896 Plessy v. Ferguson decision, but to lay the foundation for a new moral order within the law that future cases and future legislation could build upon. This is exactly what happened over the following decades. Katzenbach v. McClung, for example, gave Congress a broad, extra-Constitutional mandate to address discrimination. In that case, they found a way to ban discrimination, despite having no jurisdiction.
This is what the “new right” fails to grasp about their calls for “colorblind” policies and the dismantling of DEI. What they want is not just impractical, but legally impossible, as a result generations of jurisprudence. The courts have repeatedly affirmed the two truths of our current legal framework. Discrimination is always bad and therefore always assumed to be illegal. Inclusion is always good and therefore should be the outcome of constitutionally defendable policies.
That means a “colorblind admission policy” at Harvard would be discriminatory if the result is a tiny number of black undergrads. It sounds insane, but by the logic of the law, it is perfectly reasonable. Our legal framework is not just eliminating observable discrimination, but also fostering inclusion. This is why the DEI people say it is not enough to be not racist. You must be anti-racist, by which they mean creating an inclusive racial environment everywhere.
This is why the war against DEI is nothing more than hacking at the leaves. The roots of the problem go back much further than the current racial fads and they have sunk deep into the psyche of the managerial class. It is why the word “inclusion” and variations on it salt the language of the ruling class. They are all about openness, because openness is the highest moral good according to the civil right ideology. This is not a front brain thing for them. It is a part of their internal logic.
It is not all bad news, however. The “new right” campaign against DEI has had the unintended side effect of delegitimizing the civil rights ideology. People have grown used to mocking this stuff, which is a small step from rejecting the primary goal of civil rights ideology, which is the open society. This was the motivation behind the censorship campaigns. The ideologues understand that if you can mock any part of the regime, you can mock all of it.
In this regard, Christopher Rufo and the “color blind new right” are a rearguard action, defending what they can of a regime that is losing legitimacy. It is an attempt to meet the public halfway. They get rid of the more odious parts of the regime but keep the parts that make the regime possible. That is the play of a loser, so the rise and prominence of the “color blind new right” is a positive. The generations old racial regime is in retreat in the face of an increasingly skeptical populace.
If you like my work and wish to donate, you can buy me a beer. You can sign up for a SubscribeStar or a Substack subscription and get some extra content. You can donate via PayPal. My crypto addresses are here for those who prefer that option. You can send gold bars through the postal service to: Z Media LLC P.O. Box 1047 Berkeley Springs, WV 25411-3047. Thank you for your support!
Promotions: Good Svffer is an online retailer partnering with several prolific content creators on the Dissident Right, both designing and producing a variety of merchandise including shirts, posters, and books. If you are looking for a way to let the world know you are one of us without letting the world know you are one one is us, then you should but a shirt with the Lagos Trading Company logo.
Minter & Richter Designs makes high-quality, hand-made by one guy in Boston, titanium wedding rings for men and women and they are now offering readers a fifteen percent discount on purchases if you use this link. If you are headed to Boston, they are also offering my readers 20% off their 5-star rated Airbnb. Just email them directly to book at sa***@mi*********************.com.
Minor point, but the term to use is “forced association.” Excellent article.
>>> “Minor point, but…”
No, that’s a major point. A euphemism can be more powerful than a lie.
“The civil rights revolution created a legal framework to impose what cannot happen naturally.”
And it’s one of the reasons why the USA is such a crud place to start and build a business. What’s left are the established monopolies, oligopolies, and cartels that can shrug this off as another cost to doing business and can pass the increased costs along to the hapless customer in a rigged and controlled market.
During the big affirmative action cases around 2000 in the Supreme Court, a bunch of big corporations wrote amicus briefs arguing that the count not only should allow affirmative action but that it should be applied to all companies – big and small. They argued that the big companies were at a disadvantage because they had to have AA programs while small companies didn’t. They wanted to level the playing field by forcing every company to have worthless blacks.
Of course the opposite is true. For example, the largest, brick and mortar retailer—Walmart—has always supported minimum wage laws, whereas the smaller employers (competition) opposed them. Why? Walmart could withstand such cost of business increases, while their local competition could not.
Small business carve outs to these type of destructive laws were enacted precisely because of this phenomenon.
Also, enforcing these laws against Mom and Pop businesses is simply impractical…Here in Arizona, the minimum wage is largely irrelevant, because you can’t get competent workers who show up every day without paying them significantly more than the minimum wage….
Yep, and here in my part of AZ, the minimum wages increase has been pretty much wiped out by Biden in one term. In short, those on the lowest SES rung are no better off than when the minimum wage was half the current amount. What I see in the fast food places are the same as always—kids with after school jobs, oldsters having to work to make ends meet.
Many degenerate third-world deep blue cities have MBE/WBE bid requirements. If you want this contract White owned company, you have to have 20% Minority Business Enterprise participation. What happens? 20% of the subcontracts go to minority firms that then sub the work out to White firms and rake a percentage off the top. If you want to see a fun fight watch a deep blue city council argue with their citizenry whether or not brown people are considered minorities for purposes of minority participation. I haven’t seen a tranny try and claim WBE status yet, but I’m sure it’s coming.… Read more »
Sounds like when corporations wanted to manufacture in China and they had to have a minority chinese owner. One wonders, China didn’t do a Manchurian candidate, they got an entire party.
Ah, back in the Old Days in Chicago a “Woman Run Business” was a front for say a construction firm that was the owner’s Old Lady set up as a Potemkin Owner. She signed the contract and passed the work to the Old Man’s company as a subcontractor. Because we all know how many women want to run an excavating firm and learn to work a backhoe. 😉 I suspect it’s the same thing with Minority Run Businesses: Some dude with some beat up trucks and Bobcats and a few fresh across the border workers who shares the work and… Read more »
The situation is aptly demonstrated in my burg without necessity of law. We are majority Hispanic, but rarely for any service contracted will you see a Hispanic do the initial sales pitch, or represent the company in negotiations. But once contract signed, the workers are all Hispanic—and most not conversant in the English language. It’s a racket. Sigh.
At least civil rights legitimacy (among others) can still be criticized and mocked here. In places like Germany, you’d probably be arrested. The legal system, along with most other governmental institutions needs to be burned to the ground. Of course the public needs gave some protections from charlatans, liars and defective products etc., but it’s so overboard these days, it’s a complete joke.
I expect that W Europe-Canada-ANZ will be a few years behind the US in terms of openly mocking the DEI globohomo. As always, the United States is leading the charge, be it the adoption of DEI globohomo or the reducing of it. There’s one good thing about running dogs, is that they will run wherever you go.
You can openly criticize Israel in western Europe; why don’t you try but with your real name?
Can you openly criticize Palestine, or your local mosque?
Palestine is a beard for the local mosque
Oct 7 portrayed Israel as the victim so it could attack
Pali protests, ‘Jews most affected’: victims who keep running their trafficking racket bringing in proxy soldiers to attack
DEI: official victim class given leave to attack (by Jewish lawyers)
Cry out when they strike is why we shouldn’t adopt foreign values
They don’t need to run everything when their target has already adopted those values, the target will run them in the same way;
they’ve already won, they write our rules
Yes. As Z noted, this was the primary reason behind the often successful censorship attempts. Those will not stop, at least yet, and in some ways Western Europe may be a harbinger of things to come here. The United States already is far worse demographically than Europe and that will make it difficult to end censorship since “free speech” very much is a white thing.
The rearguard action of being colorblind won’t stop the lawfare because it leaves unaddressed the elephant in the living room: Genetic differences in capabilities among the races and gender. Disparate impact still reigns legally supreme. Our society – our legal system – assumes all groups are equally capable; therefore, any differences in outcomes is proof of discrimination. The best that the colorblind CivNats could hope for is that the courts move the burden of proof onto the accuser that there is intent, but the differing outcomes will remain. How will those be explained? It’s why the race hustlers were so… Read more »
Once GRIGGS falls, and it will because it hurts donors, things change, but no sooner.
Technically (legally) you can hire, fire, promote according to merit—which would leave most minorities out of contention. Practically it is impossible due to case law challenging such “measurements” upon the very concept of their creation—discrimination! Businesses have long given up trying to implement such standards. Even in my old institution, the HR department took me over the coals when I did such and used that to hire one candidate over another. All such “tests” had to be authorized and meet standards which were pretty much impossible to design to meet such qualifications.
In academia, the study of racial differences is increasingly suppressed, so it’s getting harder to appeal to science to refute universal egalitarianism.
On the street however, the widespread social media sharing of things like violent chimpouts caught on cell phone video are becoming ubiquitous.
There is a new force in play, the “independent researcher”. Much new discovery and review of research is being done through such people. In some cases they do have university connections , but are not in their employ. They are also published in journals as well, although this is not considered evidence of quality and the time from submission to publication is waay too slow for such a fast moving field. Most of my information these days comes through such people.
‘Again, anyone familiar with corporate life knows that “diversity” has been a part of the system for decades, long before Mr. Rufo noticed them.’ When I separated from the military in 1974, I immediately enrolled in the local community college. A group of women (feminists) were busy commandeering the English department for Women ™ and were very proud of their ‘righteous activism on behalf of the oppressed’. The oppressed in this case meant middle class and UMC white women who went to colleges like Berkeley and lived privileged lives. It was called Affirmative Action back then, and these people have… Read more »
ray- You are absolutely correct that all the diversity baggage has been incubated in the university system for several decades. It was obvious to me when I was on campus in the mid to late 90s. They had even begun the effort to infiltrate it into the STEM via all the different, “student resource groups,” that were based on some arbitrary trait like gender or color. Trump has said some good things, but I share your skepticism about his ability to effect meaningful change. He really would be confronting something that is both totally embedded in our society and titanic… Read more »
“ I don’t see Vance making a strong push on this front, largely because he will be penned in by his wife and kids.”
That’s why Vance was at all remotely acceptable in the circles he now inhabits.
“DEI is not going anywhere. If the heat gets too high, they’ll just shift stuff around a bit and drop the name. The programs and persons, however, will remain.”
Bingo! Why is this so hard for people to understand? I saw this at my old institution outside of DIE. Every so often a subpar support department would get new “managment”. The new Director would make a big deal out of moving the “chairs about” in the organization—new organizational name, several shifts of staff, etc.—but in the end it was “same old, same old”!
The corporate DEI programs are a protection racket intended to ward off the various shakedown operations run by the racial grievance industry. Once they sensed they were no longer at risk of the Feds targeting them, they started dropping the programs. There’s zero chance that companies like Netflix don’t know that their mandatory-gay-character rule in every Netflix show – and the whitewashing remake trend – is a sure money loser. They want to push their agenda, but people are either switching off, or openly mocking the product. “Wait for it…waaaait for it…BOOM! There’s the gay character…episode 3.” Both outcomes are… Read more »
I doubt they can do much of anything. Reagan won big in 1980 (489-49) and a total landslide in 84(losing only Minnesota and DC). He had promised to get rid of the then brand new Dept of Education. He was unable to do so even with a gigantic mandate. Reagan was not the loathed outsider Trump is. They have lawsuits ready to go and file in leftist friendly courts. If nothning else, they can tie everything up in court for the next 4 years. The Senate is already saying they will block his picks.
Yet Tom Cotton, no America First loyalist, just said all of Trump’s nominees will be approved
I was worried that Trump essentially would be a lame duck from the day he entered office.
diversity program = diversity pogrom
One of the new labels they are using to repackage DIE is BRIDGE.
Makes sense to me. I mean, who doesn’t like bridges?
Whoa, there!
I can see in the new acronym the letters: I, D and E – same as the old. But what about these new letters, eh?
Possibly: B for Bisexual, R for Rapist and G for Gender?
For some reason, BRIDGE reminds me of the Walking Dead episode where Rick blew the bridge up so the zombies could NOT reach the other village.
What DeSantis did to New College, which went way beyond symbolism (and where Rufo is a trustee), suggests otherwise.
Maybe that will be a one-off. Maybe it is the first bite of elephant. Maybe you have it backwards.
Courts can follow elections. Elections can follow the populace. And the populace can be moved by half-measures and symbolism.
So what is achieved by carping about the actions of those who do not share your sense of political correctness but have somehow still managed to act?
As long as the diversity is in our country, it will be attacking us. The solution to the problem of discrimination against Europeans inside European countries is not to pass laws against it which will never be enforced, but to remove the non-Europeans. This means collapse is still the cure.
Unless and until Bloomberg writes an article saying that Fortune 500 companies are hiring White people again, I am unconvinced. Only White people are stupid enough to believe in the colorblind meritocracy. I assure you that the Asians and Indians who get hired under its tenets do not believe in it. They hire their own and look after them. Indians re-instate the caste system they left behind and take payoffs from H1Bs to stay on the job. There are a million stories about this on Reddit of all places, with the requisite “I’m not racist but…” disclaimers. This is without… Read more »
I think the mental hurdle is breaking the frame of our enemies. Thus, the way it plays out with these guys is
> A colorblind society is, itself, racist because merit is a racist concept
> No! It’s just how things ought to be!
The key change in thinking is that normal White Americans finally understand that merit is, indeed, a racist concept.
The civil rights framing perpetuates the myth that “diversity” is a political imposition on corporate-managerial life, that corporate politics forms as a more rational defense against a bigger, dumber, general politics. It’s more true—not exactly true—that “wokeness”/DEI/etc. is imposed on the government by business. No government anywhere, even Zimbabwe’s, is as anti-white as any Fortune 500 C suite. The anti-whiteness of the bureaucracy, like all its other characteristics, was lobbied into it by corporate America. It’s exemplary regulatory capture—that literally zero conservatives/libertarians identify as such. “Diversity” is corporate discipline. If you seek its origin in academia you’ll find it not… Read more »
Critical Legal Theory was the progenitor of Critical Race Theory and all other Critical Studies, and it most certainly spread from alleged scholarship to campus administration rather than the other way round, which is in fact usually the case. CLT preceded affirmative action and even aspects of desegregation, and the academicians who focused on it tended to be Leninists and were widely regarded as cranks as late as the early Nineties. While performative, Clinton refused to appoint the First Woman of Color legal academic Lani Guinier as assistant attorney general over her embrace of CLT and her suggestion that voting… Read more »
“even Jared Taylor blames the law (and ambient zaniness), not the people who bought it.”
I’m sorry to say that pro-White advocates of a certain class and age tend to be simply corporatists who believe their grandfathers.
“Inclusion” in this case ultimately meant “exclusion.” Once a certain powerful group realized it would not be included despite past alleged unpleasantries and it would indeed be excluded due to its close resemblance to the Evil Ones, it was time to drop the curtain on DEI. Additionally, the military that primarily serves it has become hot garbage, and since we have to “fight them over there,” its white backbone needs to be lured back (it still won’t work). I knew it was drawing to a close when Jonathan Greenblatt suggested including Jews in DEI and Abe Foxman said it was… Read more »
“…the DEI people say it is not enough to be not racist. You must be anti-racist, by which they mean creating an inclusive racial environment everywhere.”
In other words, one must promote “inclusion” (mediocrity), above “discrimination” (meritocracy). This is the death knell for any advancing society. The only questions remaining are how long will this take and what are the first signs of the inevitable decline?
First signs of decline: airplane wheels falling off jets as they take off.
Rather, discrimination by white people, Orientals and Orthodox Jews is always bad and therefore always assumed to be illegal.
This is only 33% true. Whites are the only group not allowed to look out for their own.
DEI and lawfare are societal entropy. It is productivity lost to parasitic friction. It can only exist in an environment of national affluence in which the losses are proportionally small. Just as the business cycle culls underperforming companies, a 4th turning is necessary to cull deadweight in a population. Some people believe that this cycle can be avoided forever. I don’t. The decline of the GAE means we can no longer keep the plates spinning by robbing resources and labor from the rest of the planet. Now is not a good time by be unfit or unproductive.
“Just as the business cycle culls underperforming companies, a 4th turning is necessary to cull deadweight in a population. Some people believe that this cycle can be avoided forever. I don’t. The decline of the GAE means we can no longer keep the plates spinning by robbing resources and labor from the rest of the planet. Now is not a good time by be unfit or unproductive.” I agree. It’s a hope for the cancer, which is necessarily hard to observe, rather than the car crash. It’s apparent to me that we’re living out the philosophy of a particular generation… Read more »
Well spoken…But I think that the Harvard decision, which clearly laid out the very limited grounds for exclusively temporary racial discrimination, has cast a lot of doubt on the viability of earlier decisions like the Duke Power case…Because those cases are totally inconsistent with the Harvard case…
Conservatives can demand colorblindness but when the browns fail then cons must explain why but they can’t because they can’t acknowledge racial differences.
How did the equality of the races become an article of faith? Most of our grandfathers accepted racial differences as obvious.
My guess is that we were unprepared for the ability of mass media to dictate morality. When almost all the owners of almost all the media push the same moral commandment, it creates an enforced consensus that was never possible before. Everyone, especially politicians, fear the wrath of the media.
The goal of, “a return to a colorblind meritocracy”, is impossible. This is because the, “colorblind”, part was always a figleaf to get the camel’s nose under the tent and up the dark orifice. Thus, the Civil Rights Regime is not about being colorblind. In fact, it is explicitly not colorblind. It is for all colors to the exclusion of White. The thing is now, that the racial polyglot is not just black and White, but all manner of shades of non-White. There is now open chatter, even amongst cowards and cucks that South Indians have created vast networks of… Read more »
Civil rights legislation and background on Brown case / Plessy Ferguson would make an excellent topic for a Friday show. I can recall a dedicated show on the topic.
[…] ZMan reviews the ch-ch-ch-changes. […]