Incorporated America

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Media Note: I have a column up at Taki. This will be a regular thing, but how regular is unknown at this point. We’ll see how it goes. I will be on the Killstream this Wednesday to celebrate the life and times of Abraham Lincoln. The show starts somewhere around nine eastern and runs for a couple of hours.

The old left-wing critique of post-war America was that it was rampant consumerism resulting from the embrace of unfettered capitalism. Everything is commercialized and that which cannot be turned into a reason to buy stuff is discarded. The old right-wing criticism is that America is not free enough. Everywhere the tentacles of the state invade the normal activity of society. Both are correct in that America now operates like a giant corporate entity, rather than a country.

A country in the modern sense is a collection of nations. France is not a unified nation, as its regions are quite distinct with unique histories. Those nations are held together by a shared history and a common interest in being French. The same was always true of the United States, hence the name. The states reflected the nations of the country, held together by a common origin story and common interest. Those regional differences turned up in the language and culture.

The distinguishing characteristic of the America that emerged from the Cold War is that it is losing its regional variety in favor of a bland, corporate sameness. Everywhere you go you see the same corporate brands, which are often owned by the same corporate parent, providing the illusion of choice. Housing developments are all based on the same styles and patterns, because the builders are all the same. A new development in North Carolina looks just like one in Dallas or Cleveland.

America is often described by critics as nothing more than a shopping mall, where the only connection the people have to one another is the choice of product. This is not a right-wing critique, even though the dissident right has embraced it. This is more of an old left-wing critique of America. Capitalism is to blame for transforming America into a giant open-air marketplace. Instead of a culture based on organic institutions and a shared experience, it is based on buying stuff.

There is truth to it, but it misses what is really going on. America is now a corporation, rather than a country. It is why the public space is being transformed into something that looks like a corporate training center. You don’t go there to express an opinion or advance your interests, but to learn the latest policies. The person in charge sees herself as a facilitator, using behavioral techniques she learned in graduate school, in order to help you reach your potential an employee.

Just look at how the big social media platforms censure people. It is not traditional censorship we would see in an ideological state. Instead, the first violation gets you a day off to think about what you have done. The next violation gets you a longer bit of time off, which everyone knows means you’re on the list. The next downsizing means you get let go, regardless of your performance. Finally, like an employee that never fit into the corporate culture, you’re fired from the platform.

Note too that the enforcers at these firms clearly share information with one another about violators. One day the problematic user wakes up and his Twitter has been suspended, his Facebook is deleted and his YouTube channel nuked. This happens for the same reason the HR department ticks the box “Not eligible for rehire” when you’re riffed out of the place. It is not about you. You’re dead to them now. It is a service to their peers, so they can avoid hiring the same mistake.

This is why our radicals now sound like every human resource department and our politicians look like everyone at a corporate retreat. The managerial elite is imposing its corporate sensibilities on the country. The dreary sameness we see all around us is what you see inside every corporation. Everything must serve the point of the enterprise, even the aesthetic. Everything is subject to the quest for efficiency, so everything that makes life interesting is removed.

The regions of the country are no longer unique cultures with unique histories, but subsidiaries that must be normalized into the cooperate culture. Movies and television are repetitive and shallow, because corporate culture eschews creativity as risky and embraces banality because it is predictable and safe. Sports are drenched in identity politics because cross-marketing says the way to promote a new product is to attach it to the most successful product in the catalog.

Corporations travel a well-known arc. They start with a frontier mentality, in which the creative and daring control the enterprise. They are trying to develop a new market or subvert an existing market, so they can’t follow old rules. This attracts people who are goal oriented, not process oriented. This is the culture of every start-up, which is why they can find new ways to attack the market and maneuver the company around larger, better established competitors.

That success eventually outgrows the capacity of the start-up culture. Eventually, the people being hired to do the things the enterprise needs doing need to be managed and that means managers and rules. A new type of employee is brought in, the sort who enjoys the process. They enjoy creating employee manuals. Soon they are joined by another type of employee, who values conformity. Her job is to make sure everyone follows the rules and does so with enthusiasm.

This is the current phase of Corporate America. The thing that matters most to the managers is not ideology. In the corporate state, ideology is about as authentic and meaningful as corporate culture. It is just a veneer to decorate the latest HR effort to boost morale. What matters to them is the quest to assimilate the wide range of assets now under corporate control. If you step back and look at the current crisis, it is not an ideological battle, but a war on variety and exception.

This is, in part, why the elites hate Trump. It’s not his politics, as his politics, stripped of the carny act, are rather conventional. They hate Trump because he is the guy who laughed at the white diversity trainer when she shared her painful experiences of oppression at Princeton. They hate him because he just wants to do his job and have a life and an identity outside the company. For the champions of the corporate state, nothing can exist outside the state.

You see this corporate mentality most strongly in foreign policy. Russia is the arch enemy, not because they are a genuine competitor, but because they refuse to embrace the latest fads from HR. If the issue was the alleged authoritarianism, then America would invade China, but that’s an important vendor relationship, so their tyrannical system is no problem. In the corporate state, values and principles are just pretty lies to justify executive bonus packages.

Modern America is now an incorporated entity, run by a managerial elite, policed by the human resource departments of the corporate nodes within it. As the assimilation of all the corporate assets continues, it is increasingly difficult to see the divisions within the managerial class. The media, corporations, the academy and the state are blending into one amorphous blob that sits over us like a dome. Everything is in the corporate state, nothing is outside it and nothing can be against it.

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240 thoughts on “Incorporated America”

  1. “If Steve wanted to be controversial, he would make that point (that the immigrants could complain about white privilage because Britain let them in)”.
    If Steve Baker made this controversial point he would be toast within months if not weeks. This observation of yours could only be made by someone who is out of politics, someone who can say what he wants because there’s fear of deselection, of instant opprobrium of the woke brigade, of being deprived of a public platform.
    In politics one cannot reveal what one plans to do when in power if the prevailing conditions are contrary to one’s plans. You can rabbit about controversy because you have no dogs in the fight.

  2. The media, corporations, the academy and the state are blending into one amorphous blob that sits over us like a dome. Everything is in the corporate state, nothing is outside it and nothing can be against it.

    Classical totalitarianism, then. The presence of corporations would indicate fascism, but the rest is classical Marxism. The grip will tighten as the Empire dissolves so much it is pointless to try to hang onto the constituent parts. You are right, the collapse probably is the least concerning part of the decline. What happens between now and then should focus the mind and people need to act like their lives depend on it because they in fact do. Wounded animals and so forth…

  3. Congrats for becoming professional writer!
    Dont spend all those taki bucks on whores and coke.

  4. Thank you for the Taki post.
    When I first saw the title I assumed it was just a link to here. Thought I would read the original on home ground.
    Went back to Taki and read it. Good one.
    I hope it gets good circulation in UK.

  5.  I will be on the Killstream this Wednesday

    Can someone explain to me the appeal of Ethan Ralph?
    He has a face for radio, a voice for print and generally would look more at home holding Star Wars princesses on a leash. He is not a good interviewer, being neither insightful nor capable of letting his guests talk uninterrupted on his interminable daily streams.
    The key to his success, as far as I can discern, is his ability to book desirable guests while they’re hot.
    The reason for that, in turn, is that every one props up his show as some sort of authoritative forum, as though he himself were the Larry King of the Internet.
    The puzzling thing is that Ethan Ralph inhabits a particularly merciless corner of the Internet full of pugilistic autists. Yet even the most acerbic drama stirrers in that milieu not only steer clear of involving him in their food fights, they actively promote him. “I’ll be on the Killstream” is what every gossipy maladjusted sped with poor self control and a YouTube account proudly announces when his car crash of an Internet career comes to a head.
    How did this boring, unstable, unpleasant alcoholic who sounds like a wheezing asthmatic with diabetes ever find himself at the top of that particular food chain?

    • He’s a small fish in an even smaller pond. If the police state hadn’t deplatformed so many people, he’d be just another fish among many in a huge ocean. He has authority because he’s one of the the only places to get edgy humor and off-color, politically incorrect jokes and interviews.

      • Correct. He gets cred just from hanging in there and putting his show out day after day. Regularity and longevity count for a lot.

      • Among the zoomers I’ve met online, I’ve found many listen to the Killstream at least occasionally.
        That was quite a surprise as I assumed the whole marathon Hangout genre which peaked in 2017/2018 was primarily by millenials for millenials.
        Ethan Ralph’s listenership is probably less passionately political than, say, a Nick Fuentes’s, which may explain his broader appeal age-wise.

    • Before Rush mainstreamed AM radio, they had all walks of life on AM. Mostly local guys. A lot of them weren’t all that good. My guess is that dissidents on the internet are going through a similar evolution and there will be a weeding out process as it all becomes increasingly popular and more mainstream.

  6. Probably your best post in a while. Not a backhanded compliment; I read everyday and enjoy. But the corporate nature of the beast is something I have long mused on (and the fact that they are all different heads of the Hydra), and the way you then attached that to the political class was trenchant.

  7. No creativity, no joy, no distinctiveness, no excellence….brought to you by the Uncle Shlomo Corporation.

  8. You’re pretty spot on. I’ve said this before but in line with this growing corporatization, I’ve noticed the millenials and younger have completely lost any sense of rebelliousness, skepticism, or anti-conformity. These things aren’t a good in themselves, and in the past they were used to actually accelerate this corporatist culture. But now there isnt much use for these things and only dissidents have them.

    It is just remarkable to me how on social media normie uncritically accepts every narrative, every value no matter how obviously false, stupid, or contradictory it is. It isnt just that these younger people wont question or rebel, it is that they will angrily and strongly defend the status quo.

    In a simplistic Christian framework, it is because the status quo enables their sin, and anything that threatens that has to be resisted. But more specifically it flatters them and also allows them to flatter themselves. Thats pretty hard to resist.

    • Alot of them actually think they’re being rebels – young women believe they’re the first generation to have careers. Young men think they’re an edgy generation trying out drugs.

      Everybody was a racist square in the before times, before 2008. Nobody has ridden the carousel before!

      Its so cringe and wrong but it’s the social media narrative.

  10. Gosh dammit, Zman, now I’m really late.

    Ok, not late-late, but I could be earlier.

    Plus, I gotta buy more tins of cat food- cuz everywhere you go, there will be a cat. Fed the coyote last nite, same diff.

  11. Following up on the analogy, white Americans are being laid off (i.e. fired). The Board wants to take it in a new direction and will be looking to hire only POC and will be switching to Afro-inspired decor and elevator music. We don’t even get a severance package; rather, management is cheering on the new hires to assault us as we are being led out of the building. And to think how many of us and our families gave their lives to the corporation.

  12. Big Business might be a reflection of the current class structure. We might be seeing a political alliance of the upper and lower classes against the middle. In my younger days, big business made an effort not to offend anyone. Now Woke Capital is united in insulting half the country as reflected in its open support of BLM, a highly radical (not even liberal) group.  
    Not even John D. Rockefeller, Andrew Carnegie or Henry Ford were so brazen. They may have combated the unions and may have been paternalistic, but they came from the middle classes and never hated working people.  
    Perhaps there is a mob psychology at work. The social circles in which top executives reside (e.g., the Hamptons, Malibu, the Upper East Side) are politically and socially homogeneous and might be heavily influenced by a radicalized academia through its recent hires, especially hard-core feminists. (Big business likes to hire young people.)  
    Woke Capital may hate the Orange Man as a stereotype of a crass middle-class jerk, not so much his policies which actually favor Big Business (dissidents take note).

    • Prior to 1973 Worker Productivity and Wages went hand-in-hand. Since then the gap between keeps growing. https://tinyurl.com/ybr2znhy https://tinyurl.com/y3p3voms
      Toss in the doubling of legal immigration, the expansion of racial preferences in hiring and minority loans to include recent immigrants, the invention of H1-B and OPT, and there you have it: a system quite literally rigged against legacy Americans.

  13. anyone know the approximate $ price of D-Live currency? Say the “lemon” or “ninjaghinni” etc?

    • Perfect! I finally understand why the prophet of the Brave New World was sometimes called Ford, and sometimes called Freud.

  16. The only positive things large corporations bring to the table are economies of scale and distribution networks. Even when they truly innovate, they often fail to follow up on their innovation. Kodak – digital camera, Xerox – mouse etc.

    • Kodak had such huge margins and revenue streams from film, paper, chemicals, and processing they were never going to wean themselves off it.

      Xerox was a sheer lack of vision on the part of the Rust Belt execs that let PARC give everything away to Gates and Jobs.

  17. And congratulations on your gig with Taki. Back before Mandolyna destroyed the place by maltreating the commentariat, I was a regular over there. And, as much as I would love to read your columns, I’m afraid I cannot in good conscience, give here a single click.

    • Jim Goad is going to be a regular at Counter Currents. And he indicated Heartiste (of the late and much lamented blog) was willing to write for Taki and Mandolyna was not interested. Greg at Counter Currents indicated he was. If they could get Heartiste to start posting again at their site, it would be a fantastic combo.

    • Yep

      I also noticed that right after they got rid of comments that Ann Coulter arrived

      I always suspected there was a connection

      and/or Taki was cleaning itself up, bringing in big names, so it could find a media company buyer, and the comments were too NFSW

      • Queen Ann only started featuring on Taki recently – this year, I believe – so that connection sounds rather tenuous to me.

        • I think you are wrong on this. She came on not long after they got rid of Disqus. I remember because I remember making the connection.

          When you say “recently” I think you’d be surprised that she has been there for a few years. All you have to do it go to Takimag and click on her name and see she has been writing there since April 2018

          Time flies

          • Still, I don’t see the connection. Why would they get rid of the comments because they signed on Ann Coulter?

            Mandolyna had been wroth with us for a long time, what with all the bagel baiting. Mind you, I don’t really blame her: a comment section must be a drag at best and infuriating at worst: a whole bunch of disrespectful assholes sat in the back seat, yelling snarky comments at the driver.

          • Yep lol

            And I think Queen Ann told her the commenters were getting a little too risqué and could be construed as anti-Semitic and white supremacist and she couldn’t have that tarnishing her brand. So if you want big league Queen Ann Coulter you have to get rid of bush league court jester commenters.

            That’s only my speculation.

          • IIRC, the ad service they were using started threatening them and then Disqus also threatened them. The truth is, no commercial site can have an open comment section. Too many people lack the required self-control. Even here, some people post the same comments on the same topics, regardless of the content that day.

    • Even WhereAreTheVikings sailed thru here, along with the Good Ship MelBlanc. I feel like cheering whenever I see the old crowd that opened my eyes after my long PJ Media slumber.

    • The funniest thing was that a few months after she’d nuked the Takitariat, she’d have a promo streamer saying, effectively “Give us shekels so you may join the famous Taki comment section”, leaving only the comment section paywalled.

      Great thinking there, Mando! First you kick us out, then you try to sell us to the normiecon punters.

      So that didn’t work out and then she paywalled the entire site and pulled the defunct comment section. And now she’s torn down the paywall entirely. In a few months, she’ll probably put up the talk board again.

      • Trudat. She’s made an incoherent hash of that website and done so unethically. Women in power, wot…

  18. Being a city boy, I have little to offer when shit hits the fan (like most other middle-class whites). How can I protect my family? How can I prepare now for what’s coming tomorrow?

    I have bugout bags prepped, a gun, and a place to go, but I feel that I’m not doing enough. Moreover, wife is a head-in-the-sand kind of person. As long as the cellular towers are operational, she’s unperturbed. And it is so frustrating. It’s as though people are offended by the idea that one day, their comfort won’t matter anymore.

    I watch her piddling on her cellphone, hypnotized, and I get angry. But can I really blame myself? Scientists and psychologists are employed by corporations to monopolize our consciousness, and it is easier to achieve this with women than with men. All of her friends are doing the same thing — what woman can resist that? Not many. I do love her, but if it weren’t for her, I would take my son and my family to Lineman country.

    This world is a Gordian knot of barbed wire. You can’t untie it. You can’t draw a sword and cut it in half. The only answer is to walk away. But even if you aren’t tangled in it, odds are that someone whom you love is. God, can’t they see what’s happening?

    • Well, you’ve prepped more than I have. Keep going, bit by bit.

      Use free resources like YouTube and PDFDrive to learn about canning, homesteading, farming, gardening, permaculture, hunting, fishing, and other relevant topics.

    • Lanky, being working class with severely limited resources, what I did was grab a couple of redoubts.

      Rome wasn’t built in a day, so start looking for land, old homes, relatives’ homes, or old tax deed sales.

      (You can put your name on a property with a quickdeed, and put the required probate off for years, or whenever.)

      You don’t have to abandon what you have, but you can start looking, and building up towards a spot of ownership.

      I have cheap land and trailers for one, an old relatives home- anchor to a host of redneck network- for another.

      I don’t live in either, but I have places to bug out to. Already got kinfolk there.

      This is why guys in Wisconsin or Georgia or Oklahoma buy “100 acres of hunting land” or “a vacation home/site/cabin.”

      Tain’t much, but they’re all white, and the rednecks have a ton of skills, guns, and hunting experience.

      Holy smokes, I realized all my uncles are dairy cattlemen from way back- do you have any relatives you can renew relationships with?

      One moe- get more mobile. Ask the missus for help, we need to clean out the crap and make some room here. If the captain sets the direction, the first mate and crew will resist a bit and then be happy for something useful to do, they can see the results.

      • the rednecks have a ton of skills

        Don’t forget redneck engineering.

        There are some seriously creative and ingenious dudes around.

  19. That’s a fascinating take, Z-Man. And much of it sounds like an amalgam of Horkheimer and Habermas, believe it or not. Horkheimer’s conception of the administrative state was that human beings in advanced capitalist societies are not sovereign individuals with rights and lives of their own, but instead are commodities the state manipulates and administers. They are, in a very real sense, subjugated to the capitalist economic system.

    As for Habermas, he defines modern western society as a dyad of the system (capitalist labor), on the one hand, and the lifeworld (the realm of interactive communication), on the other. For him, this schema is normal and there’s nothing particularly bad about it. However, Habermas also argues that the system is “colonizing” the lifeworld, rationalizing and narrowing the sphere of interactive communication and subjecting it to the strictures of capitalism.

    Everything you say, Z-Man, accords with Horkheimer’s administrative state and Habermas’ system/lifeworld dichotomy.

  21. Pingback: DYSPEPSIA GENERATION » Blog Archive » Incorporated America

  22. Perfect post. Exactly what’s going on. The only addendum is that it’s a corporate state that’s losing money, just as all enterprises at the end of their lifecycles lose money. And it’s losing a lot of it, faster than ever. Retail is the perfect example. A successful retail chain will allow local management to have input as to what it bought for the store. A store in Duluth would have a vast winter coat section, while the one in Miami would have a nice bikini section. Today it’s all identical. Only the format sizes are different. So chain retail is failing. But they can all blame Amazon. Sure, Amazon is a big deal, but in reality Amazon is just as much capitalizing on the failure of product sameness and uniformity in box stores, who also pay peanuts to pierced drug addicts to not give you service.

      • It’s “Gradually, then suddenly”

        And Hemingway never went bankrupt, it’s from one of the characters in The Sun Also Rises – a good candidate for history’s most boring novel.

  23. The distinguishing characteristic of the America that emerged from the Cold War is that it is losing its regional variety in favor of a bland, corporate sameness.

    I can remember attending a talk by the starchitect Rem Koolhaas in the mid-90s where he described researching this phenomenon among the major global cities.

  24. I just read the column at Taki and they do not appear to entertain comments, so here goes. “Steve” is the limp dick that did not die on the savanna fifty thousand years ago (either because he was too slow or too stupid to avoid the lion). Instead of being culled by nature, his DNA now pollutes our genome. That is both tragic and suicidal for the species.

  25. I guess we’ll all just become part of the borg collective – resistance is futile. The question for the collective is what to do with all the recalcitrant joggers? They don’t appear to make good little drones.

  27. This corporatism will be the death of the West. We have no institutional civilizational rightwing to oppose this evil because money-first Republicans destroyed it by the end of the 1960’s. The only serious threat to corporatism is from the left.

    We will soon reach the time when nationalists, even civic ones, cannot get elected and we will have a one-party state. The only elections of consequence at the country-level will be Democratic primaries. We should be voting for whichever leftists will tear down and destroy the system the fastest. Build rightwing local government; destabilize leftwing imperial goverment.

    I expect that if Trump manages to overcome the margin of vote fraud it will be from diversity Democrat crossover. Establishment Republicans will be “Look! Look! 20% of the diversities voted for us! Our vision is winning!”. Most of the party of stupid still doesn’t get that 20% voting for you means 80% voting against you (and your civilizational existence), which is a staggering defeat. It may be enough to tilt this next election, but as their numbers grow and our shrink electoral defeat is inevitable.

    They will, of course, miss the even more important point which is that any diversity crossover is not a vote FOR Republicans, but AGAINST the rule of other perceived enemies. Cucky nice-guy Trump is simply the lesser of their immediate concerns. The hispanics, asians, and africans both don’t get along with each other and all have their own internal feuds: Mexicans vs. Guatamalans, Indians vs. Chinese, Somalis vs. African-Americans, etc. Most importantly, the non-African diversities all come from countries where the level of ongoing African-in-America misbehavior would NEVER be tolerated. They don’t like seeing it and they don’t like leftist whites who tolerate and encourage it.

    Africans in America are geographically concentrated, so Dems need African votes until they do away with the electoral college. If Dems fail to cheat their way to victory in 2020, then expect them to try to put a lid on the crazy for 2024.

    • I don’t think they will put a lid on it , I think they will go full throttle .” rule or ruin” drives them

    • I don’t believe we would have reached this state without the manic fear of the Soviet Union. We handed all the reigns to corps by the 80s and could never get them back.

  28. ZMan is getting too pessimistic. Try a walk in the woods, or fish a stream somewhere. It’s a diverse, beautiful country outside the cities.

  30. I always thought the ADL and SPLC were like the HR people you speak of. They monitor people’s speech and determine what is correct or not, then they speak to You-tube or Facebook and they cave in every-time. The media then cites the SPLC or ADL study that the right wing commits all the violence and is the biggest threat while the left wing burns down Portland for 100 straight days, and finally the Deep State DHS or FBI determine it is White supremacists doing all the rioting and Joe Biden cites this to undermine Trump bringing up Antifa. Wikipedia also seems dictated by ADL and SPLC to write White supremacist under Jared Taylors name and lock the account so nobody can change it. Google then makes sure in its algorithms to put the ADL or SPLC page on someone as the first thing that comes up. Finally anyone like Ben Shapiro plays hall monitor or gate keeper never allowing someone 1 inch to his right to debate him because his boring Neo-con National Review talking points would get destroyed by Zman and exposed to a large audience. Thus Ben Shapiro will never have Zman on for a debate which would surely be an eye-opener to his audience.

  31. Even the citizens are taking on the NPC qualities like those generic models on the covers of the company literature

  32. Zman’s article at Taki’s Magazine contains extraordinary observations, even for that site, e.g. “People complaining about racism are simply ungrateful. If not for white people, they would be living Neolithic lives. Like everything else about their lives, their ungratefulness is only possible through the generosity of the white man. If anyone has a grievance in this age, it is Occidentals who stand waiting for a thank-you that never comes. The demographic age question is what will become the genuine alternative to the progressive orthodoxy.” Answer: “A passive ethno-nationalism organized around group identity and rights.”

  33. Yes, the quest to impose hive-mindedness on the plebs is sacrosanct; and at it’s core, it’s only tangentially about corporate efficiency. It’s real purpose is the prevention of an uprising. Worker bees must made into docile automatons that perform their function without question or complaint, not free thinkers. Free thinkers might do the unthinkable.

    • Killer bees are the unintended consequence of the architects of the hive mind, deplatforming the Borg with their own device. Nature abhors a vacuum.

    • Right around when I was graduating college in late 80s, the academic mission was still to teach critical thinking skills. I guess that became too dangerous or “problematic” as Corporate Karen would say, and the new mission became indoctrination. Even then, being a liberal meant you would study in Paris or Rome for two semesters and immerse yourself in the best Western Civilization had to offer. That too would become a big no no.

      • Critical thinking was and is a loaded term. Critical thinkers were never adjured to scrutinize the building anti-white consensus. Instead, their charge was to rhetorically disembowel western civilization. Critical thinking springs from Frankfurt School Critical Theory.

        • That was more the “deconstructionist” side of things, which became a rigid system if not an ideology. Most professors in America operated outside of that and merely taught critical thinking skills in the sense of it being part of our Western intellectual tradition and could be encapsulated as “we are teaching you to vote smart and to make reasonable decisions.” There was a pervasive “pro Western bias” and pragmatism that had nothing to do with the Frankfurt School or spiritual successors in the Humanities like Derrida or Foucault.

    • And yet BLM, which is the unofficial enforcement arm of the anti-white fascist state, threatens to “burn the system down if [they] don’t get what [they] want.” These people are not free thinkers because they cannot think to begin with. Nevertheless, they do possess a primordial rage impulse that could destabilize everything the Diversity Despots have built. It’s an odd paradox.

  35. Social media is a surveillance tool created for the purpose of eradicating wrongthink. Behavior modification gets reinforced every time someone gets fired and exiled for wrongspeech. The next step is to brainchip everyone. Behold the transhuman race.

  36. One thing to advocate that would keep the corporations in line would be the concept of natural death. Corporations claim the human right of free speech, so they should therefore accept the human fate of eventual death after 70 – 80 years or so. Any corporation that reached the age of natural death should be wound up, it’s assets auctioned off and the proceeds distributed among the creditors and shareholders. New companies can operate with the assets purchased from the dead corporation. Also, no corporate bailouts, ever.

    • Corps used to be severely limited, state charter for a specific purpose, say, build a bridge, and then wound up.

      That was back when your children were your social security. FDR allowed the kids to leave Ma and Pa on the farm (although many had no farm or land, as well), and go to work for FDR’s big city factory friends.

      No immortal umbrella corporations, no pensions? No, I think your idea resolves the impasse. Kudos.

    • Maybe when they get to be a certain size or market share, they should be declared public utilities and regulated as such.

      • And multi-billionaires should be taxed punitively and mercilessly. No single person, based upon his wealth, should have more influence than half the countries on earth, even if most of those countries are scheisslochs.

        • I definitely agree with that. My way of thinking is that you can’t become a billionaire without being ruthless, amoral, stealing an idea or government help. These traits don’t disappear when one becomes a billionaire. They are enabled.

  38. You are missing vast swathes of America and life outside the office and the popular culture- but you have correctly described the program.

    To quote the 19th century Russians; What is to be Done?

    *Lenin stole that phrase, its from an 1863 RU story.

  39. In the corporate state, ideology is about as authentic and meaningful as corporate culture. It is just a veneer to decorate the latest HR effort to boost morale.

    https://i.pinimg.com/originals/e7/77/a4/e777a4fda96876dc2a3bfdbc8c1beed9.jpg

    “Yeaaaaaah, so Peter, I’m going to need you to go ahead and worship black people this Saturday.”
    “And Peter, before I forget, why don’t you go ahead and worship gays on Sunday too. Yeah…. okie dokie, have a nice weekend Pete!”

    • If that movie were sequelled today, HR would have to have a prominent role. With Queen Latifah playing the Director of Diversity and Inclusion.

  40. Streamlining and efficiency have invaded pop music. There’s a guy named Rick Beato, who’s worked in the music industry for many years as a musician and producer. He has a popular youtube channel where he talks about and analyzes music. He claims that currently there are only the same 4 chords used for virtually every popular song produced today. It’s a result of corporations figuring out which chords are most popular. He notes that the Beatles only used these 4 chords one time (Let it Be) among their 27 biggest hits. He says it’s killing innovation and originality and killing pop music

    • Rick Beato is a great, talented guy. His song breakdowns are incredible.

      As for chords, I can remember taking a beginner online guitar course, and the instructor had posted a huge list of pop songs based on three, two, and even one chord.

      The other issue with popular music is that almost every track is built around the 4/4 time signature.

  41. As the assimilation of all the corporate assets continues, it is increasingly difficult to see the divisions within the managerial class.

    Is the end goal of this the complete assimilation of all business; right down to Joe the plumber? If it is, the tools are in place for such a push – demonizing capitalism is only a step away from demonizing small business; once the people have been sufficiently conditioned to hate such enterprises then they give the state licence to confiscate and maybe redistribute.

    This scary situation can only be offset by a selection of ‘frontier’ type risk takers; people who create business and in turn work and are looked upon as a force for good. But, the mainstream media has many convinced that such people no longer exist. People nowadays don’t want the effort, which is a great shame because numerous, distributed small business is a great antidote to the slow moving, Antifa appeasing, blundering yet highly moneyed cancer we know as Corporate America.

  43. Coincidence or not, the managerial elite and globohomo benefits from the pandemic where the small companies lose, shifting money to multinational corporations.

      • I don’t think this outcome was foreseen at the onset of Kovid, but I don’t doubt for a New York minute that the corporations recognized the possibilities very soon thereafter. Government, too, quickly realized how it could use the hysteria to extend its reach and heighten its power.

        • Certainly it’s hard to know exactly what was or was not planned.

          It is startlingly clear these people are experts at taking advantage of a crisis.

  44. Another congrats on the Taki article, I hope that becomes ‘a thing’. The comments section here, in fact, is sort of a throw back to the Taki comments section of yesteryear which was some of the best bantz on the internet. Top tier erudite comments with just the right amount of BadThink / sh1tposting stirred into the mix.
    The site is not what it use to be at it’s peak but it is still on my weekly read list. Great job.

    • This, yeah. Needs to do the Sailer thing of “Read it there, post on it here”. I used to read Taki’s all the time for the comments, but now I only make it over there a couple times a year.

      • Get a Dissenter browser, or an extension to your whatever browser.

        https://dissenter.com/

        I’m surprised Torba doesn’t push Dissenter harder; Gab is an alternative to Normie social media, but Dissenter is revolutionary, disruptive: a comment section on each and every page on the internet, one that can’t be censored, except by Team Torba.

        • The problem with Dissenter is that your comments only show up on Dissenter, and the folks that have Disssenter are already singing from the same hymnal.

  45. So how do we fight this corporate blob?
    My thoughts today.
    Throw wrenches in it when we can.
    Laugh at it when we can.
    And eventually we are gonna have to live in a community like Rocky Top.
    Once two strangers climbed ole Rocky Top looking for dissident Bill strangers ain’t come down from Rocky Top recon they never will.

    • The specific problem with America is that the government is extremely hamstrung by the political charter written by slave-owning agrarians that didn’t have electricity or instantaneous communication networks. Moreover, the charter curtails federal power rather severely by leaving lots of veto options to lots of parties at multiple points in the process. In contrast, businesses in America can be as unfettered in their decision making structure as they want to be, and can thus be more assertive and responsive. Thus, people who want to make a difference would do well to start off in the corporate world rather than the political world. If you want to end the corporatization of American society, you’ll need a new charter of government that provides robust tools and clear direction for doing just that. The current charter simply can’t give our government direction or authority for dealing with our current problems.

      • Our system was designed for the republican governance of independent-minded European Christians. It will not and can not work well in governing a multiracial empire. There are no examples in human history of successful multiracial governance that did not involve authoritarianism. That is why globalists and their minions are constantly pushing gun control.

        • Insofar as man is an animal, forcing different sub-species or races to live in the same cage is a form of animal cruelty. If the zookeeper did that he’d be in jail for professional neglect and animal cruelty.

      • The Charter works pretty well when it isn’t ignored. The Bible was also written by slave-owning agrarians, that charter also still works pretty well when it isn’t ignored.

    • Great to see a Rocky Top mention. About 20 or 25 years ago I saw the group who wrote Rocky Top, the Osborne Brothers. Their persona and the music they performed were quintessentially Appalachian-American. Music that came from somewhere, reflecting a culture, and a heritage. As they left the stage, one of the Osbornes, after telling everyone to drive safely home, urged everyone to “buy American.” It struck me as kind of sad, a guy doing his best to fight against the rising tide of globalization.

      • My favorite story from Appalachia is the story of Bill Monroe visiting the White House and waiting to see the President. A man approached Bill Monroe and told him that he always wanted to meet him, Bill looked at the man and said in his southern drawl “ now what is your name?” The man said my name is Frank Sinatra after which Bill responded
        “ I think that I might have heard of you?”
        The other famous story about Bill Monroe was when he stayed in a Hotel serving a kosher breakfast. Someone came to his room and asked how was breakfast? Bill said there was no bacon or sausage and the donuts were hard as a rock other than that it was just fine!

    • “And eventually we are gonna have to live in a community like Rocky Top.”

      In other words, a safe space for timid, defeated Rightists.

  46. Final stage: the company is no longer competitive but the brand still has value, so the money men buy it up on the cheap and carve up the carcass. If nothing changes, America will soon be a Walmart brand.

    Fortunately the nation is the people, not a brand. This will (I think and hope) ultimately foil tptb’s designs.

    • “Fortunately the nation is the people, not a brand”

      And the people are being changed while the Brand supposedly remains the same.

  47. It’s an old argument that the die was cast once people no longer needed to worry about getting enough food to eat. The managerial state birthed the therapeutic state, and instead of worrying about bread and butter or roads and bridges the job of government is to make sure people never have bad thoughts (white people, that is). This is why comedy is such a battlefield (and why the German state security apparatus can say with a straight face that there is an internal extremist organization in the Police Department merely because officers share off-color jokes on their cellphones). Laughter lays the devil low.

  48. Zman. I just sent you a message via your contact page to inform you of a subject regarding your recent Taki magazine article and your personal privacy. Hopefully my concerns are unfounded but if not you will probably want to address.

    • It’s still there, a common mistake. Now I apprehend the blog name. Impressive background according to LinkedIn, even more impressive familial associations it appears.

    • Dang. I’d love to know, but I respect the mans privacy.
      Besides, I understand he’s approachable at publicized events of similar thinking dissidents.

      Only have to have the courage to show up at one. It’s not a large price to pay, nor unreasonable to ask. Masculine, actually.

      • I knew a guy who failed to approach the Zman with sufficient respect at an event once. He was never heard from again. They say if you play an episode of The Z Blog Power Hour backward, you can still hear his cries of anguish.

        Are you feeling masculine enough, man? Well, are ya?

        • Snort! I’m more worried about being caught at an Am Ren Or HL Mencken Conference and being put up on some sort of ADL or SPLC haters list.

          It’s the crazy years, and we’re in peak silly season

  50. Or the elites could hate Trump because they’re all Satanist pedophiles and he’s not? It helps explain their unhinged rage.

      • More branding, eh? Kubrick was Breitbarted two months after “Eyes Wide Shut” got out.

        Breitbart was Breitbarted after he alluded to pizza! The DC Madame was found hanging in her mother’s garden shed- I doubt it was because of good old fashioned cisnormative rub-a-dub.

        • Well, Kamala Harris said they were “people of faith too” the other night at the debate, Alzaebo. That’s what I was referring to.

          Speaking of pizza, you wouldn’t believe what I saw the other night when I went to pick up some milk at the supermarket. Maybe I’ll write about it some time but not now. People will think it’s my imagination. But it confirms my belief that yes, there are children out there being trafficked.

    • American elites are like the managers of a lower-tier department store. They hate their jobs, and their customers by extension, because it reminds them of their own mediocrity. That’s something these ivy grads just can’t take. Shouldn’t they be celebrated for doing important stuff, they think to themselves. Like saving the world (The Green New Deal) or something or other tech (Tesla). Instead, they’re stuck doing things they consider beneath them — selling Martha Stewart bed sheets and La-Z-boy recliners to the unwashed masses.

      They hate Donald Trump for the same reason they’d hate a wealthy hillbilly who walks into a Walmart clothing section and buys a mass of cheap $5 t-shirts they themselves couldn’t afford: it destroys their delusion that they are more important than they really are. They think to themselves they are the ones who should have all the money, and that the hillbilly shouldn’t have anything and is probably immoral for having it in the first place; they rationalize he must have stolen it or something because there’s no way someone like that deserves to have (or is intellectually capable of obtaining) more than they think they should have themselves.

      Thus, the wine-sipping left flipped when big mouth Donald Trump won the presidency, an accomplishment they will never have for themselves. They rationalize he must of stolen the presidency because it reminds the Left they aren’t as talented as they think they are. How could that loser have won? Reeee. No matter what happens in November, they can never take that away from Trump, so they’ll hate him forever.

  51. Everything is in the corporate state, nothing is outside it and nothing can be against it.

    From the corporate training manual of Benito Mussolini, Chief Executive Officer

    • One of the legendary moments in Twitter was when MorlockP beat that guy to death with his own study.

    • There’s a huge problem with the line of logic that says America is just an economy with a country, one that our corporate owners never consider: people don’t sacrifice for corporations to the same degree they would a nation-state. Thus, such economies with countries tend to be much less stable over the long term as the likelihood of disaster increases (a war, a pandemic, etc. … all are inevitable with time). When disaster does strike a nation-state, the masses often come together as one for the benefit of all.

      We saw this wiliness to sacrifice for the greater good during the Second World War; over two hundred thousand American men died and many more were horribly wounded or psychologically damaged. We also saw this in Japan after the 2011 Tōhoku earthquake and tsunami: thousands died, but Japan pulled together as one; there were even stories of Japanese people finding safes stuffed with cash and turning them into the police rather than stealing them.

      Compare that to the chaos of Hurricane Katrina in New Orleans: people were shooting at rescue helicopters; civilians refused to evacuate because they didn’t trust the government; the city was poorly managed due to its race-based politics of excluding White cops through zoning restrictions; police quite en masse just after the levies broke; mass looting; multiple murders and general chaos; gangs of White men with guns had to be formed to keep looters from sexually assaulting women, etc.

      If America is just an economy with a country, don’t expect Walmart employees do die fighting Target employees over product pricing. In fact, the only way Walmart can ensure their employees shop at their own locations is to bribe them with employee discount cards; some loyalty. No one sacrifices for a discount at another store, they just go to the other store to get the cheaper product. Thus, you can expect such fickle loyalties to serve the United States poorly in the future. For example, what happens when future hyperpower China offers American Whites a better deal? Will they switch sides? By Cato’s logic, they should.Didn’t the Soviet masses do exactly that themselves — destroy the USSR for coca-cola and Western music?

      It can be easily argued the Soviet Union was a profoundly evil entity. Nevertheless, it only reached into Eastern Europe in the first place because the country was nearly destroyed by the Germans; countless Russians died repelling the invader. Rather than preserve what millions of Russians died to build, they gave it all up for cheap takeout and shopping malls, letting their enemy surround them on all sides and humiliate them with economic sanctions and conspiracy theories in the process. There is a lesson in that. America, an economy with a country, may go the same route sometime this century as China offers oppressed Whites a better deal.

  53. They seem to be forcing a mass exodus from the cities into the countryside. Is this just part of the corporate homogenization of America, filling Texas with Californians and Alabama with New Yorkers?

    • Like the velocity of money, efficiency demands the movement of people. The less moored people are, the more efficiently they are moved from one area of the corporate state to the other. This also shift responsibility from management onto invisible forces no one needs to ponder. California is not failing. They are just reallocating resources from the California division to the Texas division, because Texas is booming!

    • Ironically this is the opposite direction of migration envisioned by the UN corporate toadies who hatched Agenda 21. It’s no wonder why the closer they get to missing this deadline the more frenzied and obvious the machinations of the Cloud People.

      • My guess is that this is temporary

        Depopulate the cities. Regain ownership on the cheap.

        Force everyone back into cities organized the way they want. Or, they will pump the empty cities full of refugees and immigrants to take full power.

        • I’ve posted this before, but the Boston Housing Authority sent out letters to the Projects’ Residents trying to persuade them to move out to the suburbs where the “schools are better.” The truth is the developers are salivating at having property w/o a three-hour commute.

        • “Or, they will pump the empty cities full of refugees and immigrants to take full power.”

          Seems like that’s already happened.

    • Yes, those I’m not sure that was an intended consequence of Beer Flu.

      Not sure it matters at this point.

      • the fact that they missed this in their plans is hopeful.
        I don’t think the cascading economic damage the started to get reduced price assets can be stopped as easily as they think.

    • Absolutely no clue as to why this was done. I’ve considered every theory out there and none makes sense. There are still areas of the country that are culturally distinct and perhaps Z is right and the purpose is to homogenize them (with, among other things, diversity, ironically), but I don’t know if that is the reason. Maybe there isn’t a rational explanation. Some of this stuff has been insane with no apparent logic behind it.

      • And they’re still talking about “extending the lockdowns until…”

        None of this will return to normal.
        None of it. What are they thinking?

        •  What are they thinking?

          They aren’t. They’re insane NPCs operating in a gynocentric social order and they think this is just great.

          Imagine a stiletto heel stamping on a human face forever, Winston.

      • It’s simply the latest instantiation of white flight. As the negroes and their white pets burn, loot and murder with especial intensity, urban whites with any sense flee to more hospitable climes.

      • I know the old hippy artists, Mexicans, blacks and so forth are really pissed off at professional class millennials for coming in and making everything so expensive through gentrification that they had to pack up and move.

        Downtown Los Angeles had a thriving artist district back before the mass gentrification. Those people had a great life, huge cheap industrial lofts, local mom and pop bars and markets, etc. Could do whatever you wanted.

        Then came the hipsters. And everyone hates the hipsters.

      • Follow the money. The asset/wealth transfer that happened circa 2008 was nothing compared to what we’re about to see. A lot of people whose livelihoods and small businesses have been shut down through no fault of their own stand to lose everything, while the Fed is printing money to bail out global corporations who engage in outsourcing, H1-B hiring, and stock-buybacks for the C-suite crowd.

  54. Corporations should be chartered by special act of the legislature of a state, not through a registration system. That way there would be way fewer of them and we’d all be better off. Each city would have its own unique culture and the wasteland wouldn’t be dominated by the national brands which are a cancer.

    • Some say the Federal Reserve, I look with the evil eye at the Clayton and Sherman Anti-Trust Acts.

      A CEO explained to me that a board is made up of outsiders who can conspire to get rid of the guy who started the joint. Perfect recipe for hostile takeover, aka piracy, fueled by LBO “finance”.

      I’m making a special pleading that those familiar with actual corporate mechanics start educating the rest of us, fast.

      • (Plus, a small special thanks to the host: I am sick to death of my own rut, stuck solely in narrow-minded anti-J mode, and have forgotten how said mechanics used to fascinate.

        A return to such business contemplation would help break the mind out of the J-rut, it’s not the whole picture. Time to start building a practice ‘paper portfolio’, a pretend account, fellow anti-J rebels, let us heed today’s missive.)

        • PSS- I make that special pleading because this is the key, the way to predict the enemy’s playbook.

          Imagine if corporate machination became as popular as Limbaugh’s sports model applied to politics (the teams, the players, the plays!), or as eagerly pursued as, ahem, post-Wiemar reconstructions.

      • I got into an argument couple years ago at another website. This guy was telling me that you needed corporations to organize things like plumbers and bike shops and bakeries. What a nimrod. But he may have just been trolling me idk.

    • Typically, the non-conformists are exiled first, then it’s off to the re-education camps next, and if that doesn’t work, starvation and disease are useful tools of elimination with a less guilty conscience. Overt genocide is often the last resort because sometimes the victims will fight back when there is no alternative. And none of the above happens without a Jackboot Corp.

      • Liquidate is such a harsh term. Consider it the phase out of the Heritage America line and the introduction of the Somalian Summer Collection.

  56. They enjoy creating employee manuals.

    It is hard to believe these people exist. Yet the corporate world keeps surprising me in the most mundane way possible.

    • The Putin interviews by Oliver Stone are very insightful, and yes Russia is the enemy because it will not bow down to HR.

    • “”Yeah, I’m pretty much a free thinker,” said Keeblesmush when interviewed at a protest rally sponsored by Kinko’s. “I would say my ideology is an eclectic mix of Vox, Marvel comics, Starbucks’ Twitter feed, and whatever my Sociology 101 professor says. There’s a lot of hate and misinformation out there, so it’s important that I get my life’s moral compass entirely from multi-billion dollar corporations and celebrities. The only exception is dead German philosophers like Marx. They’re cool too.””

      (((German))) philosophers….

  58. Finally, like an employee that never fit into the corporate culture, you’re fired from the platform.

    The writing has been on the wall for a long time. When I first started out, people returning from interviewing a candidate would always talk about if ‘they fit with the company culture’. At the time, I thought we ought to be recruiting based on merit; but this technique is exactly what we ought to apply whenever letting anyone into one of our circles – do they fit with our culture.

  59. Here’s part of it:
    https://www.53.com/content/fifth-third/en.html
    Notice the three important and so called relevant corporate officers. This is everywhere.

    What happens here if instead of Alaska Chaga as a sponsor you get a sweet deal from say, Apple, Target or Chase. You show up on their radar and either get attacked or deplatformed or just maybe co-opted. I pray for you.

    • What happens here if instead of Alaska Chaga as a sponsor you get a sweet deal from say, Apple, Target or Chase.

      I live an untroubled life because I know this will never happen.

      • You never know. Who’d have thought Kaepernick would end up being the face of the NFL?

      • That will mean the sentence “I am on iTunes, which means the Apple Nazis can listen to me on their Hitler phones.” has become trendy.

        “I’m the Z Man, the original Apple Nazi. Listen to me on iTunes with your embedded iChip! Think ‘Z Man’ really hard when you order for a 10% discount on your next Apple purchase!”

    • Centuries (seemingly) ago I actually interviewed there, but I do remember two things. First, I would have had to wear a suit coat over a certain floor number, and second, they paid about 25% less for grunt-level IT work than anyone else in the city. I’m sure by this point their IT staff is 100% East Indian.

      • their IT staff is 100% East Indian.

        Heh. The manager just got such a chap in as a contractor. Upon hearing of this, I did not say anything; I just remembered all the other times I have dealt with them. The shaking of the head when they agree with you, the broken English, the tendency to complete sentences for you…

        • My theory about the Indian invasion is that they get the jobs precisely because of their incomprehensible gibberish. The HR bimbos who now control hiring think “I can’t understand a word he says, he must be sooper smart”. Interestingly, they also think this when interviewing a white computer guy. The difference is that the white guy is hard for them to understand because he’s actually talking about technology subjects you don’t learn in Wammen Studies programs. They can’t tell the difference between the Pajeet’s word salad and the grammatically correct tech-speak the white guy is using. Add in that most of these bitches actively hate white men and Sanjeet is in.

      • How in hades did a regional bank, Fifth Third, end up buying the colossus, Bank of America?

        USA Corp has some really spooky stuff happening at the top tier. This is fabulous, best-ever stuff by the Zman.

      • I kind of miss the suit jacket or sport coat as common workplace attire. Since I did a lot of customer-facing visits I did wear a sport coat a lot and I look good in one! I worked from home for more than 20 years but at company meetings I usually made a point of wearing dress pants, shoes, shirt and jacket (though rarely a tie. I have my limits).

        Also, sport coats and suit jackets are great for concealed carry.

  60. “Everything is in the corporate state, nothing is outside it and nothing can be against it.”
    So they’ve updated Mussolini now. Damn, it turns out the commies actually are the Real Fascists.

  62. Congratulations! Taki has great writers and now you are part of a great site. I’ve been reading you since you wrote mostly about sports. So glad your writing is getting wider circles

    • Taki’s has been going downhill for a long time. I find it a bit surprising that Zman is joining them when Jim Goad left because he couldn’t stand the bs and censorship from Taki’s daughter who now runs the site. For those who are interested, Counter Currents had an excellent podcast with Jim (and I, who do not listen to podcasts, actually listened to the whole thing).

      • I’m not joining anything. I figured a little free lancing would keep me fresh. It is easy to let yourself get in a rut, so I always look for ways to avoid it. No one produces as much content as me, so variety is even more important.

      • Takimag has no vision, as Goad noted. I guess it used to be a conservative version of Esquire or even a de-sexed Playboy with its mix of smart society chat and intellectualism. All it needed was a few good short story writers, but never went that route. Maybe it should give it a try and form a fiction department. I bet there would be a lot of good stories coming from people on our side.

        • Zman left the safety of the DR corner and took control of the center of the ring with his Taki article, at least for a round or two. Tribute where tribute’s due. Keep your hands up Z!

          • Just read the Taki piece. Brilliant. An underused type of writing is the sarcastic humor. Think old National Lampoon. Or today’s Onion or Babylon Bee. We could spread our messages via short stories. Such fiction would have stiff competition from the absurdities that come from today’s politicians, like the cited Steve.

      • Great podcast on CC. Chucked at the “writing easier after a few drinks”.

        (Editing, however, is best done sober)

      • Yeah right, did not know that. I’ve noticed a lack of articles coming out at taki’s lately. I’ve listened to a few podcasts with Jim as well. Interesting bloke. Hopefully he’ll still be writing somewhere.

        A plus for takimag if Zman throws an article their way. I’d much prefer to read Z here though, too many good commenters to miss.

    • I used to read taki regularly until they did away with the comment section which I always thought was pretty good. Still read occasionally but will be reading Z’s missives for sure. The additional exposure can only result in wider readership. Best of luck.

    • I read Taki’s for Taki and Goad. Can you imagine if talent like the Zman and Nick Fuentes became the Limbaughs and Tuckers?

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