Way back in the olden thymes, I was chatting with an acquaintance, who owned a number of small niche publications. Each had five to ten thousand subscribers, who paid $50 per year for the publication. These were monthly hobbyist type things. Printing, postage and content costs ate up most of his revenue, but he was still able to take an upper middle-class salary from the business. He was never going to get rich from it, but he liked the action and it let him turn hobbies into a nice career.
At the time, he was telling me about his plan to move all of his magazines to the web. This was in the 90’s so it was the new thing. Newspapers and magazines were putting up websites hoping to reach a broader audience. He was very excited about it because he saw the cost savings. Printing and postage were his big line items so going digital meant a potential windfall. I remember asking him how he expected to charge people when he was putting his content on-line free of charge. He responded, “Hits. We’ll get more hits and then we can sell advertising.”
At that point I knew he and many others were about to commit suicide. I’ve been inside many banks and none of them ever accepted hits or site traffic as payment. The people rushing to shovel their content on-line simply had no idea why they were rushing to give their product away, but they were sure it was going to be glorious. The result has been the death of newspapers and many magazines. The New York Times, for example, loses money every quarter and only survives because a Mexican billionaire wants access to the American ruling class.
I get that same feeling when people talk about Uber and self-driving cars. From the perspective of an outsider, I see no reason why cities would sanction Uber or any of the other off-the-book taxi services. There’s nothing in it for the municipality. Similarly, why would any of the car companies sign off on robot cars? There’s no advantage for them to do it. Of course, taxi fleets of self-driving cars is about the nuttiest thing imaginable as it just means the death of a number of industries, namely car makers and car insurance firms.
Think about it. Your car sits unused most of the time. You take it to work where it sits all day. Then you take it home where it sits all night. You have a car for convenience, mostly. Pubic transportation,where available, is not good for running errands, going shopping or other tasks. Cabs are fine for some of it, but hailing a cab in the rain sucks compared to walking into the parking garage to get into your car. There’s a reason why rich people have car services and limos. They get the flexibility of their own vehicle with the convenience of a taxi service.
Now imagine that anywhere you are you can order up a Johnny Cab, having it pick you up and take you where you wish, at a low fee. All you do is pull out the phone and order it up and it comes by to haul you to work or take you to the market. It sounds wonderful, especially for old people and alcoholics. The question is, why own a car when you can get the service of a car, without having to own it, store it and maintain it? Hobbyists would still want a sports car or off-road vehicle, but most people have cars for practical purposes only.
Do a little math and you see that you use maybe ten percent of your car’s useful capacity. The hour commute to work and the hour home means two hours out of a day. Throw in some driving on the weekend and 90% of the time your car is sitting idle. Even assuming inefficiency, one care could serve the needs of five people, which means a world of Johnny Cabs is a world with about 80% fewer cars. That means 80% fewer car sales for the car makers. It also means 80% fewer insurance polices, tax stickers and all the other things that are based on people owning cars.
If you are in the car business, the plan should be simple. Buy enough politicians to kill off Uber and the robot car people. For their part, the pols should require little bribing as it is in their interest to kill the robot cars too. Instead, all of the car makers are announcing plans to produce robot cars aimed at the for-hire business. Uber is doing a test run in Pittsburgh with a fleet of driverless cars. Like those newspaper and magazine guys of the 90’s, the transportation industry is fashioning a noose for themselves out the new technology, so they can destroy themselves. Karl Marx must be laughing in Hell right now.