A couple of months ago this post generated a ton of suggestions. It seems like a worthy project, as our rulers keep producing new words and phrases to fool us. In the fullness of time, someone is going to write a book on how marketing techniques infiltrated the minds of our rulers, like a virus, causing them to increasingly rely on cheap marketing gags to communicate to themselves and the rest of us. The result being a ruling elite that sounds like commercials for laundry soap.
With that in mind, here are some new additions to the list.
Show your support: This is always a demand from a company or organization for you to buy their stuff so they can spend the proceeds on themselves, while taking credit for some good deed. Currently, retail chains are having their cashiers harass customers into giving money to the Red Cross for hurricane relief in Houston. The end result will be a photo-op of the executives posing with the Red Cross, handing them a big check, so they can claim to be supporting the community.
Inclusivity: The rallying cry of modern terrorism. Every organization that is about to be assaulted by tackle-faced social justice warriors gets a committee on inclusivity. This a place where lunatics plot to destroy the organization. Google started one of these and is now in free fall. Node.js is the most recent to be attacked by the ISIS of the West.
Affirming: Lesbians and middle-aged cat ladies are riddled with self-doubt, because they chose a lifestyle that is at odds with human biology. This leads them to create organizations, usually within other organizations, which are designed to tell them that they made the right choice, even if nature says otherwise. Protestant churches have all become affirming as they embrace every anti-Christian lunacy.
Brave: The Progressive religion is built around the concept of the struggle. Prog loonies all imagine themselves as paladins fighting the monster called fascism. Therefore, anyone who sallies forth into the public square to preach the good word is called brave. The irony is that it is safe. Antifa is called brave, while the people they are beating with clubs are called cowards.
That is not who we are: This is one of those phrases that is not intended for the wider audience. It is almost always said by a so-called Conservative in reaction to something normal people are doing. The person saying it is trying to signal to The Hive that they are not associated with the bad thing in question. When Paul Ryan says to his voters, “This is not who we are” he literally means he is not one of the dirt people in his district.
Send a message: This is another code word that people in The Hive use in public, but it is not intended for the public. When a politician talks about “sending a message” he means to signal his virtue to the rest of The Hive. The message to the rest of us, if any, is that the person saying it should probably be hurled into the ocean before she gets us killed.
Problematic: This is a favorite of Prog loonies. It means the speech or act in question could be ruled heretical. The problem is they lack the words to condemn it and an easy escape route to run away from it.
Troubling: This is the same as problematic.
Vibrant: This is a favorite term to mean no white people. A neighborhood is vibrant when it is full of boarded up houses and gang-bangers with pit bulls.
Sustainable: This is one of those words that should be included in the humor section, but the people who coined it have no sense of humor. Anything that is labeled “sustainable’ is always something that is not sustainable. Alternatively, it may be sustainable, like organic farming, but will require a great die off of humans. Whenever you hear this word, assume the person using it fantasizes about putting you in an oven.
Accepted: This is when some outlier or fringe population forces the majority to forgo its own preferences for those of the outlier or fringe population.
Passion: This is what happens to Progressive white women in the modern era. They are suddenly gripped with passion. Like Hitler, whose passion for killing Jews was all consuming, passionate women are obsessed with killing erections. Passionate women are always wildly unattractive and ear-piercingly obnoxious.
Growth: This is always used in economic debates to signal that something is good for rich people. A pro-growth policy is one that allows the rich to hoover up more money from the middle-class. When pundits accuse a politician of promoting polices that will hurt growth, it means the billionaire who owns the pundit is vexed with the politician.
Toxic: Any argument or fact that can be screamed away, because it is obviously true, is called toxic. The users of this word believe that the magic of their incantations will make the dis-confirming thing go away. Normal men being normal in public, for example, is branded as “toxic masculinity.” White people not robbing liquor stores or shooting one another over sneakers is “toxic racism.”
Sharable: This describes something that appears to be free but is used by the true owner to harm others or steal their property. Progs call doxing, for example, a sharable strategy. Tech companies like sharable technology because it means they get to install their spyware on your phone or computer.
Dialogue: This is when a Prog loony screams at you and you sit and take it. You are having a dialogue! If you refuse to put up with the lecture, then you are being divisive and polarizing, which is both troubling and problematic. It means you could be suffering from toxic racism.