Last week Keith Woods posted on his Twitter a video montage of a guy going about his daily routine somewhere in America. Woods captioned the video with “One of the most disturbing videos I’ve ever watched.” What followed was a chain of thousands of comments back and forth, either trying to explain what Woods meant by that tweet or why he missed the point of the video. The video is worth watching and the comments are worth reading to get a sense of the debate.
The video itself was posted by the guy you see in it, and it turns out that he is a reasonably successful man. He has an advanced degree and a nice job. He is obviously doing well in the material sense. He is also married to a professional woman, and they are expecting their first child. Reportedly he posted the video without thinking much about how people would react. As is often the case with “viral” content, this one is about the people reacting to it, not the content.
The first thing it reveals is there is a segment of the on-line right that looks at normal life as something to be avoided. For Woods and many of his fans, a life like the man in the video enjoys is a nightmare. The reason for it is they see his life as having been reduced to material goods. He is not “living” in any meaningful way. He labors in a tedious job inside a sterile office in order to pay for things that are as sterile as the life he lives in order to obtain those things.
For this side of the on-line right, the point of life is not material prosperity, but something else that they are never very good at explaining. Keith Woods is not a hardy guy who is going to go off on dangerous adventures. He is not signing up to be a soldier of fortune or sail the seas as a merchant marine. In all probability his life is as routine and boring as the man in the video. Yet, he thinks that life should be about more than material comforts and should have a higher purpose.
Romanticism like this is associated with the people we call the left, but there has always been a strain of it on the right. This is especially true in Europe, where the terms left and right used to mean more than tomorrow and yesterday. In America, the people we call the right have always embraced the sterility of material existence. The point of life is to get a good job, work yourself to death to buy stuff and then die before you become a financial burden on the next generation.
Note that Woods was not universally denounced for his post. There was another divide in the responses and that was the age divide. His younger fans were right there with him in condemning the traditional definition of success, while the old guys like Matt Walsh were baffled by the response. From his point of view, the old American right’s point of view, the video guy is living the best life. It is impossible for Walsh to grasp why people like Woods reacted negatively to the video.
No doubt hoping to benefit from the debate on Twitter, Nick Fuentes posted this video of himself mocking people with jobs. Unlike the Keith Woods reaction, Fuentes is crude and self-indulgent, but the point of view is the same. He is rejecting what most people would consider a normal and happy life. It is important to him that the world knows he rejects the conventional life. His critique of women, heterosexuality and marriage all come from the same rejection of the conventional.
This new romanticism is not entirely new with the Zoomers. Richard Spencer should probably get credit for introducing this to the alt-right. Much of his appeal was to the sorts of young men who suspected that the middle-class suburban life they have always known was missing something important. Spencer was never able to explain what was missing, but he was able to tap into this longing in order to make himself a cultural phenomenon for a brief time.
The superficiality of this new form of romanticism is what gives it the coffee house radicalism vibe. By any reasonable standard, Richard Spencer lived a boring life, even when he was at his peak fame. Other than a few publicity stunts, he spent his days drinking and playing on the internet. The next generation of online romantics does even less living in the romantic sense. Woods and Fuentes, for example, are teetotalers who primarily exist as avatars online.
Even so, there does seem to be a change among the young right-wing with regards to their view of what constitutes a good life. Read the comments to that Fuentes video and they are more slobbering than normal. The new counterculture forming up is on the right and it is exclusively male. Having been raised online, they want nothing to do with the mundane life that makes the physical world possible. They may not know what they want, but they do not want what is on offer.
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