Panera Bread is Evil

Everyone in business has had the customer from Hell. Often, the employees get stuck dealing with them, while the owners or managers see only the revenue. There are time when a customer is so demanding, so expensive, that the only choice is to cut them loose and let them haunt someone else. It turns out that Panera Bread is one of those customers.  So much so their ad agency gave up the account saying “no amount of money is worth it.”

Panera Bread Co.’s lead ad agency, Cramer-Krasselt, has resigned its account after two years with Panera, saying it was “much too much even in this crazy business.”

An internal memo issued this morning by Chicago-based Cramer-Krasselt Chairman and CEO Peter Krivkovich and obtained by Advertising Age portrays a relationship between the agency and Panera that was fraught with tension.

The memo cites as reasons for ending the relationship the “constant last-minute shifts in direction, the behind-the-scenes politics, the enormous level of subjectivity that disregards proof of performance.”

Cramer-Krasselt said that “in the end, no amount of money makes it worthwhile.” However, the memo added that the agency still believes that Panera Bread is a “wonderful brand” that delivers on its food sourcing and quality promises.

“Many of us will continue to eat there. Because it’s that good,” the memo said. “But enough is enough.”

My goodness. I did not think it was possible to offend the sensibilities of ad men.

I’ve run into companies like this. They make it so hard to do business with them you eventually walk away from the account. I’ve never actually fired a customer, but I have systematically ignored them so they will go away on their own. Another trick is to raise rates so high they go looking for some other source. If they stay around you at least have the margin to make the account profitable. Sometimes, you just have to fire the customer, as there is no way to make it work.

Corporate Bullshit

A long ago, there was a movement called the “Plain English Campaign.” It is still around, as you can see by their website, but I don’t know if they have had any effect in the UK. Here is the colonies, things have gone horribly wrong, in terms of plan language. Corporate jargon is the most obvious. Clever guys have made corporate jargon generators like this one to mock the bizarre pseudo-language popping from B-schools and HR departments.

Yesterday, I got en e-mail for a job opening. I’m on so many distribution lists for corporate announcements I have a separate e-mail account for them. I usually just delete this crap, but this one is a classic. The abundance of bullshit is amazing. This is for a Senior Vice President:

Overall Accountabilities:

Your mandate as Senior Vice-President, Application Support will be aligned with the Chief Information Officer’s objectives of developing and integrating the IT strategy with IFDS. organizational-wide objectives, including exploring new business opportunities, defining a viable and effective technology road map and establishing priorities for fundamental organizational transformation to sustain competitive advantage.

What does “aligned with the Chief Information Officer’s objectives” mean? My guess is it means you will be told what to do by your boss, like every other employee. I like “viable and effective” as a goal. Having tried doomed and ineffective a few times, it all makes perfect sense. A big part of corporate jargon is restating the obvious in neologisms and inventive word salad. It’s passive aggressive pandering.

 As a critical member of the IT Senior Leadership team, you will play a

key role in aligning IT programs to corporate goals and strategies. You will be accountable for oversight and quality of all facets necessary to the successful delivery and sustaining activities required to provision and support integrated, sustainable, and secure software applications in addition to development or enhancement of IFDS systems and products on a global level.

More aligning! You will be aligned!!

You will have meaningful impact, leading transformational change and leveraging talent through creation of a global, innovative, high-performing team, focused on delivering quality solutions that facilitates business success. Your technical aptitude, business acumen and experience at the senior management level, will empower you to articulate this technical vision and influence business leaders to

ensure exceptional client centric solutions and future growth.

A guy shooting up the place will make a meaningful impact too. It’s weird how modern managerial types think these emotive words are always good. Transformational could mean burning the place to the ground. Focused? Hitler was focused! Pol Pot was hyper-focused. How’d that work out?

 Competencies: Behavioral & Functional:

Strategic & Systems Thinking: Understand the connections across functions/enterprise and look at issues from multiple perspectives. Anticipate and look at downstream and cross-functional implications, articulating how technology can transform the business

I dare anyone to explain what the hell that means.

Results Focus & Team Leadership: Drive organizational initiatives beyond delivering the IT project component. Set and adjust priorities effectively; remove barriers and act with an appropriate sense of urgency. Infuse the team with a sense of purpose and create clear accountabilities and metrics. Energize team to excel, continuously improve and develop hi-potentials.

Another magic word is “beyond.” You know, like when Stalin went beyond collective farming and starved millions of Ukrainians. I suppose “energizing the team” has something to do with cattle prods and the lash.

Business Acumen and Intellectually Curiosity: Use financial and technical data to accurately diagnose business strengths and opportunities. Pick up cues from around the organization to be able to raise awareness, simplify and solve complex business and technical issues.

Look, I’ve hired a lot of people in my life and I never wanted any of them to be intellectually curious. That type goes through your briefcase when you’re in the restroom. They tend to waste time doing things other than their job.

Leading Change: Champion change in self and others, build a compelling vision and act with urgency to drive change across the enterprise.

Another magic word. Change is not always good. For instance, if the new guy “champions” the idea of working in the nude, that’s not a change anyone would welcome. The hilarious thing about these ads is they are all lies. This firm wants a female to run customer service. That’s what all the emotive bullshit is signaling. The fact that the word “diverse” is not used says they are not hiring a black guy this time.

Reefer Madness

Maureen Dowd’s reefer madness column is getting a lot of run recently. One reason is it flatters the types of people who think Dowd is smart and savvy. The column is heavy on the signalling. Dowd and people like here know nothing about the proletarian word of legalized marijuana. That’s for the dirt people. This section is probably what got the readers most excited.

The caramel-chocolate flavored candy bar looked so innocent, like the Sky Bars I used to love as a child.

Sitting in my hotel room in Denver, I nibbled off the end and then, when nothing happened, nibbled some more. I figured if I was reporting on the social revolution rocking Colorado in January, the giddy culmination of pot Prohibition, I should try a taste of legal, edible pot from a local shop.

What could go wrong with a bite or two?

Everything, as it turned out.

Not at first. For an hour, I felt nothing. I figured I’d order dinner from room service and return to my more mundane drugs of choice, chardonnay and mediocre-movies-on-demand.

But then I felt a scary shudder go through my body and brain. I barely made it from the desk to the bed, where I lay curled up in a hallucinatory state for the next eight hours. I was thirsty but couldn’t move to get water. Or even turn off the lights. I was panting and paranoid, sure that when the room-service waiter knocked and I didn’t answer, he’d call the police and have me arrested for being unable to handle my candy.

I strained to remember where I was or even what I was wearing, touching my green corduroy jeans and staring at the exposed-brick wall. As my paranoia deepened, I became convinced that I had died and no one was telling me.

That sounds fictional. But, she is an old woman and potency is higher with food grade weed these days. We’re a long way from mixing in pot with the brownies. Perhaps this is an honest recitation of her experience. In fairness, she does concede that her inexperience may have been the issue. Old age is most likely the bigger issue, but she can be forgiven for not acknowledging it. The reader is supposed to nod along, confirmed in their ignorance about the dirty world of legal weed.

Later in the column she sounds like the her parents circa 1968.

Colorado raked in about $12.6 million the first three months after pot was legalized for adults 21 and over. Pot party planners are dreaming up classy events: the Colorado Symphony just had its first “Classically Cannabis” fund-raiser with joints and Debussy. But the state is also coming to grips with the darker side of unleashing a drug as potent as marijuana on a horde of tourists of all ages and tolerance levels seeking a mellow buzz.

In March, a 19-year-old Wyoming college student jumped off a Denver hotel balcony after eating a pot cookie with 65 milligrams of THC. In April, a Denver man ate pot-infused Karma Kandy and began talking like it was the end of the world, scaring his wife and three kids. Then he retrieved a handgun from a safe and killed his wife while she was on the phone with an emergency dispatcher.

As Jack Healy reported in The Times on Sunday, Colorado hospital officials “are treating growing numbers of children and adults sickened by potent doses of edible marijuana” and neighboring states are seeing more stoned drivers.

I fully admit to being torn on the legalization issue. The zeal of libertarians on the issue has always turned me off. At the same time, the scolds on the right with their assertions about gateway drugs and “the children” fall flat with me. When you live in the sort of places I prefer to live, you know better.

Still, I can’t help but note the public reaction. Despite the fact Bill Buckley and National Review have been pro-legalization for fifty years, the Left has always claimed the Right is behind the war on drugs. Now, it is the old warhorses of the Left out wringing their hands over legalization. All those aging Boomers who used to love telling tales of their youthful experimentation are lecturing us about weed. I look forward to her next column on how television rots the brain and rock and roll causes children to misbehave.

Hurting Water’s Feelings

I love the British press. So much so I get most of my news about the world from them, rather than American sources. What does it for me is the irreverence. Reading the New York Times or Washington Post, I get the feeling the writer filed his report while dismantling a bomb. There’s not much in the way of humor in our reporting. The Brits, on the other hand, will gladly mix tabloid nonsense with serious news on the same page or even the same article. They make the news fun.

This weird little story in the Independent is a great example of the devil may care habits of the British press.

In the latest episode of ‘Gwyneth Paltrow states the absolute ridiculous’, the actress has claimed that saying negative things to water can hurt its feelings.

The ‘consciously uncoupled’ star revealed that she follows the work of Japanese scientist Masaru Emoto, whose experiments attempt to investigate whether human consciousness has a direct effect on the molecular structure of water.

His theories go as far as to claim that shouting at rice – as one so frequently does – could turn it bad.

This is comedy gold, but it would never appear in an American paper. Our press cozies up to the powerful and famous. The Brits lampoon the rich and famous.

“I am fascinated by the growing science behind the energy of consciousness and its effects on matter,” Paltrow wrote in a blog post for her much derided clean living website GOOP.

“I have long had Dr Emoto’s coffee table book on how negativity changes the structure of water, how the molecules behave differently depending on the words or music being expressed around it.”

Handing over the keyboard to friend Dr Habib Sadeghi to explain what on earth she was talking about, he wrote: “Japanese scientist Masaru Emoto performed some of the most fascinating experiments on the effect that words have on energy in the 1990s.

GOOP?  Sure enough, it is a real site. I thought maybe it was an acronym for some British slang. She apparently runs or is the owner of an on-line boutique. Gwyneth Paltrow is a famous person.  Her wiki page says she is “an American actress, singer, and food writer. She made her acting debut on stage in 1990 and started appearing in films in 1991.” I thought she was an actress, but I have no recollection of seeing her in any roles. It gets even more weird when you look at her bio.

Paltrow was born in Los Angeles, California, and is the daughter of actress Blythe Danner and the late film producer/director Bruce Paltrow. Her father was Jewish and her mother is from a Christian background, and Paltrow was raised with “both Jewish and Christian holidays”. Her father’s Ashkenazi family immigrated from Belarusand Poland, while her mother’s ancestry is Pennsylvania Dutch (German) and white Barbadian (English). Paltrow’s paternal great-great-grandfather, whose surname was “Paltrowicz,” was a rabbi in Nowogród, Poland. Paltrow has a younger brother, Jake Paltrow, and is a half-cousin of actress Katherine Moennig, and a second cousin of former U.S. Congresswoman Gabrielle Giffords (AZ-08). Her uncle is opera singer and actor Harry Danner.

I’m going to assume that a woman who thinks you can hurt the feeling of water is very far to the left in her politics. I don’t know enough about her to say for sure, but that would be my guess. Yet, her very carefully constructed wiki page is heavy on the race stuff. There’s some heavy duty signaling going on there. Anyway, the rest of the story is pretty funny.

“In his experiments, Emoto poured pure water into vials labelled with negative phrases like ‘I hate you’ or ‘Fear’. After 24 hours, the water was frozen, and no longer crystallised under the microscope: It yielded grey, misshapen clumps instead of beautiful lace-like crystals.

“In contrast, Emoto placed labels that said things like ‘I love you’ or ‘Peace’ on vials of polluted water, and after 24 hours, they produced gleaming, perfectly hexagonal crystals.”

Her insightful post comes just a week after she compared dealing with internet trolls to being a survivor of war.

Speaking ahead of her appearance at the Code technology conference in California last Tuesday (27 May), she said: “You come across [comments] about yourself and about your friends, and it’s a very dehumanising thing. It’s almost like how, in war, you go through this bloody, dehumanising thing, and then something is defined out of it.”

“My hope is, as we get out of it, we’ll reach the next level of conscience,” she concluded.

Assuming Gwyneth Paltrow believes these things she is reported to have said, the women is as dumb as a post. Then again, she has become famous pretending to be other people, so maybe this is just another act. In a world where everything is fake and cheesy, pretending to be a celebrity airhead could be the way smart people get rich in the entertainment business.

Tech Crunch is Racist

This is interesting.

While the tech industry has long aspired to be inclusive, the numbers are dismal. Hardly a week passes by without media outlets highlighting concerns about sexism, ageism or “founder profiling” in our industry.

The truth is that TechCrunch will not be able to solve the SF housing crisis or increase STEM education in inner-city schools. We can’t offer entrepreneurship classes in rural America or require VCs to screen founders without considering their gender.

But there are great organizations who can. And we aim to support them.

Today we’re excited to announce TechCrunch Include, which is a program designed to help social enterprises (nonprofit and for profit) working to make tech a more inclusive place. The program offers a year’s worth of access to TechCrunch resources — financial as well as media and events. Our mission is to help these enterprises increase their effectiveness on a variety of fronts, including fundraising, volunteers, partnerships and media attention.

Participants will receive a number of benefits, including free exhibition space and tickets to Disrupt and Hackathon events, free attendance at all other events, and assistance with media/press strategy. In addition, TechCrunch will commit a total of $50,000 a year (starting in 2015) in direct financial support to select participants. TechCrunch already awarded $50,000 this year to Girls Who Code.

Consider this our minimum viable product. As we learn more about how TechCrunch can leverage its strengths, we may add to or modify this list. Of course, we’re open to feedback and suggestions.

So who should apply? We’re open to all types of organizations, as long as the mission is related to increasing diversity in tech. You do not need to be based in San Francisco or even the U.S. to apply. In keeping with TC’s love for startups, we’re especially eager to find compelling groups with early traction that will really benefit from Include.

Though not said, all of the dog whistles are there. This is for non-white males. Why does Tech Crunch hate white guys?

Oh, right, never mind.

The application is interesting. In the diversity rackets, you have to know all of the buzzwords and code phrases if you going to be a playa. That’s what the free form comment boxes are for. If they flat out ask if you’re black or have a vagina, it spoils the fun. They don’t really want diversity after all. What they want is people who think and act just like SWPL, but with vaginas or brown skin.

I filled it out and in the comment boxes and put “I hate white people!” over and over along with a few “I hate heterosexuals!” and “I hate men” thrown in for variety. Fingers crossed!

Fake Safety

The wearing of helmets while cycling is a new thing. People started putting them on their kids in the safety scares of the 1990’s. Then they because a weird fashion statement for middle aged people. The pros started wearing them, so the amateurs started wearing helmets, for the same reason they wear jerseys. The fact that they look stupid and probably don’t work does not matter.

A leading neurosurgeon has controversially claimed that cyclists who wear helmets are wasting their time.

Henry Marsh, who works at St George’s Hospital in Tooting, London, said that many of his patients who have been involved in bike accidents have been wearing helmets that were ‘too flimsy’ to be beneficial.

He made the comments while speaking at the Hay Festival during a discussion with Ian McEwan, whose 2005 novel Saturday featured a neurosurgeon.

He cited evidence from the University of Bath that suggests that wearing a helmet may even put cyclists at greater risk. The research showed that drivers get around 3 inches closer to cyclists who wear helmets because they perceive them as safer.

He said: “I ride a bike and I never wear a helmet. In the countries where bike helmets are compulsory there has been no reduction in bike injuries whatsoever.

Of course not. Think about the ways you can crash on a bike. One is you just fall over to the side while not moving. Unless you strike your head on a curb or rock, you bruise an elbow and that’s it. Since this is less likely than falling down the stairs and we don’t wear helmets walking around the house, it makes no sense to wear a helmet on a bike to mitigate against this possibility.

Another way to crash is you hit something and go over the bars. That’s going to hurt, but you’re much more likely to break an arm or wrist than break your melon. That’s why broken arms and wrists are vastly more common than broken heads. More important, that flimsy piece of plastic is not saving your head if you take a direct hit.

The other possibility is you get hit by a car. A broken melon is the least of your worries in that case. The sudden deceleration is going to cause a lot more damage than just cracking your skull. of course, that bit of plastic and foam is not going to matter, other than to make it a bit easier to identify your body. That’s always been the real benefit of wearing a motorcycle helmet

“I see lots of people in bike accidents and these flimsy little helmets don’t help.”

Mr Marsh said that he had been riding his bike for 40 years, wearing a cowboy hat, and had only fallen off once.

“I have been cycling for 40 years and have only been knocked off once. I wear a cowboy hat and cowboy boots. I look completely mad.”

Cyclists travel around 3.1 billion miles each year in Britain. Lights and reflectors are a legal obligation after dark, and reflective jackets an increasingly common sight.

But helmets are not compulsory in the UK, unlike in Australia and parts of the US, yet the government encourages cyclists to wear one.

Research conducted by Dr Ian Walker, a professor of traffic psychology at the University of Bath, showed that motorists drove around 8cm closer when overtaking cyclists with helmets.

He suggested that drivers think helmeted cyclists are more sensible, predicable and experienced, so therefore the driver doesn’t need to give them much space when overtaking.

Non-helmeted cyclists, especially non helmeted “women” are less predictable and experienced, according to this study and so motorists give them more room.

That’s something experienced cyclist know. The safest way to ride on public roads is in the middle oft he road with traffic. The drivers will see you and not try to pass you at a high rate of speed. They will also see that you can’t see them. They may get pissed and blow the horn, but they are unlikely to drive over you.

The Phallus Palace

This story in The Week is a writers dream. Anytime you get to write the word “penis” in a non-medical way you’re going to have a good time writing the story. When the reason to write the word “penis” is because the subject of your story is someone who collected penises, it’s like hitting the lottery. Everyone suddenly has penis envy.

“It’s my morning ritual,” says the collector. “I get a cup of coffee and open up eBay and Etsy. I’ve bought two or three penises before most people’s alarm clocks have gone off.”

The collector, who wishes not to reveal his name, lives in an $850-a-month rent-stabilized apartment on the Upper West Side — the same place he’s resided since 1977. The spacious, railroad-style abode has seen its fair share of collections come and go over the past 24 years. First, he collected various versions of the five of spades, from playing card decks. Then, it was misters — anything to do with the word “mister,” be it Coffee, Clean or T. There was also the series of devils and a collection of Nancy comic strip paraphernalia — that androgynous, hollow-eyed, Brillo-haired girl made famous by Ernie Bushmiller. But in the end, one collection stood high above the rest: penises.

Lost in all the penis talk is the fact that this guy is paying $850 a month for an apartment in Manhattan. The average rental is $3800 a month right now. In most cities in America, a sump is going to cost at least a grand a month. Most likely this guy was grandfathered in under rent control or some similar scheme.

There are well over a thousand pieces of penis-related art in his home, and yes, the collection is growing on a daily basis.

Upon entering the apartment, the first penis you will most likely notice is a winged phallus hanging from the entrance to the living room. After that, your eyes may settle upon the upward curve of a bronze coat hanger, the drawing of a little boy peeing into Humpty Dumpty’s mouth, or the statue of David above a toilet. The collector’s apartment is a cacophony of cocks. A deluge of dicks. A plethora of penii.

Standing 6’2″ with snow-white hair, the collector, age 58, admits that even he has to be careful not to hit his head on some of the low-hanging fruit when moving about his apartment.

“You should see the faces on the delivery guys when they come up. I open the door to get my food, and they get a glimpse inside. Dicks everywhere! You can see their eyes widen, and then they always take this tiny step backwards. I live for the day when a hapless religious proselytizer makes the mistake of knocking on my door.”

Alas, the rest of us will most likely not have a chance to see the apartment. The collector chose to remain anonymous for this article not because he is embarrassed of the sexual content of his collection (“I have no shame, and I love the shock effect,” he says), but because he would like to avoid having random people tracking him down for a viewing.

“I like that it’s a private collection. It’s just for the people I choose,” he says. “I can’t help it. I’m an elitist.”

Back in 1977, the collector was a sex, drugs, and rock ‘n roll party animal who hung out at music and dance club icons like Danceteria, The Mudd Club, and CBGBs. These days, he’s more of a homebody with 25 years of sobriety and an extensive collection of independent films.

Although he makes a good living, most of his money goes to his collection. As such, he sometimes has trouble making ends meet. He supplements his day job as a concierge in the Garment Center, which he’s held for more than two decades, by working “mad hours of overtime” running a freight elevator.

This is why the power centers of the Empire are nothing like America. In the hinterlands, a concierge lives in a small apartment on the seedy side of town, not in a tony apartment building with members of the elite. He’s not building a collection of dicks and getting written up by some hipster snob either. The lands of our rulers are nothing like where the rest of us live.

Drunken Idiots

This story about world drunkenness is interesting. Immigrant countries don’t tell us a whole lot with a survey like this, but the old world offers some useful insights. Those screaming about scientific racism love talking about this sort of stuff, never understanding that it undermines their charges, making them look foolish. You can’t explain a map like this with culture alone. It gets worse when those ethnic patters hold for people in North America. From the article:

People in the UK are among the most prolific drinkers in the world, according to a report released by the World Health Organisation (WHO).

Britons over the age of 15 on average drink 11.6 litres of pure alcohol a year, according to the “Global status report on alcohol and health 2014”.

The report provides country profiles for alcohol consumption in the 194 WHO member states, looking at the resulting impact on public health and policy responses.

And it reveals that the harmful use of alcohol causes 3.3 million deaths a year worldwide.

Europe is the region with the highest consumption of alcohol per person, making up the entire top 10.

Belarus takes the top spot, with people on average drinking 17.5 litres of pure alcohol a year, followed by the Republic of Moldova where the figure is 16.8 litres.

Australia and Canada also have high levels of alcohol consumption, with people on average drinking 12.2 and 10.2 litres a year respectively.

In the United States the figure is marginally lower at 9.2 litres.

But in northern Africa and the Middle East, the average figure is less than 2.5 litres of alcohol per person, with many countries having figures below one litre.

When analyzing the stand-off with Russia over Ukraine, it may be useful to remember this map. There are many difference between east and West and they don’t stop at the neck line or the bar bill. Russia is not Western, but it is not Asian either. It is the great transition and that shapes the Russian worldview. They look at Ukraine in a very different way that the sorts of people infesting the State Department.

The Blood Of The Innocent

People have often asked my how I look so youthful. I’m pushing 50, but most people think I am in my thirties. I jokingly tell them that I drink the blood of the innocent, after sacrificing them to Baal. Normally, they laugh, uncomfortably, and assume I’m weirdly telling them to fuck off. On occasion someone will press me and I just say it is genes. No one wants to believe drinking the blood of unbaptized infants is a real thing, but now the wider world is finding out about my secret.

It may seem the stuff of gothic horror novels, but transfusions of young blood could reverse the ageing process and even cure Alzheimer’s Disease, scientists believe.

Throughout history, cultures across the globe have extolled the properties of youthful blood, with children sacrificed and the blood of young warriors drunk by the victors.

It was even rumoured that the North Korean dictator Kim Jong-il injected himself with blood from healthy young virgins to slow the ageing process.

Now scientists have found that young blood actually ‘recharges’ the brain, forms new blood vessels and improves memory and learning.

In parallel research, scientists at Harvard University also discovered that a ‘youth protein’ which circulates in the blood is responsible for keeping the brain and muscles young and strong.

The protein, known as ‘GDF11’, is present in the bloodstream in large quantities when we are young but peters out as we age.

Although both the discoveries were made in mice, researchers are hoping to begin human trials in the next two to three years, in studies which could bring rapid improvements for human longevity and health.

“This should give us all hope for a healthier future,” said Prof Doug Melton, of Harvard’s Department of Stem Cell and Regenerative Biology.

“We all wonder why we were stronger and mentally more agile when young, and these two unusually exciting papers actually point to a possible answer.

“There seems to be little question that, GDF11 has an amazing capacity to restore aging muscle and brain function.”

Last year the team discovered that the protein could repair damaged hearts. But the new study showed that that raising the levels of the GDF11 protein in older mice improved the function of every organ in the body.

Harvard stem cell biologist Prof Lee Rubin added: “We do think that, at least in principal, there will be a way to reverse some of the decline of aging with a single protein.

“It isn’t out of question that GDF11, or a drug developed from it, might be worthwhile in Alzheimer’s Disease.”

It is likely that the protein is at least partly responsible for the parallel finding by Stanford University that young blood can reverse the signs of ageing.

In the study, the blood of three-month-old mice was repeatedly injected into 18-month-old mice near the end of their natural life span.

The “vampire therapy” improved the performance of the elderly mice in memory and learning tasks.

Structural, molecular and functional changes were also seen in their brains, the study published in the journal Science found.

If the same were seem in humans, it could lead to new therapies for recharging our aging brains and novel drugs for treating dementias such as Alzheimer’s disease.

“We’ve shown that at least some age-related impairments in brain function are reversible. They’re not final,” said Dr Saul Villeda, of Stanford’s School of Medicine.

Ageing mice given eight infusions of young blood over three weeks improved their performance in mental tests of fear condition and locating a hidden platform in a water maze.

Evidence was seen of new connections forming in the hippocampus, a brain region vital to memory and sensitive to ageing.

Dendritic spines – finger-like extensions from the branches of neurons that are thought to play a role in memory formation – also became more dense.

Infusions of blood from other elderly mice had no effect, the study, published in the journal Nature, found.

“This could have been done 20 years ago,” said lead researcher Dr Tony Wyss-Coray of Stanford.

“You don’t need to know anything about how the brain works. You just give an old mouse young blood and see if the animal is smarter than before. It’s just that nobody did it.”

“Our data indicate that exposure of aged mice to young blood late in life is capable of rejuvenating synaptic plasticity and improving cognitive function.

“Future studies are warranted in aged humans and potentially those suffering from age-related neurodegenerative disorders.”

Dr Eric Karran, from the dementia charity Alzheimer’s Research UK, said: “This technically complex study looks at the effects of exposing old mice to blood-borne factors from young mice on age-related cognitive decline.

“Although the treatments tested here rejuvenate certain aspects of learning and memory in mice, these studies are of unknown significance to humans.

“This research, while very interesting, does not investigate the type of cognitive impairment that is seen in Alzheimer’s disease, which is not an inevitable consequence of ageing.”

Given the fear of age hammered into American society, starting with the baby Boomers, I will not be shocked if this gets a lot of support. The success of the little blue pill proves that generations of indoctrination have made us fear age more than anything other than death by old age. Anything that promises to extend vitality will get explored and marketed to a people who can’t be bothered to have children, but wish to live like them for eternity. Human sacrifice is not unrealistic.

Eating Right

I’m a healthy sort. I don’t go crazy about it, but I try to eat a balanced diet, exercise and so forth. As such, I keep track of my calories. The thing about calorie counting is it does not work. Calories counts on food are estimates and no one really knows how accurate they are or even if they are close. McDonalds, for example, claims a Big Mac is 550 calories, which is probably pretty close, given the swarm of lawyers circling major corporations looking for a reason to sue, but you can’t be sure.

That’s why you should avoid eating junk food. As a treat on occasion, it is fine. Life is for living and all that, but moderation is the key. The same is true of chains that laughably claim they are better than fast food. In most cases, the chains are relying on weird chemicals, lots of slat and fat to make their food taste good. They can’t afford to hire chefs, so they hire chemists to make their standardized menu taste good to the broad public. This story in Vox is a good example.

The ranges on menu items are so vast that, depending on what your order looks like, a burrito could have 350 or 970 calories – nearly a threefold difference. (Never mind that it is nearly impossible to order the lowest-calorie Chipotle burrito, which consists of a flour tortilla with beans.)

This is a problem that lots of fast food chains are confronting now that the health care law requires them to post calorie counts on their menus. At establishments where menu items are highly customizable, places like Chipotle or Dominos, coming up with accurate calorie counts is a vexingly difficult tax.

Chipotle has settled on providing consumers with a calorie range that is, well, quite large. And when consumers see that range, a new study in the Journal of Public Health Nutrition finds, they underestimate the calories in their own burrito by 21 percent.

For starters, Chipotle is just a sit down Taco Bell. Pretty much the same stuff. Taco Bell is honest about what their doing, while Chipotle is not. Both sell highly processed food loaded with salt and fat. If you are trying to lose weight or you are on a special diet, STAY OUT OF CHIPOTLE!. No one cares more about your health than you, so if you need a special diet, make it yourself. Otherwise, you get what you deserve.

This is better than when eaters don’t have any calorie information at all. In that scenario, researchers found that eaters underestimated the calories in their burrito by a full third.

But there’s a small tweak that can make Chipotle’s calorie labels even more effective: adding examples of how many calories are in the burritos used as the end points of calorie range. This is what that looks like, spelled out (the calorie ranges Chipotle uses appears to have dropped slightly downward since this study was conducted and when I picked up a menu today).

There’s zero evidence that this will make any difference in the real world, other than to drive up the price of food and give lawyers a new avenue to suck blood from the economy. It is the fundamental nature of the totalitarian mind to see the state as an all consuming organism, of which you are just a part. The state must care and provide for you in the same way the body provides nourishment to the cells and organs.

The Obamacare requirement to post calorie labels, however, favors the range approach. In regulations published in 2011, the Food and Drug Administration directed restaurants to publish a range from the lowest calorie version of an item to the highest. But it doesn’t say anything about including examples of what’s included at each end.

“Critics of calorie-count regulations are correct to point out that we cannot justify the costs of such requirements if the mandated information does not improve consumer understanding,” study co-authors Peter Ubel and Peggy Liu write at the Monkey Cage Blog. “The FDA should require restaurants to define the endpoints of calorie ranges. Consumers deserve comprehensible information about their food choices.”

It is ironic that the Nazis were nuts about diet and exercise and our alleged anti-fascists are similarly nuts about your diet and exercise. That’s the nature of totalitarianism. The king just wants his taxes. He leaves your soul to the church. The totalitarian demands your soul and your sword, in addition to your property. That gives him license to boss you around about your diet. After all, you are responsible to the state and the state is responsible to you, like a violent mother hen.