Pseudomorphosis

The standard narrative to explain post-WW2 America is that the nation enjoyed the fruits of victory in the 1950’s, but then lurched into social upheaval in the 60’s, starting with the election of John Kennedy. As a result, the Boomers get all the blame for the social dysfunction that has been with us for more than 50 years. That is not entirely fair as much of what happened was done by their parents. The disaster of the Civil Rights Movement started in the 50’s. The Great Society was the early and mid-60’s.

Now, to the people who lived through the 50’s and 60’s, it probably felt as if the youth simply went insane and tried to drag the nation with them. Just as we are seeing today, it was the ruling elite that went bonkers, abdicating their duties and letting their rotten kids go berserk in the streets. That’s the important part of it though. The late 60’s and early 70’s were a multi-generational war on decency. The youth rampaging through the streets, terrifying the white middle-class, did so at the behest of their parents.

In this regard, the the social upheaval we think of as “The 60’s” was a continuation of a moral evolution in the Yankee elite, that started in the prior century. In the 19th century, Yankee reformers had Christianity as a limiting principle. This was largely true into the early 20th century, but then following the Great War, the Yankee elite lost its Christianity. Politics became a religion for Yankee reformers and the nihilism of the 1960’s was the logical conclusion of it. The Boomers have always been a dead end, as a result.

That’s the thing that is increasingly clear as we see the death spasms of Progressivism in our age. There is no building on Boomer culture. The 60’s are sold as the great achievement of the Baby Boom generation, but in reality is was a memorial to the Yankee ruling class. It’s why there has been no second act to the 60’s. What we see today looks like a cargo cult, played out by a handful a mentally unstable youth, rounded up from local skateboard parks and heroin dens. It’s why the Millennials are just useless whiners.

It’s also why Generation Z is developing into something strangely different than anyone has expected. As Audacious Epigone pointed out the other day, this cohort is starting out far to the right of the rest of us. It is not the vapid “muh constitution” style conservatism either. It is a radical conservatism that has not been seen in a long time. They wildly supported the two most anti-establishment candidates on offer in 2016. It is not just a revolt against their parents rules either. It is a reaction to their pseudomorphosis.

The concept of pseudomorphosis is one that Oswald Spengler developed as a way of explaining partially manifested cultures. Specifically pseudomorphosis entails an older culture so deeply ingrained in a land that a young culture cannot find its own form and full expression of itself. This leads to the young energy and promise being channeled into the old dead cultural forms. Like the animated corpses of a zombie movie, this youth culture hates the body into which it has been forced and rages against it and what made it.

That’s what happened to the Baby Boom generation. They burst into the world full of energy, only to find themselves into a fully developed and completed American civilization. The old culture that built it was dying off, but it had been so successful that the civilization it had built was immune to modification by the post-war generations. As a result, all that youthful energy went into the exercise of the power in the existing institutions, but in a self-destructive rage against everything that defined and created those institutions.

What appears to be happening with Generation Z is something very different from the superficial posing of youth in opposition to their parents. This generation rejects the very core of what they inherited. It is why, like the punks of the late-70’s, they adopt what the existing civilization considers to be their antithesis. It’s also why they reject liberal politics and the institutions that spring from it. To the young generation, egalitarianism and the universal franchise are the problem, not a means to addressing the problem.

As is always the case with the young, there’s not a well developed culture at this stage, just the void that existing culture should have filled. Since the old Yankee culture has died, something new is evolving with the next generations. Out of necessity and convenience, it will borrow the language and structures of the old culture, but only as raw material for the new. The reason sites like Daily Stormer or The Right Stuff have huge audiences of young white males has little to do with ideology. It’s the lack of ideology.

That’s what is not so obvious about the so-called neo-Nazi and white supremacist stuff that is associated with the alt-right. These symbols and language clear the field of the old ideology and the old culture that created it. It creates a clearing into which the next generations can build their own culture and their own ideology. That may be why the dying Left has reacted so violently to these relatively tiny groups. They could have ignored the Unite The Right rally entirely and 99% of Americans would never have known about it.

No one likes to be replaced. This is true at the individual level where you see senile old geezers hang around Washington until death. It’s true of civilizations. The fire that animated them, the culture that built them, may have gone out long ago, but the people living in their accomplishments will fight to the bitter end. It’s why all great empires end in rubble. The old American culture, the one born after the Civil War, reaching its zenith 100 years later, will end in rubble too, a rubble of their making.

The Broken Clock

Even the least educated among us knows something of ancient Egypt. For instance, there is a strain of Afro-centrism that insists the ancient Egyptians were black. They go through the list of pharaohs, pointing out how each one had distinctly African features. The “Hotep” thing grows out of this. The sort of people who attend a Juneteenth festivals will have the word “Hotep” attached to them in some way. Black business people will put this on their business card or website to signal to other blacks that they are down with the cause.

It is complete nonsense, of course, but the reason we know it is nonsense is the Eqyptians preserved their past in memorials of stone, often filled with hieroglyphs so precise that we can know the exact order of their rulers, four thousand years after their time. The Egyptians were so careful preserving their dead rulers that we have fully intact mummies in our museums. Using modern science, we now know how they looked in life and how they fit into the emerging genetic mosaic of the human family.

The Egyptians had a strong sense of time and their place in the historical timeline. Time was an important part of Egyptian culture. They had crude water clocks and a surprisingly good calendar. Memorializing the dead has only one purpose and that is so future generations know their past and their place in the timeline. The Egyptians put so much effort into preserving their past is they naturally assumed they had a future. The names and deeds of those who came before them would have use to those in the future.

In contrast, the Dorians burned their kings, as well as any record of them. Other than a few references here and  there in later Greek writing, we don’t know the names of their kings. They did not see any reason to preserve this information because they lived in the moment. The past was meaningless, because the future was meaningless to them. Even in the age of Aristotle, the Greeks could not know if Leucippus, the man credited with inventing Atomism, was a real person or the dates of his life.

The Cult that rules over us has forever lectured against the past, claiming that it is what prevents us from reaching the glorious future. The future is never defined, it is just assumed, but the past is full of a detailed list of monsters. The rage-heads, running around defacing statues and demanding people named “Jefferson” change their names, are not making detailed arguments about who should and should not be memorialized. These are not people with a sense of the past. They are raging against the ideas of having a past.

The proof of this is they quickly moved from rebel flags to Confederate statuary to pretty much every white man who is now dead. There are calls to rename Disney World because old Walt was a Jew hater. The Red Sox are trying to erase the name of the man who founded the franchise. Tom Yawkey was a man of his age and racist by modern standards, but so was every other human on earth just a few years ago. The rage-heads are erasing the name, not the man, because they simply want to erase the past.

Returning to the Greeks, they have an expression that is important to keep in mind while the rage virus runs through our society. “A Society grows great when old men plant trees in whose shade they know they shall never sit.” The opposite of that is true. What we are seeing today is barren young women cutting down memorials because they remind them of the fact they have no future. The high presence of infertile women in these mobs is suggestive. One day, the cat will die and they will be alone.

It is this ahistorial nature of the American Left that is at the root of this incoherent and pointless violence. The Left organized a great PR campaign in response to Charlottesville, but they threw it all away in an orgy of violence over the last week. The reason is they are locked into the moment, a moment bound on all sides by a rage against nature. They can’t think about how today’s action will be viewed tomorrow, because there is no tomorrow for these people. All that matters is the catharsis.

Men have always contemplated their place in the timeline. The Irish used to say that the past is a nightmare from which they never awake. This was, of course, in relation to the troubles. Faulker had Quentin Compson, his character in The Sound and the Fury, obsess over his family’s past, which was a stand in for the Old South. The Compson family was the emblem of the old, post Civil War South. Quentin finally smashes his pocket watch, a family heirloom, snapping off the hands, before he drowns himself in the Charles River.

That’s the end for the Cult of Modern Liberalism. What has kept it going for generations was an easy to find collection of devils against which they could rally the true believers in a great cause. They have run out of devils and now they are digging up old graves, in an effort to bring back devils from the past. This rage will end in a great fire onto which they throw the old culture of America. Finally, when they have burned the last of it, they will throw themselves on the pyre, perhaps with some help from the rest of us.

A Most Excellent Podcast

This week, the show is a most excellent podcast. This is due in part to the events of this week. Nothing inspires me more than being in the middle of a crap storm. I’m also getting better at this. I feel more comfortable, but I also feel more confident. That’s because a lot of you have been kind enough to send along encouragement, It means a lot and I truly appreciate it.

This week is mostly about the rage virus infecting our rulers and their hired thugs on our streets. I’ve also got a bit on a SJW grifter, a bit on Elon Musk, something on the cuckening and a bit at the end that I like a lot. I was going to call it “A Letter From A Charlottesville Jail” but I don’t know if most people would get the reference. They would assume I was in jail. But look it up and you’ll see my meaning maybe.

This week, Spreaker has the full show. YouTube has the full show and some new graphics to distinguish the bits from the full show. I am now on iTunes, which means the Apple Nazis can listen to me on their Hitler phones.

I have been threatening to stream this to GabTV amd this weekend I plan to finally do it. I’ll update the site when that is working, if I’m able to do it.

This Week’s Show

  • 00:00: Perfunctory Opening Comments
  • 02:00: The Struggle (Link)
  • 12:00: Starting New (Link) (Link)
  • 22:15: Crazy Zaleski (Link) (Link)
  • 27:15: BernieCare (Link)
  • 32:30: The Cuckening (Link) (Link)
  • 37:30: Elon Musk (Link)
  • 42:45: Brain Damage (Link)
  • 48:00: Choose Wisely
  • 58:00: Closing

Direct Download

The iTunes Page

The No State Solution

One of the reasons our rulers are cracking down on speech is that even the most tepid debate will lead to uncomfortable questions. Just look at a public discussion of immigration. You cannot get into the discussion unless you agree that immigration is always good. The reason for that is no one in charge ever wants to address the one question that is never asked, which is, how many? How many immigrants should we take? Should Germany take a million Arabs or ten million? How about 100 million?

There are two reasons to avoid the numbers question. If you agree that one million is a reasonable cap for Germany, the implication is that there is a level where you have too many Muslims or Africans. Then the debate is why is one million Arabs too many, but 75 million Germans not enough? In other words, you can quickly move from a place where questioning immigration is taboo to a debate about how and why it is necessary to limit the number of migrants. The last question, of course, is the nuclear question.

The other reason to avoid talking about numbers is it would reveal a truth that our betters would prefer remain concealed. If the goal is to move to a post-national world where borders are meaningless, then talking numbers would give the game away. The people who dream of a borderless world have to admit the numbers don’t matter to them. The right number of migrants for Germany is simply the number who physically make it to Germany, because “Germany” is just an historical fiction anyway,

Muzzling debate in America is possible because the people in charge are smart enough, at least for now, to silence anyone who has questions. Most Americans see immigration debated on TV and assume the “two sides” are both in favor of unlimited immigration. Only bigots and racists question the sanctity of immigration and dare challenge the edicts of the Giant Green Statue. But, that’s not the case everywhere as we see in this story from the UN.

In a 23-page report by the U.N. Human Rights Council, Trump is requested to set free all foreign nationals who are currently awaiting immigration hearings in the United States,Reuters reported.

“The Working Group is of the view that all administrative detention, in particular of immigrants in an irregular situation, should be in accordance with international human rights law; and that such detention is to be a measure of last resort, necessary and proportionate and be not punitive in nature, and that alternatives to detention are to be sought whenever possible,” the panel said.

What you see here is the core issue between Poland and the EU over accepting migrants into Poland. It’s not about whether Poland or the EU gets to determine how many and what type of migrant Poland must take. It’s whether anyone can set any limits at all. The UN is making clear that no country can determine who may enter its lands for settlement. All the blather in that report about human rights is just filler. The issue here is whether countries should exist and the UN is making clear they think the future is post-national.

Part of what you see with the open borders people is their belief that their unique situation can scale up to the stars. The UN is a heavily guarded playpen for the rich brats of the world’s political elite. These brats look around and see a rainbow of colors getting along like old chums. They jump from there to assuming that this can be done everywhere, not realizing the global elite can only get along when there are men with guns keeping the peace. They live in a fortified compound and they want that for everyone.

Another aspect to this is simply spite. Ruling elites have always, at some level, been at odds with those over whom they rule. The “burden of leadership” means giving up time and energy to the maintenance of order and the perpetuation of society. It’s only natural to resent it a little. What we have today is a ruling elite that hates the majority of the people, namely the white people. Notice the UN is not making open borders arguments for Africa or China. Open borders only applies to white countries, never anywhere else.

Christopher Caldwell famously pointed out that “One moves swiftly and imperceptibly from a world in which affirmative action can’t be ended because its beneficiaries are too weak to a world in which it can’t be ended because its beneficiaries are too strong.” The same thing is happening with whites in their own lands. At first, the number of non-whites was too small to make a strong case against immigration. Now, the numbers are too large to do anything about it. The West is about to be over run.

Of course, the question sensible whites ask is how exactly the borderless world is going to function. The West exists because whites buy into the system. As America careens into a dystopian nightmare where feral mobs pull down the symbols of the nation, how much longer will those Constitution loving, patriotic Americans, who keep the country running, buy into the system? In Europe, hardly anyone is willing to fight for their country when asked by pollsters. Why would they? Their countries no longer exist.

In a borderless world, why would anyone have any loyalty to anyone or anything outside their tribe? How could there even be a state? In theory, the custodial state solves this by having corporations police the people, but as we see with the high tech firms, tribalism begins to rot them out from the inside. The cost of propping up cash furnaces like Twitter eventually becomes too much to bear, even for the true believers. Large scale social institutions can only exist in a world of large scale social trust.

The cucks can mew about identity politics, but tribalism is the inevitable politics of multiculturalism. In fact, in a multi-ethnic, multicultural world, there can only be identity politics. Everyone is forced to root for their own team exclusively. The only way to prevent identity politics is to prevent multiculturalism and that can only happen in a world where each people has their own nation and well-defined and enforced borders. The alternative is the no state solution where it is every tribe for themselves, or else this happens.

Tyler Cowen Is A Bigot

Tyler Cowen is a deadbeat who lives off the paycheck of others. That’s not his official title, of course. He calls himself an economist and he “works” at George Mason University as a professor, but he seems to spend most of his time travel writing and doing restaurant reviews for his blog. It’s a good life. He is paid $225,201.00 per year to not teach any classes, based on his web page. Instead he writes books no one reads and maintains a busy travel schedule at taxpayer expense. He posts on his blog every day, too.

And he hates you. That’s the only way to read his latest post.

Given what’s happening in the country, with regards to the populist uprisings, immigration, identity politics and anti-white racism, his post could be read as a way to rub salt in the many open wounds. It’s a cry for attention. Another way to read it is to signal to the rest of us, that like the royals of that bygone era, he and his class see themselves as above it all. They live in the cloud and the disruptions caused by the Cloud People are of no consequences to them.  This is his “let them eat cake” statement.

Cowen is an example of what has happened to America over the last three decades. His world can be described as a low work, high reward life. He lives in Fairfax County, one of the richest counties on earth. He putters around at his hobbies, never feeling the least bit of concern about his job. Government never has a recession and never fires anyone. He is not living like a rock star, but his earnings put him firmly in the top-10%. It’s a great life and everyone should experience it, but you can’t. You have to pay for it instead.

By paying for it, it is not the cash that it takes to finance the multi-trillion dollar skimming operation that is national government. The reality is, as Tyler Cowen would be happy to explain, the rich pay most of the taxes. The bottom half of earners pay little in taxes to the Federal government. The middle-class is not taxed too heavily. No, It is not the checks you write to Washington. Paying for it means the endless war on you, your past and the culture you consider to be yours and your ancestors. Your tax is their hatred of you.

It is one of the unanticipated consequences of the managerial state. People like Cowen should be grateful for a lifestyle few can experience. Logically, he should look around and want to conserve as much of America and American culture as possible, as it is what has allowed him to live. Instead, he bitterly hates the world that made it possible for him to exist. Like a spoiled teenager, he is perpetually lashing out at the people doing what is necessary to make it possible for this coddled class to live a life of leisure.

This pampered class hates you and wants you replaced. That’s the point of the Cowen post. He certainly knows that the reason NoVa “works” as a multi-culti paradise is that trillions are hoovered off from the rest of the nation and used to make his the adult daycare center run smoothly. He knows it, but that’s not important to him. What matters is that he lets you and his colleagues know just how much he hates the Dirt People outside the walls of his world of make believe. He’s a bigot. He hates Dirt People.

All over America, the people in charge are sending this around, laughing about how they are erasing you from the history books. They think it is funny.

Of course, if the roles were reversed and three honkies were posing in front of the toppled over statue of Martin Luther King or a vandalized holocaust memorial, the New York Times would be issuing a another fatwa against the honky. Nothing will happen to these three or any of the people who toppled it over. That’s because what’s driving this is not the agency of black people. They are simply reacting to the prodding of bigots like Tyler Cowen and the rest of the pampered class. It’s monkey hear, monkey do, as it were.

Ironically, Tyler Cowen lives on a street named after the Spanish philosopher, George Santayana. He is best known for the quip, “Those who cannot remember the past are condemned to repeat it.” The past is full of guys like Cowen. They were a feature of the French Revolution. They were a feature of the Cultural Revolution. They were there cheering the Bolsheviks when they seized power. It was all good fun until the knock was at their door. The knock comes because men full of hate for their side have no friends.

Tyler Cowen and the men of his class hate you. The reason for that is he knows that if we ever get anything close to the libertarian world he claims to support, he’s standing on a street corner selling pencils. He knows he and his kind are just overgrown toddlers living in perpetual adolescence. Without the Dirt People to keep him safe and supporting a system that makes his world possible, he’s nothing and he resents you for it. He resents that you can live without him, but he cannot live without you.

It is easy to look at that picture and feel disgust toward the blacks posing on the toppled over statue. Maybe that is our future. Maybe the world of tomorrow is blacks camped out in the ruins of the American Empire. The great ethnic and racial strife that will define the coming battle for the West may not end well. The reason the Tyler Cowen’s root for the other side is that no matter how it turns out, the future will not include under employed economists who spend their days writing Yelp reviews about kebab restaurants.

The Potemkin Society

A Potemkin village is a fake community built solely to deceive others into thinking that a situation is better than it really is. The term comes from stories that Grigory Potemkin erected phony portable settlements along the banks of the Dnieper River in order to fool Catherine II, the Russian Empress. After she passed, the village would be disassembled and then reassembled further down so she could pass another nice village. The story is probably exaggerated, but the concept is a useful one so the term has stuck with us.

It’s a useful term that came to mind in the run up to the Charlottesville rally. It came to mind after the riots in Berkeley. In both cases, you have fake cities that exist for no real reason, other than there is a government run college in them. In both cases, the people in charge are ridiculously unserious people, who should not be in charge of a convenience store, much less a small city. That’s because the people who put them into office are just as ridiculously unserious. They’re adult children playing grownup on the public dime.

This is not just a small city issue. The general lack of seriousness among the political class seems to be a byproduct of managerialism. Look around Washington and it is a parade of naive, clueless airheads produced by our finest colleges. It’s not just an American phenomenon. Europe’s leaders are ever bit as ridiculous. The Europeans are creating a class of politicians that are close to fictional. Emmanuel Macron, the new leader of France, may as well be a hired actor, which is why he is a disaster.

Now, Macron’s problems are not all his own making. France, like the rest of Europe, is a financial knot that can never be untied. A lot of it has to do with being vassal states for the last 70 years, but a lot of is demographics resulting from socialism. When you make having babies expensive, people stop having babies. Macron inherited a country that is old, expensive and in debt. Still, he’s proving to be incapable of doing the serious business of building coalitions and getting his program implemented.

That’s the thing you see all over Europe. The political elites carry on like administrators of a university, rather than serious political leaders. Europe is facing an invasion from the south and instead of addressing it, they engage in public pose downs. The few serious countries, like Poland, find themselves on the receiving end of the elite’s wrath, not because they are wrong, but because they are making the barren spinsters running the EU look bad. The European Union is no more serious than a faculty lounge.

Again, this is probably as much a result of managerialism as anything else. The way Western politics is run is that some segment of the political class are paid representatives of the financial elite. Another segment relies on popular support for their position. Then there is a group of professionals, who do the hard work of figuring out how to get things done. Managerialism does not produce this class of leader. Instead, it is pompous dilettantes and hired men, whose loyalty is bought by the billionaire class.

Even the financial elite struggles with a lack of seriousness. Kevin Plank is supposed to be an important businessman, yet he goes in for ridiculous showboating like this. Under Armor makes overpriced underwear that they primarily sell to blacks and teenagers. In a just society, it would not exist, because it preys on the worst instincts of the weakest minds in society. But, men are not angels and there will always be rich men who make money off the poor and stupid. The least they can do is act like adults in public.

But that’s a rare thing in the financial elite these days. Google is the most recent example of how unserious people are incapable of managing simple difficulties. Instead of strutting around like a retarded peacock, the Google CEO could have easily made the whole thing disappear. A check and an NDA would have put a quick end to a trivial issue. Instead he let some old lesbians lead him around by the nose and the result was a fiasco that promises to drag on into the court for years.

The common thread in our public discourse is that our leaders are more concerned with playing make believe than doing their duty. That’s why the word “duty” is never mentioned in public discourse. When was the last time anyone heard a politicians or a rich man talk publicly about his duty to society? The closest you get is some halfwit sportsball player talking about how he needs to give back to his community. Otherwise, we are ruled by a class of people with the maturity and fortitude of prep school teenagers.

That’s what managerialism curdles into in time. What the giants of our side, guys like Sam Francis and  James Burnham could not see in their time, is becoming clear in our time. The credentialism and parochialism of the managerial state produces people barely capable of working on a local school board committee. Their lack of exposure to the realities of the human condition cripples them spiritually. They become ruthless, overgrown adolescents playing dress up as they ascend into positions of authority.

That brings us back to Berkeley and Charlottesville. If the political class is unable and unwilling to manage the antics of Antifa and Jason Kessler, what are they going to do when smart and resourceful antagonists come along? The morons waving flags and throwing piss-bombs at each other are the easy problem to manage. The hard problem are the well organized guys with goals beyond getting themselves on TV. As I’ve said many times, Trump was a warning shot. The political class better get serious in a hurry.

The Fakening

A universal rule of life is that anything that has value will be faked or stolen. This happens everywhere on earth. You can go to some place on the fringe of civilization to see ruins of an ancient people and you will find some guy selling fake souvenirs. That’s because the locals figured out that authentic crap from their past had value to those funny looking white tourists, so they started faking the authentic relics from their past. Hobbyists in the collectible business will tell you that fakes are their primary concern.

Most likely, the reason that Facebook beat MySpace was that it was easier for Facebook users to keep score of the number of friends they had and see how that stacked up to others. Humans are social animals and one way to determine status is by the size of one’s social network. High status people have lots of friends and acquaintances. People know who they are by reputation. Therefore, someone on Facebook with 500 friends must be a bigger deal than someone with 5 friends. South Park made sport of this.

Inevitably, people found a way to fake their numbers so it would look like their status was high. Everyone knows about click farms that artificially inflate likes on social media or inflate follower counts. It’s fairly obvious that Facebook has been faking their ad numbers for years. This is mostly to defraud advertisers. Fringe celebrities will use services to inflate their follower counts. I’ve always suspected, for example, that Bill Mitchell is more “social media strategy” than actual listeners. Everything about him looks fake.

This story does a great job walking us through just how easy it is to be Bill Mitchell. Here are the juicy bits:

Instagram influencer marketing is now a $1 billion dollar industry, and you don’t need a cute dog or a book-worthy lifestyle to get into the game. According to an investigation by marketing agency Mediakix, anyone can fake their way into signing profitable contracts with brands.

The agency created two fictitious Instagram accounts: 1) ‘a lifestyle and fashion-centric Instagram model’ and 2) ‘a travel and adventure photographer.’ For the first account, Mediakix hired a model and generated the entire channel content through a one-day photo shoot. Introducing Alexa Rae (calibeachgirl310). The second account was dedicated to Amanda Smith (wanderingggirl), and this time Mediakix went even further. The entire feed was composed of free stock photos of random places across the world and blonde girls, always posing facing away from the camera.

After setting up fake personalities and generating their content, the agency started purchasing followers. “We started with buying 1,000 followers per day because we were concerned that purchasing too many followers at the onset would result in Instagram flagging the account,” Mediakix stated. “However, we quickly found that we were able to buy up to 15,000 followers at a time without encountering any issues.” And how much does this army cost? Between $3-$8 per 1,000.

Essentially, if the followers don’t like or comment on posts, they’re kind of worthless. So the next step was to purchase fake engagement. “Once we had accumulated a few thousand followers for each account, we started buying likes and comments.” Mediakix paid about 12 cents per comment, and between $4-9 per 1,000 likes. For each photo, they purchased 500 to 2,500 likes and 10 to 50 comments. The entire experiment ended up costing Mediakix about $1,000 (around $700 for setting up calibeachgirl310 and around $300 for wanderingggirl). After calibeachgirl310 and wanderingggirl reached 10,000 followers (the threshold amount for signing up on most influencer marketing platforms), Mediakix started applying them for sponsorship deals. “We secured four paid brand deals total, two for each account. The fashion account secured one deal with a swimsuit company and one with a national food and beverage company.” “The travel account secured brand deals with an alcohol brand and the same national food and beverage company. For each campaign, the “influencers” were offered monetary compensation, free product, or both.”

The whole thing is worth a read. Not a lot of it is new to those with a suspicious mind, but when you put it all together in one article like that, it is revelatory. If they could so easily create a fake celebrity on social media, then the people who control social media certainly know this. More important, they know this and use it to their advantage. For example, when a TV person signs up for Twitter, maybe their follower count is artificially inflated by Team Twitter, so that the celeb talks about it to their audience.

Of course, we have the extreme examples of the ruling class de-platforming anyone who challenges the one true faith on Facebook and Twitter. I had the Facebook account associated with this blog deleted due to a mysterious terms of service violation. Carl Benjamin, Sargon of Akkad, had his Twitter feed deleted because he made barren spinsters sad on YouTube. There are hundreds of examples of the scolds slamming the door on dissent. That’s what we can easily see.

You can be sure that the vinegar drinking scolds at Facebook and Twitter are using their robot armies to promote the cat ladies and demote the hate thinkers. People have noticed for a long time that they are mysteriously dropped from follower lists of people placed on the Left’s proscribed list. To do the opposite and promote Lefty crackpots is so obvious that even the most hysterical social justice warrior would think of it. How much of it goes on is hard to know, but the sky is the limit, as was made clear in that piece.

What is not so obvious is that other side of it, the fakery. The ease with which mass media is used to promote fake ideas, fake events and fake people. That’s not so obvious as no one complains about their follower count being inflated. No one is going to look too closely at Bill Mitchell’s twitter followers, because he is a harmless old man keeping himself busy in his retirement. The cumulative effect, however, of so much fakery in the mass media is not without its consequences. The fake new phenomenon is just one obvious example.

What happens when people start to think that Twitter and Facebook are mostly robots interacting with one another? Social trust has a value. Take it away and it can only be replaced by coercion. Otherwise, society begins to dis-aggregate. We know that diversity increases intra-ethnic trust and decreases inter-ethnic trust. In a diverse society, people trust their kin and distrust those not like them. Take that diverse society and immerse it in fake news and fake social media and the result will be a Balkanized, low-trust society.

Of course, one could argue that the strong arm tactics we’re seeing is the the inevitable result of diversity. The reason Google has to fire their smart men is their mere presence calls into the question the diversity project. The reason for the heavy handed social media policing is that diversity requires it. Fake news and fake social media are just modern incarnations of the old propaganda films from the previous era, just updated to make people think distrusting foreigners and rooting for your own team is weird and unnatural.

Regardless of cause and effect, this will not end well.

The Long Struggle

At this point, everyone who is anyone has chimed in with a misinformed hot take on the riot in Charlottesville. I’ve done my share on Gab about it, but I thought a full post was a better way to make myself clear on the subject. A feature of outsider politics is that every event requires a response. It becomes a way for everyone to position themselves in relation to everyone else. For instance RamZPaul is out reminding everyone that he does not like Richard Spencer, using Charlottesville as a jumping off point.

Having had some time to think about my own range of responses over the last 48 hours or so, I think the most important take away is that a whole lot of people who never heard of the alt-right, now know there is another team on the field. We forget that most people don’t know Antifa from Auntie May. Over the last 48 hours I’ve had a lot of normal people ask me to explain what’s going on with these groups they are seeing on TV. Despite the media barrage, I’ve had a few normies say, “At least they are fighting the Left.”

That said, you can be sure that many of the CivNats and Buckley Cons were rushing to their nearest liberal and begging them for forgiveness. Poor old Gavin McInnes wore himself out telling his friends on the Left that his PoofBerry group disavowed everyone they were told to disavow.  Obviously I enjoy mocking Captain Buttplug more than I should, but he has a big audience. He and the other accommodationist types have a lot of influence and they are using this to fund raise and hurt our thing.

You learn more from failure than success, but success does offer good lessons. The Friday night torch light march into the park was a smashing success. It was clever and original. It also showed a high level of discipline. That was the sort of thing that you do when you know the system is willing to use any means necessary to stop you. You get creative and use their weight against them. The cops and politicians did not see it coming so they could not get their goons out of the flophouses to smash it up.

In retrospect, the alt-right should have simply cancelled the Saturday event, leaving the cops to figure out how to blame the inevitable Antifa rioting on the alt-right. That would have left them guessing about the sort of people they are facing. The important thing about the Left is they believe their own bullshit. That’s why they put so much effort into forcing their enemies to play the role designed for them. Outfoxing them and not playing that role is the best psychological weapon that can be deployed against the people in charge.

That’s not what happened and it is a good lesson for our side. The cops lied about their intentions and the politicians lied too. Cops are mostly guys who like pushing people around and they are not giving up that privilege for anything. They would mace a nursery school if their bosses ordered it. In all future dealings with the cops, the underlying assumption must be that the cops are lying. Security needs to be designed with the assumption that the cops are working with the other side. Charlottesville is the proof of it.

There’s another lesson. The whole point of the event was to unite all the factions of the Right, including the idiotic Nazi larpers and KKK clowns. I get it. They were there for you from the beginning. Not punching right is a big deal in this thing. They are super red pilled on the JQ. I get it, but the alt-right needs to understand that these micro groups do vastly more damage to the cause than any benefit gained from unity. The truth of life is you can’t save everyone. Some people get left behind and the Nazi larpers have to be sidelined.

I can hear the objections from some readers, but here’s the question. Do you want to win or do you want to be ideologically pure? If it is the former, it means getting the Chad and Stacy types to come to our side. The middle-aged guy with a mortgage and kids is not rallying to a knucklehead waving a Nazi flag. Pleasing the handful of yesterday men costs tens of thousands of recruits. You can’t win that way. If the alt-right makes ideological purity into a suicide pact, it will be their only accomplishment.

There is always someone who will say “the media will call us Nazis anyway, so why worry about it?” This is loser talk. If the media screams “Nazi” and they only have images of clean-cut, well dressed guys being polite and smart, the people will believe you. If on the other hand the media screams “Nazi” and you’re out waving Nazi flags, the public will believe the media. That’s how it works. Blaming the media for your failure to grasp this reality is just a way to excuse your lack of discipline and self-regard.

Finally, the main lesson here is that the people in charge are not going to leave the field without a fight. They will fight to the last man. The last few weeks, there has been a whiff of triumphalism on the alt-right, leading up to this event. Listening to Mike Enoch last week, I got the sense he thought this was going to be a great turning point. Richard Spencer was posting his version of the The Port Huron Statement. Charlottesville was a good reminder that we are just at that early days of the great culture war of the 21st century.

I’m fond of saying that it is a long war and everyday will not be sunshine and lollipops. This is the long twilight struggle of our people, so learning how to take a punch, even the self-inflicted ones, is important. The people organizing and trying to build organizations are not professional organizers. They are learning on the fly, so that means making mistakes. Success counts on the leaders learning from mistakes and the rank and file holding them to the highest standard. The leaders need to get better and we need to get better.

Tomorrow, the struggle continues.