For the longest time, the Right, variously understood, has argued that the best weapon of the Left is control of the media. The fact that they own the megaphones of society gives them the ability to overcome the best arguments, merely by putting their message on blast to the general public. When everyone in the media agrees with them and agrees that the opposition is evil, it changes a lot of minds. In a democracy, the people who control the organs of propaganda control the democracy.
While it is true that controlling the propaganda organs is vital to the Left, it misses an important point. That is, controlling the cable news shows or the major print publications is only useful if you know how to use them. The Left not only has control of the media, but they are experts at using this control. A vital part of that mastery is they are experts at anticipating how their opponents will respond to their media campaigns. They are expert showman who account for every aspect of theater.
For example, they have always known that the so-called conservatives crave the chance to make their case to the public. They know the Right seethes when the Left gets to speak in public unchallenged. This knowledge has allowed them to master the morality play, where they bring on a conservative to make his case, but in reality he is cast into a role that emphasizes the arguments of the Left. For decades, so-called conservatives would go onto lefty shows, only to be pilloried.
If you stop and think about how this works, it is rather amazing. The Left controls the media, but manages to convince their opponents that the path to victory is getting on media platforms, controlled by the Left. That means public debate is always an uphill slog in the rain for anyone opposing them. The Left is so good at this they continue to lure in people, even after decades of setting these media traps. It’s like cats convincing mice that the only way to be a mouse is to hang out by the litter box.
This is not just a natural consequence of controlling the media either. When media people solicit people for interviews or media appearances, their go-to move is to tell the intended victim about their opportunity to reach a different audience. They will say something like, “This is a great opportunity for you to get your message out to a broader audience.” That’s the bait and they always use it because they know it works. The Left has a mastery of media and their monopoly of it.
A good recent example is Richard Spencer turning up on CNN. The producers picked him because they know he is desperate for attention and would agree to anything, as long as it got him on television. He would be happy to play the role of cartoon Nazi in the story about the evil orange racist. Not only that, they also knew it would get them enormous attention from the cuck belt that lives to insulate the Left. Dutifully, the typical dullards scolded CNN for having Spencer on the air.
What CNN did was turn their opponents into their marketing department. First, you get the white nationalists promoting a guy who, let’s face it, has been a disaster for their interests. Then the cucks light up like fire flies at dusk, blinking their disapproval at one another. Some choose to denounce the white nationalists, while others blink about how liberals are giving racists a platform. All of it funnels attention on CNN and their propaganda campaign to declare orange the new white.
It was a remarkable three cushion shot for a network that has no viewers, outside of airports and mental hospitals. It shows that even the worst talents in Progressive media are very good at using their tools. More important, they know how to manipulate their audience and their opponents. Mike Enoch has probably mentioned CNN more times this week than he has in the last five years. They triggered a guy, who is quite media savvy himself, into playing along with their program.
The trick the Left has evolved is to use their media power to tell stories. If it is the choice between the truth and an obvious lie, the public will pick the truth. If it is a choice between the unvarnished truth and a lie wrapped in a heroic tale of moral courage, the public will always side with the latter. Thus mass media is an endless series of morality tales, a Dionysia to reinforce Progressive civic morality. All the actors on the stage are cast in service to the morality tale the Left is pushing.
That’s the real lesson dissidents need to grasp. It’s not that the Left controls the media or that they are expert at using it. It’s not even that they have people like Richard Spencer ready to play whatever role they need, as long as he can get on stage. It’s that the Left maximizes this power by always fighting a moral war. They never let facts and reason become an obstacle to their morality play. It’s always about controlling public morality, as that allows them to control public behavior.
If a genuine alternative is going to rise up, it is going to have to provide an alternative to the current moral framework. In order to that, it must cast the issues in explicitly moral terms. You don’t convert people to a new religion by explaining how their current god is empirically flawed. You offer them a better moral framework, one that allows them to feel as if their self-interest coincides with the natural moral order. That means putting on better morality plays in your own Dionysia.
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