Mass movements always reach a stage where they can break through and become legitimate social forces or they can fizzle out and die. They either take the next step and begin to attract a larger audience or they are a boutique fad. The neo-reaction movement of a decade ago is a good example of the latter. It was important on-line for a while, but then it lost steam and faded away. Its two main idea men have moved onto other things. The alt-right is at that point now.
If a movement is going to outgrow the pot in which it was a seedling, the people in leadership need to regularly reassess. The New Left in the 1960’s went through several such resets, finally becoming an intellectual and cultural movement that swept the major institutions of the country. One of the early re-thinks for successful movements is purging previous failed efforts and failed leaders. The New Left figured out why the old CPUSA guys failed and made sure to avoid the same mistakes.
Last summer the alt-right fell into the trap of Charlottesville and allowed themselves to be aligned with the bogeymen the Left has been using for generations to scare white people away from identity politics. Guilt by association is powerful stuff, because it works in a mass media culture. The result of locking shields with various white nationalist groups on TV was that the alt-right has become tied, in the public mind, to people who have been unstable and unreliable.
The alt-right, if it is going to be anything, is going to have to build its own thing, clearly separate and independent of the old white nationalist guys of the past. It has to stand alone and that means cutting all ties with the guys who like marching around in public pretending to be the freikorps. Whatever arguments can be mustered in their defense, there is no getting around the fact these groups have had half a century to make their case and they have failed miserably at ever turn.
Exclusively racist groups are not the only failures of the past. The paleocons were smart, creative and energetic, but they were outmaneuvered and eventually purged by the political elite. It is hard not to admire guys like Paul Gottfried and Pat Buchanan, who have spent their lives fighting the good fight, but it is also hard not to notice that they failed. Sam Francis was a great thinker and everyone should read him, but there is a reason these guys lost.
The reason they lost is they made the mistake of thinking the other side was reasonable and amenable to their arguments. The paleocons wanted to be in the club, not burn the club down. It was this desire to belong that was used to derail them. Even today, after all that has happened, these old guys still talk like this is just an argument between friends rather than bloodsport. If the alt-right is going to thrive, it has to accept that what comes next is revolution, not reformation.
Another useful lesson from past losers is the chain of causality. For as long as anyone has been alive, right-wing movements have started with politics first, hoping to rally people to sway elections. The result in every case was the effort being hijacked by political opportunists, who quickly set about trading the goals of the cause for entrée to the political class. The Tea Party is the most obvious recent example. It was an authentic grassroots movement that was quickly hijacked.
The one thing about rejecting the losers of the past is it clears the mind so you can objectively examine the winners. The winners of the post-war cultural revolution won for a reason. One reason is they built their politics on top of a cultural movement. The 60’s counterculture started long before the radicals of the 70’s started taking over Democratic politics. In other words, there were lots of people ready to support someone that spoke their language and understood their perspective.
I watched a documentary about the Weather Underground and one of the things that jumped out to me was a statistic. By the middle of the 60’s, Students for a Democratic Society had 100,000 members. The thing is, the group started small or grew quietly, focused more on building membership than activism. Groups like Identity Evropa may seem overly cautious, but the only way they can grow on campus is if the people in charge ignore them. Revolution grows in darkness.
Another valuable lesson from the New Left is they built independent organizations well outside the mainstream. Many of the fads of the era strike us today as being loopy and weird, but they served a valuable purpose. The radicals of the 70’s, who began invading the academy and politics, were born from these counterculture groups. Living outside the Eye of Sauron is even more important today, now that we have a full blown surveillance state.
Related to that last point is something else worth noting. The radicals of the 60’s and 70’s took every shot to establish who was inside and who was outside, especially when dealing with the media. They would charge establishment media a fee to attend their events but grant free access to their guys. They would use insider language in public events, to make sure you knew if you belonged. It was highly effective at attracting and keeping people in the movement.
The alt-right, mostly through serendipity and dumb luck, has a chance to be a legitimate right-wing mass movement. That is not going to happen if they keep blundering into unforced errors. The fiasco of the Traditional Worker’s Party should be a wake up call for the people leading the alt-right. They have to get smarter and they have to stop screwing up. The alt-right needs to get smart, or it will die. That means learning from the winners and the losers.