In the fullness of time, we may look at the sale of the NBA franchise, the Boston Celtics, as the bell that rang at the peak of the financialized economy. The team sold for a record-breaking $6.1 billion to a group led by billionaire William Chisholm, the managing partner of Symphony Technology Group. That firm has nothing to do with music or technology. It is a private equity firm. The deal still must be approved by the league and must go through the usual legal process.
The team is one of the crown jewels of the league, so it makes some sense that it commands the highest value. Since the beginning of the NBA, the Boston Celtics have been something like the New York Yankees—winning numerous titles and featuring some of the game’s greatest players. Wyc Grousbeck, whose family leads the ownership group that bought the team in 2002 for $360 million, made, on average, thirteen percent per year on his investment in the franchise.
By comparison, the Dow Jones Industrial Average rose about six percent a year on average, accounting for several crashes along the way. Median home prices in the United States have increased at about the same rate over that time. Some areas, like the Washington, D.C. area, have seen even larger jumps. Given that official inflation numbers are roughly half that figure, it shows that assets, even common ones like houses and equities, have experienced a steady increase.
Now, a golden rule of life is that a thing is worth what someone will pay for it, but value is supposed to be linked to reality. The value of a business, for example, is tied to the value of its assets, its cash flow, and future profitability. A buyer expects to recoup his investment over a specific period, which means the business either has profits or assets that can be sold for a profit. The Boston Celtics are a business, so does that mean the business is worth $6 billion?
The answer is no, not in the conventional sense. Most sports franchises are break-even businesses, with many losing money. They often have negative cash flow due to player salaries, which means they carry a lot of debt. The NBA is experiencing a sharp downturn in its popularity, with television ratings down 60% from the peak. The Celtics do not own their arena, so they lack that asset to supplement their business. Most likely, the franchise is a money-loser by conventional standards.
Of course, the new owners do not care about the business side. They are billionaires who want to be in the billionaire club. It is as much about status as it is about business, but the business side still matters. They no doubt look at the massive inflation in franchise values and think they will have no trouble flipping this property for a nice profit once they get bored with it. In other words, they assume the asset inflation we have seen since the 1980s will continue.
This makes sense in the context of the current American economic model, the one Donald Trump is determined to replace with a new model. The economy that emerged in the 1980s is based on unlimited, cheap credit money that gets plowed into assets like equities, startups, and frivolous things like modern art and sports franchises. William Chisholm is a billionaire, despite never having invented or built anything, because he is highly skilled in the legerdemain of modern finance.
Another aspect of the new economy explains why certain assets, like sports franchises and some tech sectors, have outperformed houses and stocks. The NBA is financed, in large part, by taxes it levies on every household. These taxes come in the form of cable and television bills. If you have a television service, you are paying for all those games you don’t watch. Channels like ESPN are bundled into the bill, and they are a significant part of it. That money subsidizes the NBA.
If, tomorrow, everyone could simply pay for what they watch, like software as a service, sports channels like ESPN would go bankrupt within a month. Right behind them would be all the sports leagues. The reason? Sports networks would lose about 80% of their revenue. That means ESPN could not spend billions on live sports content, and without that revenue, the leagues would collapse. That $6 billion sale of the Celtics would look like the worst bet in history.
The reason regular people feel so much economic angst, despite the appearance of material prosperity, is that we have reached the end of the line for this model, where costs are socialized but profits are privatized. The NBA is one example where the quality of the product has been disconnected from its financial success. In a true market economy, the owners of the Celtics would struggle to give it away, because the NBA, as an entertainment product, is in steep decline.
If you look closely, you will see this dynamic everywhere. The offset to those cheap products at big-box stores is the collapse of American manufacturing, and the social capital that came with it. The offset to cheap labor via immigration has been stagnant wages and emergency rooms that resemble Tijuana bus stops. The offset to a rising stock market is endless financial insecurity. The hidden costs have accumulated to the point where they can no longer be ignored.
The reason Trump is trying to usher in a new economic model is that the old one, the financialized economy, is running out of places to hide the costs of endless credit creation and the auctioning off of social capital. It is not just that we cannot borrow more money. It is that we cannot continue to socialize the costs of creating more credit money. Just as critically, we can no longer tolerate an oligarchy built on privatizing the profits of this system.
That is why the sale of the Celtics may be the bell ringing at the peak of the massive asset bubble that is the American economy. The absurdity of it should offend even the most zealous believer in the transactional economy. In a country with serious problems that require elite investment, watching rich parasites plow billions into a human flea circus brings revolutionary thoughts to mind. It may be the last grotesque gesture of an economic model that has run its course.
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