Natural Excogitating

There are two strains of thought on this side of the great divide with regards to the behavior of the people in charge. One camp, the dominant camp, thinks there is an organized campaign run by a small group of people. The so-called deep state pulls the levers resulting in the things we see happening in the world. The other camp, the much smaller camp, subscribes to the emergent behavior doctrine. What we see is the result of the hive mind that dominates the managerial class.

By any reasonable standard, the deep state side has the easier claim. Spend a week following the main regime media organs and a pattern emerges. On a Monday, the New York Times, Washington Post, Wall Street Journal and other legacy operations will be running with the same theme. The next day, all of the next tier media operations are running with the Monday theme. By the end of the week, the media narrative has become conventional wisdom, maybe even holy writ.

For example, the midterms are coming up and the uniparty is a little worried that the rubes may be catching on, so they have the media doing their fear, uncertainty and doubt act to wrap up the summer. Here is the Post claiming the red wave nonsense is fading fast. Totally by coincidence, the Times has a similar story. They say it is abortion that is killing Republican chances. Here and here are supporting sources for the same claims made by the big media sites.

The effect of what certainly looks like an orchestrated campaign is supposed to be a collapse of opposition to the regime. Alongside these posts about the dimming Republican hopes in the election are stories about how Glorious Leader has magically made student debt go away. NBC claims that almost half of Latino debt will be wiped away by Glorious Leader. A debt jubilee that targets an important uniparty demographic just when Republican hopes are fading. What a coincidence!

Whether any of this is true is hard to know. It really does not matter if it is true because by next week it will be gospel. Just look at the Russian collusion hoax. Regime media still carries on as if it is obvious that Trump was in league with Putin, who used his super powers to rig the election. He did not rig the 2020 election, which was the cleanest in human history. Only election deniers think otherwise. He rigged the 2016 election, which only QAnon thinks is real.

The point is, spend any time consuming the main media organs of the regime and it certainly looks like it is all coordinated. Add to it the known fact that the activist we call journalist have been caught coordinating their work. Ezra Klein operated a secret group of four hundred far-left activists working in the media. The point was to coordinate their activism across many platforms. This is the sort of thing that supports the deep state idea, but also the claims about its nature.

The thing is though, there is little evidence that spooks from the wilderness of mirrors are behind these operations. When people hear the phrase “deep state” they think of men in stuffed chairs discussing how best to hide the alien space craft that just landed in the desert. The deep state rigged the food pyramid so normal men are filled with soy and therefore easy to manipulate. The deep state is not paranoid weirdos working in the media, sharing the hive mind.

That is the argument against the deep state and for the hive mind. That really is the nut of the emergent behavior argument. Fill a room with people who line their clothes with aluminum foil and very weird things will emerge. The people who work in the media believe completely in the deep state argument. They just think it is run by guys name Prescott and Pemberton. They are raising a secret invisible Hitler army to implement the final final solution.

The further you go up the system, the cultural and ideological diversity thins to the point where it becomes a hive mind. In the media, you cannot survive unless you support the latest things. The selection pressure is for compliance. A process operates across the high ground of the empire. Walk into the C-suites of a large company and it is power skirts, soy faces and a unified commitment to the latest thing. Woke capital emerged from within capital. It was not imposed on it.

The appearance of coordination is the result of a shared set of beliefs by the people who run the important bits of the empire. If tomorrow they suddenly converted to Islam, their women would be wearing head coverings and the men sporting beards. They would carry on as if they had been Islamic since forever. Anyone asking about the sudden conversion to Islam would be called a blasphemer. The New York Times style guide would be relabeled the sharia style guide.

We got a real world test of this claim in February. Russian tanks crossed into the Donbas and instantly every talk head on television was sporting a Ukraine lapel pin and chanting “Keev” like they had a novel form of Tourette’s. It was as if someone updated their firmware overnight. In a way, this is what happened. Everyone was suddenly imitating the others in the hive. It was not a conscious act. There was no discussion or dissent from the program. It was the latest thing.

Just consider what is happening with the Covid vaccine. When Trump announced the program, the hive condemned it as orange poison. Trump exits and suddenly the hive claims the vaccine the universal elixir. They literally spent two years forcing people to take the shot. Now that it is clear it was a fraud from the start and is causing serious health problems, they are pivoted back to blaming Trump. The hive now believes the vaccine debacle was caused by the Trump conspiracy.

When you see these people swinging wildly from one invented reality to the next, it is hard to see the hand of Pemberton and Prescott. Instead, it looks like a murmuring of starlings, rushing in and out of the trees. What controls them is the undefinable, but omnipresent hive mind. They believe the same things, so they react the same way to events, even events they create. The Covid mania makes much more sense when you think of it as a manifestation of a shared reality.

Of course, both sides of this debate can be right. Our ruling class is largely controlled by a shared reality, a new secular religion, but elements inside the hive scheme to manipulate events to their advantage. Here we have Google blithely admitting to running a psychological warfare campaign on the people of Europe. Clearly, the people inside Google excogitating this scheme know what they are doing. On the other hand, they think this is perfectly normal. It is their nature.

This is why it is probably not good to go all in on the deep state or the emergent behavior explanation for what we are seeing. Both are correct to a point but fail to explain the whole. Instead, it is best to think of the people in charge as members of a religious cult and part of that cult is a hatred of normal people. The religion of the Cloud People naturally leads to coordinated efforts to harm the Dirt People. They do this because they have to. It is their nature.


If you like my work and wish to kick in a few bucks, you can buy me a beer. You can sign up for a SubscribeStar subscription and get some extra content. You can donate via PayPal. My crypto addresses are here for those who prefer that option. You can send gold bars to: Z Media LLC P.O. Box 432 Cockeysville, MD 21030-0432. Thank you for your support!


Promotions: We have a new addition to the list. Havamal Soap Works is the maker of natural, handmade soap and bath products. If you are looking to reduce the volume of man-made chemicals in your life, all-natural personal products are a good start. If you use this link you get 15% off of your purchase.

The good folks at Alaska Chaga are offering a ten percent discount to readers of this site. You just click on the this link and they take care of the rest. About a year ago they sent me some of their stuff. Up until that point, I had never heard of chaga, but I gave a try and it is very good. It is a tea, but it has a mild flavor. It’s autumn here in Lagos, so it is my daily beverage now.

Minter & Richter Designs makes high-quality, hand-made by one guy in Boston, titanium wedding rings for men and women and they are now offering readers a fifteen percent discount on purchases if you use this link. If you are headed to Boston, they are also offering my readers 20% off their 5-star rated Airbnb.  Just email them directly to book at sales@minterandrichterdesigns.com.


The Great Hoax

Notes: The Monday Taki post is up. This week it is a review of sorts of a book titillating the usual suspects. Sunday Thoughts is mostly about the various angles to the FBI raid on Trump’s villa last week. SubscribeStar users can find it here and Substack users can find it here.


When it comes time to write the obituary for Western civilization, the focus will not be on the forces of destruction, but the forces of distraction. These are the people who peddle utopian alternatives to the present, thus preventing a real opposition forming up to defend the West from its attackers. The West is not being destroyed by malevolent forces like Wokism, antiwhite radicalism and the concentration of wealth in alien hands, but by the forces preventing an organized resistance.

One of the primary examples of this is libertarianism. The real trick of this evil ideology is that it convinces the victim that he is responding with pure reason to the irrationalism of the rats gnawing away at civilization. In reality he is indulging in fantasy, every bit as ridiculous as left-wing utopianism. The difference is that Marx imagined a world where man was freed from his nature through cooperation, while Murray Rothbard dreamed of you being free from your community.

Libertarianism convinces the victim that cooperation is evil, so he not only eschews any sort of organized resistance, but he also works to prevent it. It is this last bit that allowed it to infiltrate conservatism and turn it into a cat’s paw. Twentieth century conservatism became the great defender of Progressive dominance, undermining any resistance in the name of individual liberty. The result is that otherwise good people volunteer to hang alone rather than hang together.

The true nature of the cult of libertarianism is clear in this review of the most recent Thomas Piketty book, A Brief History of Equality. The author of the review does not beat around the bush attacking Piketty’s ideas. Instead, he warns that it could persuade people to organize against the forces destroying their society. In other words, the crime here is not in being wrong about economics. The crime is in being wrong about politics by advocating against the status quo.

As is custom when critiquing libertarianism, it needs to be pointed out that the author’s revealed preference is for something other than libertarianism. He has steadfastly avoided the dreaded private sector, choosing a life in government, the academy and think tanks. One of things you will never find in the dreaded private sector is a genuine libertarian, because people who work understand that society is not possible without organization and someone enforcing the rules.

Putting that aside, the absurdity of libertarianism is that it starts by agreeing with Marx on human organization. Marx believed that what defined the human condition and drove the flow of history was economic relations. The human condition is defined by man’s economic relations with other men. This is not only the starting point for both Marxism and libertarianism, but the end point as well. Both seek the perfection of human relations through economics.

Of course, Marx was wrong about the nature of man. Humans are not defined by their economic relationships with other men. The glue that holds people together is blood, their shared ancestry. The things that define a people are not the product of economic relations but the product of their shared struggle as a people. Culture is the answer to the central question of human organization. “Who are we?” is answered by the traditions, customs and history of the people.

Put another way, culture is the shared labor of the people. It is not just the product of their current labor. Culture is the preservation and improvement of their ancestor’s labor in order top pass it to the next generation. Culture is the shared accretive product of generations of people. That is what defines a people and the individual, not the trading of goods between people. The Marxist and libertarians strip man of his humanity by reducing him to his transactions.

The Marxists and libertarians share something else. Both are a response to the individualism of John Locke. If God holds dominion over the world because he created it, and man was made in God’s image, then it naturally flows that man holds dominion over that which he created. You own you and everything you make because who you are is the product of your labor. This is the bedrock of Western liberalism. We are naturally free because we own ourselves.

Marx saw capitalist economic relations as the source of exploitation, which he defined as men compelled to labor for others. Contrary to popular legend, Marx was not opposed to capitalism, a term he popularized. He saw capitalism as a necessary transition phase to socialism. Eventually, the number of people controlling capital, thus compelling labor, would shrink to the point where people would overthrow them and restore their rights to their own labor.

Libertarianism makes a similar argument. Instead of the holders of capital compelling labor, it is the state. You will note they always avoid discussing who actually owns the state, but instead focus on how the state compels your labor. They tax your labor and force you to so that which you otherwise not do. It is only when the state is eliminated will you be free, because then you will once again own your labor. They land in the same utopia as the Marxist, just by a different road.

It is not hard to see why libertarians despise culture as much as the enemies of Western civilization despise it. Culture defines who decides. The culture of a people defines who makes the final decisions. The answer is always confined to people who are of the people. How those people are selected and by what right they make their decisions on behalf of the people is within that context. Both Marxists and libertarians hate this idea and always oppose it.

This is the great trick of liberal utopianism. One side explicitly seeks to obliterate natural human relations in order to reach the promised land. The alleged opponent implicitly seeks to obliterate natural human relations but claims to be a defense of those natural relations, which they define as pretty much the same as their opponent’s vision of man in his blessed utopia. In both cases, the goal is a world of pure self-ownership in which man has no debt to anyone but himself.

Whenever the final accounting of Western civilization is done, libertarianism will go down as the greatest hoax in human history. In the name of individual liberty, it commands the followers to build the gas chambers used by their alleged opponents to snuff out the defenders of Western culture. Without out that culture, what is left is a deracinated mass of individuals enslaved to the great ideological state, drugged by cheap consumer goods to avoid contemplating the banality of life.


If you like my work and wish to kick in a few bucks, you can buy me a beer. You can sign up for a SubscribeStar subscription and get some extra content. You can donate via PayPal. My crypto addresses are here for those who prefer that option. You can send gold bars to: Z Media LLC P.O. Box 432 Cockeysville, MD 21030-0432. Thank you for your support!


Promotions: We have a new addition to the list. Havamal Soap Works is the maker of natural, handmade soap and bath products. If you are looking to reduce the volume of man-made chemicals in your life, all-natural personal products are a good start. If you use this link you get 15% off of your purchase.

The good folks at Alaska Chaga are offering a ten percent discount to readers of this site. You just click on the this link and they take care of the rest. About a year ago they sent me some of their stuff. Up until that point, I had never heard of chaga, but I gave a try and it is very good. It is a tea, but it has a mild flavor. It’s autumn here in Lagos, so it is my daily beverage now.

Minter & Richter Designs makes high-quality, hand-made by one guy in Boston, titanium wedding rings for men and women and they are now offering readers a fifteen percent discount on purchases if you use this link. If you are headed to Boston, they are also offering my readers 20% off their 5-star rated Airbnb.  Just email them directly to book at sales@minterandrichterdesigns.com.


The Death Of Twitter

Note: My Taki post is on different topic from today’s post. Sunday Thoughts is up behind the green door. It is also on Substack for paying members there. Going forward, I will post the pay-per-view material on both sites. Some people prefer Substack and other people prefer Subscribestar. There was also a rare Saturday post, which was going to be a Taki post but I changed my mind.


The Elon Musk versus Twitter drama is now heading to the litigation phase, as Musk has decided to pull out of the purchase agreement. The usual idiots have taken to social media to offer their hot takes on the issue. Critics of Musk think he made the great blunder they have been predicting. The far-left thinks this is a victory, when in fact it is the death knell for the platform. It is this fact that led Musk to pull out of the deal and take the issue into the litigation phase.

The basics of the dispute are simple. Twitter claims Musk is the breaching party and they intend to force him to abide by the agreement. They argue that they have given him everything he has asked. That means they will go into a Delaware court and ask a judge to compel compliance. Musk will tell the same court that Twitter is in breach of contract for falling to disclose information about their user base, which they are required to do as part of the sale.

No one really knows if the court can actually force Musk to go through with the purchase agreement and buy Twitter. In contract disputes, courts rarely compel one party to perform against their will. Instead, a monetary judgment is levied against the breaching party. In most cases, a settlement is reached before the court has a chance to decide the issue. In contract cases, litigation is a part of the process of negotiating the final settlement of the dispute.

In most contracts, especially complex ones like this, there is a liquidating damages clause that spells out the cost of breaking the agreement. In this particular case, we know there is a liquidating damages clause. Both parties agreed to a billion dollar fee if they break the agreement. There are conditions and the interpretation of those conditions will be part of the litigation. Musk has not offered to pay the billion and Twitter is not asking to be paid the billion so far.

All of this will make for good drama, but it obscures the fact that Twitter is a dead man walking, regardless of the outcome. That reality was made clear when Twitter agreed to the Musk offer. They were under no obligation to accept his offer. The board could have refused the deal. Management initially tried to add a poison pill in order to make it difficult for Musk to buy shares but relented after consulting with the board and the largest shareholders. They wanted this deal.

Musk said he made his best and final offer. He was a large share holder and had access to their public filings but also access to their management. In other words, he knew the peak value of the company and made a premium offer. Twitter had been saying their target price was $70 per share, but they quickly accepted the offer from Musk at $54 per share. In other words, everyone concerned knew that the $54 price was the best Twitter would ever get from anyone.

For its part, the market never bought the $70 claim or the $54 offer. The stock ticked up on news of the offer, but then traded down to below its prior level as news of the agreement got into the public domain. The day before Musk cancelled the deal, you could buy shared of Twitter at 60% of what Musk agreed to pay. The fact that no one was doing this says that insiders smelled problems. They knew Musk would never follow through on the $54 offer.

One reason for the skepticism is that Twitter does not make money and is unlikely to ever make money. The platform is useless for advertising so its only source of income is selling user data. There are plenty of players in that market. The big fish are Google and Apple, who control the mobile market. Since most Twitter users operate on their mobile device, Twitter data is mostly phone data. In reality, Twitter is just a derivative data stream that is rooted in the mobile data streams.

The bigger issue for Twitter and all social media is the barrier to entry has collapsed and disaggregation is upon us. Gab has proven this. They not only have a stable platform that is better than Twitter, but it was done on a shoestring by one committed guy, in the face of massive resistance by the usual suspects. The future is bespoke platforms of like-minded users. People are looking to be free from the blue-check harpies who have ruined the large social media platforms.

Those who have been on-line since the early days saw this coming. It is part of a natural cycle on-line. The first bulletin boards were big central places. They gave way to small places of like-minded people. Usenet splintered into a million sub-channels once it was possible to do so. The first message board communities were much like the big social media sites, but then over-zealous mods ruined them and the sites splintered into a million small communities.

This is why Twitter remains eager to sell to Musk. They have an inside view of what is happening and they know his offer is the best offer. In fact, they know half his offer is the best offer, which is why they will seek to cut a deal. Twitter is basically worthless as they own little in the way of unique infrastructure and their core product is now a commodity anyone can create. Their main offer is access to emotionally unstable people who want to lecture the rest of us.

Elon Musk may be a monorail salesman, but he is an extremely talented one who has worked the most sophisticated marks in the world. He is also the richest man on earth which means he owns the best legal talent on earth. He did not choose to enter the litigation phase because it is a sure loser. He understands that Twitter will have to disclose things in court that they would prefer to keep private. The fact that he is boasting about this on Twitter is a clue to his thinking.

Many assume this is just a way for Musk to lower the price, but he may be using this phase to bleed the company into bankruptcy. His people looked at the user data and probably saw that Twitter is past its peak. Like centralized internet platforms before it, Twitter is about to die from a thousand cuts. If anyone can put up a similar site for people of the same mind, then what is the point of Twitter? Musk can wait out the answer to that question in a Delaware court.

The fact is, Twitter should never have existed in the first place. It was just a novel implementation of the same old idea that has been with us since the dawn of the internet age. The dream of the virtual agora where the demos can debate the issues of the day and find a consensus has been tried many times. In every case, the demos discovered they did not like it and moved back into their own private warrens and subcultures to be free of the masses.

Familiarity breeds contempt and what the big socials have done is make everyone familiar with everyone else. The solution is what was there all along. The various communities build fences between themselves and the others. That way they do not have to be reminded of their unpleasantness. They can also pretend that those people on the other side are good people who mean well. Good fences not only make good neighbors they make human society possible.

This is why Twitter and the other big socials are doomed. Twitter is the most ridiculous and silly, so it will be the first to go. Facebook sees the writing on the wall, which is why they are betting on their virtual realty scheme. Sites like Instagram are just public bulletin boards that offer little interaction, so maybe they stagger on, but the days of big social media platforms are ending. The looming death of Twitter is just the first big step into the inevitable demise of the concept.


If you like my work and wish to kick in a few bucks, you can buy me a beer. You can sign up for a SubscribeStar subscription and get some extra content. You can donate via PayPal. My crypto addresses are here for those who prefer that option. You can send gold bars to: Z Media LLC P.O. Box 432 Cockeysville, MD 21030-0432. Thank you for your support!


Promotions: We have a new addition to the list. Havamal Soap Works is the maker of natural, handmade soap and bath products. If you are looking to reduce the volume of man-made chemicals in your life, all-natural personal products are a good start. If you use this link you get 15% off of your purchase.

The good folks at Alaska Chaga are offering a ten percent discount to readers of this site. You just click on the this link and they take care of the rest. About a year ago they sent me some of their stuff. Up until that point, I had never heard of chaga, but I gave a try and it is very good. It is a tea, but it has a mild flavor. It’s autumn here in Lagos, so it is my daily beverage now.

Minter & Richter Designs makes high-quality, hand-made by one guy in Boston, titanium wedding rings for men and women and they are now offering readers a fifteen percent discount on purchases if you use this link. If you are headed to Boston, they are also offering my readers 20% off their 5-star rated Airbnb.  Just email them directly to book at sales@minterandrichterdesigns.com.


AFPAC III

Note: The normal Taki post is up. This week it is not tied into the Monday post here, but rather to a special post over at American Greatness. I read and reviewed Paul Gottfried’s latest book, Antifascism: The Course of a Crusade. If you can drop a positive comment over there, that would be good. Fair warning, the comment section there is a full SD below what you get here. I also have some notes about my trip here.


Conferences are an American past time. We have conferences for serious things like business issues and community topics. We also have conferences for less serious issues like politics, social issues, academics, books and hobbies. The conference industry is big business in America. There are people who make their living organizing the details of conferences. Every decent sized venue has people dedicated to managing and directing conferences.

You can rank these things by their production values. The more important the event the better the production values. The well supported operations can hire good people and a first-class facility for the conference. At the other end, the conference is put on by volunteers who have a passion for the topic. They rent a ballroom at one of the hotels near the airport and hope to get enough attendees to cover the cost. In the end it is just people with the same hobby in a room having hotel food.

AFPAC III was near the top-end of the conference spectrum. It was not at the level of CPAC or global corporate events, but it was just below. There was well over one thousand people in attendance. The facility could hold a few hundred more, but beyond that this event will be moving into the big-boy size facilities. To give some perspective, if you were in the back of the room, you needed the giant video screens to follow the speeches as you could not see the speaker.

That is the other thing you see at the higher end of these things. There was a stage with the podium, in the middle and two massive video screens. The room is setup with a first-rate sound system that lets the people in the back hear the speech, without the people in the front going deaf. The video screens had the graphics and video shorts you see at these things to keep people excited between speeches. Again, it was not at the CPAC level, but they can feel the breath of AFPAC on their neck.

Therein the lies the second observation about AFPAC that is important. There is something happening here. CPAC gets all the beautiful people in their finest to tell one another everything if going to be okay. AFPAC draws the Dirt People in their finest, who know everything is not going to be okay. CPAC only lacks the smell of fresh cut flowers to feel like a well attended funeral for a rich man. AFPAC has the smell of revolution in the air and the energy that comes with it.

The energy is the third thing worth noting. On a personal note, I have been to a lot of conferences for all sorts of things. I have never felt like I was in the middle of an electrical storm until AFPAC. Most of that is due to the youth of the audience, but even the geezers were ready to spit on their hands and hoist the black flag. Rock concerts are not this fired up. If you are showing a bit of gray in the beard and want to feel good about the future, attend AFPAC IV.

The show itself was much better than you normally get at these things. The speakers know they are standing in front of a young crowd hungry for red meat. A Catholic priest opened the show with a prayer, then Nick gave the crowd a short talk, which was the signal to strap in and enjoy the ride. Marjorie Taylor Green spoke first. She is a fountain of political bumper sticker quotes. That is politics today. Then it was a run of famous live streamers with a few other politicians mixed in.

The speaker list and its arrangement are where you see the growing pains for AFPAC as it was a bit too much red meat. Pols are always going to be a fountain of applause lines as that is their business. Live streamers are not the sort of people used to organizing a speech around a topic or set of themes. As a result, they fall back on the zingers and conversational style they do on their show. The effect is something like a motivational seminar rather than a political conference.

In future events, they would be wise to bound this with two professional speakers who know how to deliver a speech that people remember the next day. The big boys will have a speaker open with a speech that gets the audience thinking, then a series of speakers to pump up the crowd. The next to last speaker is the closed parenthesis to the first speaker. The star, in this case Nick Fuentes, comes out to close the show with a speech that binds the energy with the message.

The same can be said for the security, which was done by lots of young men volunteering for the job. Like the speeches, they had tons of energy, but not the structure people come to expect at an event this size. They got the job done by being wildly overzealous, not terribly efficient. In the future, a professional team to manage the young men would be wise. It is not that they did not get the job done. It is that they missed a chance to impress with it.

The final criticism is that it went too late. The event started with a cocktail hour where the special guests mingled with about two hundred attendees. Inevitably, these go on too long, which was the case here. Then it took too long to get a thousand people seated, so the first speech started at 8:00 PM. Of course, in a room pulsing with energy, the speeches went on longer than scheduled. By the time Fuentes closed the show it was pushing 1:00 AM and the crowd was running low on energy.

Again, this is the bucket of great problems to have if you are the organizers. It is easy to remedy going forward and offers something new in the future. They should probably have a VIP dinner on Friday night for three hundred people. They meet the guests and get a dinner speech from Nick. The next day is a full day event with breaks to let people rest up, socialize and all that stuff. It should build up to the evening portion that gets everyone pumped up to conquer the world.

Of course, that is only possible if the numbers grow and that does not seem like a problem, given what has happened thus far. AFPAC I was a small affair held in the third-rate motel in Northern Virginia. Maybe 150 people were in attendance. To go from that to ten times the crowd at a major facility is special. That is the right word for what is happening with this youth movement. It is not without some challenges and it will hit some bumps along the way, but something special is happening.

That is the question that I had as I packed up for home. I chatted with many young people and I have some knowledge of the people organizing it. I have followed Nick’s career since I met him four years ago. Right now, this is just a thing that is happening, but no one can define. That has its benefits, but it comes with risk. At some point soon it has to be more than just a lot of young guys looking for something that welcomes them as young men in a world hostile to young men.

In the near future, this thing will need a superstructure of ideas to hold it together once the blows start coming from the establishment. The blows will not be name calling from the simpleton army of the SPLC. One day soon, senior Republicans will be told by their handlers to denounce this movement and its leaders. It has to have the strength to withstand that sort of assault and answer back. That comes from having a superstructure of ideas and objectives.

That has always been the problem with populist politics in America. It has the numbers and the energy, but it always lacks a positive message. People will sacrifice for only so long in opposition. Eventually, they cut deals in their mind to accommodate that which they oppose in order to get on with their life. On the other hand, people will sacrifice their lives for a dream, a dream for their children. Populism tends to live in mere opposition, so it tends to fade.

That is the unique opportunity of AFPAC and the movement it represents. Nick Fuentes comes in for a lot of criticism, but he is smart and committed. He is not the same man he was when I met him. He possesses a self-awareness you rarely see in anyone that gets famous in politics. It is extra-rare in outsider politics. Being the big fish in the small pond tends to make people feel like gods. They wake up every morning wondering who has been talking about them since they went to bed.

Fuentes, in contrast, is thinking much bigger than being the big fish in a small pond and he knows he is a big fish in a small pond. He also knows he will not be allowed in the big pond, so he is committed to building a bigger pond. If Pat Buchanan and the paleos had possessed this degree of self-awareness and realism, we might not be in the situation where we have to hope the youth will solve the problems left to them by their parents and grandparents.

A sign that these guys have the right stuff to build a genuine opposition is something Fuentes did in his speech. He gave a moving tribute to Jared Taylor that was heartfelt and sincere. Fuentes is loyal and you could see that in his tribute to Taylor. This is a young man with a code. He sticks by those who stick by him. That is not always good in politics, but that is the problem with our politics. No one in it has code. We are ruled by sociopaths, not men with a code. We need more men with code.


If you like my work and wish to kick in a few bucks, you can buy me a beer. You can sign up for a SubscribeStar subscription and get some extra content. You can donate via PayPal. My crypto addresses are here for those who prefer that option. You can send gold bars to: Z Media LLC P.O. Box 432 Cockeysville, MD 21030-0432. Thank you for your support!


Promotions: We have a new addition to the list. Havamal Soap Works is the maker of natural, handmade soap and bath products. If you are looking to reduce the volume of man-made chemicals in your life, all-natural personal products are a good start. If you use this link you get 15% off of your purchase.

The good folks at Alaska Chaga are offering a ten percent discount to readers of this site. You just click on the this link and they take care of the rest. About a year ago they sent me some of their stuff. Up until that point, I had never heard of chaga, but I gave a try and it is very good. It is a tea, but it has a mild flavor. It’s autumn here in Lagos, so it is my daily beverage now.

Minter & Richter Designs makes high-quality, hand-made by one guy in Boston, titanium wedding rings for men and women and they are now offering readers a fifteen percent discount on purchases if you use this link. If you are headed to Boston, they are also offering my readers 20% off their 5-star rated Airbnb.  Just email them directly to book at sales@minterandrichterdesigns.com.


Crypto Debate

Today at 3:00 PM I will be debating cryptocurrencies with Kart Thorburn. He is the house cryptocurrency enthusiast for Counter Currents. The topic is whether crypto can threaten the hegemony of the dollar and fiat currency in general. My position is that cryptocurrency can be useful to dissidents on the margins, but it will never be a threat to legal tender, regardless of who holds power

The replay is here: https://dlive.tv/p/nixjeelvy+9HRrOkXGg

Tomorrow I’ll post the mp3.

I had a good time and I was not too unpleasant about it.

Lessons In Identity

One of the reasons conservatives preach against identity politics is they believe it contradicts republican virtue. In a republic, people are supposed to be supremely loyal to the institutions of the republic. The men that hold office are not what matters, but rather, the office itself. You are supposed to respect the office, even if the man in the office is not respectable. This is why preventing low character people from holding office is important, as it diminishes the respect for the office.

Identity politics, in the conservative formulation, is tribalism and that means the tribe comes before everything else. A person who puts his tribe ahead of all else will sacrifice the office he holds or the political system itself, if it is good for his tribe. This is why conservatives moan about identity politics. They think it is un-American. They are not entirely wrong on this point. This is clear with the Jonathan Pollard case. His primary loyalty is to his people, so he spied for Israel.

For obvious reasons, conservatives will never use a case like this when moaning about the dangers of identity politics. Instead, they direct their anger at the white people who have been supporting them for decades but getting ruined as a result. Alternatively, they will gently chastise the Left for firing-up the blacks with fantastical claims about supernatural racism. They are not directing their wrath at the blacks, of course, but at the white people they say are responsible for it.

The Pollard case, however, is an excellent example of identity politics, both the positive and negative manifestations. Pollard claims that “If you’re outside Israel, then you live in a society in which you are basically considered unreliable.” This is a version of, “if they are going to call you a Nazi, you may as well be a Nazi.” In other words, Pollard believes Jews have no choice but to be unreliable and subversive in their hosts countries, because that is the role carved out for them.

This is a great example of negative identity. Pollard thinks all diaspora Jews are defined in their opposition to their host population. This means a big part of who they are is controlled by exogenous forces. If they are in Asia, then their anti-Asian attitudes will come to define them, but if they are in America, it is un-Americanisms. Pollard is defining diaspora Judaism in the same way Woody Allen defined it in the movie Zelig, in which the main character was nothing more than a chameleon.

On the other hand, Pollard points out that to be a Jew is to first and foremost have a loyalty to the tribe and to Israel. In fact, it is this loyalty to Israel that defines the Jew wherever he may find himself. This is a positive identity. Loyalty to Israel and maintaining the cultural habits of the Jewish people, no matter the environment, is what defines the Jewish person. If all the non-Jews died tomorrow and there were only Jews left on the planet, this would still control Jewish identity.

This duality to identity points out something important. If all non-Jews did die off, then that positive Jewish identity would quickly weaken. After all, loyalty to Israel would not mean much when there is no longer a threat to Israel or the Jewish people. Without some comparison and competition, this identity would grow weak. As those familiar with the Hebrew Bible know, the great threat to Israel was always internal. Those secondary identities are what come to dominate in such a condition.

On the other side of the coin, a strong identity turns negative when the group is surrounded by an alien identity. For example, Pollard’s casual assumption that Jews must be seen as unreliable by host populations. Therefore, being a good Jew means working to undermine the host population. What he is suggesting, at least in the case of Jews, is that being a minority population is unhealthy. A minority group with a strong group identity will inevitably become self-destructive.

This duality of group identity is why Europe, despite massive efforts to the contrary, maintains national identity. Net out the tens of millions of alien immigrants and the majority of native people are strong nationalist. The reason for this is Europeans are close enough to one another to notice the differences. There is plenty of competition between European people to maintain the group identity. It is why immigration is important to the European project. It dilutes nationalism.

In North America, identity in the form of nationalism never gained a strong purpose until the 20th century and that was largely artificial. What it means to be American was never a topic of conversation until the 20th century, because it never needed to be. Your local identity was much more important. Even racial identity was never strong, because blacks were small in number and never a real threat. This is why white identity never developed in North America. Non-whites were never competition.

All of this is quickly changing. The invasion from the south will intensify nationalist identity in Europe to the point where whites preaching against it will be laughed off the stage by white Europeans. The weakening of the European consensus is clear when you look at what is happening in ruling class politics. Here and there the view of immigrants and their role in Europe is changing. Denmark and France are two recent examples of where the consensus is starting to shift toward nationalism.

In America, the white population is so beaten down by decades of anti-white agitation that the recovery is much slower. Whites have been conditioned to never take any side, especially their own, but that is changing. The latent sense of identity is flowing into proxy issues like populism and gun ownership. These issues lack an explicit white identity, but they have a strong implicit one. They are white identity with training wheels and in time these will become more explicitly white issues.

The truth is like a body. No matter how well you try to hide it, it eventually turns up, usually at an unexpected time. Ethnic and racial identity are truths of the human condition, so they can never be forgotten, no matter how well buried. That is the truth of the Pollard case now floating to the surface. Identity is about trust. A people can only trust their own people. As racial and ethnic distance grows, the trust declines, which is why peaceful separation is the natural order of mankind.


A new year brings new changes. The same is true for this site as we adjust to the reality of managerial authoritarianism. That means embracing crypto for when the inevitable happens and the traditional outlets are closed. Now more than ever it is important to support the voices that support you. Five bucks a month is not a lot to ask. If you prefer other ways of donating, look at the donate page. Thank you.


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The good folks at Alaska Chaga are offering a ten percent discount to readers of this site. You just click on the this link and they take care of the rest. About a year ago they sent me some of their stuff. Up until that point, I had never heard of chaga, but I gave a try and it is very good. It is a tea, but it has a mild flavor. It’s autumn here in Lagos, so it is my daily beverage now.

Minter & Richter Designs makes high-quality, hand-made by one guy in Boston, titanium wedding rings for men and women and they are now offering readers a fifteen percent discount on purchases if you use this link.   If you are headed to Boston, they are also offering my readers 20% off their 5-star rated Airbnb.  Just email them directly to book at sales@minterandrichterdesigns.com.


The Big Lie

The expression “the big lie” gets tossed around a lot in modern times, usually defined as the means with which the Nazis fooled the people. In reality, the expression was coined by the most significant man in history to explain how the people who tried to prevent the catastrophe of the Great War ended up being blamed for it. The big lie is a falsehood so big that no one would think it possible to state such a lie. In other words, it is believed because it is so outlandish it must be true.

One of the many ironies of this age is that the people the most significant man in history accused of employing the “the big lie” have spent generations since that time redefining it to mean Nazi propaganda. In popular culture, the Left will apply the expression to some inconvenient facts pointed out by their many enemies. They claim a famous propaganda minister associated with the most significant man in history is the guy who coined the expression to describe his own efforts.

That is the real trick of “the big lie” that gets missed. The audaciousness of it distracts the attention of people. Instead of focusing on the facts of something happening in society, their eye moves to some other related thing. It’s no different than how a magician uses distraction to get the audience looking one way while he some other sleight of hand. Even though you know he does not possess magical powers, you are amazed nonetheless.

We see this in how the term “fascist” is used in this age. The Left in the West has always accused their enemies of being fascists, even when there were no actual fascists vying for political power. For a period, fascists and communist were locked in a bitter struggle for the soul of socialism, so it makes sense. In America is never made much sense, as we never had fascists or a communist party of note, but for the Left everywhere, it is always monkey see, monkey do.

Even so, through the Cold War, a popular way to make sport of the Left in America was to mock their absurd use of the word “fascist.” It was only the hardcore cranks who used the term, so even the conventional Left would mock them for it. The left-wing crazy was the guy making his own clothes and growling his own food, so he was not a prisoner of the fascists running society. The joke relied on the fact that America was a bourgeois society, so we did not have fascists or communists.

Of course, the term is everywhere now, as the rulers and their loyalists wage jihad against our ancient liberties. The excuse for their excess is they are fighting fascists, so it is okay. They have internalized their mythology about themselves and the world around them to such a degree they really think Donald Trump was some sort of fascist dictator plotting to seize power. They are sure that the peaceful protest at the Capitol was their version of the Reichstag fire.

This is the modern version of “the big lie.” Look around at what is happening and it is as close as any western society has come to fascism in 80 years. The people stripping the rights of Americans are not government employees, but corporate powers. The vitriol from the politicians may be the signal to act, but the people trying to destroy Trump and his supporters are corporate actors, not the state. Corporatism is a foundation stone of fascism and that is what is usurping the authority of our system now.

In other words, the big lie here is that the people allegedly under assault are the people wielding power. That is a lie so big that no one would believe that someone “could have the impudence to distort the truth so infamously.” The people with a monopoly of power are crying out in agony as they crush their enemies. Their claims to be on defense are a lie to distract from the fact they have assumed total power. Amazon can offer murder for hire to prime members and no one can stop them.

This is the “the big lie” in neon. The people who are engaging in a modern version of fascism are claiming to be the great enemies of fascism. This leaves the genuine opponents of genuine fascism without a language they can use. Calling what is happening Marxism is so stupid only the dullards accept it. The communist would not have allowed the tech giants off the leash. They would not have been slavishly in support of the financialization of the economy.

Another part of this big lie is that over time the fans of the most significant man in history have accepted the premise of the big lie as their big truth. That is, fascism exclusively means opposition to nonwhites. The result is we have the self-proclaimed fascists reinforcing the premise put forward by the actual fascists that they cannot possible be fascists, because they are not white. In this version of the big lie, the fascists have created an enemy and put him to service in their cause.

The thing with a lie, big or small, is it is like trying to conceal a body. Like a body after a murder, no matter how well you hide the truth, no matter how many layers of lies you throw on it, its absence is noticed. This is the problem facing our new fascist overlords as they scramble to consolidate their power. Whatever this new system is, people know it is not democracy or constitutional government. No amount of lying can change that realty and eventually, there will be a word for it.


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The good folks at Alaska Chaga are offering a ten percent discount to readers of this site. You just click on the this link and they take care of the rest. About a year ago they sent me some of their stuff. Up until that point, I had never heard of chaga, but I gave a try and it is very good. It is a tea, but it has a mild flavor. It’s autumn here in Lagos, so it is my daily beverage now.

Minter & Richter Designs makes high-quality, hand-made by one guy in Boston, titanium wedding rings for men and women and they are now offering readers a fifteen percent discount on purchases if you use this link.   If you are headed to Boston, they are also offering my readers 20% off their 5-star rated Airbnb.  Just email them directly to book at sales@minterandrichterdesigns.com.


For sites like this to exist, it requires people like you chipping in a few bucks a month to keep the lights on and the people fed. It turns out that you can’t live on clicks and compliments. Five bucks a month is not a lot to ask. If you don’t want to commit to a subscription, make a one time donation. Or, you can send money to: Z Media LLC P.O. Box 432 Cockeysville, MD 21030-0432. You can also use PayPal to send a few bucks, rather than have that latte.

Fighting Reality

From time to time it is useful to pick up the spyglasses and take a look at some of the smaller gatherings on the other side of the great divide. The establishment Left is easy to see, as it takes up so much space and makes so much noise. The same is true to a lesser extent with the professional Right. The smaller subcultures are not as easy to see, but they can be more useful in understanding the nature of the divide and why there is a great divide in the first place.

This conversation between someone calling himself Brendan O’Neil and someone calling himself Bret Weinstein is a good example. It appears this is a regular show hosted by Weinstein, where he invites on guests of “diverse opinion” to discuss issues he thinks are important. The topic of this show, according to the copy, was what he calls the woke war on the Enlightenment. Not much was revealed in that regard, but it is useful in understanding why there is a dissident right.

Now, Brendan O’Neil bills himself as a man of the Left. He is the editor of something called Spiked, which is the successor of something called Living Marxism, the journal of the Revolutionary Communist Party. According to his Wikipedia page, he is a former Trotskyist and communist, but now he self identifies as a Libertarian Marxist. That last bit only makes sense when you know that Spiked is funded by the Charles Koch Foundation, the guys who bankroll Reason Magazine.

Bret Weinstein is a bit more familiar to Americans. He is a member of the gratuitously self-described “intellectual dark web.” This a group of mostly Jewish writers who churn out conventional opinions for various mainstream sites. Weinstein got famous because he was attacked by a mob on lunatics on his college campus because he lacked enthusiasm for their latest fashions. He became a symbol of mob action on campus. He describes himself as a progressive and left-libertarian.

The first interesting thing to note in this is that both describe themselves as left-libertarian in their own way. No one describes themselves as right-libertarian, as that is something which no longer exists. The so-called conservatives would claim they are now the home of right-libertarians, but that is just another self-serving lie. They pose no opposition to the Left on anything. Conservatism is nothing more than a polite fiction now, a holding place for something yet to come.

Putting that aside, this conversation provides a good example of what happens when you eliminate the right answer. You are left trying to mold the wrong answer into something useful. Here, they refuse to consider biology plays any role in culture and politics. In particular, they refuse to accept that the people toppling statues and running Jewish professors off campus are motivated by race. It can’t be race, so they conjure strained explanations for what is happening.

At about the six-minute mark they get into identity politics. The claim by the British guy is the lock downs broke the British collective identity and that’s what caused mobs of people to go out and tear down statues. He terms it a retreat into group identity, rather than collective identity. The fact that the people doing the rioting were non-white and their targets were white people and culture, seems to be lost on him. It is a good example of what happens when you eliminate the obvious.

The response from Weinstein is amusing. He makes the obvious point that technology has made the world smaller. No matter how narrow your interests, you can find people who share your interests on-line. In the case of politics, it means on-line community around shared identity. He suggests this is a problem, as people falling into these “echo chambers” on-line eventually succumb to identity politics. It looked like he wanted to use the term “false consciousness” at that point.

Later on, they refer to the “murder of George Floyd” which gives the game away, but the show is still worth a listen. These tribes of the old Left are struggling for the same reason that the so-called conservatives and libertarians struggle. They cling to the notion that countries are built around ideas. They think that ideology can replace biology as the building block of human organization. The new man will completely submit to the prevailing orthodoxy of the new society.

The creedal nation was always a left-wing idea and it was always wrong. Like the Soviet Union, creedal America had a good run through the Cold War. For a half a century, most Americans were happy to put aside their natural identity in favor of patriotism, for the good of the country. It was a useful way for the ruling class to organize the public in the great game against communism. The Cold War is over and the reason to put aside those natural identities is gone with it.

It should be no surprise that blacks in America and the new arrivals in the West are the first to embrace this new reality. American blacks never embraced the creedal nation stuff. They have always been the least patriotic group. The new arrivals were never encouraged to drop their natural identity. In fact, they were encouraged to embrace it as they were told diversity is our strength. It is the occidentals that are the last to catch on, but that is changing.

That is what you see in that video. Both men are clinging to the old modes of thought, hoping to find a way to keep white people from embracing identity politics. Nowhere in their discussion do they condemn blacks or immigrants, even though they are the people rioting in the streets. The long post-war period was, in fact, a break from human reality, but now reality is roaring back. Yesterday men like those two in the video cling to their creedal notions, while reality returns with a vengeance.

Promotions: The good folks at Alaska Chaga are offering a ten percent discount to readers of this site. You just click on the this link and they take care of the rest. About a year ago they sent me some of their stuff. Up until that point, I had never heard of chaga, but I gave a try and it is very good. It is like a tea, but it has a milder flavor. It’s hot here in Lagos, so I’ve been drinking it cold. It is a great summer beverage.

Minter & Richter Designs makes high-quality, hand-made by one guy in Boston, titanium wedding rings for men and women and they are now offering readers a fifteen percent discount on purchases if you use this link.   If you are headed to Boston, they are also offering my readers 20% off their 5-star rated Airbnb.  Just email them directly to book at sales@minterandrichterdesigns.com.


For sites like this to exist, it requires people like you chipping in a few bucks a month to keep the lights on and the people fed. It turns out that you can’t live on clicks and compliments. Five bucks a month is not a lot to ask. If you don’t want to commit to a subscription, make a one time donation. Or, you can send money to: Z Media LLC P.O. Box 432 Cockeysville, MD 21030-0432. You can also use PayPal to send a few bucks, rather than have that latte.

Cotto-Gottfried Talk

In an effort to enjoy a little time off this week, the regularly scheduled post will be replaced with a prerecorded item. A re-run, of sorts. My conversation with Joe Cotto and professor Paul Gottfried is up on YouTube. It was probably my favorite one of these I have done. Paul is a brilliant guy, of course, but the topics were just about ideal for the both of us, so it made for a good show. Some technical glitches slowed things down a bit, but even with those, I think it came out pretty well. Enjoy.

Note: The good folks at Alaska Chaga are offering a ten percent discount to readers of this site. You just click on the this link and they take care of the rest. About a year ago they sent me some of their stuff. Up until that point, I had never heard of chaga, but I gave a try and it is very good. It is like a tea, but it has a milder flavor. It’s hot here in Lagos, so I’ve been drinking it cold. It is a great summer beverage.


For sites like this to exist, it requires people like you chipping in a few bucks a month to keep the lights on and the people fed. It turns out that you can’t live on clicks and compliments. Five bucks a month is not a lot to ask. If you don’t want to commit to a subscription, make a one time donation. Or, you can send money to: Z Media LLC P.O. Box 432 Cockeysville, MD 21030-0432. You can also use PayPal to send a few bucks, rather than have that latte at Starbucks. Thank you for your support!


Thoughts On Modern Media

One of the things people have always believed about modern media is that video beats audio and audio beats the written word. Before the rise of “new media” on the internet, this meant television was better than radio and radio better than newspapers. In the internet age, the assumption now is that live streamers have greater reach than podcasters and podcasters have a greater reach than bloggers. Mixed in there are people who exist only as entities on social media platforms.

One reason for this assumption is youth culture. In liberal democracy, the young are treated like gods, in the same way novel social ideas are treated as gifts from the gods, so whatever young people like is heralded as pure and beautiful. Young people, especially children, are first drawn to images, then sounds and finally as they mature into adults, the written word. In modern liberal democracies, therefore, video platforms are treated like sacred altars where our most sacred members perform.

The youth culture phenomenon has co-evolved with the rise of mass media. In the days before mass media, young people were at the bottom of the cultural hierarchy. The first flicker of youth culture in America was the jazz age, but even there the people driving it were old by modern standards. The characters in The Great Gatsby, for example, are mostly early middle-aged. It was after the war with the explosion of Hollywood that youth culture blossomed into the centerpiece of modern life.

Another reason why video maintains a privileged place at the top of our social hierarchy is Baby Boomer culture. For Boomers, for whom mass media evolved, video was always the top. In the golden age of television, for example, the whole country would watch popular television programs. No newspaper or radio broadcaster had the reach of a popular television program. Hitting the big time in the field of news or entertainment meant getting on TV or in the movies.

As much as young people, and not so young people, complain about the Baby Boom generation, the Boomers still control the culture. That is plainly obvious with the panic over the Chinese virus. If the Boomers were twenty years younger, the virus would rate a few mentions in the New York Times science section. Since Boomers are now deeply involved in the health care system, anything medical is going to be of utmost importance to everyone. It is why nurses are now heroes.

Putting all that aside, there is a curious truth about these different platforms that has gone unnoticed. The actual reach of video these days is much lower than the past and probably at the bottom of the hierarchy. For example, Tucker Carlson is the most popular cable talker. He gets about three million viewers per night. The regular audience for cable chat shows is probably around ten million people. The New York Times has more readers than that. Same with other news sites.

On the internet, where it is much more difficult to gate-keep the content, the disparities are even more stark. Popular live streamers get a few thousand live views and their replays get 20-30 thousand views. A variation of the Pareto Principle is clear as day as a handful of top streamers dominate the view counts while 90% or more are small fish with small viewer counts. The gamer PewDiePie, for example, probably accounts for half of D-Live’s traffic, maybe even more of it.

In the political realm, the data is starker. Nick Fuentes gets about 30-thousand viewers to his show each night. The bulk of it is the same people, as his subscriber count mirrors his view counts, assuming either number is accurate. When he was on YouTube his numbers were briefly higher, but that was due to the phenomenon of the “groyper war” that got him national attention. Again, these numbers are suspect, but let’s just assume his unfettered reach is somewhere around 50-thousand.

Greg Johnson’s site, Counter-Currents, gets about 300-thousand unique visits every month, according to his reporting. The Unz Review probably gets two to three times that traffic, maybe even more. There are dozens of sites catering to outsider politics that get much bigger audiences than Fuentes and he’s the big dog now. When you drop into the typical streamer, the difference becomes amusing. A “popular” streamer, someone that thinks they are a big deal, gets about 10-thousand views.

Getting back to where we started, in new media, the old rule is in reverse. The written word beats the spoken word and the spoken word beats video. Again, the metrics used in these formats are suspect and the comparisons are not equal. Unz and Counter-Currents have a fleet of contributors, while streamers are solo acts or maybe a team operating a single show. Even so, a blogger like Heartiste probably had over 100-thousand readers at his peak, double that of Fuentes.

There’s something else to throw into the mix. There is a difference between viewership, reach and influence. Take a poll of random Americans and more of them will have some familiarity with Nick Fuentes. They may not know anything about Fuentes, other than he is the “Nazi kid on the internet”, but his name will be familiar to them, because they have heard it on their preferred media. Ron Unz, on the other hand, may as well be witness protection. He is an unknown to most everyone.

The fact is, video is still the format with the greatest reach. People are much more likely to share a video clip than copy text from a site and mail it to a friend. They may share a link on their social media platform, but people are much less likely to click the link than watch the video. That’s how Tucker Carlson is a household name, despite the fact that 90% of American adults do not watch his show – ever. With video, you can become wildly famous even though most people never see you.

Now, reach is a different thing than influence. Does Nick Fuentes influence people with his nightly show? In his case, he probably does. Kids are drawn to his act, then passively pick up his politics. Carlson, on the other hand, plays to an established audience that has always existed. He just makes their priors more fun. That said, the typical Counter-Currents reader was a white nationalist before they found that site, which is the main appeal. Greg caters to that existing audience.

The most likely answer with regards to reach and influence is that the written word is the main driver of opinion. Few people reading this will know the name F. Roger Devlin, but his book Sexual Utopia in Power is largely responsible for the entire “man-o-sphere” genre on-line. If we extend that out to the pick-up artists, anti-feminists and others, Devlin has had more influence on men than all of the live streamers combined. His influence will continue into the next generations.

Finally, one last thing about these media platforms. In the legacy media, the newspaper man dreamed of getting a spot-on radio, as the hours were shorter and the pay better than being a beat writer or columnist. The radio guys dreamed of getting a television gig, because the pay was orders of magnitude better. ESPN hoovered up anyone with the least bit of talent for video, because they paid better. Tucker Carlson abandoned writing for television in order to get rich as a personality.

A similar, but smaller scale phenomenon seems to be working in new media. The reason there are so many live streamers is they make money at it. Nick Fuentes makes over $200,000 from his D-live platform. J.F. Gariepy claims to be making six figures with his live stream. These monetization systems like Stream Labs, Entropy and Super Chats sprung up because they can skim a bit from the flow of cash from viewers to these live streamers. Even the little guys make decent money.

In contrast, blogs and websites remain the ghetto of the internet. Three times a year Steve Sailer has to beg for money just to avoid living in a homeless camp. Greg Johnson is constantly looking for money to keep the lights on. These guys have vastly larger audiences than the live streamers, but a fraction of the income. Readers just refuse to support the writers they like, while viewers will take out a mortgage to pay the cable bill, so they can watch their favorite programs.

The reason for this is the way people engage the creator on these platforms. The old saying about the difference between television and radio is that television is a warm medium, while radio is a hot one. A television personality is like a guest at a party, in that they are engaging, but avoid being loud or animated. Radio guys have to be loud and excited in order to grab the listener’s attention. Most people consume audio content while doing other things, so the host has to get their attention.

What this means is the person consuming video is not really there for the content, but rather the social interaction. Live streaming allows the viewer to feel like they are in a party where the streamer is the guest of honor. Television news is loaded with amiable airheads for the same reason. People will welcome a dunce into their home if he is fun at parties, but not invite the smart guy with the unpleasant demeanor. People are willing to pay a lot to be flattered by a good guest in their home.


For sites like this to exist, it requires people like you chipping in a few bucks a month to keep the lights on and the people fed. It turns out that you can’t live on clicks and compliments. Five bucks a month is not a lot to ask. If you don’t want to commit to a subscription, make a one time donation. Or, you can send money to: Z Media LLC P.O. Box 432 Cockeysville, MD 21030-0432. You can also use PayPal to send a few bucks, rather than have that latte at Starbucks. Thank you for your support!