In the movie The Usual Suspects, one of the characters says, “The greatest trick the devil ever pulled was convincing the world he didn’t exist.” It is a clever line that gets to the heart of the human condition. When people have a clear understanding of right and wrong, most of life’s dangers are avoidable. In the context of the film, it turns out to be a perfect summary of what happens to the main characters. They are undone by their unwillingness to accept clear moral boundaries.
A similar thing can be said of this age. The greatest trick democracy ever pulled was convincing the world that the marketplace exists. Much of what ails the modern West is this naïve belief that the world is controlled by market forces. The invisible hand, guided by the desires of the majority, picks the winners and losers. Those who vex or offend the majority will eventually be laid low by the market. Those on the side of the majority will be raised up as the winner.
What is truly remarkable about this belief is not that people buy into the surface logic but that they keep believing it despite the results. To use another movie idea, this belief is the forever blue pill. Just when people begin to see reality, someone comes along with a handful of blue pills labeled “marketplace” and the people gobble them down to the cries of “go woke, go broke” or some other ridiculous claim about the beauty and majesty of the great god called the marketplace.
The power of this belief is best seen in the entrainment world, where people channel their passions into entertainment franchises. The popular YouTube movie critic, The Critical Drinker, has this bit about the Star Wars franchise. Despite being well aware of the politics motivating the people in Hollywood, a big part of his act is in identifying “the message” in films and television shows, he is baffled as to why the people behind this popular franchise are forcing their politics on their fans.
The underlying assumption of his critique is that the marketplace is a real thing and it will one day punish the people ruining his favorite franchise. Yet, by any objective standard, the franchise was ruined a long time ago. The second set of films was a clear cash grab and the politically charged nonsense that followed looks like a critical studies department at a fifth rate state college exploded on film. The franchise has been a two decade long, carny trash political sermon.
In those two decades, the franchise has grossed eight billion dollars for a rough profit of seven billion dollars. The most grotesquely political bits of the franchise, the last five films, has netted over four billion in profits. In other words, the more they jam their carny trash morality in the faces of the fans, the more money they make. The clear lesson here is it does not matter what they do. The next Star Wars could literally be Disney executives raping kids and it would make billions.
Another aspect of the false consciousness is the assumption that the people making entrainment product are motivated by money. Because money comes from the magic of the marketplace, the desire for money must lead to a desire to please as many customers as possible. If this is true, logic then says that the degenerate politics being pushed in these films pleases the marketplace. After all, replacing the normal stuff with abnormal stuff has been a boon to the franchise.
The believer in the marketplace cannot accept this so he remains baffled. The truth is the people making our entertainment product are motivated by money, but they know it does not come from magical market forces. It comes from the people who control society and impose their morality on the rest of us. Please the feminist orcs from HR and you get a fat paycheck. In other words, in a democratic society it is not the marketplace but the moral space that decides.
Entertainment has always been about public morality. Look back at the earliest days of filmmaking and this is clear. The very first films were efforts to undermine the prevailing morality in an effort to insert a new moral code. The communists and fascists were trailblazers in filmmaking, inventing things that are still with us today, because they saw the power of entertainment to shape public morality. Go back even further and the Greeks used theater to control public morality in Athens.
All of this points to the fact that the marketplace is a creation of man and like all of man’s creations, it is controlled by those with power. After all, the marketplace is simply a set of rules and those rules must be enforced. If the parties to a transaction have no fear of the rules, they have no reason to abide them. Enforcement of the rules must come from a party with power over both sides of the transaction. It is fear of that power which makes the marketplace possible.
The people making movies and television shows understand this because the people underwriting their projects remind them of it all the time. The near monopoly held by the big content makers is possible only because people with power have shaped the rules so that a small number of players control the industry. The movie makers fear and respect that power, so they always seek to please it. The reward is a lifestyle beyond anything normal people can imagine.
This clearly applies to democracy itself. The overwhelming majority of white people have been voting Republican for decades. In that time the Republican Party has moved steadily away from the interests of its voters. In fact, they have increasingly embraced policies explicitly at odds with the interests of their voters. They have now reached the point where they are mocking their idiot voters for trusting them. After all, what are you going to do? Vote libertarian?
Despite the obvious, people continue to vote in the belief that the marketplace will eventually punish these people. If a majority of voters elect people who hold the opinions and values of the voters, the government has to yield. People often say that Christianity has no future because people no longer accept the supernatural, but this November’s election will prove otherwise. People trust the supernatural more than ever, but they now call their god the marketplace.
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