Note: Behind the green door I have a post about our robot overlords and a post explaining how you could have won millions on sports betting over the long holiday weekend, but the was no Sunday podcast. Subscribe here or here. Instead, I was on the Coffee and a Mike podcast and the J. Burden Show.
One of the features of this age is the proliferation of lying to the point where it is reasonable to assume everything is a lie. The West is a liar’s culture now, where only the naivest trust anyone or anything. This liar’s culture is led by the people at the top, who seem to take great pleasure in lying for its own sake. They often lie when the truth would serve them best. As a result of the endless downpour of lies from the top of society, the culture itself is drenched in lying.
At the top, the culture of lying is obvious. We just went through a month where the media and the so-called experts told us that a day-drinking simpleton went from the butt of jokes to heroic strong diverse female character. Of course, the fact that the concept of the strong diverse female character exists is a testament to the promiscuous lying that now defines the entertainment industry. Every ad on television now contains a naked lie, placed there like some sort of cultural totem.
This is filtering down to the rest of the culture. Online, social media is now full of fakers called “influencers” who create an image for themselves that is based on the lie that they are influencing how people view the world. The internet influencer has taken the line from the prior age, “fake it until you make”, and created a lifestyle around it in order to convince the world that they are something they are not. With many of them, it is clear that the lying is the primary appeal.
Of course, deceptive marketing has always been a part of retail economics, but now it is the default assumption. The key to marketing is to create a clever lie that does not necessarily fool people but stands out amongst the other lies. The ability to craft a clever narrative around a product or find a unique way to trick people into thinking they need the thing is a point of pride now. It has reached the point where it is expected, so that an honest appeal feels inauthentic.
You see the normalization of skullduggery in this post about how Facebook pitches itself to advertisers on its platform. The pitchmen laugh and boast about spying on users via the mic on their mobile device to target ads to them. There is no hint of shame at this sort of behavior, as it is both expected and the standard. We now live in a time when not cheating raises suspicions. If Facebook were not spying on its users, violating their privacy, everyone would think it is odd.
The sacralization of lying is not without precedent. The Athenians were famous for their lying and cheating. The Persian king Cyrus the Great famously observed that the Greeks made a habit of cheating one another through deception. Not only were they famous for their lying at the time, but much of what we know about the Greek world comes to us from notorious fabulists. Greek philosophy is the result of this culture that prized lying above all other virtues.
The reason the Greeks were such promiscuous liars is their culture relied upon persuasion to establish hierarchy and public policy. If an Athenian male were particularly clever at winning arguments and persuading the crowd, he would rise in status, which is why young males from prominent families were drilled in rhetoric. In Athens, you could rise to high status simply by being an unusually good liar. The Greek hero Odysseus was a hero because he was a fantastic liar.
This is the fruit of the democratic spirit. In a world where the standard is public opinion, winning public opinion is what matters most. In fact, it must count for more than the truth, as the public often accepts as true things that turn out to be false. If the goal is to win the crowd, then playing to their deeply held misconceptions is just as good, if not better, than disabusing them of those misconceptions. You are more likely to win the crowd through flattery than through confrontation.
This is most obvious in the marketplace. The seller has one goal and that is to get the maximum price for his product. The buyer has one goal and that is to pay the lowest price for the things he needs. Since these are the two things that define the relationship between buyer and seller, both sides have an incentive lie. If the only thing that matters is getting over on the other side, then the truth is not a restraint. As Cyrus noted, it means that Greeks freely lied to their brothers in the agora.
For the dimwitted, democracy in this sense is not the mechanics of casting ballots but the spirit that animates the people. The resulting morality that arises from a culture where persuasion is the standard against which everything is measured is going to be a morality that is intended to persuade the masses. The “good” is not rooted in factual reality, but in the needs of powerful interests whose power relies on winning the mob to their side to the point where it is a habit of mind.
It is how America has become the New Athens. Like the Athenians, we have embraced the democratic spirit to the point where factual reality is just one tool in the toolkit of persuasion that may or may not be used by the successful. The modern sophist is untethered from the truth, both spiritually and emotionally, because the only thing that matters is tricking some portion of the public. The road to riches is to be a clever liar, who even lies about his sincerity.
The lesson of the Greeks, one the framers understood, was that a society stripped free of truth seeking, even when blessed with great philosophers, will eventually persuade itself into a calamity. For the Athenians, it was the Peloponnesian War. For the New Athenians, it will be something similar, but until then sophists will be busy monetizing their predictions, because in the New Athens, the only thing that matters is lying, even if it is lying about the dangers that lie ahead.
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