Nashville

It appears that 2020 will go out with one last bit of madness in the form of what appears to be a random bombing in Nashville. On Christmas morning, according to the police and media, a camper van exploded on an empty downtown street. Supposedly, the police were warned there was a bomb in the area, so they cleared the streets and nearby buildings before the bomb went off. As unlikely as that sounds, it is the story they are currently pushing through the official media organs.

Obviously, the point of the bombing is the story. In a case like this, you have several possible motivations. One is political. The bomber is trying to make a political point that will eventually be revealed. Given the location, it seems unlikely. There is no government facility at the bombing sight. Nashville has not been a hotbed of radical unrest like Portland or Seattle. There has been little in the way of BLM activity or any made-up claims of right-wing activity.

That does not rule out politics, but it probably means the bomber or bombers are well outside the mainstream. In other words, they are crazies who found a reason to be crazy in this way. A lot of what gets classified as terrorism is in fact crazy people acting on something they picked up from the media. Dylann Roof is the media’s favorite terrorist, but in reality, he is a kid with severe psychological problems. Ted Kaczynski is probably the most famous case of crazy man politics.

You also have the more mundane explanations. The bomber could have been in a dispute with the owner of the building. He may have been romantically involved with someone that works in the building. The man responsible for the worst school shooting in American history was a guy who snapped after a local election. Andrew Kehoe went bonkers, killed his wife, burned down his farm and then went to the local school and killed 38 people before blowing himself up in a truck bomb.

Of course, the usual suspects will be flooding the internet with claims that the bomber is part of some wide-ranging secret conspiracy. He was sent by the deep state or maybe he was sent by Q to attack the deep state. This type of event is catnip for the sorts of people into conspiracy theories. Since it fits in well with the Q-grift and the plan-trusting grift, it will draw in the usual crowd. In fairness, the constant lying by people in authority is driving the rise in conspiracy mongering.

That is not to say there is no conspiracy behind this event. We still have no idea what really happened with the Las Vegas shooting. The assassination of Seth Rich on the streets of DC has never been explained. The truth of the FBI conspiracy to overturn the 2016 election has never been explained. You can make a long list of events over the last decade that have been covered up by the government or explained in a way that strains credulity. People are right to be skeptical.

This is the fruit of ruling class corruption. They refuse to abide by the rules and adequately enforce the rules. This lowers public trust. Then the ruling class tolerates an army of incompetents in the bureaucracy, which only makes the public more skeptical of their institutions. To remedy that problem, the media manufactures lies to explain it all, but those lies are rather easy to disprove. Our authoritarian overclass is a toxic blend of mendacity and mediocrity. They can no longer be trusted on anything.

The thing is it could very well be a sign of things to come. Make enough of the people miserable and some of them will respond. Unlike the old Soviet Union or modern China, the American ruling class is fully exposed. They do not live in guarded compounds surrounded by armed guards. They also rely on a managerial class to implement their rules and policies. Those credentialed managers live in easily accessed neighborhoods and travel around in public, totally unprotected.

Then you have the fact that America has tens of millions of people capable of making a decent truck bomb with common materials. How many people walking around in America have been trained by the military on the basics of this stuff? Think about how many guys saw how IED’s and car bombs were used in the Middle East. You do not even have to have had direct experience with these tactics. The use of car bombs and IED’s has been a staple of the mass media for a generation now.

It may seem farfetched but think about what has been normalized this year that was considered crazy talk in 2019. We have widescale lock downs of the population and official talk of internal passports and social credit systems. As America lurches into a high-tech prison state, expect the inmates to respond accordingly. The IRA made war on the support system of the British occupation this way. They used bombs to tell those people that the British could not protect them. It could happen here.


Promotions: The good folks at Alaska Chaga are offering a ten percent discount to readers of this site. You just click on the this link and they take care of the rest. About a year ago they sent me some of their stuff. Up until that point, I had never heard of chaga, but I gave a try and it is very good. It is a tea, but it has a mild flavor. It’s autumn here in Lagos, so it is my daily beverage now.

Minter & Richter Designs makes high-quality, hand-made by one guy in Boston, titanium wedding rings for men and women and they are now offering readers a fifteen percent discount on purchases if you use this link.   If you are headed to Boston, they are also offering my readers 20% off their 5-star rated Airbnb.  Just email them directly to book at sales@minterandrichterdesigns.com.


For sites like this to exist, it requires people like you chipping in a few bucks a month to keep the lights on and the people fed. It turns out that you can’t live on clicks and compliments. Five bucks a month is not a lot to ask. If you don’t want to commit to a subscription, make a one time donation. Or, you can send money to: Z Media LLC P.O. Box 432 Cockeysville, MD 21030-0432. You can also use PayPal to send a few bucks, rather than have that latte.

How Fake Is It?

An old expression in the collectibles world is that anything that has value will eventually be faked or stolen. Art is faked so often that certain types of art have lost all value, because no one can tell the fakes from the genuine items. It’s not just crooks trying to beat the rules of the game. The people responsible for policing the fraud are often the people perpetrating the fraud. The truth is, anything that does not have objective value, but relies on insiders, will be subject to fraud and theft.

It is something to keep mind when thinking about the future of internet properties like the big socials and media sites. They rely on traffic to generate revenues from advertisers and those interested in their traffic data. Twitter does not make much from actual ads on the platform, but they sell user information to those interested in tracking your whereabouts on-line and in the real world. That traffic data is essentially what makes it possible for internet properties to thrive.

That brings up that old maxim of the collectibles business. Who is authenticating the data and appraising its value? There are sites that claim to measure web traffic. Like the ratings services for radio and television, they claim to have a secret way to sample traffic and then estimate over all traffic. Obviously, the sites themselves have their traffic, which they use to pitch advertisers, investors and in the case of politics, the donors that keep these operations running.

Of course, the ratings systems for radio and television have been subject to shenanigans for the same reason art is faked. Those ratings have value, so if you can fake those ratings, it’s like having free access to the bank vault. The ratings themselves are published so the unscrupulous can make bold claims. “We’re number one among left-handed Korean midgets” becomes “we’re number one in our segment.” It is a bandit market and the ratings help facilitate it.

In the internet world, capturing web traffic is a bit more complex. That’s where services like SimilarWeb and Alexa step in to provide hard data. Well, it is supposed to be hard data, but where they get their data is not easy to know. They are a bit cagey about how they arrive at their numbers. Alexa claims to rely on a browser plugin and site owners installing their script. SimilarWeb claims to get data from a panel of hundreds of millions of web users, as well as a sample of websites.

How accurate is the data? Probably not very accurate at all. Consider the British political site Unherd. The Alexa rankings don’t give us overall traffic, but the SimilarWeb ratings tell us they get 1.6 million visitors per month. Is that real? There’s no way to know based on the data provided. It looks like a lot of their traffic comes from aggregators, rather than real people. Then again, how many of their readers would install an Alexa browser plugin? Probably very few.

For small sites that deal in politics, traffic is not that big of an issue, as their donors are not targeting a mass audience. What about other types of data like YouTube views or Twitter followers? If that data real? It’s clear that Twitter is loaded with fake accounts, but how many are their fake accounts? It could be millions by now. How many are used by Twitter to boost users they like? No one can know, but it is not hard to see how that would be something they do for public relations reasons.

Think about it. Twitter is the preferred social media platform of the establishment media, so it is Twitter’s interest to make them happy. That is, in part, why they are feverishly scrubbing anything that vexes the gentle souls in the press corps. How hard would it be for them to ramp up the follower counts and likes on those same media accounts with their army of robot user accounts? Follower counts have value, so it is a safe bet those follower counts are being faked by all interested parties.

It is not just fraud, which is probably rampant in all of these measures of internet activity, but incompetence plays a role. YouTube views will go backwards, because thousands of accounts have been purged. This happens on Twitter as well. Of course, Google breaking its own search algorithm to prevent you from seeing what you like has probably crippled the view counts on YouTube. In other words, One type of deception is colliding with another type of deception.

The big players who make up the bulk of ad buying are starting to figure out that web traffic is not all it is claimed to be. Placing ads on a social media platform is worse than a waste of money. If a company made a video of the executive burning piles of their cash and then posted it on YouTube, they would get more sales from that video than running a regular YouTube ad. Eventually, this becomes obvious to everyone and the ad market on-line begins to dry up for these sites.

The real value in these internet properties, obviously, is in the data they steal from users and sell to governments and corporations. Like the ad business, the fraud in this data will eventually become an issue. We very well may be seeing the high water point for the big social media players. Like the market for certain types of art, the inability to tell the real thing from the fakes will collapse the market. In the end, it will not be public contempt but their own shenanigans that ends their reign of terror.

Promotions: The good folks at Alaska Chaga are offering a ten percent discount to readers of this site. You just click on the this link and they take care of the rest. About a year ago they sent me some of their stuff. Up until that point, I had never heard of chaga, but I gave a try and it is very good. It is a tea, but it has a mild flavor. It’s autumn here in Lagos, so it is my daily beverage now.

Minter & Richter Designs makes high-quality, hand-made by one guy in Boston, titanium wedding rings for men and women and they are now offering readers a fifteen percent discount on purchases if you use this link.   If you are headed to Boston, they are also offering my readers 20% off their 5-star rated Airbnb.  Just email them directly to book at sales@minterandrichterdesigns.com.


For sites like this to exist, it requires people like you chipping in a few bucks a month to keep the lights on and the people fed. It turns out that you can’t live on clicks and compliments. Five bucks a month is not a lot to ask. If you don’t want to commit to a subscription, make a one time donation. Or, you can send money to: Z Media LLC P.O. Box 432 Cockeysville, MD 21030-0432. You can also use PayPal to send a few bucks, rather than ha

The Rhythms Of Revolution

People who work with large complex systems understand that you don’t always know what will result from even the smallest change in the system. Usually this lesson is learned the hard way, by making some small change that seems simple, only to find out it caused serious downstream problems. Large complex systems are often highly dependent on initial conditions. Those small changes to the initial state, after they branch through the system, can have a huge impact.

This was a point wiser heads made about the Covid panic. The American economy is a wildly complex nonlinear system. The people in charge of it, the Federal Reserve, have mastered just one small set of inputs. This is why they are so cautious about tinkering with the money supply. They understand that beyond small changes in interest rates, they really don’t know what will happen. Through necessity they have figured out how to buy up distressed assets to keep the asset bubble inflated.

Otherwise, no one understands what is happening in the American economy, outside of their very narrow focus. It’s why the lock downs were an insane idea. What local governments have done is not dissimilar to what the Bolsheviks did to the Russian economy after they gained power. This massive reorganization will not fully play-out for years, maybe decades. Even at this point, no one seems to know how many people are out of work or how many businesses survived.

Something similar may be happening with the culture. Up until this year, the sports entertainment complex was the great distraction. Every type of sporting event enjoyed wide following on television and on-line. It’s always hard to know, given how our ruling class lies about everything, but television ratings for the professional sports leagues were strong enough to keep raising ad rates. The revenues of the sports leagues kept growing, despite decades of growth.

That brings us to now, when the ratings for sports entertainment have suddenly collapsed, even for the marquee events. The NBA, which is the blackest of black sports, cannot draw flies. Keep in mind that the television industry routinely inflates their ratings in their press releases used by the media. The endless celebration of all things black for the last five months seems to not have had the effect they expected. All of the other sports have also seen their ratings collapse.

It is tempting to blame this on the anti-white pogrom that has been foolishly embraced by all the sports leagues. There is certainly part of it. That said, the NFL has tried very hard to minimize this in their presentation. Even the players have realized that it is bad for business. The NHL made the required gestures, but otherwise just operated their business as usual and their ratings were immeasurably small. In other words, it’s not just the anti-white pogrom killing the circus.

The problems facing sports entertainment all of a sudden are an example of the large complex system problem. It turns out that the audience for sport is not just about interest in the product and the quality of the performance. Sports operates within the larger culture, which is a highly complex system. There are rhythms to the culture, which carry things like entertainment through the culture. The lock downs and resulting insanity have broken those rhythms.

It is not just sports entertainment that have seen their model upended by the sudden change in the social rhythms. The first debate show also saw a ratings dip. It was not as big as with sports, but given the amount of pre-game hype, the gap between reality and expectations is every bit as large. For six months the people in charge have been blasting us with anti-Trump agit-prop. Of course, everyone knows Biden is suffering from the early stages of dementia. Yet, not a lot of interest.

The American culture had evolved since the Cold War ended to provide the public with lots of things to keep them busy. For example, the entertainment rackets grew like a weed starting in the 1990’s. People forget that sellouts for sporting events were rare into the 1980’s, then all of a sudden, they were common. There was a time, within living memory, when people had three television channels. Of course, the internet of mass entertainment evolved in this time.

Easily forgotten is that politics as entertainment also grew in this period. In the 1980’s, for example, political junkies had to get by with magazines, the opinion section of the newspaper and the Sunday talk shows. People struggled with the idea of an actor running for political office. Imagine that. The political entertainment complex that evolved since the Cold War has probably been a bigger distraction for the American public than sports or Hollywood.

What seems to have happened is the Covid panic and now the color revolution has broken that system. People are not paying as much attention to these things as they did just a year ago. That means they are not being pulled along by the rhythms of that old system. Think about how many apolitical people that have suddenly been made aware of the reality of race and ethnicity. Put another way, the revolution of 2020 has changed the initial state of the American system.

How this ripples through the system is unknown. The current chaos may not be random at all, but determined by the evolving initial state of white America. In other words, this pogrom we are experiencing may, in fact, be a reaction to the changing attitudes sensed by the ruling class. The woke revolution is about restoring the old initial state, but has instead accelerated the evolution of it. The lock downs provided a better medium in which this evolution can occur.

At this point, the one safe conclusion we can draw is we have passed through a strange chaotic barrier on our way to a new normal. The old order, those old rhythms, are gone for good. That means the social controls that nudged people along toward the results desired by the ruling class are no longer working. All the make-believe excitement the media can generate is not getting people to watch the NBA finals, because it was never about the hype. It was the social structures, those rhythms.

In a complex system like a large human society, when the initial conditions change sufficiently, a new dynamic ensues. The unexpected downstream effects loop back and inform the evolution of those initial conditions. The feedback loop between downstream effects and those evolving initial conditions becomes fuel for the changing state of those initial conditions. This is the revolutionary dynamic. Change fuels more change, until the system collapses in on itself.

When the rulers broke the old rhythms with their lock downs, they started a revolution in the minds of the people over whom they rule. As those minds now evolve, seeing the reality of the world created by their betters, the ruling class is desperately trying to contain the process. Like all radicals, they remain supremely confident they will be the vanguard of this revolution. Like all revolutionaries, they will end up swinging from trees as that is the rhythm of every revolution.

Promotions: The good folks at Alaska Chaga are offering a ten percent discount to readers of this site. You just click on the this link and they take care of the rest. About a year ago they sent me some of their stuff. Up until that point, I had never heard of chaga, but I gave a try and it is very good. It is like a tea, but it has a milder flavor. It’s hot here in Lagos, so I’ve been drinking it cold. It is a great summer beverage.

Minter & Richter Designs makes high-quality, hand-made by one guy in Boston, titanium wedding rings for men and women and they are now offering readers a fifteen percent discount on purchases if you use this link.   If you are headed to Boston, they are also offering my readers 20% off their 5-star rated Airbnb.  Just email them directly to book at sales@minterandrichterdesigns.com.


For sites like this to exist, it requires people like you chipping in a few bucks a month to keep the lights on and the people fed. It turns out that you can’t live on clicks and compliments. Five bucks a month is not a lot to ask. If you don’t want to commit to a subscription, make a one time donation. Or, you can send money to: Z Media LLC P.O. Box 432 Cockeysville, MD 21030-0432. You can also use PayPal to send a few bucks, rather than have that latte

The Echo Chamber

For generations now, the mass media has referred to itself as the echo chamber or the media echo chamber, at least with regards to politics. A favorite politician or pundit says something pithy or useful and the media repeats it verbatim until everyone is sick of hearing it. After the 2010 midterms, Barak Obama used the word “shellacked” as in his team was “shellacked”, and the media repeated it every hour for days as if it was wisdom sent down from the heavens.

This was an incite the Clinton crime syndicate figured out how to use to their advantage back in the 1990’s. They would come up with some slogan they wanted to get the media repeating. They would then have their mouth pieces repeat the line over and over in their media appearances. The media would get the hint and then start repeating the slogan over and over. What they essentially did is weaponize the natural conformity of the mass media and use it as a propaganda organ.

The best example of this is the Russian conspiracy stuff from 2016. For weeks DNC e-mails had been leaked on various forums. The media had been instructed to ignore them, but people were reading them anyway. Eventually, Team Clinton came up with the idea of blaming it on Russian hackers. They sent out someone to brief the press on the campaign plane. It was like she had a strange form of Tourette’s. She just kept saying “Russian hacking” like a lunatic.

The fact that it works says a lot of about this age. There are people in the media and in charge of the media operations that understand this ploy. You would think someone would call shenanigans on this once in a while, but it never happens. That’s because the handful of people who control these big media operations think it benefits their long-term project. The people working as reporters are just carny-folk now, willing to say and do anything to keep their acting gig.

Another way the media echo chamber is used to attack the well-being of the public is through the use of manufactured evidence and phony experts. The “gun show loophole” is a perfect example. There is no such thing as a gun show loophole in our gun laws, but the media repeats the lie, anyway. The reason is the Left supplies so-called experts to repeat the lie and wave around fake data in support of it. As a result, we have a label for something that does not actually exist.

The fictional threat of this moment is white supremacy, which no one bothers to define, but the media is sure exists. The echo chamber is regularly fed nonsense stuff like this from so-called think tanks. In the first sentence we see several obvious lies, but they will be echoed by the media. The expectation is that the Biden campaign will program their candidate to repeat some of this stuff, so the media will then repeat it for a few weeks after, to drive home the message.

This is not an accident. This particular scheme is a highly coordinated effort orchestrated by the usual suspects. Not only do we have Daniel Byman at Brookings, but there is his old friend Joshua Geltzer from the Obama administration, now working for a “New America.” Mentioned by Brookings as an expert in support of their claim is Heidi Beirich of the SPLC. She claims to be an expert in extremism, but presumably not extreme fitness, some other kinds of extremism.

Putting aside the obvious fact that none of the people behind the white supremacy propaganda campaign were altar boys, they also all have that weird obsession with Russia that keeps turning up. In this case, they are making the claim that the imaginary white supremacists are in league with the invisible army of Russian agents called the Russian Imperialist Movement. The absurdity of calling them white supremacist is apparently lost on these people.

Stand back and look at this as a whole and we have paranoia over white supremacy, which is entirely fictional. Then you have all the Russian conspiracy stuff, which is mostly fictional. Russia, like every country on earth, has an active interest in the empire, so they try to lobby for their interests. They are not bribing American politicians or planting listening devices outside the White House, but they have their espionage services like every country.

While the media echo chamber is useful in promoting the narrow interests of groups like the Clinton crime syndicate, it is highly susceptible to subversion by people with agendas at odds with the usual suspects. That’s the real reason behind these spasmodic efforts to censure right-wing voices. It is not hard for clever right-wing groups to use social media to meme their ideas into the echo chamber and have them rocket around the internet.

That is the weakness of the media echo chamber. It works when it appears to be organic and natural. If it looks contrived, it actually works against the people trying to influence the public. Leaving it open makes it more effective for the people in charge, but it also makes it useful for their opponents. Closing it off makes the tool useless to the owner, as well as the opponents. There is no middle ground that works for the usual suspects, but not for their enemies.

What this means is the efforts to censure the public square will become less overt in the coming years. Banning people and manipulating search results is too ham-fisted to work in the modern age. Instead, contrived terror campaigns like the “white supremacy” stuff or the Russia paranoia will become the norm. The echo chamber will be flooded with this stuff, in an effort to drown out dissent. The echo chamber is about to be a bell rung by the same people all day every day.

Note: The good folks at Alaska Chaga are offering a ten percent discount to readers of this site. You just click on the this link and they take care of the rest. About a year ago they sent me some of their stuff. Up until that point, I had never heard of chaga, but I gave a try and it is very good. It is like a tea, but it has a milder flavor. It’s hot here in Lagos, so I’ve been drinking it cold. It is a great summer beverage.


For sites like this to exist, it requires people like you chipping in a few bucks a month to keep the lights on and the people fed. It turns out that you can’t live on clicks and compliments. Five bucks a month is not a lot to ask. If you don’t want to commit to a subscription, make a one time donation. Or, you can send money to: Z Media LLC P.O. Box 432 Cockeysville, MD 21030-0432. You can also use PayPal to send a few bucks, rather than have that latte at Starbucks. Thank you for your support!

The Media Revolution

In 2016, the Left was super confident they had the election in the bag. So confident, in fact, they got sloppy. It was around this time that the FBI was spying on the Trump campaign, assuming President Clinton would be cool with it. They are just as confident this time, but they probably don’t have the FBI and CIA spying for them. Given what happened in 2016, you would think they would be cautious, but instead they are overflowing with certainty. They know they will win.

One reason for this is they have purged almost all dissenting voices from their preferred media platforms. The Drudge Report is so over-the-top in his anti-Trump antics it feels like a parody site now. There is some speculation that he sold out to Silicon Valley grifters, but Drudge was always a creation of Neo-Conservative Inc. His sources and sympathies were always in that world. That whole scene has fired up the NeverTrump clown car for one more ride through the public square.

Twitter is just a far-left echo chamber. They have been purging so many people from the platform, even the most determined of trouble makers has grown bored with the effort it takes to get back on and stay on the site. Sites like Reddit and 4chan are muted for fear of being shut down like 8chan. That site was shuttered by the usual suspects and had to re-spawn as a weaker version of itself. Other than Gab and semi-private platforms, the internet is tumbleweeds and left-wing cranks.

One result seems to be a soaring confidence of the Left. They are carrying on like Dementia Joe will win every state twice in November. His vote will be so strong it will change the results of the last election. That’s an amusing exaggeration, but it is at the heart of their world view. Installing Biden in the White House will allow them to memory hole the 2016 election, as if it never happened. They will probably instruct textbook makers to skip the last four years of history.

Another result is some former enthusiasts of the Trump campaign are very depressed, certain that their guy will lose and that he deserves to lose. The anti-Semites, for example, are sure everyone is abandoning Trump, because the anti-Semites have been purged from the internet. It’s really weird how those guys on the one hand claim our greatest ally controls the media, but on the other hand they intensely follow the media and accept what they see at face value.

It is a good example of how the intensely on-line can lose perspective. When all of your inputs are from on-line media sources and people who agree with you, often two sets with great overlap, you get a warped view of the world. That’s the irony in what we are seeing right now. The former Trump fans who now hate Trump look at the media and see confirmation, while the people who hate those former Trump enthusiasts see the same media and also see confirmation.

The thing is, normal white people are getting really sick of the hate whitey stuff all over the media. During the last few months, whitey has been finding refuge in watching movies and television shows. Now they are being bombarded with explicit hatred of white people. If you circulate around normal people, it comes up a lot. When it does come up, the intensity is plain as day. These are people who would be Trump voters, so it is not as if this is changing minds, but it is pissing them off.

The puzzle is, with the lack of confirmation, will these people act on their anger and frustration this November. They don’t have anyone but Tucker in the media addressing their anger. They can’t get confirmation on-line, even from dissidents, as they have either been purged from social media, toned it down or now operate in semi-private venues like this one. Tucker having record numbers, however, suggests there is a deep reserve of pissed off Trump voters.

An important tenet of modern mass media is that these big social media platforms dictate public sentiment. The Left used to say, in the before times, that their control of the media was worth as much as 4-5 points in an election. That was probably an exaggeration, but it did seem to matter. They controlled what was discussed, thus always giving the Democrats home field advantage. They are now sure their control of social media is driving public sentiment.

Is the same true of modern media? The 2016 election could be used to argue both sides of that debate. Trump used Twitter to get around and control the media, by forcing them to respond to him, rather than the other way around. On the other hand, he was confronted by a wall of sound from the Left, but won anyway. It is easy to forget, but the Left was every bit as triumphant and nasty four years ago as they are right now, but the voters did not follow along as predicted.

He also had his rallies, which had to be covered by the media. This confirmed to his supporters that they were not alone. They saw lots of normal people enjoying the rallies and they saw the cranks in the media mocking those fellow normies. It was both confirming and infuriating. That’s the thing he needs to work around this time. He needs to let his voters see that normal people are just as angry at the revolution and that the way to express it is to support Trump.

One thing that has always been true about the American Left is they think rhetoric that works once will work forever and in all situations. The word “Nazi’ has been so overused that only far-left cranks respond to it with something other than laughter. Racist is heading in the same direction, as most normal white just laugh at it now. We may be seeing something like this with mass media. The Left has so abused their control of the media that it now amplifies sentiment, rather than alters it.

Note: The good folks at Alaska Chaga are offering a ten percent discount to readers of this site. You just click on the this link and they take care of the rest. About a year ago they sent me some of their stuff. Up until that point, I had never heard of chaga, but I gave a try and it is very good. It is like a tea, but it has a milder flavor. It’s hot here in Lagos, so I’ve been drinking it cold. It is a great summer beverage.


For sites like this to exist, it requires people like you chipping in a few bucks a month to keep the lights on and the people fed. It turns out that you can’t live on clicks and compliments. Five bucks a month is not a lot to ask. If you don’t want to commit to a subscription, make a one time donation. Or, you can send money to: Z Media LLC P.O. Box 432 Cockeysville, MD 21030-0432. You can also use PayPal to send a few bucks, rather than have that latte at Starbucks. Thank you for your support!

The Naked Eye

Imagine you are kidnapped off the streets and after a period blindfolded isolation transported to a small coastal village. instead of being chased by a balloon-like automaton, you find yourself constantly watched by cameras. You begin to notice that everywhere you go, there is a camera. You even discoverer them in the bathroom and in your sleeping quarters. Further, these cameras are beaming your activities to a large screen in the middle of the village in real-time.

Once you discovered the reality in which you were now living, you would begin to mull over the consequences. For example, escape would no longer be a possibility, as the cameras would be broadcasting your efforts in real-time. You could not try to plot with others in the village, as that would be broadcast to the whole village as well. Of course, things you may do in private, but never in public, would suddenly become public, once you forgot about the camera and did them as usual.

This is a good plot for a sci-fin story, but it is pretty close to reality now for cops in the United States. They don’t have to deal with cameras in the toilet yet, but they are recorded constantly as they go about their jobs. Often, they are recorded without their knowledge, so they now must assume they are always performing in front of an audience that is hostile to them. They get called to handle a misbehaving black and there will be an army of militant millennials holding up cellphones.

It is not just cameras on the street. The use of selective editing, which has become a feature of these hoaxes, means the cops wear body cams. Remember back to the O.J. Simpson trial and the cops had to deal with secret audio recordings of themselves long before Simpson murdered his wife. Mark Furman’s life was ruined by recordings of himself using colorful metaphors in an interview years prior. Cops are fired now for private communications that become public.

One thing these latest batch of riots seem to be revealing is that conventional policing is impossible in the Synopticon. The Panopticon is a situation where the few watch the man, like in a prison or an authoritarian state. The Synopticon is where the many watch the few, like a theater. The crowd watches the actors on the stage. In modern America, we have a combination of both. The state and its technology patterns watch us, while the masses and their cameras watch the police.

Most of the debate about the emerging surveillance state focuses on the state and its private collaborators spying on citizens. So far, we have not had a riot over Apple harvesting your metadata. We have been convulsed by video of cops beating blacks turning up on social media. Just wait until deep fakes make it possible for people to post realistic fake videos of cops abusing blacks. What happens when activists can use technology to identify the cops and that gets posted on-line?

If you are a cop, unless you are a rage-head moron, you have to realize that your range of motion is increasingly restricted. In these riots, the cops have been mostly useless, because there is no way for them to be effective. Even if they are following direct orders to end the violence, they know their bosses will not back them if a video of them getting rough with a hooligan shows up on-line. If a rioter captures one of them using colorful language in a melee with rioters, the cop is fired.

We think of privacy as just the area of our life that is off-limits to the public, but in reality, privacy is a spectrum. There are things that exist only in our head or perhaps with a few people in our lives. Then there are things known to family and close friends. Out further and there are things that are known to the community or maybe the workplace. The most distant belt is where we are supposed to find the things available to anyone interested enough to discover them, like an address or phone number.

Technology is collapsing the normal structure of privacy. There are things that get done in public that should not be broadcast to the world, just as there are things done in private that should not be made public. Those cops who took down the Gentle Giant did not spring from nothing. They were operating in the context of a career dealing with these sorts of people. The bit of the event we see is not the entirety of the event, It is devoid of context that would change how we view it.

This is happening all over. An academic, for example, discussing speech laws at a conference, could be secretly recorded. The recording is then edited to only include his recitation of prohibited words and phrases. All of a sudden, he is being forced into a struggle session by the mob. Alternatively, we have the situation of a jilted lover releasing private information about a public man. Things said in the heat of the moment, assumed to be private, suddenly become public.

There are some inevitable results of this. One is what we see with the cops. They can no longer do their job without personal risk, so they will evolve to avoid any situation where they could be shown in a bad light. We will no doubt see laws passed that ban the filming of rich people and politicians. They will not want to be subjected to what is happening with the cops. We’re already seeing signs in public buildings banning the use of cellphone cameras, Soon, phones will be banned entirely.

The more important change will be the contraction of the public space. On the one hand, those with nothing to lose will feel liberated in the public space. On the other hand, the auxiliary volunteer army of ideological enforcers will be emboldened to go crazy recording and reporting everyone. Those with anything thoughtful or controversial to say will flee the scene entirely. Even private conversation will collapse, as you cannot trust anyone to respect the ancient rules governing privacy.

Another consequence will be the collapse of what remains of trust. If you are a dissident, for example, you will no longer speak with anyone in possession of a mobile phone, even if you know them. In fact, the new tracking laws will mean all dissident will meet without phones. Not only will they fear recording; they must fear tracking, as the tech companies share this data with Antifa now. To voice a controversial idea now means living in a world closer to organized crime than politics.

Even apolitical people will have to assume that even their closest friends will be tempted to fink on them. Think of the “leaked” video of stars or ballplayers at private events or in private phone calls. These are all leaked by people close to the subject, so everyone now must distrust even their closest friends. The Synopticon will accelerate us into the no-trust society. The only place trust will exist is in secret societies that enforce their codes of silence the old-fashioned way.

In a world of a million leering eyeballs following your every move, lots of necessary things will simply stop happening. They will have to retreat to the world of intimate thought, but even there, coded to make it impossible to publicize. Outside, in the outer rings of the public-private spectrum, life will become simultaneously more intolerant and more vulgar. It will be a riot of uninhibited vulgarians and reckless scolds, where no useful work necessary for society can be done.

It remains to be seen if such a world can function. The riots suggest there is a point where the machine just stops. On the other hand, within living memory, people thought the current state was beyond the pale. Maybe people in the Synopticon will quickly evolve to become the uninhibited vulgarian or the reckless scold. Or maybe as we see in these cities, we stagger from one crisis to the next until finally the people are exhausted. We collapse while livestreaming it to the world.


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The Digital Opiate

Imagine a science fiction scenario in which you and your crew discover a planet inhabited by intelligent beings that possess no written or spoken language. This strange species communicates entirely with facial movements, eye contact, and other non-verbal gestures. Perhaps in addition to an astonishingly complex set of facial muscles, they have additional limbs used for signaling complex ideas. Whatever sounds they make are more like mood music than spoken language.

It is a crazy image, but it is a useful way of thinking about language. While it is possible such a communication could work, the one obvious problem is that initially all knowledge would have to be communicated in person. If you wanted to pass on information to the guy in the next village, you would either have to go to his village or have someone do it for you. It would also mean information could die with the holder, so the culture would need lots of redundancy to retain its knowledge.

Most likely, such a communication system would be so costly, whole categories of information would be eliminated. History would have to be truncated. Imagine the effort required to pantomime the history of the Peloponnesian War. Communicating advanced math would be impossible. Imagine describing a Lorentzian manifold with hand gestures and facial movements. Even a highly advanced visual communication system would rule out large swaths of information.

It’s not just that the categories would be constrained. The concept of history, for example, may not exist at all. If it did, it would be highly personalized, since all communication would be personal. Without a writing system or some other way to record information that is independent of the sender, the concept of a fact-based history would be improbable. This species could conceive of the past, but only in the most personal sense of it and as related to the present.

There would be something else about such a communication system. Because the lack of efficiency, time would have to be compressed. That is, the highest priority would be on the events of the present time, then those in the very near future and then the immediate past. The further events, ideas or concepts got from the present in either direction, the less important they would be to the society. The species with only a visual communication system would live almost entirely in the moment.

In the 1984 book, Amusing Ourselves To Death, Neil Postman argued that a particular medium can only sustain a particular level of ideas. The written word requires the intellectual involvement of the reader. The information presented can be tested and contemplated as it is consumed. Oral communication is more immediate, as the listener cannot playback what was just said, unless it is recorded. Video is the most superficial, as the viewer is a passive participant.

The thesis was that the superficial nature of video communication was removing facts and reason from public discourse and replacing them with emotion. People will take one side or another of an issue, because they favor the people making the argument, not because they think about the facts. Politics ceases to be about facts and arguments and becomes a sales pitch, like an ad for a product. No one thinks about the claims made in the presentation, just how they feel about the presenter.

Postman was writing before the internet. He could not contemplate how that would change public communication. The internet has immediacy. In addition to the superficiality of visual communication, it now comes as a steady stream through the wide array of screens in our lives. Even if you are not on social media, you will still absorb a steady stream of small bits of information. These are intended to elicit an emotional response regarding some pubic issue.

For older people, the legacy mediums still play a large role. Old people still read physical newspapers. Radio talk shows and television still have an audience, but the audience is generally those who came of age before the internet. Old people are on-line, but they experience it as a digital form of the legacy media. At the other end of the age curve, kids get all of the information on-line. Social media, YouTube and live streams are their exclusive sources of information.

Think about the last two months of virus panic. First the stream was intended to frighten everyone with images of overwhelmed hospitals and morgues. The factual content of the presentation was nonsensical. We did not see actual hospitals or people staggering around suffering from the virus. Instead it was models and people pitching the panic, like salesman in an infomercial. Postman’s framing of television news as infotainment has now been supercharged in the internet age.

We have moved beyond the three mediums of written, oral and visual, by adding the element of time. The rapid stream of information coming to us in mostly visual formats, or at least as superficial as the visual, amplifies the emotional aspect that was always central to visual presentations. People are bombarded with inputs that are evaluated in the moment and the appropriate emotion is generated. It is why people get so angry at contradiction on-line. That’s the point of the experience.

Our modern media environment is now something like “the feelies” in Huxley’s Brave New World. This was a popular form of entertainment that combined the senses of smell and touch in a movie format. The “movie” lacks the normal content of a movie, but instead stimulates the viewer into certain emotional states. The responses created in the viewer, combine with images, reinforce the social order. It is a form of propaganda that circumvents the rational mind and appeals to the emotions.

The live stream phenomenon is similar. These are often ad hoc, with the streamer starting his stream when the spirit moves. Some are more regimented in their schedule, but they rarely start on time and they go as long as they like. The people tuning in are not looking for facts and reasoned arguments. Instead they want reassurance and confirmation. These streams have communities that exist around the live streamer. It’s virtual information and a virtual community.

This brings us back to that civilization of aliens. They would inevitably be trapped in the present, because of the limitations of their communications medium. Their information would also be highly personal, as there would be no way to communicate without the idiosyncrasies of the sender getting tangled in the message. Part of the information the receiver would get is the particulars of the sender. Information could no longer stand outside the person. It would be defined by the sender and receiver.

We are seeing this today. Live streamers are making a living by talking and playing games as a type of performance. Their community sends them money in order to get mentioned or have their comment mentioned. In fact, the community becomes a part of the performance, a sort of codependency. The streamer interacts with the community in order to move the show along, but the community interacts with the streamer in order to tailor the experience to their desires in the moment.

Of course, it also means our public discourse must be even more shallow and superficial than what existed in the peak of the television era. It also must be even more intensely present tense. The old written information stream was an interconnected collection of facts and logic. The new information stream is a constant series of highly personalized, but disconnected bits of data intended to elicit an emotion. The digital opiate keeps the sender and receiver in a constant present.


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Thoughts On Modern Media

One of the things people have always believed about modern media is that video beats audio and audio beats the written word. Before the rise of “new media” on the internet, this meant television was better than radio and radio better than newspapers. In the internet age, the assumption now is that live streamers have greater reach than podcasters and podcasters have a greater reach than bloggers. Mixed in there are people who exist only as entities on social media platforms.

One reason for this assumption is youth culture. In liberal democracy, the young are treated like gods, in the same way novel social ideas are treated as gifts from the gods, so whatever young people like is heralded as pure and beautiful. Young people, especially children, are first drawn to images, then sounds and finally as they mature into adults, the written word. In modern liberal democracies, therefore, video platforms are treated like sacred altars where our most sacred members perform.

The youth culture phenomenon has co-evolved with the rise of mass media. In the days before mass media, young people were at the bottom of the cultural hierarchy. The first flicker of youth culture in America was the jazz age, but even there the people driving it were old by modern standards. The characters in The Great Gatsby, for example, are mostly early middle-aged. It was after the war with the explosion of Hollywood that youth culture blossomed into the centerpiece of modern life.

Another reason why video maintains a privileged place at the top of our social hierarchy is Baby Boomer culture. For Boomers, for whom mass media evolved, video was always the top. In the golden age of television, for example, the whole country would watch popular television programs. No newspaper or radio broadcaster had the reach of a popular television program. Hitting the big time in the field of news or entertainment meant getting on TV or in the movies.

As much as young people, and not so young people, complain about the Baby Boom generation, the Boomers still control the culture. That is plainly obvious with the panic over the Chinese virus. If the Boomers were twenty years younger, the virus would rate a few mentions in the New York Times science section. Since Boomers are now deeply involved in the health care system, anything medical is going to be of utmost importance to everyone. It is why nurses are now heroes.

Putting all that aside, there is a curious truth about these different platforms that has gone unnoticed. The actual reach of video these days is much lower than the past and probably at the bottom of the hierarchy. For example, Tucker Carlson is the most popular cable talker. He gets about three million viewers per night. The regular audience for cable chat shows is probably around ten million people. The New York Times has more readers than that. Same with other news sites.

On the internet, where it is much more difficult to gate-keep the content, the disparities are even more stark. Popular live streamers get a few thousand live views and their replays get 20-30 thousand views. A variation of the Pareto Principle is clear as day as a handful of top streamers dominate the view counts while 90% or more are small fish with small viewer counts. The gamer PewDiePie, for example, probably accounts for half of D-Live’s traffic, maybe even more of it.

In the political realm, the data is starker. Nick Fuentes gets about 30-thousand viewers to his show each night. The bulk of it is the same people, as his subscriber count mirrors his view counts, assuming either number is accurate. When he was on YouTube his numbers were briefly higher, but that was due to the phenomenon of the “groyper war” that got him national attention. Again, these numbers are suspect, but let’s just assume his unfettered reach is somewhere around 50-thousand.

Greg Johnson’s site, Counter-Currents, gets about 300-thousand unique visits every month, according to his reporting. The Unz Review probably gets two to three times that traffic, maybe even more. There are dozens of sites catering to outsider politics that get much bigger audiences than Fuentes and he’s the big dog now. When you drop into the typical streamer, the difference becomes amusing. A “popular” streamer, someone that thinks they are a big deal, gets about 10-thousand views.

Getting back to where we started, in new media, the old rule is in reverse. The written word beats the spoken word and the spoken word beats video. Again, the metrics used in these formats are suspect and the comparisons are not equal. Unz and Counter-Currents have a fleet of contributors, while streamers are solo acts or maybe a team operating a single show. Even so, a blogger like Heartiste probably had over 100-thousand readers at his peak, double that of Fuentes.

There’s something else to throw into the mix. There is a difference between viewership, reach and influence. Take a poll of random Americans and more of them will have some familiarity with Nick Fuentes. They may not know anything about Fuentes, other than he is the “Nazi kid on the internet”, but his name will be familiar to them, because they have heard it on their preferred media. Ron Unz, on the other hand, may as well be witness protection. He is an unknown to most everyone.

The fact is, video is still the format with the greatest reach. People are much more likely to share a video clip than copy text from a site and mail it to a friend. They may share a link on their social media platform, but people are much less likely to click the link than watch the video. That’s how Tucker Carlson is a household name, despite the fact that 90% of American adults do not watch his show – ever. With video, you can become wildly famous even though most people never see you.

Now, reach is a different thing than influence. Does Nick Fuentes influence people with his nightly show? In his case, he probably does. Kids are drawn to his act, then passively pick up his politics. Carlson, on the other hand, plays to an established audience that has always existed. He just makes their priors more fun. That said, the typical Counter-Currents reader was a white nationalist before they found that site, which is the main appeal. Greg caters to that existing audience.

The most likely answer with regards to reach and influence is that the written word is the main driver of opinion. Few people reading this will know the name F. Roger Devlin, but his book Sexual Utopia in Power is largely responsible for the entire “man-o-sphere” genre on-line. If we extend that out to the pick-up artists, anti-feminists and others, Devlin has had more influence on men than all of the live streamers combined. His influence will continue into the next generations.

Finally, one last thing about these media platforms. In the legacy media, the newspaper man dreamed of getting a spot-on radio, as the hours were shorter and the pay better than being a beat writer or columnist. The radio guys dreamed of getting a television gig, because the pay was orders of magnitude better. ESPN hoovered up anyone with the least bit of talent for video, because they paid better. Tucker Carlson abandoned writing for television in order to get rich as a personality.

A similar, but smaller scale phenomenon seems to be working in new media. The reason there are so many live streamers is they make money at it. Nick Fuentes makes over $200,000 from his D-live platform. J.F. Gariepy claims to be making six figures with his live stream. These monetization systems like Stream Labs, Entropy and Super Chats sprung up because they can skim a bit from the flow of cash from viewers to these live streamers. Even the little guys make decent money.

In contrast, blogs and websites remain the ghetto of the internet. Three times a year Steve Sailer has to beg for money just to avoid living in a homeless camp. Greg Johnson is constantly looking for money to keep the lights on. These guys have vastly larger audiences than the live streamers, but a fraction of the income. Readers just refuse to support the writers they like, while viewers will take out a mortgage to pay the cable bill, so they can watch their favorite programs.

The reason for this is the way people engage the creator on these platforms. The old saying about the difference between television and radio is that television is a warm medium, while radio is a hot one. A television personality is like a guest at a party, in that they are engaging, but avoid being loud or animated. Radio guys have to be loud and excited in order to grab the listener’s attention. Most people consume audio content while doing other things, so the host has to get their attention.

What this means is the person consuming video is not really there for the content, but rather the social interaction. Live streaming allows the viewer to feel like they are in a party where the streamer is the guest of honor. Television news is loaded with amiable airheads for the same reason. People will welcome a dunce into their home if he is fun at parties, but not invite the smart guy with the unpleasant demeanor. People are willing to pay a lot to be flattered by a good guest in their home.


For sites like this to exist, it requires people like you chipping in a few bucks a month to keep the lights on and the people fed. It turns out that you can’t live on clicks and compliments. Five bucks a month is not a lot to ask. If you don’t want to commit to a subscription, make a one time donation. Or, you can send money to: Z Media LLC P.O. Box 432 Cockeysville, MD 21030-0432. You can also use PayPal to send a few bucks, rather than have that latte at Starbucks. Thank you for your support!


Meta-Movie Man

They say art holds a mirror up to society, which means something becomes art when it reveals the nature of society or just nature itself. The classical nude statues are art, rather than pornography, because they are idealized representations created to celebrate the human form. Literature becomes art when it portrays society in such a way that it reveals certain truths about the age. For example, The Great Gatsby is art, because it captures the age and the reality of materialism.

Whether or not movies can rise to the level of art is debatable, as the medium is superficial by design. Another aspect of art is it tempts the person experiencing it to think about things they may not be naturally inclined to consider. Motion pictures are a passive medium, encouraging the viewer to relax and let the images flashing past him do all the heavy lifting. Citizen Kane is considered the best film ever made, but it does not rival literature in terms of artistic impact.

That said, maybe movies should be judged on a narrower artistic standard, in that maybe the best they can do is reflect attitudes of the age. The science fiction shows on the later-50’s and early-60’s, for example, reveal the optimism of the age with regards to scientific progress. Fast forward a generation and science fiction films reveal the fear and disappointment in science. Today, science fiction is mostly multicultural personal drama in space, revealing the feminization of our age.

In other words, like pop music, a movie can be considered art if it comes to symbolize the times in which it was made. The 1970’s movie Saturday Night Fever can be called art, because it reflects the vulgarity of the time. The movie Terminator is a reflection of the anxiety over the Cold War and the nuclear arms race. These movies are not art because they achieve some high technical standard, but simply because they were popular, touching some nerve with the public at the time.

It is a low standard, for sure, but popular culture is a low-brow product made for profit, not artistic achievement. The performers and characters in the business of producing this content can call themselves artists, but in reality, they are just the modern version of carny-folk, tolerated by society for entertainment purposes. The elevation of the profane in the modern age, is itself a statement about the age and the people, who have taken over control of the culture. Our is the age of vulgarians.

Putting that aside, by this standard, Quentin Tarantino is probably one of the great artists of the modern age. His movies tend to reflect some aspect of the times, in an exaggerated and juvenile manner. He makes movies that his ten-year-old self wanted to see, so they tend to lack anything resembling complexity and instead feature exaggerated characters that even a child can grasp. They are morality tales for stupid people, who are not all that interested in lectures about morality.

His latest film, Once Upon a Time… in Hollywood, is a long boring buddy story about a fading television actor. It is set in late-1960’s Los Angeles and references every popular news event of the period. The point of the film is to tell the people, who came of age in that time, especially those who grew up in Los Angeles, that it was a great time to be a young American. It was also a great time to be famous, as you got to party and bang starlets, even if you were a minor television star.

Tarantino, of course, is a meta-movie maker. He tends to make movies about movies and the world around movies. All of his shows are celebratory versions of the B-movies he watched growing up as a kid. In some respects, he is the Gen-X movie maker, in that his stories never end well, but the bad endings don’t offer a larger critique of the times or offer a lesson about the characters. In other ways, they lampoon the long shadow of the Baby Boom culture the 60’s and 70’s.

You see that in his latest film. The people are living in an idyllic time, where they can have great lives with little actual work. That time in California was probably the best time and place to live in post-war America. Yet, the degeneracy of the people and the pointlessness of their existence eventually destroyed that society. Modern Los Angeles is homeless camps and third world peasants. A white person growing up in that squalor will come to hate their ancestors for having created it.

That’s the funny thing with Tarantino. He grew up watching cheesy B-movies and re-runs of 1960’s television shows. Much of that content was science fiction. Yet, he has yet to make a movie about the future or even a B-movie version of it. The space movies of his youth would make good fodder for his brand of film, but instead all of his stuff is set in the past. From an artistic perspective, he is a man backing through life, watching was passes into the fading mists of his age.

Again, whether movies can be considered art is debatable. Art should be lasting and movies just don’t hold up over time. Still, by a lower standard, one that simply relies on cultural relevance, Tarantino would be counted as an artist. His movies speak to a people living in steep cultural and demographic decline. His latest celebrates the memories of a generation who will literally be gone in a generation. Once Upon a Time… in Hollywood is an epitaph for a generation and a nation.


For sites like this to exist, it requires people like you chipping in a few bucks a month to keep the lights on and the people fed. It turns out that you can’t live on clicks and compliments. Five bucks a month is not a lot to ask. If you don’t want to commit to a subscription, make a one time donation. Or, you can send money to: Z Media LLC P.O. Box 432 Cockeysville, MD 21030-0432. You can also use PayPal to send a few bucks, rather than have that latte at Starbucks. Thank you for your support!


Attention Rather Than Merit

Attention, as in other people noticing someone, is a necessary part of status, which itself is an integral part of the human condition. Human organization is hierarchical, with the most successful males at the top and the least successful at the bottom. In order for a male to gain status, he must get attention for whatever deeds are rewarded by the community in which he exists. Status seeking therefore requires attention seeking to the extent that others notice the status establishing act.

For most of human history, the causal relationship was pretty simple. The man did something that was important for the community in a way that was better than the average man of the community. Hunting for example. He may parade his success around before the rest of the tribe as a way to show off his skill. This got the attention of the tribe and he was recognized for his skill. This recognition of his achievement increased his status within the tribe.

As people settled into communities, the types of skills rewarded by the community increased along with the customs for celebrating them. The Roman triumph was nothing more than a way to give attention to the triumphant general, in order to celebrate his victories and therefore increase or secure his status. The American habit of having a daylong celebration for installing a new President is really just the modern equivalent of the Roman triumph. We celebrate the man for his victory.

Spin this telescope around and it is fair to say that attention is a normal human trait that is expressed in all times and places. This male desire for attention is rooted in the desire for status. This is, of course, entangled with the female desire for the attention of high status males. That in turn leads men to find new challenges in order to show off their prowess. Even the most extreme example of sacrificial piety may simply be the manifestation of status seeking.

Whether it is conquering new lands or increasing the prosperity of the people, the need for attention and status is the main driver of human history. The need to be better than those who came before you, in order to get attention and therefore status, naturally leads to increasing the stock of human accomplishment. Each generation seeks to surpass their ancestors in the things important to their people. The young are always in competition with the shadows of their ancestors.

If we just focus on attention seeking in the modern age, it reveals a lot about what is valued in this age, what will provide status. For example, in modern sporting events, the players are always looking to draw attention to themselves in various ways. The most popular way is to perform some form of boogie dance after a play. In American football, the boogie dance now accounts for a large amount of the player’s attention, as they practice these routines for hours.

Outside of sports entertainment, social media provides the best opportunity for one to gain attention. Males will post outrageous things in order to offend what they believe to be convention. Alternatively, they will post exaggerated versions of some ideal with which they want to be associated. The Bronze Age Pervert cultivated a cult following by posting exaggerated claims about himself and his lifestyle on Twitter. He got lots of attention to a virtual version of himself.

A recent example of this phenomenon is the story of a guy, who created a fictional version of himself as a high stakes sports gambler. A young male calling himself Robert Gorodetsky, made a name for himself pretending to be a big time gambler. His status was first cultivated by using Instagram to get attention to his outlandish behavior in and around the professional gambling scene. This gained him attention and status, as well as some suckers willing to give him money.

It is tempting to say this was just a swindle, but the evidence suggests his primary motivation was attention. The money he got was all used to promote his image on-line. He wanted to be known as this high stakes gambler, but he really had no desire to be an actual gambler. It appears he just burned through the cash like any other idiot. The purpose of it all was to be a big deal on Instagram.

By just looking at how males today seek attention, what we see is that they are mostly empty gestures. There is no merit at the core of the act. Rather than parade around the village with their kill, they are parading around empty handed, making wild claims about what they did on the hunt. Status in this age is now gained by telling increasingly bizarre and outrageous fishing tales. It is a desire to seek attention, and therefore status, without first doing anything of merit.

This is not just a phenomenon among the proletariat on-line. In fact, it is a habit learned by watching the elites. Status in areas like politics or entertainment is often just the result of clever attention seeking. In the music business, attention seeking has been industrialized and monetized. In politics, the people running for office take pride in having never accomplished anything. In fact, never have tried to accomplish anything is the badge of honor. A man of deeds is wholly unwelcome.

Of course, this is further evidence of the feminization of society. Attention without merit is an entirely female trait. Males take great risks to accomplish things for which they will get acclaim and status. Females use their natural charms to gain the attention of the high status males. For the female, the accomplishment is in gaining attention, rather than in doing something that results in attention. Today’s male social media stars are highly feminized males performing female roles.

One possible reason for this is that the avenues for gaining male status have been cut off by modernity. Richard Spencer cleverly played on this to attract an audience of young males on-line. His “Faustian man” stuff was an appeal to the natural desire of males to accomplish great things. Ironically, it was just an attention seeking act by someone with no accomplishments. Even so, it is another bit of evidence to suggest there is an unrealized desire at the core of this new attention seeking.

Another possible reason is we have quickly evolved into a state where high-testosterone males are marginalized, in favor of more compliant and less threatening low-testosterone males. The defense mechanism of the neoliberal order is to flip the normal status system on its head. The new world order is a matriarchal structure that rewards empty gestures and attention seeking. This would also explain the whole tranny thing.  Males now compete to be women.

Whatever the reason, we now live in an age in which genuine merit has no value, while pointless attention seeking is the coin of the realm. A young male would rather invest his time building his YouTube platform than acquiring practical skills that allow him to accomplish practical deeds. Because attention is disconnected from accomplishment, all attention is the same. This would be why young males have turned the movie Joker into an instant cult classic.


For sites like this to exist, it requires people like you chipping in a few bucks a month to keep the lights on and the people fed. It turns out that you can’t live on clicks and compliments. Five bucks a month is not a lot to ask. If you don’t want to commit to a subscription, make a one time donation. Or, you can send money to: Z Media LLC P.O. Box 432 Cockeysville, MD 21030-0432. You can also use PayPal to send a few bucks, rather than have that latte at Starbucks. Thank you for your support!