The internet is having a good laugh at the release of police bodycam video from an incident that occurred at the home of Nick Fuentes last month. The police were called when Fuentes allegedly pepper sprayed an old Jewish woman and then threw her down the steps of his house. In the bodycam video, the police officer inexplicably asks Fuentes if he is a white supremacist and he responds by telling the cop that he is a Mexican, so he cannot be a white supremacist.
Fuentes is a media savvy character, so it is entirely possible that he said this old joke knowing the video would end up on the internet. Back in his early days as an online influencer, he would often claim to be a Mexican or a multiracial person as a joke but also so he could avoid being called a white nationalist. Like all cult leaders, Fuentes takes every opportunity to signal to his people by using insider language, so it is likely that he said this to the cops for that reason.
According to news reports, Fuentes has been charged with assault and will start the legal process this week with his first court appearance. This is the reason the local prosecutor released the bodycam video. One of the ironies of the bodycam phenomenon is that it was to prevent cops from framing innocent black bodies, but it is now mostly used by prosecutors to sway public opinion. They routinely dump the video to make the accused look bad.
That aside, this event does touch on some more serious issues related to politics in the mass media, technological age. Thirty years ago, Nick Fuentes could not exist, and we know this because David Duke had ceased to exist. Duke was Nick Fuentes for the analog age and had a media run in the late-1980’s. That was before the internet when the media had tight control over who was and was not on the main stage and the many smaller stages that relied on the main stage.
Duke got the attention of the media in 1988 when he ran in a special election in Louisiana for a vacant state house seat. Reagan was about to leave the scene, and the usual suspects were looking for a new electoral strategy. They hoped they could make Duke the face of conservatism, so this local character was turned into a national figure when he managed to win the special election. For a few years he would get called to do national media until the media got tired of him.
Fast forward to this age and Nick Fuentes is doing a similar act, but instead of getting the attention of national media, he has used a mastery of new technology to insert himself in the new media that is the result of the new technology. First it was as a live streamer within the alt-right ecosystem and then as a street activist and number one fan of Donald Trump. Once he got a following, he leveraged this to get noticed by other online characters with large audiences.
There is where the parallel ends. Once the media got tired of David Duke, his fifteen minutes were up no matter how hard he tried. In this age, internet personalities can force their way into public consciousness, even when the major media operations choose to ignore them. That usually requires being outrageous in such a way that they trend for a day on social media. Of course, that means all these characters are in a race to see who can be the most outrageous.
That is why Fuentes is now going to court. His antics attracted local loons to his home and his response, probably designed to get maximum attention online, has him facing assault charges. This is not unique to Fuentes. Non-political influencers rely on the same strategy to increase their clout. Andrew Tate exists because he packaged old man-o-sphere ideas in an outlandish package. The modern influencer is famous mostly because they are good at getting attention.
Therein lies the problem. Andrew Tate is a great example of how the attention seeking crowds out everything else about him. Few people who recognize his name know anything about his act. Whatever issues he is trying to promote are lost in the carnival atmosphere that must exist around him in order for him to retain clout. You see the same thing with Nick Fuentes. The engine of the online influencer must constantly be fed with new ways to get attention.
This is why mainstream politics have become ridiculous. To get into politics, you must show an ability to get attention. Then you must be willing to play the role required to hold office. This selects for people who either lack authenticity and dignity or are willing to trade those things to win office. The result is a politics dominated by two-dimensional profiles controlled by the producers who underwrite their role in the great drama that is American politics.
Another thing about this Fuentes business is it presents people with a political dilemma because the reason a Fuentes exists is because he elicits strong feelings for or against the character he plays online. If an actor gets attacked at his home for playing a villain in a film, it is an easy call. People know he is an actor. The trick of the online influencer is to strongly link the character them play online with their real self. It is not as easy to separate the fictional Fuentes from the real Fuentes.
Putting aside the fictional Fuentes, it is easy for people to side with the guy who must put up with kooks banging on his door. Gassing an old Jewish woman may not be the best response, but it is understandable. In a sane world, the cops would tell the old woman to stop harassing Fuentes. They would warn Fuentes about gassing old Jewish women who knock on his door. Both would have been forced to apologize to one another and the matter would be put to bed.
Of course, in a sane world, Fuentes would not exist and the crazy people who need him to exist would not exist. Perhaps, as a step toward a return to normalcy, the judge will make the old woman stand on the street corner wearing a sandwich board that reads, “I like to harass Mexicans.” Fuentes could be made to stand on the opposite corner with a sandwich board that reads, “I beat up old women.” Just imagine how many impressions that would get on Twitter!
It is tempting to look at this seedy affair as proof things are terminal. Politics is now overrun by carnies, so nothing serious can be done. Yet, things are happening in Washington primarily because the world’s biggest shit poster happens to be the world’s richest man and pals with another shit poster, Donald Trump. They attacked the spending bill in Congress and then support for it collapses. Perhaps even in the circus of American politics good things can happen with the right ringmaster.
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