Note: Events are taking me on the road before the cock crows, so today the post is something from behind the green door. This post is from a a week ago when I had to rent a car. Something similar is happening this weekend but for entirely different reasons, so the post is appropriate.
We are expecting the white death this weekend and my car is useless in the snow, so I booked a rental for the weekend. God’s country is expecting five to eight inches of snow on Saturday and the tiny roads will not see a plow until late Sunday, so I needed something that could give me a chance to get off the mountain. I booked what the web site said was a front wheel drive Volkswagen or similar.
The key words are always “or similar” with rental cars and “similar” turned out to be a Jeep Gladiator, which is like a Jeep with a pickup bed on it. It did not cost more and they were happy to see me take it, so it worked out for the best. I can now haul some junk from Lagos to the new place. That and the thing is pretty much a tank, so I should have no trouble in the snow.
Standing in the lot waiting for the rental car guy to do his thing, I looked around at the cars and struggled to tell the models. I am not a car guy, but I used to know a Toyota from a Ford without much trouble. Car companies all had their distinctive styles, which was one way they differentiated themselves. Cars are a utility good, but aesthetics are what gets people to sign on the dotted line.
I was reminded of something a crazy guy told me when I was a teenager. He said that by the time I was his age, all cars would look the same. His reasoning was that the drive for efficiency would lead to a singular shape that was the most efficient both in terms of aerodynamics, but also in design cost. All the car maker’s efforts were converging on a singularity of sorts and all cars would look the same.
Crazy guy was mostly right. In the economy and mid-market range, it is hard to tell one model from another. It is not just the exterior. Inside they are all the same too. Options vary, but the options list from Toyota is no different from the options list at the other makers and the pricing is the same. Like the rental car page, we are reaching a point where cars are just small, medium, large and similar.
There are exceptions to this process. The Jeeps are outliers. Ford is selling a Bronco that is supposed to compete with the Jeep, but the best I can tell the Bronco is more like the other SUV’s on the market. The Jeep is a genuine off-road vehicle, even in this age of safety compliance and standardization. Driving this thing around is not quite like a pickup truck and nothing like an SUV.
Of course, there are sports cars. I stopped to grab the mail and there was a Corvette in the parking lot. Like the Jeep, it fills a category unique to itself. It is not in the same league as a Porsche or the high-end BMW’s and Audis. It is not a supercar, but it is not a muscle car either. I see a lot of the new models around so they must be popular with people who are not conformists.
I used to joke that if a man fell asleep in 1965 and awoke in the modern age, he would walk around a parking lot thinking the commies won the Cold War. The aesthetics of this age are dreadful and they are getting worse. That Corvette I saw in the parking lot was like a singular flower blooming against a black and white scene. The dreary cars around it threatening to snuff out the last bit of beauty.
The raises the question of why the car makers are not doing as they did in the past and making weird looking cars. The main reason is the economics of car making have stamped out all signs of adventurism. Every automotive executive knows the story of Saab and its last years making cars. The engineers and managers wanted to make cool cars, but that brought risk and that meant added cost.
General Motors owned Saab at the time and they were not interested in taking risks so they finally shuttered the Saab brand. When you learn about the story of how Saab died you cannot help but think that it was more than just economics. The ugly people at GM could not tolerate the free thinking that was the spirit of the Saab brand. They were the gray background swallowing up the colorful flower.
Of course, there needs to be a market for risk taking. America is no longer a place for young risk takers. It is a place for old fuddy-duddies who live in constant fear of risk because risk could mean the icy hand of death. America has always been a business and now it is a mature business with little tolerance for risk, so even if you wanted to make a funky car for the masses, the market would be small.
At the new place, I noticed that everyone seems to drive a Subaru or a pickup truck with most drives have one of each. The Subaru is great for bad weather driving on hilly country roads and the pickup is good for hauling stuff. I am not ready to be a Subaru man, so maybe I will like this Jeep enough to buy one. Maybe buy a red one so I can be that flower blooming in the grayness for a little while longer.
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