The Sales Job

Note: Last week a friend of ours, Jeff Winston, passed away leaving behind a young wife and a baby daughter. Jeff was the founder of White Art Collective, a group of musicians and artist who collaborated on artistic endeavors. A fund has been set up to help Jeff’s wife and daughter. There is no excuse for not hitting the goal this week, so please kick in a few bucks to the effort.


In the business world, it is rare to encounter anyone who is skeptical about marketing as a general concept. These people do exist, mostly in the accounting department or in the technical support areas of accounting. They have some sense of the real economic benefit of marketing campaigns, so they tend to be a bit more skeptical of the claims, but they have little say in the matter. The boys and girls in the C-suites are all sure marketing is the key to success.

This is why history books are full of bad ad campaigns. Even the dumbest ideas will win over some people, because it is assumed that all attention is good attention, so even a terrible ad can work. It is also why you rarely see marketing people get sacked for terrible ideas. The one notable exception are the white people who run afoul of the morality police. Put one picture of Hitler on your gigantic scoreboard and you will be fired before the game is finished.

A good recent example is the Bud Light controversy. It should have been obvious that hiring a pervert to sell working class beer was a bad idea. The customers for Bud Light are working men who want cheap beer. These are not the sort of people who squeal with excitement over the latest bourgeois decadence. Sure, the friends, colleagues and superiors of the horse-faced woman who cooked up the idea thought it was marvelous, but they would not be caught dead drinking Bud Light.

It took the executives of that beer company weeks to figure out that they had a serious crisis on their hands, primarily because they have been conditioned to think that anything that gets attention is good marketing. It never occurred to them that their customers would not want to be associated with a pervert. Instead, they were caught up in the excitement of having “gone viral.” It was only after the mockery reached the clouds that they fired the people responsible.

The truth of it is, most of what passes for marketing is nonsense. There is little empirical evidence to suggest it boosts sales. If Coca-Cola stopped running television ads, would people stop buying their products? Clearly not as the brand is globally recognized to the point where it is a generic term like Kleenex or Zipper. Coca-Cola could discontinue all advertising for a year and not see a change in sales. In fact, that would be a great marketing idea and it would surely go viral!

The same sort of psychosis grips politics. It is assumed that the formula for success works backward in that you start with having gained power. If you have power, you can do what you want, but you first must get power. That means winning an election, so you have to focus on that project. In order to win the election, you need to get the votes and that means getting the attention of the voters. In order to do that you need to market your candidate to the rubes out in the hinterland.

This is why the Ron DeSantis campaign is now circling the drain. They assumed that they first needed to make him a household name, so they contracted those who claim to know how to do this. Those people then hired lots of “social media influencers” who would talk about Ron DeSantis as if he is their old pal. Never mind that many of them are weirdos and conmen. After all, any attention is good attention and these social misfits have proven to be great at getting attention on Twitter.

Hiring a gold-plated phony like Bill Mitchell sounded like a great idea because he supposedly has half a million followers. It should have taken them five minutes to see that the follower number is fake. His account gets less engagement than many abandoned accounts, but what he does get is usually mockery. Even among the hardest of hardcore Trump fans Bill Mitchell was a ridiculous person when he was pitching himself as super-MAGA man.

The same logic was behind hiring Mexican Bill Mitchell. You can easily imagine the conversation when they made this decision. “He was on Tucker so those mouth breathers will listen to him.” They never stopped to think that it would be rather obvious that his support was purchased. That and his influence with Trump supporters was contingent on his support for Trump and his last name. When he was MAGA, he was the “barrio Nazi” but with DeSantis he is just Pete.

Of course, all of this rested on an assumption that is probably false. That assumption is that Twitter has an impact on public opinion. For those on Twitter every day, it certainly feels like it is the public square. To those not on Twitter every day, the vast majority of people, it is like every other social media platform they ignore. There is a reason that conversations in the real world about Twitter tend to be derisive. Twitter is not reality, but an alternative reality with little impact on reality.

This is probably true of the internet as a whole. Those old enough to have been online before the mouse recognized this reality forty years ago. Going back and forth with strangers on Usenet was a fun diversion from reality. You and everyone else were playing a role in a simulated world. When your internet time was up, you went back to work and forgot about it. Then when you had free time, you would pick up that thread about who is really the Nazi in the debate.

Like marketing in the business world, social media has become an article of faith in politics that is never questioned. Of course, you have to have a social media presence and of course you need to hire social media strategists. Imagine a big company not having a marketing department! It is the same mentality in politics, and it rests on the same assumption which is probably not true. At the minimum, the truth of it is far more limited than everyone assumes.

In the end, reality matters. If you are selling station wagons just when Chrysler introduced the minivan, no amount of marketing is going to change the fact that the minivan was a better family vehicle. If you are selling Ron DeSantis in the age of Trump, no amount of social media influencing is going to change the fact that he is just another conventional politician in an unconventional age. The best marketing is a product that sells itself, whether it is cars or politicians.


If you like my work and wish to kick in a few bucks, you can buy me a beer. You can sign up for a SubscribeStar subscription and get some extra content. You can donate via PayPal. My crypto addresses are here for those who prefer that option. You can send gold bars to: Z Media LLC P.O. Box 432 Cockeysville, MD 21030-0432. Thank you for your support!


Promotions: Good Svffer is an online retailer partnering with several prolific content creators on the Dissident Right, both designing and producing a variety of merchandise including shirts, posters, and books. If you are looking for a way to let the world know you are one of us without letting the world know you are one one is us, then you should but a shirt with the Lagos Trading Company logo.

The Pepper Cave produces exotic peppers, pepper seeds and plants, hot sauce and seasonings. Their spice infused salts are a great add to the chili head spice armory, so if you are a griller, take you spice business to one of our guys.

Above Time Coffee Roasters are a small, dissident friendly company that roasts its own coffee and ships all over the country. They actually roast the beans themselves based on their own secret coffee magic. If you like coffee, buy it from these folks as they are great people who deserve your support.

Havamal Soap Works is the maker of natural, handmade soap and bath products. If you are looking to reduce the volume of man-made chemicals in your life, all-natural personal products are a good start.

Minter & Richter Designs makes high-quality, hand-made by one guy in Boston, titanium wedding rings for men and women and they are now offering readers a fifteen percent discount on purchases if you use this link. If you are headed to Boston, they are also offering my readers 20% off their 5-star rated Airbnb.  Just email them directly to book at sa***@mi*********************.com.


The Low Trust Model

Note: Last week a friend of ours, Jeff Winston, passed away leaving behind a young wife and a baby daughter. Jeff was the founder of White Art Collective, a group of musicians and artist who collaborated on artistic endeavors. A fund has been set up to help Jeff’s wife and daughter. There is no excuse for not hitting the goal this week, so please kick in a few bucks to the effort.


A little more than two weeks ago Hamas launched their daring raid into Israel, killing many Israeli soldiers and civilians. The Arab – Israeli story has been on the back burner for a long time, due to relative calm between the various sides. The imperial wars in the region have ended, so the American political class has not had a reason to talk about how much they love Israel recently. This attack unleashed a great deal of pent-up Israel enthusiasm from the Cloud People.

Right after the raid, the Israel lobby in the United States swung into action, launching a massive public relations campaign in support of Israel. There was a contest between the chattering skulls over who could be the most extreme in their demands for vengeance on behalf of Israel. Like the response to the death of George Floyd, the reactions from all corners of the managerial class felt coordinated. The usual suspects were all using the same canned lines on social media.

That may explain why this massive public relations campaign has not had the effect the narrative writers expected. Two weeks on and most Americans are more interested in the NFL scores than Israel and Gaza. Then you have the large pro-Palestinian protests breaking out all over the West. Washington had about ten thousand people turn up to wave the Palestinian flag. Famous people like Dave Chappelle and Greta Thunberg have made anti-Zionism fashionable again.

When you look at the polling, support for Israel is just over fifty percent, but this is due to unwavering support from old white people. Outside of that group support ranges from “a pox on both sides” to mild opposition to Israel. Among the young and left-wing, the Palestinians are becoming the cool new victim group. College campuses are suddenly having to deal with students supporting the people their donors are trying to kill over in the Gaza strip. It is, as the cool kids say, problematic.

Clearly, the all-out media blitz has not had the expected result. The political class is still playing its role, as if the people are clamoring for it. Nikki Haley is running around promising to blow up the world if elected president. She wants to rename the Defense Department into the Offense Department. While she is clearly a psychopathic simpleton, her echolalic babbling is falling on deaf ears. It turns out that even the sorts of people who care about GOP politics are not moved by Israel.

One reason for this is that this media relations campaign looks like the public relations campaigns around previous moral panics. This looks like the George Floyd hoax or the Russian collusion hoax or the white nationalist hoax. It is the same actors playing the same roles with a new bogeyman. This style of gaslighting can only work so many times before gaslighting fatigue sets in with the public. These calls to arms over the latest bogeyman are becoming background noise.

There is also the fact that there is simply too much information and too many people skilled in peddling their own reality. The Israel lobby has billions of your money to spend on these campaigns, but there is a massive guerilla army of online volunteers working to counter them. The internet is full of pics showing bombed out buildings and dead Arab children, along with carefully constructed context. The misinformation war has been joined by this volunteer army supporting the Arabs.

Of course, there is the moral problem at the heart of it all. Yes, Hamas killing women and children in that raid is terrible. Yes, Israelis have a right to be angry and want retribution for the terrible act. No, revenge and retribution are not things Westerners have been conditioned to accept. Pulverizing Gaza as revenge for the raid strikes most Western people as barbaric. Appeals to our empathy is not going to change the fact that Israeli is blowing up hospitals now.

There may be another factor, something that underlies all of these other reasons for the failed media campaign. That is the reputation of all public people has collapsed due to their constant lying and tolerance of obvious lies. All the people chanting “Death to Gaza” are people who sat quietly while their fellows told outlandish whoppers about Trump, his voters, white people, Covid and many other topics. Many of these people have enthusiastically held abhorrent positions.

A good rule of life is to assume that people who lied to you in the past are lying to you in the present and they will lie to you in the future. The public square has been so polluted by official lies and people willing to repeat them in public that many people now assume everything is a lie. If Ben Shapiro was happy to lie about Covid, why would he be telling the truth about Israel? Why would anyone accept what the Biden administration has to say about anything at this point?

This is an underappreciated aspect of what happens to people when they transition from a high trust society to a low trust society. Send a middle-class man to prison and he will be victimized by the system until he gets smart. He then goes to the extreme, assuming that he can trust no one. In time, he figures out that he can trust certain people, but he can never trust the system. Low trust societies have the same sort of trust relationships that you will see in a high security prison.

That may be what we are seeing in America. For some people, it is assumed that everything from the system is a lie. Old people still trust the system, but young people have no faith in it. On the other hand, many people are learning to trust those who have earned their trust. All the highly choregraphed media in the world is no match for the word of that guy who has proven to be on the level. In fact, the media campaigns are creating the environment for this trust model to flourish.

This is not a novelty, as much of the world functions this way. In the Arab world, for example, not one accepts official sources at face value. It is assumed that the official story is cover for the real story. Arabs love conspiracy theories. In Eastern Europe, people treat politics as a separate sphere with separate rules. Seventy years of communism taught them to understand that the people in charge serve their own interests, not the interests of the people.

It is only in the West where people came to expect honesty from the ruling class and consistency in the rules of the system. The civic nationalist concept of good government is a WEIRD concept. The term WEIRD here means Western, Educated, Industrialized, Rich and Democratic. It works as long as the societies and their ruling elites remain demographically Western. That is obviously no longer the case, so it is no wonder that the West is evolving a new model.

In the end, the aphorism credited to Lincoln, “You can fool all people some of the time and some people all the time. But you can never fool all people all the time” works better as a warning, rather than a description. A ruling class that keeps trying to fool most of the people most of the time ends up fooling themselves into thinking they are fooling everyone all the time. The end result is a ruling class that has the trust of no one and must rule by force until the end.


If you like my work and wish to kick in a few bucks, you can buy me a beer. You can sign up for a SubscribeStar subscription and get some extra content. You can donate via PayPal. My crypto addresses are here for those who prefer that option. You can send gold bars to: Z Media LLC P.O. Box 432 Cockeysville, MD 21030-0432. Thank you for your support!


Promotions: Good Svffer is an online retailer partnering with several prolific content creators on the Dissident Right, both designing and producing a variety of merchandise including shirts, posters, and books. If you are looking for a way to let the world know you are one of us without letting the world know you are one one is us, then you should but a shirt with the Lagos Trading Company logo.

The Pepper Cave produces exotic peppers, pepper seeds and plants, hot sauce and seasonings. Their spice infused salts are a great add to the chili head spice armory, so if you are a griller, take you spice business to one of our guys.

Above Time Coffee Roasters are a small, dissident friendly company that roasts its own coffee and ships all over the country. They actually roast the beans themselves based on their own secret coffee magic. If you like coffee, buy it from these folks as they are great people who deserve your support.

Havamal Soap Works is the maker of natural, handmade soap and bath products. If you are looking to reduce the volume of man-made chemicals in your life, all-natural personal products are a good start.

Minter & Richter Designs makes high-quality, hand-made by one guy in Boston, titanium wedding rings for men and women and they are now offering readers a fifteen percent discount on purchases if you use this link. If you are headed to Boston, they are also offering my readers 20% off their 5-star rated Airbnb.  Just email them directly to book at sa***@mi*********************.com.


Not Our Gods

While on a walk, I was listening to Jared Taylor interview a fellow calling himself Ed Brodow about his book, The War on Whites: How Hating White People Became the New National Sport. Given the title and the platform, I was expecting the author to have similar views on race as other people in that scene. Instead, he sounded more like a civic nationalist or a typical conservative.

It was a fascinating conversation as the author would layout a bunch of facts you would get from the race realist camp, but then try to fit them into the conventional moral framework with regards to race. At the same time, Jared was trying to lead him back to the obvious conclusion of the facts the man has in his book. It was an interesting back and forth that is well worth a listen.

It was also a great example of of the power of moral authority. Jared Taylor rejects the moral claims about race that come from the race denialists, while the author of the book accepts most of those moral claims. It was a clash of moral visions that highlights a central problem with regards to race. One side has a different view of right and wrong regard race than the other side of the conversation.

This is not unusual. When it comes to a wide range of issues, most opinions are guided by a moral framework that few people consider. Everyone accepts, for example, that racism is a universal moral concept. Everyone knows it is wrong to notice race, unless you are of the elect and you are noticing that someone not of the elect is noticing something about race. Then and only then is noticing race okay.

The truth is, noticing race was normal until the middle of the last century and the normative claims about racism we take for granted today would have been unknowable to people a century ago. This new moral framework, however, does not rest on a legitimate moral foundation. It was conjured from the ether and great effort is made to conceal its lack of moral authority.


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Promotions: Good Svffer is an online retailer partnering with several prolific content creators on the Dissident Right, both designing and producing a variety of merchandise including shirts, posters, and books. If you are looking for a way to let the world know you are one of us without letting the world know you are one one is us, then you should but a shirt with the Lagos Trading Company logo.

The Pepper Cave produces exotic peppers, pepper seeds and plants, hot sauce and seasonings. Their spice infused salts are a great add to the chili head spice armory, so if you are a griller, take you spice business to one of our guys.

Above Time Coffee Roasters are a small, dissident friendly company that roasts its own coffee and ships all over the country. They actually roast the beans themselves based on their own secret coffee magic. If you like coffee, buy it from these folks as they are great people who deserve your support.

Havamal Soap Works is the maker of natural, handmade soap and bath products. If you are looking to reduce the volume of man-made chemicals in your life, all-natural personal products are a good start.

Minter & Richter Designs makes high-quality, hand-made by one guy in Boston, titanium wedding rings for men and women and they are now offering readers a fifteen percent discount on purchases if you use this link. If you are headed to Boston, they are also offering my readers 20% off their 5-star rated Airbnb.  Just email them directly to book at sa***@mi*********************.com.


This Week’s Show

Contents

  • The AmRen Interview
  • Racism As A Sin
  • Brownification Of Life
  • Antiracism
  • Why Is This?
  • Who Said?
  • Domains Of Moral Authority
  • So What?

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Full Show On Rumble

Full Show On Odysee

The Road To Ruin

When studying the two great revolutionary events in European history, the thing that always jumps out is how revolution was something of an accident. In both cases, the ruling class had chances to avert disaster. The sovereign had people in his inner circle or just on the edge of it who warned about the brewing trouble. In the case of Tsar Nicholas, his ascent to the throne was due to the ongoing unrest. Yet, in both cases the ruling class never missed an opportunity to miss an opportunity.

Dig further into the many unforced errors and the root cause is often a stubbornness on the part of the king, the tsar, or the aristocracy. They looked at every small compromise as a potential slippery slope. Instead of taking advantage of opportunities presented to them by their disgruntled subjects, they dug in their heels and made themselves seem like the unreasonable party. As a result, they left themselves little room to make necessary reforms in order to head off disaster.

We may be seeing something similar in the battle to select a new Speaker of the House, which is now in its third week. Kevin McCarthy was booted from the post to start October because he broke all but one promise he made to secure the job. The one promise he kept was to reduce the number of votes required to bring forth a motion to vacate the chair, as in remove him from the job. Because he broke all of his other promises, this was the avenue to remove him.

The House Republicans are now struggling to find a replacement. The first choice, one supported by the donor class and the Democrats, was Steve Scalise, but he reminded the rebels in the party too much of Kevin McCarthy. Like McCarthy, Scalise owes his existence to his ability to spread donor money around to those who fink on Republican voters on behalf of the donor class. Trading one fink for another would have made the Freedom Caucus complicit in the finkery, so they demurred.

Next up is Jim Jordan, who is not exactly Tiberius Gracchus, but he is a serious man who is a capable political operator. He shares many of the views held by the Freedom Caucus and the back benchers of the party. This is why the people in charge tried to bump him off years ago with a phony sex scandal. They are now trying to revive that smear campaign to derail his Speaker bid. The zombies in the Republican caucus have now been activated against him.

Lost in the jibber-jabber and scheming is the fact that the donor class opposes Jordan primarily due to his politics. The Republicans sell themselves to their voters as a conservative party and Jordan is what you should expect from the sales pitch, but the donors oppose him because he is the sales pitch. They argue that having a Speaker who tries to act on the party platform is bad for business. In other words, they admit the party platform is nothing more than a scam on their voters.

The truth is this is a fight of symbolism, not real policy. A Speaker Jordan will not be substantively different from Speaker McCarthy or Speaker Pelosi. Spending bills will be a bit more transparent, and they will not drop minutes before the vote. The bills themselves will not change. From the perspective of the economic elites who control the political system, they lose nothing with Speaker Jordan, other than a bit of their pride for having had to make this small concession.

That is the core issue. It is the same issue that turned the Trump years from a golden opportunity into an ongoing crisis. The people who are actually in charge could have gotten any deal they wanted from Trump. He would have signed off on amnesty, for example, as long as he got his wall money. The people in charge could not bring themselves to give a rube from the shtetl this tiny concession. Instead, they made war on him and the public as a whole.

We are seeing the same thing in the House. McCarthy’s string pullers were furious that he gave in on those small items to secure the gavel. They were apoplectic when he started to follow through on them. Lost to the mists of time is the fact he promised to release the J6 tapes in full. He gave Tucker Carlson a small taste and official Washington was incensed at this gesture toward transparency. He was forced to fink on the rest of his promises and blow up his Speakership.

Of course, all of this is possible because House elections have no impact on ninety percent of the House members. Only about forty seats are ever in doubt, so the only risk for the other four hundred members is falling out of favor with their party leaders, which means falling out of favor with permanent Washington. Make the donors angry and you get a sex scandal, an N-word scandal or something similar, along with a well-financed primary challenger.

This is what happened to Steve King from Iowa. He was solid on immigration, so the party had him knocked off. Kevin McCarthy colluded with the New York Times to post a fake story claiming that King used the N-word on a call. Immediately, McCarthy stripped King of his committee assignments and sponsored a primary challenger. By the time the truth came out about the call, it was too late for Steve King. Every Republican voting against Jordan has that story on their desk right now.

Of course, there are other issues working against Jordan. He has been skeptical of the Ukraine project. Far too many people in Washington are getting rich off that racket to tolerate skepticism. The reason the neocons have been able to push this project this far is they bolted it too the money laundering machine that is foreign aid. The money goes out to some foreign country and much of it returns in the form of consulting contracts, defense contracts and lobbying deals.

The biggest problem is the oldest problem. Like the ruling elites during revolutionary France and Russia, the ruling elite of the American empire are convinced the state exists solely to guard their interests against the Dirt People. Therefore, any concession, no matter how trivial or symbolic, is a threat to the system. In the hive mind that is official Washington, Jim Jordan leads to Donald Trump which leads to angry mobs erecting a gallows on the Capitol lawn.

History, however, suggests the opposite. Through the nineties, the economic elite got almost everything they wanted, by giving the hoi polloi a few crumbs now and again to perpetuate the myth of American democracy. Then the crumbs were replaced with rat poison, as the ruling class turned increasingly hostile and paranoid. Like the peasants in prior revolutionary eras, the best explanation we have for the behavior of our rulers is they hate us and want us dead.

All of this is a glimpse of what lies ahead in 2024. The people unwilling to budge on the Speaker issue are not going to budge on the Trump issue. The road to ruin for this ruling elite is the same road as that of prior elites. They are becoming increasingly ossified and stubborn. They miss every opportunity to lower the temperature because even small concessions are viewed through the lens of contempt for the people over whom they rule. The end of this road is the gallows.


If you like my work and wish to kick in a few bucks, you can buy me a beer. You can sign up for a SubscribeStar subscription and get some extra content. You can donate via PayPal. My crypto addresses are here for those who prefer that option. You can send gold bars to: Z Media LLC P.O. Box 432 Cockeysville, MD 21030-0432. Thank you for your support!


Promotions: Good Svffer is an online retailer partnering with several prolific content creators on the Dissident Right, both designing and producing a variety of merchandise including shirts, posters, and books. If you are looking for a way to let the world know you are one of us without letting the world know you are one one is us, then you should but a shirt with the Lagos Trading Company logo.

The Pepper Cave produces exotic peppers, pepper seeds and plants, hot sauce and seasonings. Their spice infused salts are a great add to the chili head spice armory, so if you are a griller, take you spice business to one of our guys.

Above Time Coffee Roasters are a small, dissident friendly company that roasts its own coffee and ships all over the country. They actually roast the beans themselves based on their own secret coffee magic. If you like coffee, buy it from these folks as they are great people who deserve your support.

Havamal Soap Works is the maker of natural, handmade soap and bath products. If you are looking to reduce the volume of man-made chemicals in your life, all-natural personal products are a good start.

Minter & Richter Designs makes high-quality, hand-made by one guy in Boston, titanium wedding rings for men and women and they are now offering readers a fifteen percent discount on purchases if you use this link. If you are headed to Boston, they are also offering my readers 20% off their 5-star rated Airbnb.  Just email them directly to book at sa***@mi*********************.com.


The Agony Of The Script Writers

The great philosopher Mike Tyson famously said, “Everyone has a plan until I punch them in the face.” He was, of course, paraphrasing the great Prussian field marshal, Helmuth von Moltke, who said, “No plan survives contact with the enemy.” That is an abbreviated version of the original. Some version of this expression no doubt exists in most languages, as it is an essential part of human existence. All plans suffer from the faults of the people making the plans.

We may be seeing this unfold in the Levant, where the Israeli plan to exterminate Hamas and anyone near them is running into trouble. The narrative unleashed on the public was that the attack on the drug rave near Gaza, in which an undetermined number of people were killed, was the red line. The Israelis were now justified in taking any and all necessary steps to eradicate this threat. All media nodes were activated to whip up support for maximum vengeance against Gaza,

Curiously, it was not just Israel whipping support. The Washington regime swung into action with more than just words of support. Every administration official was sent out to cry in public while demanding blood. Word was leaked to regime media that Washington told Tel Aviv they had a green light for anything. They sent two carrier groups the eastern Mediterranean in support of the project. Top diplomats were sent to Israel to express their unwavering loyalty to Israel.

As an aside, the dispatching of two carrier groups to the eastern Mediterranean only makes sense if Washington expects to be in an air war. Given that Hamas lacks an air force, it must mean they are thinking about a neighboring country. There has also been talk about moving another attack group to the northern part of the Indian Ocean, within reach of Iran. You do not need these assets to launch a rescue mission into Gaza and they are not needed to supply Israel with weapons.

You do not have to be a suspicious person to think that maybe there was something else going on here rather than just a response to a terrorist attack. Israel and the Palestinians have been at this for half a century. This Hamas attack was an unusually successful action on their part, but it was not that unusual. They stage these raids all the time, which is why Israel spends enormous amounts of American tax dollars on the world’s most advanced border security.

One possibility is that this Hamas attack was catalyst for a larger narrative developed in Washington for when the time was right. Israel would be seen as pushed into a corner with no choice but to preemptively strike at its enemies. These enemies would be aligned with Iran, which would then come to the aid of them. This would trigger a wider war with Iran, which would be when the United States joined in to attack the nuclear, missile and drone facilities in Iran.

That skeleton of a narrative was quickly filled in with the Hamas attack. Note that regime media was filled with claims about Hamas being an Iranian proxy and that this attack had to be planned by Iran. In reality, Hamas gets its support from Qatar and was a creation of Washington and Tel Aviv. Iran has provided support over the years, but they have little control over Hamas. Few people know this, so these details could be bulldozed by the wave of claims to the contrary.

Israel immediately went to work dropping bombs on Gaza, while saying quite plainly that the intent was to drive the people out of Gaza. According to the pro-Israel media complex, the Palestinians have forfeited their right to exist by their ongoing support of Hamas, so Israel had the right to use any means necessary on them. The rhetoric and immediate actions were over the top, but most likely intended to elicit a response from Iran in support of the Palestinians.

Looking at the rhetoric, Washington must have been thinking that Iran would greenlight Hezbollah to launch cross border attacks from Lebanon. They spent a couple of days warning against such an act. Israel launched some attacks into Lebanon, probably on the same assumption. They also launched an air raid on the Damascus airport, probably for the same reason. The script said Hezbollah would attack so Israel just assumed it would happen and acted accordingly.

Outpacing the script is something we have seen with Ukraine. Washington created a narrative for the Ukrainian offensive last spring, which said that they would burst through Russian defenses and reach the Sea of Azov in a few weeks. This would set off a crisis in Moscow, maybe even topple Putin. They were so sure this would happen they even planned a peace conference in Saudi Arabia, without inviting Russia, in order to determine the terms that would be imposed on Russia.

The great Ukrainian offensive was a disaster, complete with images of burning Western tanks and video of Ukrainian soldiers trapped in mine fields. Instead of marching to the Sea of Azov, the Ukrainians marched into thick minefields without air cover and were destroyed by Russian air power and artillery. It took months for this reality to sink into Washington, so they continued on as if the script was reality. Only recently have they abandoned the script they created last winter.

That is something to keep in mind with this new script. Iran did not take the bait and has instead called for negotiations. Hezbollah has stayed quiet, despite the Israel attacks on their facilities in Lebanon. Instead of offering an excuse for the regime to launch attacks on Iran, the Iranians are backing the play of Russia and China to find a diplomatic solution to the Gaza problem. Washington remains committed to their bit, but it is clear that the Middle East is not playing its part.

Where things go from here is hard to say. The Arab world is slowly figuring out that they are being gas lit by Washington. Biden’s trip to the region was scaled back to just a goodwill visit to Israel. This is happening as the world debates who dropped a missile on a hospital in Gaza, killing hundreds of civilians. Israel says Hamas bombed themselves, while everyone else says it was Israel. Odds are it was Israel, and it was simply a mistake, which happens in war.

Then you have the fact that the IDF does not want to enter Gaza. A ground campaign would be a bloody and expensive project. There is no guarantee of success, given the history of such efforts. There are up to half a million fighting age men in Gaza, which is one of the most densely populated places on earth. Imagine a guerilla war in Manhattan and you have a good idea. It took the Russians six month to take Mariupol and that is a city a quarter of the size of Gaza.

Instead of an excuse to bomb Iran and maybe Syria, the narrative writers are slowly getting boxed in by the diplomatic efforts of Russia and China. Putin has had one-on-one talks with all of the players, including Israel. China is coming in with promises of financial support for the peacemakers. Meanwhile, Washington is saber rattling and carrying on as if their script for this project is reality. It is not a good look and probably why Arab leaders refused to meet with Biden today.

Washington now finds itself on the wrong side of a war that no one really wants, especially the Israelis. As is the case with all of the narratives dreamed up by Washington, this one does not come with an exit ramp. A week of fiery rhetoric in favor of righteous retribution and threats to anyone saying otherwise has left the administration with few options. As with the Ukraine offensive, they may be forced to pretend everything is going according to the script.


If you like my work and wish to kick in a few bucks, you can buy me a beer. You can sign up for a SubscribeStar subscription and get some extra content. You can donate via PayPal. My crypto addresses are here for those who prefer that option. You can send gold bars to: Z Media LLC P.O. Box 432 Cockeysville, MD 21030-0432. Thank you for your support!


Promotions: Good Svffer is an online retailer partnering with several prolific content creators on the Dissident Right, both designing and producing a variety of merchandise including shirts, posters, and books. If you are looking for a way to let the world know you are one of us without letting the world know you are one one is us, then you should but a shirt with the Lagos Trading Company logo.

The Pepper Cave produces exotic peppers, pepper seeds and plants, hot sauce and seasonings. Their spice infused salts are a great add to the chili head spice armory, so if you are a griller, take you spice business to one of our guys.

Above Time Coffee Roasters are a small, dissident friendly company that roasts its own coffee and ships all over the country. They actually roast the beans themselves based on their own secret coffee magic. If you like coffee, buy it from these folks as they are great people who deserve your support.

Havamal Soap Works is the maker of natural, handmade soap and bath products. If you are looking to reduce the volume of man-made chemicals in your life, all-natural personal products are a good start.

Minter & Richter Designs makes high-quality, hand-made by one guy in Boston, titanium wedding rings for men and women and they are now offering readers a fifteen percent discount on purchases if you use this link. If you are headed to Boston, they are also offering my readers 20% off their 5-star rated Airbnb.  Just email them directly to book at sa***@mi*********************.com.


Mercenary Rule

In the novel Starship Troopers, Robert Heinlein described a world ruled by a military elite called the Terran Federation. Only veterans of the military enjoyed full citizenship, including the right to vote. Those who did not perform military service retained their rights of free speech and assembly, but they could not vote or hold office. As is true of every system there were some exceptions here and there, but important government jobs were reserved for federal service veterans.

This idea of earning citizenship through military service has always had some popularity on the Right, for no other reason that it would seem to exclude the sorts of people who are living arguments against democracy. It seems unlikely that you will get too many people like Ocasio-Cortez in public office if she must first do a tour in the military, rather than just wink at customers as a barmaid. Even if she passed that threshold, military veterans are too serious to vote for someone like her.

Rule by warrior elite has an appeal because it conjures images of the Middle Ages in which a ruling elite arose from the warrior class. A world governed by an honor code just sounds better to right-wing people. It also brings to my Spartan society, which proved to be superior to Athenian democracy in the Peloponnesian War. A society rule by male warriors just feels like it would be better. At the minimum, it would avoid the problems that come with the feminization of society.

There is a less fantastic appeal to this concept. In the novel, this system arose in the aftermath of the collapse of 20th century Western democracy. That system proved itself unable to combat crime and juvenile delinquency. Interestingly, Heinlein also imagined a future in which the West teams with Russian against China. Another reason for the new system of military governance was due to the inability of fully democratic systems to confront the authoritarianism of China.

Another way of looking at this setup is in the larger context of the novel in which earth is at war with two alien species. The decisions that must be made in such a war cannot be left to lonely barmaids. They must be made by the people who have skin in the game, which in the case of earth, means the warrior class. Remove the giant bugs trying to destroy earth and a system controlled by those with skin in the game could simply mean a system ruled by property owners and families.

The Heinlein idea sounds good until you look around at present day America. Some of the worst people in public life are veterans. The obvious example is Lindsey Graham, who is arguably the wort human in the Senate. The reason we can say this is his mentor John McCain is now in Hell. When Graham joins him, there will be other veterans ready to fill the role. Richard Blumenthal and Joni Ernst will be the early favorites, but we will no doubt be spoiled for choice.

By the time Lucifer calls Graham home, Dan Crenshaw and Brian Mast may have parlayed their military service and general awfulness into the Senate. Crenshaw is the veteran’s version of Ocasio-Cortez. Mast has used his service and wartime injury to make himself Israel’s main representative in Congress. They have many other representatives in the imperial congress, but only Brian Mast wears the uniform of the Israeli military to work every day.

While the Heinlein model sounds good in theory, in practice it is probably better to ban veterans from public office. There certainly have been some veterans in Washington politics who have done good work for their constituents, but the terrible ones have done far more damage. The fact that veterans are so easily turned into weapons by the neocons suggests the military selects for the sorts of people who will gladly become a mercenary for whoever can write the biggest check.

This may be the result of the volunteer military. Despite all the patriotic blather, the American military is composed of mercenaries. They structure their pay to attract the types of people they need. The military does not restrict itself to citizens, as military service is one way to win citizenship. Due to the lack of white men joining the ranks, the military is now looking to recruit foreigners. The fact is the relationship between the institution and the soldier is purely transactional.

Another reason for the terrible veterans rising up in the political ranks is the nature of all democratic systems. Voting bestows authority on the people doing the voting. Win the crowd and you are right, morally, and factually. Of course, the best way to win the crowd is by convincing them you are a virtuous person. If the people assume you are a good person, they are going to give you the benefit of the doubt, which means you will win those 50-50 debates against someone without your reputation.

John McCain leveraged this reality by waving around the flag with one of his damaged arms, while reminding everyone he was a prisoner of war. His initial foray into politics came soon after he returned home. He commissioned a long article in a big foot magazine about his deeds as a POW. His physical injuries won him sympathy and his tales of heroism won him respect. Who was going to challenge John Wayne McCain, especially when it came to military matters?

Another reason military service should be a disqualifier is that it is the worst possible training for democratic politics. In theory, politicians in a democratic system are in office to represent their constituents. Maybe those constituents are determined by geography or by ideology, but they are always real people. Those real people are living in the real world living normal lives. The ideal representative is one who has lived as his constituents and alongside his constituents.

Outside of congressional districts that have a large military base, life in the military is alien to civilian life. The military trains you to be a useful cog in a vast bureaucratic machine in which none of the cogs get to make many choices. The choices that do arise come with a well-defined list of options. Most important, the military comes with a floor as long as you do the minimum. Real life does not come with a floor. You can do all the right things and still get dealt a bad hand by reality.

Of course, all of this is an argument against democracy. It is a system that selects for the worst sorts of people. These are people who seek to use any means necessary to win over the crowd in order to profit themselves. Whether it is Ocasio-Cortez shaking her boobs in front of the camera of Crenshaw waving the bloody shirt around, the point is always the same. Democracy rewards the politicians who are adept at turning your virtues into a vice so they can exploit them.


If you like my work and wish to kick in a few bucks, you can buy me a beer. You can sign up for a SubscribeStar subscription and get some extra content. You can donate via PayPal. My crypto addresses are here for those who prefer that option. You can send gold bars to: Z Media LLC P.O. Box 432 Cockeysville, MD 21030-0432. Thank you for your support!


Promotions: Good Svffer is an online retailer partnering with several prolific content creators on the Dissident Right, both designing and producing a variety of merchandise including shirts, posters, and books. If you are looking for a way to let the world know you are one of us without letting the world know you are one one is us, then you should but a shirt with the Lagos Trading Company logo.

The Pepper Cave produces exotic peppers, pepper seeds and plants, hot sauce and seasonings. Their spice infused salts are a great add to the chili head spice armory, so if you are a griller, take you spice business to one of our guys.

Above Time Coffee Roasters are a small, dissident friendly company that roasts its own coffee and ships all over the country. They actually roast the beans themselves based on their own secret coffee magic. If you like coffee, buy it from these folks as they are great people who deserve your support.

Havamal Soap Works is the maker of natural, handmade soap and bath products. If you are looking to reduce the volume of man-made chemicals in your life, all-natural personal products are a good start.

Minter & Richter Designs makes high-quality, hand-made by one guy in Boston, titanium wedding rings for men and women and they are now offering readers a fifteen percent discount on purchases if you use this link. If you are headed to Boston, they are also offering my readers 20% off their 5-star rated Airbnb.  Just email them directly to book at sa***@mi*********************.com.


The Virtue Of Survivalism

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In his book The Virtue of Nationalism, Yoram Hazony argues that the ideal world order is one based on the nation state. All the peoples of the world would have a place to call their home and be governed by their own kind. He defines the nation as a closely related people with a common language and history. Since shared history requires close proximity, he assumes this history happened in a place. He avoids the phrase “blood and soil” but that is his intent.

Of course, the ideal world can only exist in the abstract. He points out that there are thousands of identifiable groups of people without a county of their own. He points to India as having over one thousand languages. Since language is tangled up in blood and history, it is a good proxy for identity. All over the world there are pockets of people living as minority groups. It is unreasonable to think that all of these people should be granted a nation of their own.

He also points out that his definition of a people is arbitrary. Two groups of people could share a language and history, but also find a way to see themselves as distinct from one another. There has to be some limit to this as the logical end point is to reduce all human societies to tiny tribes. Without some lower bound on what constitutes a people, nationalism would “pulverize” exiting states. For a people to be a nation they must exceed some threshold of sustainability.

If on the one hand the ideal is for every people to have their own nation, but on the other hand it is impossible to create sustainable nations for every group of people, how can national claims be properly judged? Hazony’s answer is self-referencing in that he sets the threshold at sustainability. In Chapter XVII of his book, he argues that a people are entitled to a nation if they can sustain it and prudence suggests it is practical or moral to support their claim to national independence.

His first example is the United States. The thirteen colonies had a legitimate claim to independence, despite sharing language and history with England, because it was impractical for England to resist their demands. The great ocean between England and the New World was too large. On the other hand, the Confederacy did not have a rightful claim to independence, because the Union could and did force those states back into the Union. The South could not sustain its independence.

Another example he gives in Israel, which gained independence in 1948, thanks to changing moral perspectives in Britain and America. Hazony claims that the English-speaking world opposed the creation of a Jewish state on the grounds that it would upset the Muslim world. The events of World War II involving the Jews, however, changed this calculation. “The holocaust demonstrated with maximum moral clarity the moral case for Jewish national self-determination.”

Putting aside the veracity of his claims here, the Hazony model for determining the edge cases for national independence comes down to either winning the support of the international community through moral persuasion or gaining your independence and maintaining it against all challenges. The two can be combined to enlist the support of powerful neighbors to take your side, as the American colonists did when they got the support of France in the American war for independence.

When you boil it all down, the Hazony formula for determining who has and who does not have a moral claim to self-determination is quite simple. Your claim is valid if you can make it stick. If circumstances or the actions of larger nations around you prevent you from gaining independence, then your claim was invalid. In his view, the virtue of nationalism lies in its effectiveness. Nationalism is a virtue if it wins your people their independence, but it is not a virtue in and of itself.

If this sounds a little bit like trial by combat, that is because it relies on the same view of man and society as ancient people. From Hazony’s point of view, you are morally indistinguishable from your people. You are a virtuous person if your life is lived in service to your people. Your people deserve respect and support if they are able to gain and keep their independence, by any means necessary. Nationalism is, in effect, trial by combat but between peoples.

This is a way of viewing virtue that is alien to the modern Western mind, as we think of virtue as an end, not a means to an end. You are a virtuous person, for example, if you practice certain habits like charity and conscientiousness, not if you make a lot of money or attain great power. For Hazony, virtue is about your purpose in helping your people attain their freedom as a people. This means anything that you do in pursuit of that collective goal is by definition virtuous.

This may not seem all that interesting, but in the context of the war between Israel and the Arab population in Gaza, it sheds light on what we are seeing from the Zionist supporters of Israel. The reason they do not see the contradiction between their claims about the Palestinians and their behavior toward the Palestinians, is the difference in how they see virtue. It is not simply tribalism that lets them maintain these contradictory views, but an alien moral framework.

From the point of view of the Zionists, Israel has a right to exist because it has gained independence and convinced enough big countries to support them in their fight to maintain their independence. The Palestinians, in contrast, have not been able to secure their independence and even if they were granted it in Gaza and the West Bank, they lack the means to sustain it. Therefore, their moral case for independence is invalid and their war against Israel is immoral.

Despite it being alien to modern people, this view of the world has its appeal, which you can see in the bloodlust voiced by Americans in support of Israel. The calls for vengeance and retribution titillate some ancient part of our brains that was of great value to our ancestors but is now buried under the conditioning in favor of individualism and moral objectivism. The suburban peasant may not be allowed to root for his own side, but he can root for Israel, so he does that instead.

In the end, Hazony may be correct in that the only thing that matters is the survival of your people, so all moral abstractions must be sublimated to it. The West has simply taken a holiday from reality by asserting that there is an objective moral standard for how people should act and how nations should act. In reality, the only thing that matters is winning the battle for survival and the winner can then declare how he won as the only acceptable way for how nations out to live.


If you like my work and wish to kick in a few bucks, you can buy me a beer. You can sign up for a SubscribeStar subscription and get some extra content. You can donate via PayPal. My crypto addresses are here for those who prefer that option. You can send gold bars to: Z Media LLC P.O. Box 432 Cockeysville, MD 21030-0432. Thank you for your support!


Promotions: Good Svffer is an online retailer partnering with several prolific content creators on the Dissident Right, both designing and producing a variety of merchandise including shirts, posters, and books. If you are looking for a way to let the world know you are one of us without letting the world know you are one one is us, then you should but a shirt with the Lagos Trading Company logo.

The Pepper Cave produces exotic peppers, pepper seeds and plants, hot sauce and seasonings. Their spice infused salts are a great add to the chili head spice armory, so if you are a griller, take you spice business to one of our guys.

Above Time Coffee Roasters are a small, dissident friendly company that roasts its own coffee and ships all over the country. They actually roast the beans themselves based on their own secret coffee magic. If you like coffee, buy it from these folks as they are great people who deserve your support.

Havamal Soap Works is the maker of natural, handmade soap and bath products. If you are looking to reduce the volume of man-made chemicals in your life, all-natural personal products are a good start.

Minter & Richter Designs makes high-quality, hand-made by one guy in Boston, titanium wedding rings for men and women and they are now offering readers a fifteen percent discount on purchases if you use this link. If you are headed to Boston, they are also offering my readers 20% off their 5-star rated Airbnb.  Just email them directly to book at sa***@mi*********************.com.


Friends & Enemies

This past week has been an interesting display of mask dropping by many people who have been courting nationalist and populist audiences. As soon as word got out about the Hamas attack, these people immediately reverted to their nature. Social media was like a time machine, taking everyone back to the heady days when it was okay to express some strictly approved hate to the other.

It has been a good example of how people with an agenda can wear your politics like a costume if it furthers their cause. Ben Shapiro will tell you whatever you want to hear as long as you unquestionably support Zionism. Maybe you get some positive noises from his big megaphones, but in the end, his cause will always come before anything he has to tell you in order to get you to support his cause.

Does it help our side if a duplicitous reptile like Ben Shapiro voices opposition to the Left on some issues, but then comes out guns blazing, pointed mostly at our side, when he wants unconditional support for his people? It is not an easy answer. There is no doubt that his operation did some good work on the tranny business, but now he is demanding all that be put aside for another war on behalf of his people.

The Charles Haywood formula would suggest it is best to ignore Shapiro right now, rather than publicly oppose him. No enemies on the right, as Haywood states it, means everyone focus on the main quest, not the side quests. On the other hand, is Ben Shapiro really on the Right? Does he honestly oppose the Left on the things that matter to the genuine opposition? That is an important question.

That is the gist of the show this week. I wrote about this, and I got some interesting feedback, so I thought I would expand on it in the show. Partisanship is not something that comes easy to the Right. There is a natural empiricism to any politics that opposes what we call the Left. That works against partisanship, which often demands accepting the inaccurate in pursuit of larger goals.


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Promotions: Good Svffer is an online retailer partnering with several prolific content creators on the Dissident Right, both designing and producing a variety of merchandise including shirts, posters, and books. If you are looking for a way to let the world know you are one of us without letting the world know you are one one is us, then you should but a shirt with the Lagos Trading Company logo.

The Pepper Cave produces exotic peppers, pepper seeds and plants, hot sauce and seasonings. Their spice infused salts are a great add to the chili head spice armory, so if you are a griller, take you spice business to one of our guys.

Above Time Coffee Roasters are a small, dissident friendly company that roasts its own coffee and ships all over the country. They actually roast the beans themselves based on their own secret coffee magic. If you like coffee, buy it from these folks as they are great people who deserve your support.

Havamal Soap Works is the maker of natural, handmade soap and bath products. If you are looking to reduce the volume of man-made chemicals in your life, all-natural personal products are a good start.

Minter & Richter Designs makes high-quality, hand-made by one guy in Boston, titanium wedding rings for men and women and they are now offering readers a fifteen percent discount on purchases if you use this link. If you are headed to Boston, they are also offering my readers 20% off their 5-star rated Airbnb.  Just email them directly to book at sa***@mi*********************.com.


This Week’s Show

Contents

  • No Enemies On The Left
  • The Neocons
  • The Alt-Right
  • Charles Haywood
  • Praxis

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Manna From Heaven

One of the many problems with most conspiracy theories is they contain a central contradiction on which the theory depends. Usually, it is of the type where the villain is both omnisciently genius and incredibly stupid. The “deep state”, for example, is able to know every thought and action of every person, but they have been outwitted by the collection of aluminum foil hat guys. The central villains of most conspiracy theories are the same people who built the Death Star in Star Wars.

Another big problem with conspiracy theories is they confuse opportunism with skillful planning, as we see with the fighting in the Levant. The internet is full of theories about how Mossad or the IDF or Netanyahu deliberately let Hamas stage that raid so they could use the ensuing crisis to advance their agenda. The real goal was to clear out Gaza or maybe instigate a wider war in the region. Like 9/11, this attack was a five-cushion bank shot by the deep state.

In reality, the most likely answer for how this started is stupidity. Israel politics have been a mess for a long time now due to demographics. The Mizrahi Jews, sometimes called Oriental Jews, are those who never left the region. They are growing in number and pollical power. As a group grows in power, it tends to come at the expense of another group, or it is perceived as such. In Israel, the group threatened by the Mizrahi are the Ashkenazi, who dominate the ruling elite.

One result of this growing internal conflict is the Jewish state is not working as well as people have come to expect. The reputation of the Jewish security apparatus was made in the wars with the Arabs but also in support of the neocon wars against the Arabs during the Bush years. As is always the case, success brings complacency and that is how they got the Hamas raid. The Israelis were caught letting their guard down and the result was the Hamas raid.

That does not mean they are letting a crisis go to waste. The Dresden-like assault being waged on Gaza is one example. It is unnecessary and gratuitous, but it does sure up support in Washington, where the neocons are desperate for a win. The site of blown-up buildings and dead Palestinians not only gives people like Ben Shapiro some cheap thrills, but it also gives him a reason to whip his white audience into a frenzy of support for the war machine and its neocon operators.

It is also good for the Washington establishment. It feels like old times in the imperial capital and that is just what the doctor ordered. The rebels in the House GOP caucus have been silenced because we are at war now and no one has time for their complaints about corruption and Republican perfidy. The result is the compliant Kevin McCarthy will be replaced by the equally compliant Steve Scalise as Speaker, rather than the more independent Jim Jordan.

It is also giving Washington an excuse to cut Ukraine loose. All of a sudden no one is taking those calls from Zelensky. In between sobbing fits, White House spokesbot John Kirby made clear that Israel is now the priority. He said that “we are coming to the end of the rope on Ukraine funding” which is very bad news for Ukraine. That was a signal to regime media to wrap up their “coverage” of the war and put the whole thing on ignore and instead focus on this new war in the Levant.

This is also a golden opportunity for the Pentagon. The imperial war machine was not built to fight a land war against a peer. This has been rather embarrassing for them over the last year in the Ukraine war. From a public relations perspective, Ukraine has been terrible for the Pentagon. Now, they can switch back to their preferred role of bombing lightly armed militias. This has the added benefit of getting the flag waving yahoos excited for the war machine again.

The biggest winner in this could be the neocons who have been searching for a way to get invited back into the Republican Party. As everyone knows, a neocon cannot enter your house uninvited, so they have been searching for a way to get the Republicans to throw out the welcome mat for them. This is proving to be just the ticket, as every presidential candidate is now in a race to the sea in an effort to be the most bellicose with regards to killing Muslims.

This has the added benefit of letting them use their version of no enemies to the right, which they successfully used in the Bush years. You see, this new threat to America in the Levant is too important to risk dissent. That means Donald Trump and his criticisms of the party have to go so the more serious people like Nikki Haley can lead the party against Joe Biden and his Iranian deal makers. The fact that team Biden is run by the Kagan cult, just like Nikki Haley, will be ignored.

Of course, what will follow is new limits on speech online. The usual suspects are demanding that the social media platforms ban anyone questioning the official narrative on the war. Anyone doubting the crazy stories, for example, will be smeared as an apologist for Hamas. Maybe even an antisemite. In an ideological society, the bogeyman is always a reason to crush dissent and the regime now has a fresh new and familiar bogeyman, so the results are predictable.

That is the thing about ideological societies. The ruling elite can always take advantage of a crisis because it exists to manage crisis. Whether it is in containing counter-revolutionary forces or the inevitable crisis that arises from the irrationality of the ideology, the first task of a ruling class in an ideological society is to use every crisis as a means to advance the interest of the regime. Once Hamas parachuted into Israel, the regime had a crisis and they never let a crisis go to waste.


If you like my work and wish to kick in a few bucks, you can buy me a beer. You can sign up for a SubscribeStar subscription and get some extra content. You can donate via PayPal. My crypto addresses are here for those who prefer that option. You can send gold bars to: Z Media LLC P.O. Box 432 Cockeysville, MD 21030-0432. Thank you for your support!


Promotions: Good Svffer is an online retailer partnering with several prolific content creators on the Dissident Right, both designing and producing a variety of merchandise including shirts, posters, and books. If you are looking for a way to let the world know you are one of us without letting the world know you are one one is us, then you should but a shirt with the Lagos Trading Company logo.

The Pepper Cave produces exotic peppers, pepper seeds and plants, hot sauce and seasonings. Their spice infused salts are a great add to the chili head spice armory, so if you are a griller, take you spice business to one of our guys.

Above Time Coffee Roasters are a small, dissident friendly company that roasts its own coffee and ships all over the country. They actually roast the beans themselves based on their own secret coffee magic. If you like coffee, buy it from these folks as they are great people who deserve your support.

Havamal Soap Works is the maker of natural, handmade soap and bath products. If you are looking to reduce the volume of man-made chemicals in your life, all-natural personal products are a good start.

Minter & Richter Designs makes high-quality, hand-made by one guy in Boston, titanium wedding rings for men and women and they are now offering readers a fifteen percent discount on purchases if you use this link. If you are headed to Boston, they are also offering my readers 20% off their 5-star rated Airbnb.  Just email them directly to book at sa***@mi*********************.com.


Virtue And Justice

In the Western world, concepts like justice and virtue are thought about as objective things, as if they have been handed to us by God. You cannot have personal justice as it is a thing that exists independent of you. You can have personal virtue, but that just means you voluntarily abide by a set of objective rules. The modifier in that phrase is for emphasis rather than to shift the meaning of the word. To be a virtuous person is to live by a set of rules that apply to all individuals individually.

This is most obvious in the way we use the word justice. It is often treated like a god that must be made happy or bad things will happen. The internet is full of videos where an idiot is breaking the law in a flagrant and gratuitous way only to come to a bad end by his own hand. The popularity of these videos is due to the notion that this proves justice will always be served. Justice is like a ledger and in the end, both sides of the ledger must sum to zero or else.

Justice is the great balance between right and wrong. There are things that are right and things that are wrong. If you do something wrong, like break the law, then the needs of justice say you must be punished. It is not the cops or the prosecutor or the judge punishing you because they are upset by your actions. They are punishing you because justice demands it. They may even have sympathy for you, but justice is justice and criminals have to be punished.

Something similar exists with virtue. The virtuous person abides by the rules of society and maybe the tenets of his religion. Our sense of virtue in the West is a very republican one in that it is based on your relationship with the social systems, not how you serve your family, your community, or your people. The virtuous person adheres to the rules and defends the institutions without regard to personal consideration. It is why every politician claims to be a public servant.

Of course, the word “public” is entirely impersonal. The reason you never hear a politician say he serves his people is there is no sense of a people. There is the public, this abstract collection of individual economic units, who have nothing more than a transactional relationship with one another. In this way, the public servant is not serving real flesh and blood people, but an implementation of them. The public is the interface for whatever lies behind it.

This was not always the case in the West. Justice, for example, was a personal matter for pre-Christian people. If a guy in the next village killed one of your people, justice required you to kill him or one of his people. On the other hand, your people might decide that it is not in their interest to exact revenge this way. Instead, they decide to kill the cattle of the other village. Justice was both a personal and collective concept that was only loosely tied to universal concepts.

In Germanic societies, they had trial by combat. In a dispute between two people, justice would be determined by the two parties fighting it out. The idea was not that the gods would pick the winner in the name of justice, but that justice was a personal thing to be imposed on others. It was not the duty of the ruler to sort this out for the two parties in a dispute. His job and that of society was to set the conditions for the two sides to figure this out for themselves.

When it comes to virtue, the reverse was the case. The measure of you as a person was not against an objective set of rules for individuals, but wholly in the context of you as the member of a people. You see this in Homer where the heroes perform great deeds on behalf of their people. The Norse legends have similar tales. Virtue was all about your service to your people. It was simply impossible to be a virtuous man without contributing to the defense and prosperity of your people.

This is why exile loomed so large. Death was a terrible end because you were forever exiled from your people, so you could no longer serve them. Exile was the next worst for the same reason. It also brought the torment of living with the fact that you are denied the opportunity to serve your people. Virtue was defined by you fulfilling your potential in service to your people, so it was simply impossible to be virtuous outside the context of you as a member of a people.

There are still some flickers of this sense of virtue in the modern age. Men who volunteer for the army are thanked for their service. Military honors are often tied to selfless commitment to fellow soldiers under duress. We have parades for cops who get killed chasing criminals. Again, politicians call themselves public servants so they can pretend to be virtuous. All of this, however, is limited to a narrow space of life and measured against a universal standard of justice.

This contrast in the old views on virtue and justice with the modern views is obvious when you look at the current war between the Jews and Arabs. Hamas committed an atrocity against the Jews because their justice demanded it. The Jews are the enemy of their people and justice demands they strike at their enemies. The men who no doubt volunteered for the mission will be celebrated, because they accomplished a great feat in the war against the enemy of their people.

For their part, the Jews are following the same path. Twitter was full of Jewish commentators demanding vengeance. They were not demanding justice in the way in which modern Western people think of it. Look at how Washington reacted after the 9/11 attacks. The promise was to go after the people responsible. George Bush did not promise to carpet bomb Kabul. Jews around the world and the Jewish government are promising to exact vengeance on the people of Gaza.

The contrasting views on virtue are also obvious on the Jewish side. Diaspora Jews conflate their sense of virtue, which is service to their people, with the Western sense of virtue and demand you give over everything to their fight with one of their ancient enemies in the Levant. A similar mindset drives the neocon demand that the West risk nuclear war in the Ukraine. Note that they speak of Russians as the enemy, not the Russian state or the current form of government.

That last bit is vital to grasping the differences. The sanctions regime was specifically aimed at the Russian people. The hope was that sanctions would collapse the economy and throw the population into starvation. We see the same thing happening with Gaza, as the IDF bombs residential areas. In both cases, the point is to harm the people, holding them responsible, not specifically their leaders. In both cases, it is assumed the leaders are acting in service to their people.

It is tempting to think that modern Western views on virtue and justice are superior to these older forms, but there is much to favor in what we see in the Levant. If the Palestinians adhered to Western views, they would no longer exist as a people, at least not in the Levant. Most would have fled to new lands and lost their identity. The Jewish people would have gone away a long time ago. Their old school views of virtue and justice have allowed them to exist in the most hostile places.

The test of these two outlooks is happening within the West. As non-European people flood into the West, bringing their Bronze Age mindset on virtue and justice, they are challenging Europeans and their universalist and individualist mindset. Will the former naturally give way to the latter or will the latter have to be imposed by force on the former and is this even possible within the framework of the latter? Will Europeans just have to return to their old ways to preserve themselves?


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