A genuinely novel feature of the modern age is numbers, as in statistics about all sorts of things regarding daily life. Every day some new set of numbers is announced and people who allegedly know about the subject will comment upon them. The government is about to release a fresh batch of inflation data and the volunteer army of economists will talk about them for the next week. The modern age is a game of numbers about everything including the numbers.
This was not always so. For most of human history people could only tell if there was food inflation by noticing that food was more expensive. The king did not send someone out to read the latest inflation figures. The main reason is the king did not know those figures and had no reason to know. That is the other thing about numbers. They only mean something to us in context. The official inflation rate matters only when you understand the concept behind those numbers.
Months after Bud Lite decided to associate their brand with child molesters, people are still tracking the numbers associated with the brand. They have lost X million in market value and X percent of market share. Bud Lite is no longer the most popular cheap beer and has lost X percent of sales year-over-year. To the people in the culture war, these numbers have meaning. It says that lots of people agree with them on the moral question at the center of those numbers.
Moral arithmetic is everywhere. Nick Fuentes went on a ghetto internet program the other day and his fans cannot stop talking about the numbers. They say that over one hundred thousand people got to see him use the N-word in front of a group of black people who look like they work at a strip club. What he said and did and where he did it is not what matters. It is how many people saw it that matters. The underlying logic is the bigger the number, the better the result.
The entertainment business is all about numbers. An artistically grotesque film that sells millions of tickets is better than a great film that only appeals to a niche audience or people with refined tastes. The reason is we do not have a moral metric to use to rate the artistic quality of films. We have ranking lists, but they often rely on the numbers related to popularity. The first Star Wars movies got high ratings from critics because they made a lot of money, despite being mediocre content.
One reason popular politics looks like a carnival is that we can measure popularity through polling and voting. If fifty percent plus one think candidate X is best, then he is the best, even if he is a brain damaged hobo. This is why political actors degrade themselves for attention. The math of politics says that X percentage of people who notice you will agree with you, so the goal is to always increase the number of people who take notice of you. That is the math of the circus.
Roger Scruton once described conservatism as the understanding that there are things too important to be subjected to the marketplace. This is essentially a rejection of the math of democracy. Just because one idea has a bigger number next to it than the other idea does not mean it is true or qualitatively better. Having a brain damaged hobo in the senate is not normatively better than having a Turkish carny in the senate, no matter what the numbers tell us.
This is the problem with conservatism. Who decides that something is too important to be subject to the numbers? There are only two choices. Either a supernatural force like God decides or the people through time and experience decide what is no longer subject to the numbers. The former requires a strong religious foundation for society and the latter is just democracy in slow motion. It turns out that Sir John Filmer was right, and John Locke was wrong.
Of course, we value the numbers of life in this age because we trust that the numbers are not just a reflection of some normative truth but that they are accurate. Low inflation is a good thing so when the government comes out with numbers that say it is at or near the target of two percent, the experts cheer the rulers. This only makes sense if you think the government numbers are correct. The math of this age rests on people trusting the numbers of this age.
Is inflation really near three percent now? Did Joe Biden really get more votes than any human in the history of elections? Do most Americans back Ukraine? Was last Thursday the hottest day in the history of the planet? Despite the lack of evidence to support most of the numbers, most people seem to trust them. At the same time, most people do not trust the people issuing the numbers. For most of human history people would know to never trust anything from untrustworthy people.
That is the other novel thing about this age. Christianity has faded for most people as a foundation for moral claims. Something has to fill the void, so we have been flooded with new numbers to function as the authority. This explains why people trust the numbers while distrusting the people issuing the numbers. People are believing machines so when they stop believing in God, they will find something else. In this age people have come to trust the numbers as a last resort.
In a way though, this is the metric of the liberal society. It works when people can trust the people in official positions. They can trust those people because they trust the institutions to police the people in the institutions. Even in times when the office holders are distrusted, the people can still trust the numbers because they are viewed as the product of the institutions. As long as people still trust the numbers, the rulers are safe, despite the fact they do nothing but lie to us.
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